Date post: | 02-May-2015 |
Category: |
Documents |
Upload: | aldo-tucci |
View: | 218 times |
Download: | 3 times |
Web monitorInternet key numbers
June 2013
June 2013: highlights
A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni nel mese, facendo registrare una leggera contrazione (-3%) rispetto all’omologo 2012, riconducibile a un naturale travaso del traffico verso i mobile device (al momento non rilevati da Audiweb). Fanno eccezione gli utenti over 55 anni i quali mantengono un trend in crescita (55-64 y.o. +4%; +65 y.o. +10%). La penetrazione è pari al 53% della popolazione, con un picco del 70% sui 35-44 e del 69% sui 18-24.
il Tempo Speso si mantiene stabile sia su base mensile che nel giorno medio. Su base giornaliera gli utenti dedicano in media 1 ora e 20 minuti al web. I più attivi si confermano i 18-24 con 1 ora e 34 minuti. Risulta in aumento il tempo speso online dai target over 35, l’incremento più consistente si registra sui Silver Surfer (+7%).
La leggera contrazione dell’utenza si riflette anche sulle principali categorie, con l’eccezione dell’ambito Music (+3% Audience; +50% tempo), dove continua a crescere Spotify e del Betting che si mantiene stabile. Mentre sono più numerose le aree che mostrano una crescita del tempo speso: Communities (+1%); News (+4%); Travel (+2%); eCommerce (+13%); Sport (+5%) e Automotive (+39%).
Il settore Automotive conferma il trend positivo del tempo speso registrato durante tutto il primo semestre 2013, con una crescita mensile media del 25% (vs. primo semestre 2012). La categoria viene guidata dai leader in ambito usato: Subito.it – Veicoli (+44% audience; +57% tempo) e Autoscout24.it (+22% audience), i quali catalizzano rispettivamente un terzo e un quinto dei minuti totali spesi sulla categoria. Segue in termini di utenza Quattroruote.it (+13% audience) sito di riferimento per notizie, recensioni e listini.
A partire da giugno 2012 all’interno del Web Monitor è disponibile anche un’analisi di Audiweb Object Video, l’estensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33) .
Agenda
1. Quanti sono i surfers?
2. Quanto tempo passano on line?
3. Target diversi, consumi diversi
4. Che cosa fanno i surfers in rete?
Dec 09Jan
10Feb
10
Mar 10Apr 1
0
May 10Jun 10
Jul 10
Aug 10Sep
10Oct
10
Nov 10
Dec 10Jan
11
Feb 1
1
Mar 11Apr 1
1
May 11Jun 11
Jul 11
Ago 11
Set 11
Ott 11
Nov 11Dic 1
1Jan
12Feb
12
Mar 12Apr 1
2
Mag 12Jun 12
Jul 12
Aug 12Set
12Ott 12
Nov 12
Dec 12Jan
13Feb
13
Mar 13Apr 1
3
May 13Jun 13
18,000
20,000
22,000
24,000
26,000
28,000
30,000
32,000
June 2013 – Key numbersAudience register a smal decrease, while Time is stable
MONTHLYJun
2013Var % vs Jun 2012
Active Internet Users .000 27.414 -3%
Time per person (hh:mm) 19:43 -1%
Active Users % pen vs pop*
Tot Individuals +2 51
2-11 33
12-17 53
18-24 69
25- 34 68
35-44 70
45-54 60
55-64 39
over 65 17
Adulti 25 - 54 66
Men 53
Women 49
Women 25-54 66
DAILYJun
2013Var % vs Jun 2012
Active Internet Users .000 13.517 -4%
Time per person (hh:mm) 1:20 stable
Source: Groupm elaborations on Audiweb data
*Italian Pop. 2+ years (over +74 anni, are considered only if living with at least one person aged between 11-74 years).
Audience Trend .000
June 2013: 27.414
June 2013 – Web & App – Audience and Time spentWebsite are performing better than web applications
giu 12 giu 13
27,661
26,800
Audience .000Main Applications
Main Web Sites – apps excluded
5 Source: Groupm elaborations on Audiweb data
Audience .000
Jun 12 Jun 13
23,344
22,346
TOT WEBSITES (app excluded)
26,8 mio Unique Audience (-3% vs Jun ‘12)
17h 50 min time per user (stable vs Jun ’12)
APPLICATIONS22,3 mio Unique Audience
(-4% vs Jun ‘12)2 h 48 min time per user
(-6% vs Jun ’12)
June 2013- Audience and time spent per day type and day part During the weekend less users are online; internet prime time confirms all day long
6 Source: Groupm elaborations on Audiweb data
06:00 - 09:00 09:00 - 12:00 12:00 - 15:00 15:00 - 18:00 18:00 - 21:00 21:00 - 00:00 00:00 - 03:00 03:00 - 06:000
2,000
4,000
6,000
8,000
0:16
0:270:27 0:31
0:27 0:320:29
0:22
Average Day Active Audience .000
mon - fri sat-sun
14.806
12.562
1:21
1:16
Average Day Time per Person h:min Day Type Day Part
June 2013 –Internet Audience CompositionWomen online are increasing; over 60% of web pop. Is made of 25-54 y.o.
