Web development and SEO documentation by gulf-writers.com

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© 2014. All Rights Reserved

SEO Documentation Brief Project Approach

8/4/2014

By Gulf Writers (UAE) & DDI (GH) Ltd

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TABLE OF CONTENTS

Content Page

1.0 INTRODUCTION ....................................................................................................................................... 1

1.1 On the Page SEO ................................................................................................................................. 1

1.2 Off the Page SEO ................................................................................................................................. 3

2.0 PROJECT COMMENCEMENT ................................................................................................................... 4

3.0 PROJECT EXECUTION ............................................................................................................................... 5

3.1 Optimize Content ................................................................................................................................ 5

3.2 Format HTML ...................................................................................................................................... 6

3.3 Format Architecture ............................................................................................................................ 9

3.4 Access Link ........................................................................................................................................ 10

3.5 Build Social Media ............................................................................................................................. 13

3.6 Personalization .................................................................................................................................. 15

3.7 Violations .......................................................................................................................................... 16

4.0 PROJECT CHART .................................................................................................................................... 17

5.0 ABOUT GULF WRITERS AND DREAMDRIVE DIGITAL ............................................................................. 19

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1.0 INTRODUCTION

This document demonstrates a brief overview of how Gulf Writers will handle your website

through one of its default SEO Package. The website comes together with the SEO Package and

they are inseparable. Also, clients must note that Gulf Writers would only use a content

management system for mounting of the website as per this documentation. If clients desire

HTML, CSS and other such raw coding, please contact [email protected]. Now back to

this document; it represents an overview of various combinations of elements and alerts to

realize maximum impact from Google, Bing, and Yahoo typically, even though other search

engines may respond to them. Gulf Writers constantly updates and incorporate contributions

from Google, Bing, MOZ, and other expert platforms in other to enhance how search engines

operate and place your website ahead of others, for the best results. We make sure your web

content generates the right signals from the right keywords search. We carry out our SEO

approach in two major aspects; on the page SEO and off the page SEO. It is also important to

note that violations in both areas may exist.

1.1 On the Page SEO

This is usually under the control of the publisher or webmaster; access to content for on page

SEO is necessary. On the page SEO primarily has to do with the quality of content placed on the

internet on the web pages.

Content

1. The foundation of on-the-page SEO is quality content. Essentially, all pages on a site

should have quality content on them.

2. Substantial research needs to be done in other to have the right keywords included and

embedded within the content.

3. Use words and phrases people would type onto search engines

4. Content must be engaging such that customers would not bounce of easily

5. Update content regularly and discuss ‘hot’ topics related to line of activity

Nonetheless, the following content practices are avoided.

mailto:[email protected]

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6. We avoid thin content that lacks substance

7. Avoid content with excessive advertisement

HTML

1. Title tags are critical in SEO. Keywords must be placed in Title Tags (H1). This will be

discussed later in the sections.

2. Doing meta descriptions on web page describing what the page is about offer snippets to

search engines

3. Header and Sub Headers should be written using appropriate keywords and should be

tagged as such

4. Use structured data to enhance listing

Other HTML practices may be avoided as well. These include the following

5. Avoid stuffing keywords too many times on the page that needs to be found

6. Avoid Designs and Colors that hide words that needs to be found

Architecture

1. Enhance search engines crawling on site by taking relevant measures

2. Manage very well duplicates or avoid them

3. Speed is important; A website that loads slowly may not realize the same results as one

that loads fairly fast.

4. Format URLs. Use keywords to page topic in forming URLs. Content management

systems make this much easier, however other measures may be taken to address

5. Compatibility of architecture to mobile is also very important

Other practices may however be deemed unadvisable and may result in mush negative effects on

the site and its domain. Such practices on architecture involve the following.

