UW Certificate Programs in

Web Design with Adobe® Creative Suite

http://www.pce.uw.edu/certificates/adobe-cs-web-design/

D.A. Clements

Who are we?

• Professional & Continuing Education (PCE)

• Instructors and PCE Staff

• Prospective student introductions

• Typical students enrolled in program

Professional & Continuing Education

• University of Washington—150 years!

• Educational Outreach—100 years!

• Certificate programs video!

Introductions

• Instructors

– Kathy Gill

– Mike Anitas

– Corey Gutch

– Terry Swanson

• Program Staff

– D.A. Clements, Program Manager

• And you…

Certificate Program in

Web Design

with Adobe® Creative Suite®

Typical Students

2010

2011

0

5

10

15

20

25

30

35

40

45

50

Career

Advancement Broadening

Skill Base Current Job

Requirement Start a CareerCareer Change

Other

2010

2011

Per

centa

ges

Jobs Held by Entering Students

• Design directors

• Graphic artists

• Graphic designers

• Software engineers

• Multimedia designers

• Game developers

• Project managers

• Marketing/business professionals

• Instructors

• Editors and writers

• Illustrators and artists

• Self employed

• Unemployed

What is happening in the field?

• Latest technologies and strategies

• Trends shaping and reshaping the field

• Job outlook

Technologies for Websites

Sites in millions

PHP, 25 Million

ASP.NET, 7 million

Frontpage Extensions, 4

million

Dreamweaver, 3 million

Perl, 1 million

DAV, 1 million

Jobs in Seattle

Critical Knowledge, Key Skills & Competencies

• Latest Web design concepts

• Photoshop best practices

• Wireframe design

• Dreamweaver workflows

• Flash animation design

On completion of the certificate, you will be able to . . .

• Design and build a wireframe

• Optimize images

• Build the site from the wireframe

• Create assets to use in Flash animations

• Build banner ads and larger Flash animations

• Incorporate all these elements in a capstone project

Program Format and Delivery

Intensive, classroom-based and online format

• Held Mondays and Thursdays at Professional & Continuing Education in Downtown Seattle

– Dreamweaver course is once a week

– Other three courses are twice a week

• Hands-on experience

Course MTGS Dates Instructor Tuition

Web Design & Production Foundations

6 MON & THU 6-9pm, Jan 7 – 28, 2013 (No class meeting on Jan 21)

Kathy Gill $550

Visual and Information Design: Digital Imaging

10 MON & THU 6-9pm, Feb 11 - Mar 18, 2013 (No class meeting on Feb 18)

Mike Anitas $825

Web Publishing 10 MON 6-9pm, Apr 1 – Jun 10, 2013 (No class meeting on May 27)

Corey Gutch $825

Interactive Media Production

10 MON 6-9pm, June 24 - Jul 29, 2013 (No class meeting on Jul 4)

Terry Swanson

$825

Total tuition and fees* $3,201

*Includes $50 non-refundable application fee and $42 registration fee/quarter

Program Courses and Schedule

Preparatory course:

Foundations of Web Design & Development (formerly Introduction to Web Publishing)

• Online

• Begin any time, self-paced, complete before January!

• Instructor: Zoe Holbrooks, award-winning instructor

– Standards-compliant HTML and CSS

– Accessibility

– Aspects of information architecture and usability

– UNIX commands, SFTP, Web hosting at UW

– Addresses admission requirements for Web Design with

Adobe® Creative Suite

First course in Winter quarter:

Web Design and Production Foundations

• Learn core concepts and practical skills involved in Web design and production.

• Explore the fundamentals of Web design

• Explore the role of interactivity from aesthetic and technical viewpoints.

• Learn proven approaches to project development and management.

• Survey industry-standard media production tools including 3D modeling.

• Plan and build a media project.

Second course in Winter quarter:

Visual and Information Design: Digital Imaging

• Learn most of the features in Photoshop.

• Make effective selections.

• Acquire, analyze and enhance image condition.

• Optimize existing images.

• Create image elements for print and web projects.

• Create Web page composites and wire frames.

• Extract elements for building a Web page.

Third Course (Spring quarter):

Web Publishing

• Discover how Dreamweaver supports the Web design workflow.

• Develop interfaces that contain forms, layers and rollovers.

• Design websites using cascading style sheets (CSS).

• Learn to produce and manage Web sites.

• Create a simple animation using Flash.

• The Dreamweaver workspace and workflow

• World Wide Consortium (W3C) standards for websites

• Web editing

• Cascading Style Sheets (CSS)

Fourth Course (Summer quarter):

Interactive Media Production

• Develop interactive Web experiences and media presentations.

• Explore interactive features and site integration techniques.

• Create a basic animation using movie clips and manipulation. – The Flash workspace and workflow

– Animation and interactive effects

– Object manipulation and special effects

– Building a pre-loaded movie

– Optimization, plug-in detection, preloaders and loading multiple movies

– Introduction to ActionScript 3.0

• Convert Flash to HTML5

How will I benefit from this program?

• Gain skills for designing and deploying networks over a wide spectrum of hardware and software options in this critical skills field

• Immediately apply practices in your workplace, as well as position yourself to gain increased responsibility in management roles

• Build a network of Web Design professionals who can help advance your career

• Program Benefits

– Program cohort and access to instructor

– Coherent curriculum created with local advisory board input

– Link to leading research university

On completion of the certificate, you will be able to . . .

• create rich, interactive media using ActionScript for Flash and Flex, which can be deployed seamlessly across platforms such as Blackberry, iPad, iPod, Android, Windows, Mac and Linux.

Be in class on time 80% of sessions

Turn in assignments

Participate actively

Expectations for Successful Completion

Admissions Requirements

• Experience with the skills and tools used to publish pages to the web.

• A working knowledge of your chosen Operating System – Windows XP, Vista, Windows 7, or a Mac

• Knowledge of office productivity tools, and standard internet communication tools like FTP and e-mail.

• Computer graphics fundamentals and familiarity with a basic graphics or image editing program desirable.

• Completion of at least two years of college preferred.

Technology Requirements

• Experience with the skills and tools used to publish pages to the web.

• A working knowledge of your chosen Operating System – Windows XP, Vista, Windows 7, or a Mac

• Knowledge of office productivity tools, and standard internet communication tools like FTP and e-mail.

• Computer graphics fundamentals and familiarity with a basic graphics or image editing program desirable.

• Completion of at least two years of college preferred.

• Your own computer and high-speed internet connection for homework.

• Adobe Creative Suite for homework. The academic version at 80% discount is available at the University of Washington Book Store’s Technology Center.

• Mac users. Familiarity with Windows operating system to make use of resources in the PC lab. Some file conversions are necessary if you are using Mac OS.

Application Process

• Application Review: rolling review process

• Admission Decision: notification within two weeks

following application

• Enrollment:

– Enrollment information sent following acceptance

– Seat reserved in program until two weeks before first class.

• After that date, program enrollment on a first-come, first-served basis

UW Professional & Continuing Education

QUESTIONS?

• D.A. Clements, Program Manager, UW Professional & Continuing

Education [ dclements@pce.uw.edu; 206-221-0229 ]

• Bettina Katz, Program Coordinator, UW Professional & Continuing

Education [ bkatz@pce.uw.edu; 206-685-6518 ]