2-11 Kids 6%12-17 Teen
6%
18-24 Post Teen 11%
25-34 Young Adult 17%
35-44 Adult 24%
45-54 Ma-ture adult
19%
55-64 Senior
11%
over 65 Silver Surfer 5%
52%
48%
Female +1% vs. ‘12
Male -1% vs. ‘12
Sex% Composition
Age% Composition
Source: Groupm elaborations on Audiweb data
June 2013 – Unique Users by targetUsers over 55 y.o. register a relevant growth
Adult 35-44 anni• 6,615 mio UU• +1% vs Jun ‘12• -3% vs May ‘13
Senior 55-64 anni• 2,909 mio UU• +4% vs Jun ‘12• -4% vs May ‘13
Young adult 25-34• 4,780 mio UU• -9% vs Jun‘12• -3% vs May‘13
Teen: 12-17 • 1,763 mio UU• -15% vs Jun ‘12• -6% vs May ‘13
Silver Surfer +65• 1,395 mio UU• +10% vs Jun ’12• -5% vs May ‘13
Post Teen: 18-24 • 2,992 mio UU• -3% vs Jun ‘12• -3% vs May ‘13
Source: Groupm elaborations on Audiweb data – applications included
Mature Adult 45-54 anni• 5,193 mio UU• -5% vs Jun ‘12• -3% vs May ‘13
Average: -3%
Kids: 2-11 • 1,768 mio UU• -2% vs Jun ‘12• -11% vs May ‘13
Kids: 2-11• 0:46
• -6% vs Jun ’12• -3% vs May ‘13
Adult 35-44 anni• 1:22
• +4% vs Jun ‘12• -5% vs May ‘13
Senior 55-64 anni• 1:15
• +6% vs Jun ‘12• -5% vs May ‘13
Young Adult 25-34• 1:29
• -1% vs Jun ‘12• -9% vs May ‘13
Teen: 12-17 • 1:01
• -20% vs Jun‘12• -8% vs May‘13
Silver Surfer +65• 0:59
• +7% vs Jun ’12• -9% vs May ‘13
Post Teen: 18-24 • 1:34
• -3% vs Jun ‘12• -5% vs May ‘13
Source: Groupm elaborations on Audiweb data – applications included
Mature Adult 45-54 anni• 1:19
• stable vs Jun ‘12• -6% vs May ‘13
June 2013 – Time spent by target on daily averageTime spent is growing on targets over 35 y.o.
h:mm Average: stable
5,000 10,000 15,000 20,000 25,000 30,00012:00:00 AM
01:12:00 AM
02:24:00 AM
03:36:00 AM
04:48:00 AM
06:00:00 AM
07:12:00 AM
08:24:00 AM
09:36:00 AM
10:48:00 AM
June 2013 – Top 10 websites All top website register a decrease in audience
Source: Groupm elaborations on Audiweb data – applications excluded
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
TOT WEBSITES (app excluded)26,8 mio Unique Audience (-3% vs Jun ‘12)17h 50 min time per user (stable vs Jun ’12)
0 2,000 4,000 6,000 8,000 10,000 12,00012:00:00 AM
12:14:24 AM
12:28:48 AM
12:43:12 AM
12:57:36 AM
01:12:00 AM
01:26:24 AM
01:40:48 AM
Series3
June 2013 – Top 10 applicationsWindows Media Player is still leader by Audience, but Skype is fast growing
Source: Groupm elaborations on Audiweb data
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
APPLICATIONS22,3 mio Unique Audience (-4% vs Jun ‘12)2 h 48 min time per user (-6% vs Jun ’12)
Search Engines/Portals & Communities
Telecom/Internet Services
Entertainment
Computers & Consumer Electronics
News & Information
Multi-category Commerce
Travel
Family & Lifestyles
Home & Fashion
Finance/Insurance/Investment
Government & Non-Profit
Corporate Information
Education & Careers
Automotive
Special Occasions
0 5,000 10,000 15,000 20,000 25,000 30,000
Jun 12
Jun 13
June 2013– Most visited categoriesMost top categories show a decrease
∆% vs Jun 2012
Source: Groupm elaborations on Audiweb data
Audience .000 Subcategorie’sweight
Search: 31%Portals: 40%Communities: 29%
Video/Broadcaster/Music: 37%Games/Betting: 17%Sport: 10%Others: 36%
Travel services/info: 63%Holiday Planner: 37%
-4%
-4%
-4%
-4%
-5%
-4%
-8%
-4%
-4%
-4%
-8%
-5%
2%
-3%
-8%
Average: -3%
June 2013– Time spent on categoriesNews, eCommerce and Automotive show the best performance
∆%
vs June 2012
Search Engines/Portals & Communities
Entertainment
Telecom/Internet Services
Computers & Consumer Electronics
News & Information
Multi-category Commerce
Finance/Insurance/Investment
Travel
Family & Lifestyles
Home & Fashion
Automotive
Government & Non-Profit
Education & Careers
Corporate Information
Special Occasions
0:00:00 1:12:00 2:24:00 3:36:00 4:48:00 6:00:00 7:12:00 8:24:00
Jun 12Jun 13
Source: Groupm elaborations on Audiweb data
Time per Person h.min.sec
-2%
-4%
-2%
10%
4%
13%
-7%
2%
-1%
13%
39%
0%
-3%
7%
9%
Average: -1%
-2,000 3,000 8,000 13,000 18,000 23,000 28,0000:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
1:40:48
1:55:12
Series3
June 2013 – PortalsThe category loose part of its time spent