6. Avoid showing search engines different pages than humans visiting your site

7. Avoid cloaking… the situation where non-relevant content appears when search engines

visit your site. Cloaking may be unintentional, measures must therefore be taken to

address them as such

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1.2 Off the Page SEO

This basically includes external authority and reputation signals used to optimize websites to be

search engines responsive or increase traffic on website. They may or may not directly be

managed by the publisher. Of-the-page also derives its strength from quality links, trusted

authority, social reputation, mobile friendliness and others external associations

Links

1. Use quality links form trusted websites.

2. Words for links should be one you hope they will be found for

3. The number of links that point to your webpage is important

Your sites reputation may be ruined or impact may not be favorable when the following take

place.

4. Avoid purchasing links in hope for better ranking

5. Avoid spamming or placing links on spam websites

Trust (built over time)

1. Links, shares and other places which lead to website should make it a trusted authority

2. The length of time site has been active on the internet promoting the same activity

3. Use means to verify identity. Verify identity of authors who are able to post on site

Produce quality content originally and be associated with it over time.

4. Avoid piracy, plagiarism, and other bad copyright habits

Social

1. Social reputation is crucial. Use Facebook Open graphs, twitter cards Google+ etc

2. Increased number of content sharing on social media

Personal

1. The country and language browsing from increases chance of appearing as a result of

keyword input. Conduct customized search for results

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2. The location and city are sub determinants of SEO success

3. The history in a personal browser. Whether the person has visited the place or similar

places in the past

4. Friends and visitors must connect to the site though the social platforms to access content

It must be mentioned that all of these elements work in a collaborative effort to promote and

optimize content for search engines.

2.0 PROJECT COMMENCEMENT

It is important to examine access to site before project commencement. Some content

management systems do not allow content to be manages via FTP access. Since files are stored

in the MySQL or database of the hosting site and content managed accordingly. Such is the case

of Gulf Writers if site is to be mounted from scratch using Wordpress.

Code or Content Management

Determine access. Two main forms of access may be required

1. Direct access to files on website

2. Access to content management system

Other Access to media sites and other accounts for linkage may as well be required

Depending on the type of access, various issues outlined in this documentation would be dealt

with appropriates using tools and means available

Keywords Research

First and foremost, site statistics must be accessed and documented before execution of project to

allow results to be checked and monitored after the project execution. Building content using

keywords provided by clients who already know what keywords they want places project

execution on the go. This may not be the same as researching for keywords necessary to clients.

https://wordpress.org/

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Various tools may be used to customize keywords or query search for results in defined

territories specified by clients. Using webmaster tools to find queries that resulted in site popping

up can also help align. Google Adwords may be used to search for hot keywords on the markets

the client seeks to target.

3.0 PROJECT EXECUTION

Key aspects of project execution are discussed in this section. At the end of the section, a project

chart showing normal, high or comprehensive SEO touches may be selected. A normal SEO

project may take a couple of hours for a small website whereas a comprehensive SEO project for

a large site may take several days.

3.1 Optimize Content

Becoming the author of useful and activity-relevant content that cannot be found anywhere is

essential to good content management and gaining prominence on the web with such key words.

This may be an original piece of research or content

Content Quality

Content must be compelling and useful. This is the utmost element to SEO. Writing good quality

content will drive/attract users to your website; increase the number of shares and likes and make

your site more engaging.

Deliver value

Do not just fill in the gaps or write on unnecessary words to fill in the site. Deliver valuable and

good content that customers would want to know about. Users will redirect others by placing the

site on their. Value must not just be of good quality but must also be relevant to the site and

topic. Offer unique and exclusive content to your audience.

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Content Research

User Queries must be researched and included in content titles and headers. There are various

approached to search and find user queries for activity Also search for Query Volume and exact

query match. Content Keywords should be used in the form of natural language; this is crucial to

SEO

Content engagement

Manage and update content regularly. Use content that answers specific queries, updating them

from time to time; refreshing content regularly.

