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Web Analytics in Entrepreneurship Entrepreneurship, Goethe-Universität
| Date post: | 01-Jul-2015 |
| Category: |
Small Business & Entrepreneurship |
| Upload: | erik-bernskiold |
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Web Analytics in Entrepreneurship
Entrepreneurship, Goethe-Universität
Web Analytics in Entrepreneurship
Entrepreneurship, Goethe-Universität
AGENDA
Setting goals Metrics Reports Conversion Social Media Decision Making
WHO AMI?
erik bernskiöld
Consultancy Web & Digital Strategy
WordPress Web Agency
Analytical Mindset
IDEAS
PRODUCT
MEASUREMEASURE
DATA
MEASUREBUILDMEASURELEARN
IDEAS
PRODUCT
MEASUREMEASURE
DATA
BUILDMEASURELEARN
GOALSSETTING PROPER
GOALSMORE SALES
MORE VISITORS
HIGHER REACH
HIGHER ENGAGEMENT
MORE CONVERSIONS
…
KPIsSALES
VISITORS
REACH
ENGAGEMENT
CONVERSIONS
…
PRIMARY GOALby
IMPROVING “FEATURE X”
USER GROWTHGREAT EXPERIENCES
GOOGLE ANALYTICS
GOOGLE ANALYTICS
Free & Powerful
METRICSCENTRAL
PAGEVIEWS vs. SESSIONS
Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).
- Google Analytics
PAGES PER SESSION
AVERAGE SESSION DURATION
REPORTSUSEFUL
REFERRALS
GEOGRAPHY
DEMOGRAPHICS
USERS FLOW
HEAT MAPS & CLICK MAPS( )
CONVERSION
A user completes an action that is
positive to us.
GOAL TRACKING
www.mysite.com/product
Complete a form
Thanks for…
www.mysite.com/product
Complete a form
100%
Thanks for…
70%30%
SOCIAL MEDIAMEASURING
REACH INTERACTIONS Clicks, Likes, Shares, Comments… (CONVERSIONS)
ADDITIONAL METRICS
FACEBOOK INSIGHTS
TWITTER ANALYTICS
DECISION MAKING
IDEAS
PRODUCT
MEASUREMEASURE
DATA
MEASUREBUILDMEASURELEARN
UNDERSTANDING USER BEHAVIOR
A/B TESTING AD CAMPAIGNS
BEWARETOO LITTLE
AVAILABLE DATA!
BEWARELACK OF
COMPARISON!
AGENDA
Setting goals Metrics Reports Conversion Social Media Decision Making
QUESTIONS
???????
Web Analytics in Entrepreneurship
Entrepreneurship, Goethe-Universität