Source: Groupm Elaborations on Audiweb data – applications included
* Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals
PORTALS24,0 mio Unique Audience (-2% vs Jun ‘12)
51 min time per user (-9% vs Jun ’12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
0 5,000 10,000 15,000 20,000 25,00023:31:12
0:43:12
1:55:12
3:07:12
4:19:12
5:31:12
6:43:12
7:55:12
9:07:12
Series3
June 2013 – CommunitiesThe category register a small decrease in audience
COMMUNITIES22,3 mio Unique Audience (-7% vs Jun ‘12)6h 56 min time per user (+1% vs Jun’ 12)
Audience .000
Time per Person Bubble size = Page Views
Linkedin: +30%Google+: +21%
=Audience increase
Audience stable
Audience decrease
0 5,000 10,000 15,000 20,00023:45:36
0:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
1:40:48
1:55:12
Series3
IMDb
June 2013 – EntertainmentTimes spent and audience register a small decrease
Source: Groupm Elaborations on Audiweb data – applications included
ENTERTAINMENT23,7 mio Unique Audience (-4% vs Jun ‘12)4 h 47 min time per user (-4% vs Jun ‘12)
Audience .000
Time per Person
Bubble size = Page Views
William Hill +21%
=Audience increase
Audience stable
Audience decrease
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000
0:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
0:57:36
1:04:48
1:12:00
Series3
June 2013- Video & BroadcasterBroadcaster perform better than video
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
VIDEO (Entertainment’s Subcategory)19,1 mio Unique Audience (-7% vs Jun ’12)
1 h and 18 min time per user (-17% vs Jun ’12)
BROADCASTER (Entertainment’s Subcategory)11,4 mio Unique Audience (-9% vs Jun ’12)
14 min time per user (-2% vs Jun’12)
MyMovies: +10%StaserainTV: +44%
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
0
500
1,000
1,500
2,000
2,500
3,000
3,500
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dec 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
0
1,000
2,000
3,000
4,000
5,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
0
200
400
600
800
1,000
1,200
1,400
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
18
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
0
1,000
2,000
3,000
4,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
June 2013 – Focus on online tv broadcasterRai.TV confirms the best performance on time spent
-12% Delta Audience+94% Delta Time
stable Delta Audience-20% Delta Time
-10% Delta Audience-17% Delta Time
-26% Delta Audience+22% Delta Time
Source: Groupm Elaborations on Audiweb data – applications included
500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,50012:00:00 AM
12:07:12 AM
12:14:24 AM
12:21:36 AM
12:28:48 AM
12:36:00 AM
12:43:12 AM
Series3
June 2013 – SportThe category registers a good increase in time spent
Source: Groupm Elaborations on Audiweb data – applications included
SPORT11,0 mio Unique Audience (-14% vs Jun ‘12)
52 min time per user (+5% vs Jun ‘12)
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,0000:00:00
0:28:48
0:57:36
1:26:24
1:55:12
2:24:00
2:52:48
Series3
June 2013 - BettingGood increase in time spent. William Hill is still leader
Source: Groupm Elaborations on Audiweb data – applications included
BETTING8,2 mio Unique Audience (stable vs Jun ‘12)
54 min time per user (+9% vs Jun ‘12)
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
Lottomatica: +9%
0 1,000 2,000 3,000 4,000 5,000 6,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
0:57:36
1:04:48
1:12:00
Series3
June 2013 - MusicThe category registers a strong increase in audience and time spent. Spotify has the largest amount of time spent
Source: Groupm Elaborations on Audiweb data – applications included*Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube
Audience .000
Time per Person Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
MUSIC10,0 mio Unique Audience (+3% vs. Jun ‘12)
18 min time per user (+50% vs. Jun ‘12)
Leonardo Musica: +121%
2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,0000:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16
0:20:09
0:23:02
0:25:55
Series3