File names

Like many of the other parts of the page targeted for optimization, filenames and alt text (for

ASCII languages) are best when they're short, but descriptive. It is important to avoid generic file

names. Use descriptive file names; create and submit image site map, video sitemap etc to

Google and other search engines. Provide Image Related Information. Specify “alt” attribute to

allow alternative text to be displayed when picture does not pop up. Align to Google Image

Search. It is also important to group files according to directory. Consolidate images into one

directory. Check image formats and file types

3.2 Format HTML

Formatting HTML remains critical aspect of SEO. Title tags, Description meta tags, Headers,

sitemaps and other tags may apply here.

Title Tags

Unique Tags needs to be created for each page on the website. It is also important to create

unique titles for both users and search engines on the topic the page is about.

<html>

<head>

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<title>The Title of the page comes here with other phrases to be in the title</title>

<meta name="description=" content="description of the site comes here; this may be the activity

of the company eg. Rate&Bill provides billing and customer care systems. We also offer daily

news and events in telecommunications billing">

</head>

<body>

Titles may appear in the heading as exactly mentioned or written when creating the site. Eg

Rate&Bill Homepage would not have good impact due to the use of “Hompage”. It is good to

use Rate and Bill Billing and Customer Care System on the homepage to have the main activity

of the company associated with the homepage…. Not many people query for homepage…

Moreover titles must be short and informative

Description meta tag

The tag shown above incorporates the meta tags which the search engine uses to describe the

page when it appears. This description needs to be a sharp message communicating in a single

sentence what the company does. It is the first thing that appears when the page appears on the

search engine. It is important to place a catchy meta-description that will allow people to choose

your site for the information they need.

<html>

<head>

<title>The Title of the page comes here with other phrases to be in the header</title>

<meta name="description=" content="description of the site comes here; this may be the activity

of the company eg. Rate&Bill provides billing and customer care systems. We also offer daily

news and events in telecommunications billing">

</head>

<body>

Meta-descriptions may also be experimented over time to know which ones result in high traffic.

Essentially meta tags offer the Google and other search engines the ability to know what the page

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is about. They are used as snippets for the site. It is important to mention that meta-tags do not

affect ranking; they drive the user to click through. You should use different descriptions for

every page; also use clearly tagged facts. Use tags in title and queries also in meta tags to move

user to click

Headers

Headers must be well configured. H1 headers would normally appear boldly as H2 appear

beneath. Check coding <H1></H1> or <H2></H2>

Set Tag for headers as well

</head>

<body>

<h1>Brandon's Baseball Cards</h1>

<h2>News – Second Heading comes here, you can see it begins with the tag – news. Eg CTT

adopt Rate&Bill Billing System</h2>

<p>The Rate and Bill Billing and Customer Care System has been awarded a multi-million

dollar deal by CTT Telecommunications. The Deal covers a 2 year project installment to transfer

all clients onto a new effective and more efficient platform…</p>

Best practices are to write heading and sub heading in an appropriate and complete outline. It is

not best practice to write unrelated titles and heading, as well one should take note of heading

tags that will define the content of the page. In the example above “new” is used.

It is important that this should be done on all pages; this helps reveal much hidden but relevant

information on the page which the visitor may query. Queries may contain keyword or multiple

keywords users input when performing a search on the search engine; Headers and titles should

be accurately described and should relate to the content of the page; Unique titles and headers

should be created for each page; Headers must be short and informative; Unnecessary keywords

in title should be avoided; and finally extremely lengthy titles must be avoided. It is important to

use brief but descriptive titles.

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Structure

Use descriptive URLs example. http://www.rateandbill.com/about/the-company-ratebill-limited/

is a very good option. Simple to understand URL enhance crawling on website. Many content

management systems and blogging sites provide an avenue to customize URLs

Use Breadcrumbs

Breadcrumbs may be in the form … Home>>About>>Founder>>… on the page to help

navigate around… some themes and content management systems easily make this possible. Use

plugin or embed code

3.3 Format Architecture

Key adjustments need to be done to the architecture of the website to optimize it for search

engines. Search engines must be able to crawl on websites; duplication of content on multiple

pages should be avoided; essentially the site must be fast.

