Scott Prevost | Principal Development Manager | Bing

• Disambiguation, refinement, etc.

• User sessions

• Disambiguation, refinement, etc.

• User sessions

Query Understandin

g

• Structured and semi-structured data

• Entities, relations & concepts in text

• Structured and semi-structured data

• Entities, relations & concepts in text

Document & Content

Understanding

• Simply tasks & satisfy user needs

• Reduce user investment

• Simply tasks & satisfy user needs

• Reduce user investment

User Experience

Type navigational, informational, transactional

Scope general v. specific

Context single query v. session w/refinements

Syntax can I say the same thing in a variety of different ways?

Disambiguation

entities, attributes, actions

• Synonyms, acronyms, abbreviationsTerm expansion

• {height empire state building}• {how tall is the empire state building?}Flexible syntax

• Carnegie Mellon University Robotics Club• [ [ [ Carnegie ] [ Mellon ] University ] Robotics

Club ]Entity detection

• Hilton locations v. Hilton appearancesDisambiguation

in context

• Barack Obama birthdateEntities & attributes

Query: who mocked sarah palin

Query: Barack Obama stimulus package

Concise, but misleading

The...debate over the Economic Stimulus Package has been going on forever...

Concise

It seems like…the debate over the Economic Stimulus Package has been going on forever…

Too long?

It seems like the tumultuous argument and debate over the Economic Stimulus Package has been going on forever, but it hasn't even been a whole month.

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