June 2013 – NewsGood performance on Time spent. Most top player show a positive sign
Source: Groupm Elaborations on Audiweb data – applications included
NEWS21,3 mio Unique Audience (-5% vs Jun ‘12)1 H 28 min time per user (+4% vs Jun ‘12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 11
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
23:57:07
0:00:00
0:02:520:05:45
0:08:38
0:11:310:14:24
0:17:16
0:20:090:23:02
Audience .000 Time per person h:m:s
23
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
01,0002,0003,0004,0005,0006,0007,0008,0009,000
10,00011,000
23:52:48
0:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24Audience .000 Time per person h:m:s
June 2013 – Focus on News OnlineCorriere.it shows the best performance on time spent
-4% Delta Audience-11% Delta Time
Monthly Audience: 8,7 mio Daily Audience: 1,3 mio
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
01,0002,0003,0004,0005,0006,0007,0008,0009,000
10,00011,000
23:52:48
0:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24Audience .000 Time per person h:m:s
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
23:57:07
0:00:00
0:02:520:05:45
0:08:38
0:11:310:14:24
0:17:16
0:20:090:23:02
Audience .000 Time per person h:m:s
-12% Delta Audience-2% Delta Time
Monthly Audience: 7,4 mio Daily Audience: 1,0 mio
-4% Delta Audience-16% Delta Time
-4% Delta Audience-14% Delta Time
Monthly Audience: 5,0 mio Daily Audience: 561 mila
Monthly Audience: 4,1 mio Daily Audience: 361 mila
Source: Groupm Elaborations on Audiweb data – applications included
0 2,000 4,000 6,000 8,000 10,000 12,000 14,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
Series3
Booking.com
June 2013 - TravelTravel area shows a little decrease. Tripadvisor register a good growth
Source: Groupm Elaborations on Audiweb data – applications included
TRAVEL 17,2 mio Unique Audience (-8% vs Jun’ 12)
42 min time per user (+2% vs Jun’ 12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
TripAdvisor: +35%eDreams: +33%
1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
0:57:36
1:04:48
Series3
June 2013 e-CommerceAudience is stable, while Time is fast growing.
E COMMERCE19,3 mio Unique Audience (-4% vs jun ’12)1 H 15 min time per user (+13% vs Jun ’12)
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
Trova Prezzi: +25%Kijiji: +51%
500 1,000 1,500 2,000 2,500 3,000 3,500 4,00023:55:40
0:02:52
0:10:04
0:17:16
0:24:28
0:31:40
0:38:52
0:46:04
0:53:16
Series3
June 2013 - Finance/InsuranceThe category shows a decreasing trend
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views=
Audience in crescita
Audience stazionaria
Audience in calo
Time per Person FINANCE/INSURANCE15,4 mio Unique Audience (-4% vs Jun ’12)
43 min time per user (-7% vs Jun ’12)
SoldiOnline: +72%
1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500 6,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
0:57:36
Series3
June 2013 - Family and LifestylesPianetadonna is still leader, followed by Donna Moderna
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
Leonardo Donne: +12%
FAMILY AND LIFESTYLES17,0 mio Unique Audience (-4% vs Jun ’12)
40 min time per user (-1% vs Jun ’12)
0 500 1,000 1,500 2,000 2,500 3,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
Series3
June 2013 - AutomotiveThe category register a relevant growth on Time Spent
AUTOMOTIVE9,3 mio Unique Audience (-3% vs Jun ’12)
36 min time per user (+39% vs Jun ’12)
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
Quattroruote: +13%Motori.it: +173%
0 500 1,000 1,500 2,000 2,500 3,0000:00
0:14
0:28
0:43
0:57
1:12
1:26
1:40
Series3
June 2013 – Audiweb Object Video Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites
Source: Groupm elaborations on Audiweb data – applications excluded
Bubble size = Stream View
s
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
AUDIWEB OBJECT VIDEO – Unduplicated Audience 5,7 mio Unique Audience (-5% vs Jun ‘12)
36 min time per user (+14% vs Jun ’12)
=
30
Mobile Browsing
La navigazione mobileIl trend positivo continua, quasi tutti gli smartphoner navigano
31
