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FACULTY OF MANAGEMENT ALAGAPPA UNIVERSITY, KARAIKUDI (Accredited with ‘A+’ Grade by NAAC with a CGPA of 3.64 out of 4 in the 3 rd Cycle) REGULATIONS, CURRICULUM AND SYLLABI (Effective From Batch Enrolling in Academic Year 2017- 18) Program : MBA (International Business) Pattern : Semester System Mode : Regular Duration : Two years (Semester) Eligibility : Any degree from a recognized University (10+2+3) Medium : English Program Structure and Scheme of Examinations MBA (IB) Cours e Code Course Title Credi ts CIA Mark s ESE Mark s Total Marks I Semester Core Courses 65210 1 Management Concepts 3 25 75 100 65210 2 Business Environment 3 25 75 100 65210 3 Financial and Management Accounting 3 25 75 100 65210 4 Organizational Behavior 4 25 75 100 65210 5 Managerial Economics 3 25 75 100 65260 1 Comprehensive Viva Voce -I 1 - 100 100 Inter-disciplinary: Inter/Intra Faculty and University-wide Courses 65270 1 Information Technology for Business 3 25 75 100 Total 20 150 550 700 Cours Course Title Credi CIA ESE Total
Transcript
Page 1: alagappauniversity.ac.in · Web viewFACULTY OF MANAGEMENT . ALAGAPPA UNIVERSITY, KARAIKUDI (Accredited with ‘A+’ Grade by NAAC with a CGPA of 3.64 out of 4 in the 3rd Cycle) REGULATIONS,

FACULTY OF MANAGEMENT ALAGAPPA UNIVERSITY, KARAIKUDI

(Accredited with ‘A+’ Grade by NAAC with a CGPA of 3.64 out of 4 in the 3rd Cycle)REGULATIONS, CURRICULUM AND SYLLABI

(Effective From Batch Enrolling in Academic Year 2017-18)

Program : MBA (International Business) Pattern : Semester SystemMode : RegularDuration : Two years (Semester)Eligibility : Any degree from a recognized University (10+2+3)Medium : English

Program Structure and Scheme of Examinations MBA (IB)

Course Code Course Title Credits

CIA Mark

s

ESE Mark

s

Total Marks

I SemesterCore Courses

652101 Management Concepts 3 25 75 100

652102 Business Environment 3 25 75 100652103 Financial and Management Accounting 3 25 75 100652104 Organizational Behavior 4 25 75 100652105 Managerial Economics 3 25 75 100652601 Comprehensive Viva Voce -I 1 - 100 100

Inter-disciplinary: Inter/Intra Faculty and University-wide Courses652701 Information Technology for Business 3 25 75 100

Total 20 150 550 700

Course Code Course Title Credits CIA

MarksESE

MarksTotal

MarksII Semester

Core Courses

652201 Business Research Methodology 3 25 75 100

652202 Business Law 3 25 75 100652203 Global Business Communication 3 25 75 100652204 Human Resource Management 4 25 75 100652205 EX-IM Management 4 25 75 100652206 Entrepreneurship Development 4 25 75 100652602 Comprehensive Viva Voce -II 1 - 100 100Inter-disciplinary Course:652702 Quantitative Methods 3 25 75 100

Total 25 175 625 800

Page 2: alagappauniversity.ac.in · Web viewFACULTY OF MANAGEMENT . ALAGAPPA UNIVERSITY, KARAIKUDI (Accredited with ‘A+’ Grade by NAAC with a CGPA of 3.64 out of 4 in the 3rd Cycle) REGULATIONS,

Program Structure and Scheme of Examinations MBA (IB)

CourseCode Course Title Credit

sCIA

Marks

ESE Mark

s

Total Mark

sIII Semester

Core Courses

652301 Foreign Exchange Management 4 25 75 100

652302 International Marketing 4 25 75 100652777 Summer Internship-cum-Training Report and Viva

Voce (75+25) 3 -- 100 100

652603 Comprehensive Viva-voce 1 -- 100 100Elective Courses

652501 Customs House Agents Licensing Regulations 4 25 75 100652502 International Economics and Legal Aspects 3 25 75 100652503 Port and Terminal Management 3 25 75 100