Crawlability

Check Sitemap; Rearrange content on sitemap to match XML Sitemap and submit to Google a

list of the pages on a particular website to be assessed. By creating and sending this list, you are

able to notify Google of all pages on a website, including any

URLs that may have been undetected by Google's regular

crawling process. One may as well restrict access to sensitive

pages or some pages not supposed to be indexed.

- Crawl efficiency. Use defines URLs and allow the

possibility of URL being removed

- Prepare 2 sitemaps. One for users, another for search

engines submit sitemap to Google through webmaster

tools

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- Place HTML sitemap on page… ie root directory

- organize links by subject

- Update sitemaps regularly

404 page should have a link back to the front page and SEO should be avoid linking site with

404 page

Duplication

Decide which one to use www or no www. This should match the exact description submitted to

the search engine in the sitemap.

However rel=canonical URL may be used to redirect page. This may be explained later within

the documentation. It must be noted however that it is important to avoid subdomains and root

domains referring to the same content

Speed

Site speed can be improved by doing small amounts of database calls when necessary.

Regulating site catch by installing plugins on content management systems or manual coding can

enhance the speed and load time of site.

3.4 Access Link

Access to your website through other sites and vice versa enhances the reputation, and alignment

to search queries.

Quality

It is important to create quality links to website. One must use relevant URLs from within the

site and out of the site to manage links. Linking site from relevant sources is important to access

relevant content.

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Anchor text

Anchor refers to text that is clickable on a page. They refer to text that users will see as a result

of a link and they are placed within the anchor tag.

<a href="..."></a>

…anchor text should correctly describe the destination of the link

Anchor text must inform search engines and users what page the site may be linking to; even

though links may be internal or external, anchor text tell goggle the relevance of the page one is

linking to when descriptive phrases and clauses are used as anchor text. Using default or URLs

are not advisable; those with off topic must also be avoided. Fundamentally, it must be possible

to differentiate between anchor texts and normal texts; avoid lengthy anchor texts and format

links so they are easily spotted; internal anchors are as well very important.

Another aspect of anchor texts is that, keywords in URL may be used as anchor texts. Keywords

should be used in creating ULR because search engine displayed these keywords in search

results and highlight them. Words in the URL appear bold if optimized. This also makes it easy

for Google to crawl the site. Essentially, dynamic URLs may be rewritten. By writing Google

friendly URL conforming to practices like using hyphens (-) instead of underscores (_). URL

structure by Google webmaster tools https://support.google.com/webmasters/answer/76329.

Anchor text should however not be over optimized.

Link Quality

High quality affiliate site with reviews and commentary drives traffic as compares to low quality

affiliate sites which provide copied product description and price only. An affiliate site with

commentary and others may however attract spammers and measures must be taken to address

these. A number of doorways may be used but should be controlled i.e Blogs and sites created to

drive users to your site using other keywords.

Even though it is important to provide doorways to drive users to the affiliate sites, too many

websites leading to your website in a search results can negatively affect performance of your

https://support.google.com/webmasters/answer/76329

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site in future results queries. In some cases can result in removal. Ensure diversity by adopting

the following

- Avoid deep nesting sub directors

- Avoid using excessive keywords like …rate-billing-telecommunications on and on

- Avoid unnecessary capitalization; many queries and urls are done in small caps

Setting up a 301 redirect form non-preferred URL to the dominant URL is an option. You can

also use canonical URL or use rel=”canonical” link element to redirect.

Use Robots

It is important to inform search engines whether they can access the site and restrict search to

places you would not want. A “robot.txt” is placed on the root directory of the site.

Create/generate robot.txt file; this enables one to keep firmly what he wants search engines to

find. One can add NOINDEX to meta tags of robots using .htaccess to password protect files.