Fonte: Elaborazioni GroupM su dati Mobile Next H1 2013
Q1 2011 Q2 2011 Q3 2011 Q4 2011 H1 2012 H2 2012 H1 2013
6.2 6.7 7.28.3
11.312.3
14.3
+27% vs. H1 2012
+131% vs. Q1 ‘11
Mobile Browsing
H1 2012 - Mio di adultiBase: pop mobile = 26.2 mio
• 14,3 mio di utenti smartphone navigano da mobile, pari al 70% del totale smartphoner
H1 2013 - Mio di adultiBase: pop web + smartphone = 20,6 mio
Il profilo del mobile browserStudente o lavoratore giovane/adulto, con un livello di istruzione medio alto
32
Fonte: Elaborazioni GroupM su Dati Mobile Next H1 2013
101 99
119 110 110
95 90
71
90 100
103
103 92
99 100
119 77 77
98
MaschioFemmina
DA 15 A 19 ANNIDA 20 A 24 ANNIDA 25 A 34 ANNIDA 35 A 44 ANNIDA 45 A 54 ANNI
55 ANNI O PIU'
Media inferiore o menoMedia superiore
Laurea/Post-laurea
Imprenditore/Dirigente/Libero professionistaLavoratore in proprio (commerciante, artigiano, )�
Impiegato/InsegnanteAltro lavoratore dipendente (operaio, commesso, )�
StudentePensionato
CasalingaIn cerca di occupazione
54.3 45.7
13.6 12.8
26.7 24.8
15.4 6.7
9.2 55.8
35.0
12.3 4.4
37.9 8.0
19.6 3.3 5.1
9.5
% comp; Base: 14,3 mio Index vs tot mobile popMobile Browsing
- Audiweb Object Video: metodologia- Schede categorie
Allegati
Audiweb Object Video – una novità• Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online
• La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste
• Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una ‘finestra’ dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video:
• I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti:
SITI EDITORILa Repubblica TV Gruppo Editoriale L'Espresso
De Agostini by Day e Sky Il Sole 24 ore
Rai Tv Rai
Corriere della Sera, Gazzetta dello Sport e Lei Web RCS
• La rilevazione infatti è legata all’inserimento ‘volontario’ di un tag speciale all’interno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere
Unique Audience(contatti netti)
Stream Views(contatti lordi)
Time spent(tempo speso)
Audiweb Object Video - warning• Audiweb comunica in modo corretto il nuovo dato disponibile:
• Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero l’audience netta dei (pochi) siti misurati
Solo 7 siti
Attached – Top 10 Websites and top 10 Applications
applications excluded Applications only
Top 10 Websites Top 10 Applications
Source: Groupm Elaborations on Audiweb
# Description Audience .000
Time per person
Delta Audienc
eDelta Time
1 Google 24.559 1.40.39 -5% 9%
2 Facebook 20.353 6.46.10 -8% 1%
3 YouTube 17.335 1.02.15 -9% -19%
4 Virgilio 13.480 0.47.36 -6% -1%
5 Wikipedia 13.067 0.17.05 -1% 16%
6 Yahoo! 13.038 0.28.32 -11% -8%
7 Libero 12.933 1.10.52 -3% 1%
8 Blogger 10.260 0.11.45 -11% -3%
9 MSN/WindowsLive/Bing 9.823 0.34.50 -20% 3%
10 Leonardo.it 8.986 0.09.28 -17% -2%
TOT WEBSITES (app excluded)26,8 mio Unique Audience (-3% vs Jun ‘12)17h 50 min time per user (stable vs Jun ’12)
APPLICATIONS22,3 mio Unique Audience (-4% vs Jun ‘12)2 h 48 min time per user (-6% vs Jun ’12)
# DescriptionAudience .0
00Time per person
Delta Audience
Delta Time
1
Windows Media Player (App) 11.177 0.52.57 -5% 5%
2Skype (App) 9.815 1.32.24 15% -2%
3
VLC media player (App) 5.166 1.47.04 -1% 15%
4 Windows Live Messenger (App) 5.050 0.11.15 -39% -74%
5iTunes (App) 3.678 0.34.28 -9% -23%
6uTorrent (App) 3.411 0.37.27 11% 47%
7
Windows Live Photo Gallery (App) 3.365 0.18.24 35% 12%
8
iminent Messenger (App) 2.168 0.14.25 291% -37%
9Dropbox (App) 1.596 0.01.04 77% -6%
10Picasa (App) 1.465 0.26.02 -16% -10%
Attached – Top Categories Portals and Communities
Source: Groupm Elaborations on Audiweb data – applications included*Google+ lanciato a luglio 2011
PORTALS24,0 mio Unique Audience (-2% vs Jun ‘12)
51 min time per user (-9% vs Jun ’12)
COMMUNITIES22,3 mio Unique Audience (-7% vs Jun ‘12)6h 56 min time per user (+1% vs Jun’ 12)
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Google 24.582 1.42.28 -5% 9%2 MSN/WindowsLive/Bing 13.782 0.34.56 -17% -34%3 Virgilio 13.563 0.47.26 -6% -1%4 Yahoo! 13.069 0.29.49 -11% -11%5 Libero 12.947 1.10.55 -3% 2%6 Leonardo.it 8.986 0.09.28 -17% -2%7 Ask Search Network 6.852 0.04.52 13% 99%8 Tiscali 3.539 0.40.21 -13% -22%9 FastWeb.it 1.617 0.23.30 -10% 10%