Inter-disciplinary: Inter/Intra Faculty and University-wide Courses652703 Global Business Information System 3 25 75 100COM001 Employment Enhancement Practices (Extra credit) 2 25 75 100

Total 27 175 725 900

Course Code Course Title Credit

sCIA

Marks

ESE Mark

s

Total Mark

sIV SemesterCore Courses

652401

Management Strategies of MNCs 4 25 75 100

652402 Multinational Financial Management 3 25 75 100

652604 Comprehensive Viva-voce 1 -- 100 100

Elective Courses652504 Overseas Project Management 3 25 75 100

652505 International Supply Chain Management 3 25 75 100

652506 Global Investment and Portfolio Management (or)

Project Work and Viva Voce 3 25 75 100652507

Inter-disciplinary: Inter/Intra Faculty and University-wide Courses65270 Enterprise Resources Planning 3 25 75 100

Page 3: alagappauniversity.ac.in · Web viewFACULTY OF MANAGEMENT . ALAGAPPA UNIVERSITY, KARAIKUDI (Accredited with ‘A+’ Grade by NAAC with a CGPA of 3.64 out of 4 in the 3rd Cycle) REGULATIONS,

4

Total 20 150 550 700

Course Schedule: Core: Management Concepts (3 Credits)

Syllabus ScheduleUNIT1: Management: Definition – Nature – Scope and Functions – Evolution of Management thought – Contributions of F.W Taylor, Henri Fayol, Elton Mayo, Roethlisberger, H.A. Simon and Peter F. Drucker- Approaches to the Study of Management-Universality of Management - Relevance of management to different types of organization – MBO and MBE- (Relevant One or Two Case Studies).

15 Hours

Unit 2: Planning and Decision Making: Nature, importance and planning process – Planning premises – Components of Planning as Vision, Mission, Objectives, Goals, Policies, Strategies, Procedures, Methods, Rules, Projects and Budgets – Decision-making – Meaning – Types – Decision-making Process under Conditions of Certainty and Uncertainty- (Relevant One or Two Case Studies).

12 Hours

Unit 3: Organizing: Nature, purpose and kinds of organization – Structure: Mechanistic and Organic Structures- Principles and theories of organization – Departmentalization – Span of control – Line and staff functions – Authority and responsibility – Centralization and decentralization – Delegation of authority – Committees – Informal organization - Joint Ventures and Strategic Alliances- (Relevant One or Two Case Studies).

10 Hours

Unit 4: Staffing and Directing: General Principles of Staffing- Importance and techniques of Directing- Motivation – Meaning – Importance – Theories: Maslow, Herzberg, McGregor (X&Y), Ouchi (Z), Vroom, Porter-Lawler, McClelland and Adam – Communication: Meaning – Types – Process – Barriers; Leadership: Significance, Types Styles and Theories- Trait, Contingency, Situation, Path-Goal, Tactical, Transactional and Transformational Leadership- Leadership Grid- (Relevant One or Two Case Studies).

20 Hours

Unit 5: Coordination and Controlling: Coordination: Concept, Need and techniques; Controlling: Objectives and Process of control – Devices of control – Integrated control – Special control techniques- Contemporary Perspectives in Management: Core Competence (C. K. Prahalad) – Competitive Strategy (Michael E. Porter), Business Process Reengineering (Michael Hammer) – Total Quality Management (Crosby, Juran, Feigenbaum, Ishikawa and Deming)– Six Sigma (Motorola Inc., Mikel Harry and Jack Welch)- Benchmarking (Robert Camp, Kaiser Associates and Boxwell) - Balanced Score Card (Robert Kaplan & D. Norton)- 7S Framework (Tom Peters and Robert Waterman for McKinsey) - Relevant One or Two Case Studies).

13 Hours

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned - Practical: Studying Management styles of two Indian institutions in the lime-light- Mini Project on Motivators in the firms in the Locale.