Avoid allowing search results pages to be found

User-agent: googlebot

Disallow: /no-google.html

Sitemap: http://example.com/sitemap.xml

Combat comment spammer with rel=”nofollow”

Example… you do not want users from your site to visit another site provided in a comment use

<a href=”http://www.shadyseo.com” rel=”nofollow”>Comment spammer</a>

USE CAPTCHA to combat robots and spammers that may visit your site. Turn on comment

moderation in the comment management system. The otherwise is used for no follow on all

comments on a page

<html>

<head>

<title>Title of page here</title>

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<meta name=”description=” content=”place meta description here”>

<meta name=”robots” content=”nofollow”>

</head>

<body>

3.5 Build Social Media

Social media plays an integral role in SEO. Social reputation, authentication, shares, trust and

publicizing engaging contents are other integrated marketing approaches to SEO.

Social reputation

Social reputation must be built over time. There is the need t increase the number of votes and

activity; publish engaging content on social media sites. Effectively promote new content on the

4 main social media platforms ie.

- Google+,

- Twitter,

- Facebook and

- LinkedIn

Other social media platforms may be used. A CRM and social media manager may be used to

publish content on a scheduled or recurrent basis, in other to keep media active. A social media

manager may monitor and share new content, updating blogs and letting visitors know new

information has been added on the site. These may also be announced via blogs; other

webmasters who follow your site or RSS feed could pick up the story also. Use other non-

internet approaches. List business sites on business cards, fliers etc

Social Shares

Quality and quantity of shares; Personalized Search Engine Results Pages (SERP). Google and

other search engines do SERP; Add information about location to Google places so these can be

indexed as well.

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Trust

This is built over time by being associated with a unique content over time Sentiments and

reviews as well as ratings should be welcomed to realize actual impact and influence of content

published on the site. Social connections enhance trust.

Site History

How long the site has been in existence promoting that particular business activity; this gives

prominence over other sites what recently came into the system. Past penalties may also

influence future site appearance in search results.

Other Identities

Find out which people visit site form which places and for what reasons. For what things

Link site to Google+ account by embedding code on page

- USE Facebook Open Graph

<head>

<meta property=”og:title” content=”Title Goes Here”>

<meta property=”og:description” content=”description-goes-here”>

<meta property=”og:type” content=”your-content-type-goes-here”> (e.g., “article”)

<meta property=”og:url” content=”http://www.your-site.com/”>

<meta property=”og:image” content=”http://www.your-site.com/image.jpg”>

<meta property=”og:site_name” content=”your-site-name”>

<meta property=”fb:admins” content=”your-Facebook-page-user-ID”>

</head>

- USE Twitter Cards

<head>

<meta name=”twitter:card” content=”summary”>

<meta name=”twitter:url” content=”http://www.example.com/your-url-goes-here/”>

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<meta name=”twitter:title” content=”Title Goes Here”>

<meta name=”twitter:description” content=”Your description goes here.”>

<meta name=”twitter:image” content=”http://example.com/image.jpg”>

</head>

Google+

<html itemscope itemtype=”http://schema.org/Article”>

<head>

<meta itemprop=”name” content=”Title Goes Here”>

<meta itemprop=”description” content=”Description Goes Here”>

<meta itemprop=”image” content=”http://example.com/image.jpg”>

</head>

3.6 Personalization

Other personal and locality restricted preferences may be altered. Mobile compatibility remain a

crucial issue here.

Country of origin

The country of origin and the hosting origin greatly influences where the website would most

respond to keywords. Global SEO may be implemented. However content may be highly

responsive to local searches.

Mobile Compatibility

Configure mobile sites and submit them to Google so they can be indexed as such. And appear

on Google mobile search page. If sites are not mobile friendly, create new ones. It may be

verified that mobile site is indexed by Google. One may also create and submit sitemap to

Google. Using format highly recommendable for Google mobile would help increase ranking on

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mobile; Verify that Google bots can find mobile sites. Redirect content form mobile to desktop

or vice versa if both mobile and desktop versions are run on the same site

History

Signed in browsing saves individual sites visited on search engines. This streamlines future

searches by the same user using the search history.