10 Tuttogratis 1.546 0.02.36 -40% -5%11 AOL Media Network 1.132 0.22.12 -19% 10%12 Kataweb tvzap 1.131 0.03.44 -34% -26%13 PaginaInizio.com 888 0.20.39 -1% 52%14 Intoscana.it 514 0.01.28 93% -14%15 Freeonline.it 392 0.03.20 1% 98%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Facebook 20.386 6.46.24 -8% 1%2 Blogger 10.260 0.11.45 -11% -3%3 WordPress.com 5.182 0.04.42 -16% -17%4 LinkedIn 3.525 0.12.06 30% 25%5 ForumFree 3.367 0.10.53 N.A. N.A.6 Google+ 3.357 0.04.22 21% 94%7 Virgilio Community 3.333 0.03.43 -44% -27%8 ForumCommunity 3.134 0.08.12 N.A. N.A.9 Libero Community 3.072 0.05.39 -37% -75%
10 Leonardo Community 2.821 0.10.53 -10% -7%11 Twitter.com 2.643 0.18.55 -20% 106%12 ask.fm 1.664 1.44.38 N.A. N.A.13 Tumblr 1.658 0.19.03 17% 66%14 Tweetmeme 1.493 0.01.10 7365% 126%15 Badoo 1.263 1.39.08 -20% 49%
Source: Groupm Elaborations on Audiweb data – applications included
ENTERTAINMENT23,7 mio Unique Audience (-4% vs Jun ‘12)4 h 47 min time per user (-4% vs Jun ‘12)
VIDEO (Entertainment’s subcategory) 19,1 mio Unique Audience (-7% vs Jun ’12)
1 h and 18 min time per user (-17% vs Jun ’12)
BROADCASTER (Entertainment’s subcategory) 11,4 mio Unique Audience (-9% vs Jun ’12)
14 min time per user (-2% vs Jun’12)
Attached – Top Categories Entertainment; Video&Broadcaster
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 YouTube 17.335 1.02.15 -9% -19%2 MyMovies.it 2.602 0.04.45 10% -8%3 VideoMediaset 2.297 0.07.11 0% -20%4 Rai TV 2.159 0.12.12 -12% 94%5 Vube 2.059 0.01.45 N.A. N.A.6 Twww.tv 1.936 0.06.40 121% 14%7 ComingSoon TV 1.826 0.03.07 14% -13%8 Now Video 1.661 0.08.43 N.A. N.A.9 Dailymotion 1.588 0.09.39 10% -55%
10 Italia-film.Com 1.472 0.03.36 3% -25%11 CineBlog01 1.310 0.07.55 101% -4%12 ViTv 1.192 0.02.38 N.A. N.A.13 Ivid 1.185 0.05.43 -7% 137%14 VideoPremium.NET 942 0.10.34 177% 266%15 IMDb - Internet Movie 778 0.03.56 -15% -8%
# Description Audience .000 Time per person Delta Audience Delta Time
1 Rai 3.853 0.11.42 -16% 21%2 SKY.it 3.315 0.06.54 -10% -17%3 La Repubblica TV 1.856 0.04.12 -19% -19%4 Mediaset.it 1.498 0.04.09 -14% 23%5 Corriere TV 1.432 0.04.08 -26% 6%6 Staseraintv.com 1.193 0.10.10 44% 4%7 MTV.it 1.157 0.06.14 21% -18%8 Fanpage Youmedia TV 856 0.03.39 N.A. N.A.9 Gazzetta TV 804 0.02.31 0% -21%
10 Mediaset Premium 743 0.08.05 -22% 15%11 Livestream 672 0.03.28 11% -24%12 Radio Deejay 647 0.07.19 0% -3%13 Il Fatto Quotidiano TV 539 0.04.12 N.A. N.A.14 Radio 105 536 0.08.48 3% 6%15 LA7 520 0.07.00 -26% 22%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 YouTube 17.335 1.02.15 -9% -19%2 VEVO 4.792 0.04.13 -1% -20%3 Rai 3.853 0.11.42 -16% 21%4 iTunes 3.783 0.33.12 -11% -16%5 William Hill 3.374 0.02.15 21% -7%6 SKY.it 3.315 0.06.54 -10% -17%7 La Gazzetta dello Sport 3.301 0.21.00 -21% 3%8 Leonardo Musica 2.740 0.04.14 -6% -9%9 Iminent.com 2.701 0.14.25 42% -9%
10 MyMovies.it 2.602 0.04.45 10% -8%11 SPIL Games Network 2.474 1.04.33 -12% -20%12 VideoMediaset 2.297 0.07.11 0% -20%13 Vube 2.059 0.01.45 N.A. N.A.14 Fanpage Spettacolo 2.014 0.08.28 2113% 370%
Source: Groupm Elaborations on Audiweb data – applications included
SPORT11,0 mio Unique Audience (-14% vs Jun ‘12)
52 min time per user (+5% vs Jun ‘12)
BETTING8,2 mio Unique Audience (stable vs Jun ‘12)
54 min time per user (+9% vs Jun ‘12)
Attached – Top Categories Sport and Betting
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 La Gazzetta dello Sport 4.205 0.21.00 -21% 3%2 La Repubblica Sport 2.509 0.04.00 -10% -27%3 Yahoo! Sports Websites 1.954 0.08.27 -50% -16%4 Corriere Sport 1.634 0.03.58 -35% -24%5 Sportmediaset 1.543 0.33.27 -8% -14%6 Corriere dello Sport 1.504 0.19.43 -33% 26%7 TuttoMercatoWeb.com 1.459 0.36.48 -10% -9%8 TuttoSport 1.331 0.29.02 -23% 29%9 Diretta.it 1.295 0.35.18 -12% 9%
10 calciomercato.com 1.242 0.22.09 -10% 16%11 Cittaceleste.it 1.052 0.06.05 308% -46%12 Calciomercato.it 1.027 0.06.11 -33% 34%13 Virgilio Sport 933 0.10.46 -47% -12%14 Blogo Sport 879 0.02.35 -17% 14%15 Libero Sport 854 0.06.24 N.A. N.A.
