Web Shop for Sports Retailers

Table of Contents

1 Your street sports shop

2 Growth ambitions come with challenges

3 Some clear objectives going forward

4 The solution - your private web shop

5 How does it work and what does it contain

6 What makes it better

7 Providers of the solution

8 Way forward

Your street sports shop

Why stay limited to the footfalls on your shop’s street when you have the whole world looking for you?

If you strongly believe that your products have a potential to conquer the world, look outside your store and on to the web.

Your private web shop can work for you as hard as you do and result in tremendous increase in reach and sales without any geographical boundaries to stop you

Growth ambitions come with challenges

1. You wish to build a brand name, but building a brand requires a lot of investment

2. You wish to increase the footfalls for your store but you don’t have a facility huge enough to attract customers easily or have a few stores catering to just a few locations

3. You believe in the supremacy of the customer and intend to extend an easier way of shopping to her but don’t know how

4. You customers want the liberty of their time to shop and keeping your store open 24 hour open is not an option

5. You intend to make it easier for your customers to compare products but can’t hire expensive trained staff to do that

6. You want to increase your sales but with lower costs and it’s not easy to do that without spending money on setting up new stores and spending on advertising

Some clear objectives going forward

1. You wish to build a brand2. You want to broaden your customer reach3. You need to lower your operational costs4. You are looking for a more customer-

friendly approach for selling5. You intend to extend quality services to

your customers

The solution – your private web shop

Daffodil empowers you to take your business to the next level, with a modern retail web shop that comes with the following benefits:

1. Build your brand equity online and increase sales at a nominal investment

Your own online brand presence helps to keep your brand image in the mind of your potential customers, always on

For an online store, operational and setup costs are lower as compared to a physical store

Implementation of marketing activities like vouchers, promotional offers has lower cost online

2. An easy reach to a wider audience Your products are available to a national and global audience,

who could never reach you otherwise Customers can find you when they are looking for sports

products online3. Enhanced Customer Satisfaction

Easy to compare products & prices Time saving More variety Less Taxes No crowding Less spend on fuel/gas Less prices as you pass on the cost benefit to the end

customer 24/7 shopping option

How does it work and what does it contain?

The retail web shop has been built after detailed primary research conducted by Daffodil team both online and offline. It’s prime operating features are listed below:

Comprehensive User management Dashboard management for Storekeeper Product Management

Wish list Product compare Category and subcategory management Multiple image options for product Popup section for product detail Related product features Review management Recently reviewed product list

Shopping cart Payment & collections

Order Management Pay pal Payment Gateway integration and check/money order

Checkout Management system Content Management (CMS) Advertising and Promotion Management

Advertisement Banner Slider on Home page Referral to a friend

How does it work and what does it contain?

Other Value additions Delivery / Costs Flat shipping rate Email setup for transaction Subscription feature for Newsletter

Configuring & Setup –Decide upon the Magento Website option, as we provide you a couple of choices, before we configure the web shop.

Product Upload - we upload your product offerings on the web shop Hosting-You need not search for another service provider for hosting your web shop, it’s a

part of our solution. A hosted eCommerce solution allows you to set up your own eCommerce system quickly and easily via the internet

Training- We provide you the initial training on how to manage the web shop. Our web shop expert will illustrate the basic and advanced functionalities with real time instances, ensuring that you have a clear understanding of web shop operations to get started

Branding Customization - You are unique and you look forward towards building an online brand with specific design layout and your choice of colors. We provide you a customized web shop with unique look and feel which can create a brand recall for the visitors

Ongoing Support & Training - Our commitment is to support you all the way, not just at the pre-sales stage. We offer support and training at all the stages. Customer service is the key differentiator in case of web shops as retailers can easily get a web shop done by any service provider but the main challenge which they face is to run it smoothly

What makes it better

1. We offer the solution keeping in consideration that you are a retailer not a technology expert. Operating the web store created by us is not at all a rocket science

2. You don’t need to attend to every customer

3. Inventory management is easy

4. You stand to gain more profitability, due to increased customer reach and lower operational cost, helping you stay competitive

5. A rich shopping experience to the customer is added icing on the cake, with an attractive designing of the web store that provides complete information about the products, high interactivity and easy navigation

Providers of the solution

The Solution, Service and Support is provided by Daffodil Software, a Leading IT Service provider from India with a permanent office in Netherlands.

Daffodil Software is an ISO 9001:2008 certified company with 12 years of product development experience and 125+ Customers across 25 countries.

Daffodil is the authorized Reseller for Google Applications, a Microsoft Gold Certified Partner and an EMC Velocity Partner

Providers of the solution

Our Web shop is developed on the Magento Platform. Magento is a feature-rich, professional open-source e-Commerce solution that offers merchants complete flexibility and control overthe look, content, and functionality of their online store. Magento’s intuitive administration interface contains powerful marketing, merchandising and content management tools to give merchants the power to create sites that are tailored to their unique business needs. Magento is scalable and backed by an extensive support network with more than 3500 extensions available online. Thebasic structure, upon which Magento is built, makes it a stable and reliable platform.

Our Expert Magento team is consistently working on new modules to make online shopping easier for the customers and profitable for the sellers.

Providers of the solution

The hosting provider for the web shop is Site Ground which has over 7 years professional experience in the IT industry.

With a rich and constantly-growing portfolio of web hosting services, it accommodates more than 250 000 domains.

Site Ground has profound technical expertise and in-house technology investments with over 1100 servers in one of the most innovative data centers.

Providers of the solution

Hans van Raaij provides the local support and represents Daffodil Software in Netherlands .

Our Web shop expert, Hans is based out of Netherlands. He carries along a rich experience in web shops, after having worked 7 years for the European football club PSV. He is an IT and business consultant with technically expertise on the Magento platform.

Hans van Raaij

Way ahead

1. Get in touch with our Web shop Expert, Hans

2. We raise the PO3. You select among our options of Magento

web shop themes4. You share your requirements:

Colour choices and design layout

Categories and sub categories of products

Number of products Preferred payment options-

Paypal etc. Other customized requirements

5. Branding is worked out by our expert designers

6. Web-shop is configured7. Product Upload8. Initial training for web shop functionalities9. Web shop becomes functional10. On demand support

Thank You