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The First 5,000 Days

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eCommerce is only 5,000 days old Amazon Homepage ca. 1999

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A Revolution lead to an Evolution The introduction of the World Wide Web lead to a stream of evolutionary changes

from eCommerce to the current Web 2.0 craze

World Wide Web

Dot-Com BubbleWeb 2.0

eCommerce

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Machines will become Smart(er)Web 3.0 / The Semantic Web is the next step and will result in

machines understanding the meaning of data

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Web 3.0 = Semantic Web

The Meaning of Data

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A new Revolution is ComingWeb 3.0 will revolutionize the way we use the web and services on the web

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Web 3.0 101

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Web 3.0 adds Meaning to Data

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Information becomes meaningful by adding context to data

This is an Apple iPod

You can sell it on eBay for $150

Its showing Nelly Furtado

It has a capacity of 30 GB

Designed by Jonathan Ive

Introduced in 2005

It plays Music & Movies

Design Icon at MoMA

Original Retail Price was $249 Already in its 5th Generation

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Meaning is ParamountMeaning allows machines to become smart about data and make real decisions

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Search Intelligently Apply Reason

Combine Results

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Ich bin ein BerlinerWithout meaning machines are not able to apply reason

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(Some) Key Terms The new language of the web

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XMLDescription

RDFGrammar

SWRLRules

XRI/XDIData Exchange

API Access Rules

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The Paradigm Shift

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Web 3.0 Changes the WWW The Semantic Web will change the usage of the web

on a fundamental level

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Today Links Rule the World

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Even Google organizes its knowledge mainly by Links

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Enter: Web 2.0 More LinksWeb 2.0 is about content and connection which brought more links and connections

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Links connect but create a at World

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Web 3.0 creates ContextData is not simply connected anymore - it forms a context cloud

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Designed by Jonathan Ive

British Designer

Also known for his iconic iMac design

Multi-Award Winner

Steve Jobs Return

2007 National Design Award

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Web 3.0 creates the 3 rd DimensionWeb 3.0 sets data free, creates a truly connected cloud of information and

allows us to slice and dice this new world in any way we like

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The Next 5,000 Days

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A Guided Tour of Web 3.0

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The Big Three

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Everything is in the Cloud As Data and Services go into the cloud,

applications will be small and can run on any device

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Location becomes MeaninglessURLs are already becoming more and more meaningless

intermediaries become the new gatekeepers

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Open Up or Become ExtinctCompanies which share their data will attract

the trafc from those new trafc sources

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Thank you.Pascal Finettepascal@nette.co.uk

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mailto:pascal@finette.co.ukmailto:pascal@finette.co.ukmailto:pascal@finette.co.uk

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CreditsIdeas & Inspiration from:

Freek Bijl (bijl brand)

Mike Beltzner (Mozilla)Kevin Kelly (TED Conference)Scot Wingo (ChannelAdvisor)Project 10X

Images from:

Stock Xchange

Apple, Inc.NASA Project 10X newserrado.comchewednews.comstartupblog.wordpress.comsalgar.blogspot.comrightblueeye.comturbosquid.combenfry.comantolin.martinez.googlepages.com

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