3.7 Violations

Violations may be checked in the following areas

- Publishing thin content and unnecessary content

- Heavy advertisement in content

- Stuffing too many Keyword stuffing

- Check for Hidden text

- Cloaking; Avoid cloaking that may be created unintentionally especially in mobile sites

- Avoid Paid links

- Avoid Linking spam

- Avoid content Piracy

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4.0 PROJECT CHART

The table below may be used as a guide in executing SEO projects with regards to degree or

comprehensiveness. A Normal SEO Implementation for a small website may take a few hours

within a day to complete as a huge website may take several days for a Comprehensive SEO

Implementation. At Gulf-writers.com, clients only have to pay for domain, hosting, content per

word & an SEO package. The remaining aspects of web development is offered free of charge.

The client also enjoys free consultation on how to maintain and update content in addition to a

comprehensive guide as this document.

Table 1.0 SEO Project Implementation

Item Normal High Comp Remarks

Content (N/H/C)

- Quality and Value

- Research for keywords

- Content Engagement - -

- File Names -

- Refreshing and Updates - -

HTML

- Title Tags

- Description Mets-tags

- Headers

- Structure (formatting URLs) -

- Breadcrumbs - -

Architecture

- Edit sitemap for page

- Create sitemap for Google

- Enhancing Crawlability with 2 maps -

- 404 page - -

- Duplication (www or no www) to sitemap

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- Duplication of content -

- Speed of website -

- Link by subjects - -

Access Links

- Quality

- Review Anchor texts - -

- Link Quality - -

- Use Robots

- Check Spams -

Build Social Media

- Social Reputation - -

- Social Shares - -

- Other Identities -

Personalization

- Country - -

- Locality - -

- Mobile Compatibility -

Check Violations

- Thin content

- Heavy Adverts -

- Excessive keywords usage - -

- Check hidden texts - -

- cloaking -

- paid links - -

- check for spammers/spam links -

- check piracy of content -

TOTAL AMOUNT in USD $0000 $000 $0000

© Gulf-writers.com (2014)

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5.0 ABOUT GULF WRITERS AND DREAMDRIVE DIGITAL

At Gulf Writers, we combine strong academic core with passion

to generate quality content. With a wide range of specialized

writers, we are able to meet all client requirements ranging from

CVs to market feasibility studies. We have an active digital

marketing department who work together with us to fulfill

writing projects which have some association with web

development, graphic designing, SEO, keywords searches, and

other such technicalities. Academic writers have access to

multiple journals and databases where they extract content for research purposes. We take pride in

the level of writing expertise we have here at Gulf Writers. Our customers will attest to relevant,

engaging and unique content. Our Services are in three main categories.

Academic Writing Services

Corporate Writing Services

Market feasibility and other writing projects

We offer you the opportunity to speak with expert writers concerning your writing projects even

before we commence work on them. Assigned writers work together with clients to arrive at most

desired outcomes. Our clients spread across UAE, KSA, Kuwait, Bahrain, Qatar, Lebanon, Africa,

U.K, and USA. Why we are the best writing services you can find.

We offer 100% Original content

Error-free Content delivery

Adequate & Unmatched Consultation

Latest Software (SPSS, MAXQDA, etc)

SEO tools and techniques for professional projects

Offer you 100% Copyright on your content

Unmatched Editing Services

Writers with specialty writing skills

Databases for Academic Projects (Emeralds, Ebscohost, JStor etc)

Full Plagiarism Report submitted with each project

Competitive Pricing

On-time service delivery

For more details on out services please contact us

Knowledge Village Dubai, U.A.E

Phone: 042802743 | 0529516056

Email: [email protected] or [email protected]



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