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 William Hill 3.374 0.02.15 21% 9%2 888.com 1.837 0.03.48 38% -7%3 Sisal 1.097 0.13.33 -39% 74%4 Lottomatica 1.027 0.23.40 9% 9%5 Betradar.com 873 0.10.39 16% 21%6 paddypower.com 857 0.09.21 326% -4%7 Gioco digitale 830 0.19.30 -14% -66%8 PLANET49 638 0.02.23 61% 219%9 PokerStars.com 453 2.29.03 47% -32%
10 BetClic 360 0.06.55 -36% -51%11 Superenalotto.com 358 0.03.06 198% -22%12 SNAI 252 1.48.30 -31% 135%13 StarVegas 227 0.09.46 N.A. N.A.14 Estrazionilotterie.it 223 0.03.59 N.A. N.A.15 ContareLeCarte.it 194 0.00.31 N.A. N.A.
Source: Groupm Elaborations on Audiweb data – applications included
MUSIC10,0 mio Unique Audience (+3% vs. Jun ‘12)
18 min time per user (+50% vs. Jun ‘12)
Attached – Top Categories Music and News
NEWS21,3 mio Unique Audience (-5% vs Jun ‘12)1 H 28 min time per user (+4% vs Jun ‘12)
# Description Audience .000
Time per person
Delta Audience Delta Time
1 VEVO 4.792 0.04.13 -1% -20%2 Leonardo Musica 2.740 0.04.14 -6% -9%3 Fanpage Spettacolo 2.014 0.08.28 N.A. N.A.4 rumblefish 1.056 0.01.16 N.A. N.A.5 Spotify 849 1.04.50 N.A. N.A.6 Virgilio Musica 504 0.03.44 -33% 40%7 CBS Interactive 450 0.02.14 -8% -1%8 Jango Music 411 0.02.28 6% 37%9 AOL Music Websites 360 0.55.11 -45% 63%
10 Airdave.it 327 0.01.29 -53% -22%11 rockol.it 326 0.01.42 27% -49%12 Sony Music 304 0.01.30 -44% -91%13 Universal Music 248 0.01.21 80% -51%14 Warner Music 235 0.01.31 104% -56%15 Dailymotion Music 230 0.03.22 -13% 267%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 La Repubblica 8.738 0.23.19 -4% -11%2 Corriere della Sera 7.439 0.22.04 -12% -2%3 Libero Notizie 5.916 0.05.27 12% -67%4 Blogo.it 5.687 0.05.50 -7% 13%5 TGCOM24 4.959 0.13.38 -4% -16%6 Quotidiano.net 4.782 0.05.37 -15% -1%7 La Stampa.it 4.075 0.09.56 -4% -14%8 Citynews 4.062 0.08.10 20% 48%9 Nanopress 3.853 0.03.19 -10% -2%
10 Fanpage 3.847 0.12.20 22% 174%11 Virgilio Local 3.803 0.01.56 22% -4%12 Affari Italiani 3.301 0.09.36 N.A. N.A.13 ANSA 3.124 0.12.26 -19% 7%14 Liquida 3.049 0.03.33 -15% -25%15 Lettera43 2.946 0.05.42 243% 84%
Source: Groupm Elaborations on Audiweb data – applications included
E COMMERCE19,3 mio Unique Audience (-4% vs jun ’12)1 H 15 min time per user (+13% vs Jun ’12)
Attached – Top Categories Travel and eCommerce
TRAVEL17,2 mio Unique Audience (-8% vs Jun’ 12)
42 min time per user (+2% vs Jun’ 12)
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Google Maps 11.557 0.12.10 -14% 9%
2 TripAdvisor 4.943 0.07.48 35% 0%
3 Booking.com 3.943 0.13.21 0% 7%
4 eDreams 3.563 0.04.42 33% -13%
5 Trenitalia 3.516 0.07.29 -12% -4%
6 Volagratis 1.764 0.08.19 -12% 3%
7 Ryanair.com 1.739 0.17.35 -10% 17%
8 ViaMichelin 1.699 0.05.22 -28% -15%
9 trivago 1.566 0.02.53 -1% -41%
10 Expedia 1.335 0.06.44 -32% 27%
11 easyJet 1.173 0.07.24 6% 29%
12 Opodo 1.159 0.02.06 2% 31%
13 Google Earth 1.052 0.31.03 -22% 9%
14 Telepass 1.044 0.07.09 12% 37%
15 Alitalia 1.015 0.11.02 -26% 27%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 eBay 8.399 0.38.27 -4% 10%
2 Groupon 6.613 0.08.33 2% 20%
3 Subito.it 6.403 0.56.16 42% 40%
4 Amazon 6.284 0.15.44 45% 61%
5 eBay Classifieds 4.095 0.15.09 1% 25%
6 Trova Prezzi 3.713 0.03.40 25% 18%
7 Kijiji 3.433 0.09.01 51% -17%
8 Lidl 3.014 0.04.58 58% -2%