Simultaneous discussion as each unit is dealt in the

class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing

1. Hellregel, Management, Thomason Learning, Bombay2. Stoner, et al, Management, Prentice Hall of India., New Delhi.3. Robbins & Coulter, Management, Prentice Hall of Hall of India. New Delhi.4. Satya Raju, Management‐ Text & cases, PHI, New Delhi.5. Richard L. Daft, Management, Thomson south‐Western.

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6. Anil Bhatt & Arya Kumar, Management: Principles, Processes and Practices.7. Peter F. Drucker, Management, 2008.8. Harold Koontz, et al, Management: A Systems Approach, McGraw Hill, 1990

Course Schedule: Core: Business Environment (3 Credits)

Syllabus ScheduleUnit 1: Business Environment: Dynamic factors of environment – Importance of scanning the environment – Fundamental issues captured in PESTLE– Political, Economic, Socio-cultural, Technological, Legal and Ecological environment- Opportunities and Threats as environmental issues to address by Businesses- Policy Environment: Liberalization, Privatization and Globalization (LPG) - Efficiency and Competition- LPG vis-a-vis Strengths, Weaknesses, Opportunities and Threats- (Relevant One or Two Case Studies).

15 Hours

Unit 2: Political Environment: Government and Business – Political Systems, Political Stability and Political Maturity as conditions of business growth- Role of Government in Business: Entrepreneurial, Catalytic, Competitive, Supportive, Regulative and Control functions- Government and Economic planning: Industrial policies and promotion schemes – Government policy and MSME – Interface between Government and Public sector- Good Governance and Great Environment- (Relevant One or Two Case Studies).

12 Hours

Unit 3: Economic Environment: Phase of Economic Development and its impact- GDP Trend and distribution and Business opportunities- Monetary System and Business capital: Quantum, Types, Risk and Cost- Role of Banks; Role of Financial Institutions- Role of Central Bank- Fiscal System: Government Budget and Taxation Measures- Fiscal Deficits and Inflation- FDI and Foreign collaboration –Foreign Capital tapping by businesses- Export-Import policy – Foreign Exchange and Business Development- (Relevant One or Two Case Studies).

10 Hours

Unit 4: Social and Technological Environment: Societal Structure and Features- Entrepreneurial Society and its implications for business – Social and cultural factors and their implications for business- Technology Development Phase in the Economy as conditioner of Business opportunity- Technology Policy- Technology Trade and transfer- Technology Trends in India- Role of Information Technology – Clean Technology- (Relevant One or Two Case Studies).

20 Hours

Unit 5: Legal and Ecological Environment: Legal Environment as the all enveloping factor from inception, location, incorporation, conduct, expansion and closure of businesses- Legal Aspects of Entering Primary and Secondary Capital Markets- Law on Patents- Law on Consumer Protection- Law on Environmental Protection- Need for Clean energy and Reduction of Carbon footprint- (Relevant One or Two Case Studies).

13 Hours

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned. Practical: Scan selected firms’ environment by mapping out four main areas, namely, i. market forces, ii. industry forces, iii. driving trends, and iv. macro-economic forces.

Simultaneous discussion as each unit is dealt in the

class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing

Page 5: alagappauniversity.ac.in · Web viewFACULTY OF MANAGEMENT . ALAGAPPA UNIVERSITY, KARAIKUDI (Accredited with ‘A+’ Grade by NAAC with a CGPA of 3.64 out of 4 in the 3rd Cycle) REGULATIONS,

1. Steiner & Steiner, Business, Government and Society: A Managerial Perspective, McGraw-Hill, 2008. 2. Business Environment, C.B.Gupta, 2016, S.Chand and Co.3. Mohinder Kumar Sharma, Business Environment in India, South Asia Books.4. Francis Cherunilam, International Business Environment, Himalaya Publishing House, 2015.5. Adhikary M, Economic Environment of Business, Sultan Chand & Sons.6. Amarchand D, Government and Business, TMH.7. Maheswari & Gupta, Government, Business and Society.8. Sameer Kochhar, (ED.), Growth & Finance, Academic Foundation, 2011.

