Web Development Built On Strategy

SHAPE

A Strategic Approach To Website Development

Websites Developed For Humans

Driving Revenue With Websites

Measuring The Success Of Your Website

The Essentials of Web Development

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A Strategic Approach To Website Development

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The majority of businesses have a website presence that allows audiences to connect with their brand. A well-built

website aligns business and marketing strategies and allows brands to not only connect with users, but collects leads and

drives sales goals. A strategic approach to the development of a new site encapsulates the big picture and reaps a significant

return on investment.

What business goals can I meet with a digital marketing strategy?

Who is my target audience(s)?

Who can effectively plan, create, and manage my daily digital marketing?

How much can I invest in my brand’s digital presence?

Which digital channels are optimal for my unique brand?

5 Questions To Ask When Developing A Website

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A website that lacks strategy can be a pretty (but costly) investment with

little to no return

Crissy Saint, Communications Strategist

Websites Developed For Humans

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According to the 2015 State of Marketing Report released by Salesforce, the year of mobile has arrived—more people are

interacting with your brand on mobile than ever before. According to the report, 27% of marketers have a mobile app; thinking

strategically about how to enable the best user experience for your digital presence on mobile (as well as desktops) is now a

standard approach.

When designing a new website or revamping your exist-ing site, don’t forget to develop a site that provides people with a good user experience—even if they’re on the move. Consider this, more people have access to mobile phones than they do toilets!

The last thing you need after launching a site is to have it cause headaches for the people interacting with your brand online. Make sure you’re the hostess with the mostest by providing your users with a valuable, enjoyable time

There’s a lot more that goes into the development of a website than the typical business owner might imagine. There are programmers, content strategists, search experts, and designers who collaborate to ensure that a site is built to serve your business and customers in the right ways.

Many websites receive daily visits from people who have grown to love and adore the brands these sites represent. Think about what you can offer your potential customers and brand advocates to naturally attract a crowd with whom you share values.

HUMANS ON THE MOVE

USER EXPERIENCE IS A REQUIREMENT

IT TAKES A VILLAGE

THINK ABOUT YOUR AUDIENCE

Driving Revenue With Websites

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Rather than throwing your investments into a black hole, approach the development of your new website with your sales and marketing strategies in mind. There are many ways to use a website as a revenue-generating tool, while also telling your

unique brand story.

Develop a website that leverages a strong digital marketing strategy and clearly communicates the ways your audience can interact with your brand in a meaningful manner.

Utilize a third party platform that can aid in lead generation and direct potential customers down the appropriate sales funnel.

Don’t silo your audience. Make them aware of all of the places your brand lives online and direct them to places that you think will foster desired actions.

As your traffic grows, use monitoring tools to analyze the wasted space on your site. Be proactive and restructure your site as needed after you’ve taken some time to understand how your audience interacts with your website.

HAVE THE RIGHT ELEMENTS IN PLACE

INTEGRATE DIGITAL MARKETING STRATEGIES

INTEGRATE COMMUNICATIONS

RESTRUCTURE AS NECESSARY

Measuring The Success Of Your Website

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Success can be subjective. Defining clear objectives at the beginning of the project helps you identify the aspects of your

website that are (and aren’t) hitting the mark. As overall business goals change, all of your digital tools (including your

website) should be updated in tandem to ensure you’re leveraging all of your resources effectively.

UPDATE NOW

Key Ingredients to Measuring Success

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Set Goals That Align With Your Business Strategy

Measure what matters to you and track the information that’s most critical in ensuring your success. Create monthly and annual goals for your website efforts that align with the big

picture and aid you in accomplishing relevant business goals.

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Freshen Up Your Content

When developing your site, think about the areas of content that will be routinely updated to support your content marketing

strategy. Once the site is launched, provide your audience with new content and visuals that will keep them coming back for

more and ensure that your SEO rankings don’t falter.

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Monitor And Maintain Your Site

Depending on the CMS that’s used for the development of the site, you may need to regularly update plugins, etc. that are

necessary for full functionality. Websites aren’t forever—they do break down and require maintenance. Keeping your site in

working order is necessary to ensure success.

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Use Measuring Tools

Take advantage of digital tracking tools that can help you evaluate the success of your content marketing efforts. Take a look at third party platforms, such as Google Analytics, to analyze what your

audience is truly interested in so you can update your site as needed.

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The Essentials of Web Development

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Building a website that is based on strategy can be a time-consuming and labor-intensive project, but it is well worth it. In order to begin your website development, ensure you have the

essential elements in place to produce a five-star site that’s built to last.

Project Manager Having a point-person to manage the website development process helps alleviate

detours and keeps the project in scope and on track.

WEBSITE DEVELOPMENT TEAM MUST-HAVES

Wordsmiths An intelligent team of well-versed copywriters and content strategists are necessary to

develop site hierarchy and layered messaging—both optimized to resonate with your audience(s).

WEBSITE DEVELOPMENT TEAM MUST-HAVES

Graphic Designers The visual appetite of our world is growing everyday. Satiate the beast by pairing a

stellar content team with talented graphic designers to tell your brand story through a well-designed website.

WEBSITE DEVELOPMENT TEAM MUST-HAVES

Programmers Unless you’re a pro at coding, make sure you have skilled programmers that can

build a site that achieves your vision.

WEBSITE DEVELOPMENT TEAM MUST-HAVES

Search Specialists Once the site is launched, don’t let the cobwebs take over. Keep your site active and set it up to interact with search engines in ways that help potential customers find

your digital masterpiece.

WEBSITE DEVELOPMENT TEAM MUST-HAVES

Connect With MM Brand Agency For Additional Insight On The Web Dev Process

MMBRANDAGENCY.COM HELLO@MMBRANDAGENCY.COM TEL 917 626 8270

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