9 Bakeca.it 2.515 0.07.00 6% -18%
10 Ciao. 2.434 0.06.36 N.A. N.A.11 Media World 2.288 0.07.07 0% 2%
12 Vivastreet 2.178 0.04.38 9% -11%
13 Pixmania 2.168 0.02.09 21% -38%
14 Privalia 2.002 0.16.53 10% 3%15 IBS 1.942 0.07.19 26% 33%
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top Categories Finance and Family&Lifestyle
FINANCE/INSURANCE15,4 mio Unique Audience (-4% vs Jun ’12)
43 min time per user (-7% vs Jun ’12)
# Description Audience .000
Time per person
Delta Audience Delta Time
1 Il Sole 24 ORE 3.765 0.09.16 -16% -13%2 Gruppo Intesa Sanpaolo 2.678 0.27.05 -8% -14%3 UniCredit Banca 2.687 0.20.49 -5% 7%4 Banco Posta 2.103 0.09.39 -17% -3%
5 PayPal 2.577 0.07.01 50% 16%
6 Leonardo Economia 1.552 0.02.58 -36% -21%
7 Yahoo! Finance Websites 1.325 0.06.46 -10% -28%
8 SoldiOnline.it 1.479 0.04.07 72% 15%9 Corriere Economia 1.222 0.03.37 -33% -8%
10 ING Direct 1.150 0.17.39 -16% 54%11 La Repubblica Economia 1.072 0.02.43 -39% -33%12 CartaSi 967 0.06.47 -2% -17%13 Facile.it 1.173 0.05.23 41% 5%14 Genertel 850 0.02.16 88% -74%15 Direct Line 1.351 0.04.26 35% -11%
# Description Audience .000
Time per person
Delta Audience Delta Time
1 Pianetadonna.it 5.646 0.06.17 7% -14%2 Donna Moderna 4.834 0.05.53 31% 6%3 alfemminile.com 4.421 0.11.40 -6% +35%4 Leonardo Donne 2.775 0.04.29 12% 22%5 Leiweb 2.503 0.04.54 -6% -13%
6 Nanopress Donna 2.123 0.02.52 -9% -23%7 Gioco.it 2.062 0.51.17 -11% -11%8 DiLei 1.911 0.06.51 N.A. N.A.9 Blogo Donna 1.825 0.02.31 0% 9%
10 La Stampa Salute 1.509 0.03.31 -2% 19%
11 Medical News Reporter 1.503 0.02.01 N.A. N.A.12 Style.it 1.482 0.04.09 -30% -22%
13 D - la Repubblica 1.450 0.06.41 -23% -16%
14Subito.it - Casa e Persona 1.378 0.14.27 59% 57%
15 Disney Online 1.235 0.19.46 -16% -29%
FAMILY AND LIFESTYLES17,0 mio Unique Audience (-4% vs Jun ’12)
40 min time per user (-1% vs Jun ’12)
Source: Groupm Elaborations on Audiweb data – applications included
AUTOMOTIVE9,3 mio Unique Audience (-3% vs Jun ’12)
36 min time per user (+39% vs Jun ’12)
Attached – Top Categories Automotive
# Description Audience .000 Time per person Delta Audience Delta Time
1 Subito.it - Veicoli 2.715 0.47.35 44% 57%2 AutoScout24.it 2.065 0.31.02 22% -8%
3 Quattroruote 1.191 0.07.47 13% -7%4 Motori.it 1.072 0.06.33 173% 50%5 Fiat 962 0.04.36 15% -23%
6 Virgilio Auto e Moto 821 0.04.54 -12% 24%7 Trovit Cars 695 0.04.07 -3% 66%
8 Volkswagen 674 0.04.34 -7% 51%9 Blogo Motori 647 0.07.44 -7% 19%
10 mobile.international 635 0.07.53 0% -18%11 Gazzetta Motori 628 0.03.39 -8% 3%12 La Repubblica Motori 580 0.03.27 -51% -2%
13 Corriere Motori 561 0.03.05 -11% 14%14 Ford 534 0.03.32 30% -25%15 Moto.it 519 0.18.06 -43% 71%
Attached – Object Video
Source: Groupm Elaborations on Audiweb data – Object Video
AUDIWEB OBJECT VIDEO – Unduplicated Audience5,7 mio Unique Audience (-5% vs Jun ‘12)
36 min time per user (+14% vs Jun ’12)
# Description Audience .000 Time per person Delta Audience Delta Time
1 La Repubblica 2.386 0.10.02 -10% 46%2 Corriere della Sera 2.065 0.08.10 -7% 16%3 Rai 1.417 1.35.03 -28% 29%4 SKY.it 494 0.43.46 23% 170%5 La Gazzetta dello Sport 925 0.06.13 0% 11%6 DeAbyDay 879 0.03.31 162% 28%7 Libero Quotidiano 176 0.05.22 N.A. N.A.8 Il Sole 24 ORE 79 0.05.03 N.A. N.A.9 Quimamme TV 7 0.01.39 N.A. N.A.
45