Course Schedule: Core: Financial and Management Accounting (3 Credits)

Syllabus ScheduleUnit 1: Accounting Fundamentals and Statements: Definition – Accounting – Types of Accounting- Financial, Management and Cost accounting – Scope of Accounting –Financial Accounting Concepts –Uses of Accounting –Double Entry System- Preparation of journal and ledger, Subsidiary Books – Errors and Rectification-Trial Balance, Profit and Loss Account and Balance Sheet Preparation (Simple Problems only).

15 Hours

Unit 2: Financial Statement Analysis: Concept and Need for analysis of Financial Statements –Types and Tools of analysis: Trend analysis, Common size statements and Comparative statements- Financial Ratio Analysis- Turnover ratios – Liquidity ratios – Proprietary ratios –Profitability Ratios- Uses and limitations of Ratio analysis-

(Relevant One or Two Case Studies).

12 Hours

Unit 3: Fund and Cash Flow: Fund Flow Concept- Preparation of schedule of changes in working capital and the fund flow statement – Managerial uses and limitation of fund flow statement- Cash Flow Concept – Preparation of cash flow statement – Managerial uses of cash flow statement- (Relevant One or Two Case Studies).

10 Hours

Unit 4: Revenue and Capital Budgeting: Concept of Budget and Budgetary control- Revenue Budget Preparation – Sales and Production Budgets- Cash Budget –Master budget- Fixed and Flexible budgets- Capital Budgeting: Features and Significance- Methods of Appraisal: Payback period, ARR, NPV and IRR.

20 Hours

Unit 5: Accounting Theory and Standards: Concept and Classes of Accounting Theory- Their Uses- Indian Accounting Standards (Ind AS) Issued by Institute of Chartered Accountants of India as to Inventories, Depreciation, Borrowing Costs, Earnings Per Share and Impairment of Assets - Need for Convergence of Ind AS with International Financial Reporting Standards (IFRS) - (Relevant One or Two Case Studies).

13 Hours

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned. Practical: Glance of 10 Corporate Financial Statements presented in their Annual Reports or in the Media and grasp of the reporting pattern.

Simultaneous discussion as

each unit is dealt in the class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing

Page 6: alagappauniversity.ac.in · Web viewFACULTY OF MANAGEMENT . ALAGAPPA UNIVERSITY, KARAIKUDI (Accredited with ‘A+’ Grade by NAAC with a CGPA of 3.64 out of 4 in the 3rd Cycle) REGULATIONS,

1. Eddie McLaney and Peter Atrill, Accounting and Finance: An Introduction with My Accounting Lab access card, 2016.

2. Anthony Atkinson and Robert S Kaplan, Management Accounting: Information for Decision-Making and Strategy Execution, Student Value Edition (6th Edition) Prentice Hall, 2011.

3. Gupta RL & Gupta VK, Principles and Practice of Accounting, Sultan Chand & Sons, 2010.4. Rawat, DS, Accounting Standards, Taxmann’s, 2011.5. Shukla & T.S. Grewal, Advanced Accounting, S.Chand &Company, 20106. S.N. Maheswari, Management Accounting & Financial Accounting, Vikas Publishers, 2010.7. Manmohan & Goyal, Principles of Management Accounting, Shakithabhavan Publication.

Course Schedule: Core: Organizational Behavior (4 Credits)

Syllabus ScheduleUnit 1: Organizational Behavior: Meaning – Elements – Need and importance – Approaches – Models – Levels – Global scenario – Socio-cultural, political and economic differences and their influence on International organizational behavior – Future of organizational behavior- (Relevant One or Two Case Studies).

15 Hours

Unit 2: Foundations of Individual Behavior: Individual differences – Personality: Meaning – Personality factors – Learning: Components of learning process – Learning theories – Values: Significance and Types- Attitudes: Components – Formation – Perception: Perceptual process – Motivation: Types – Importance – Ability: Meaning – Types – Their relevance to organizational behavior. Stress: Meaning – Types – Sources – Impact and consequences of stress on behavior – Management of stress- (Relevant One or Two Case Studies).

12 Hours

Unit 3: Group Dynamics: Group: Definition – Reasons – Types – Formation and Development process – Group Norms: Meaning – Types – Reasons for enforcement of norms – Norm variation – Norm conformity – Group Cohesiveness: Meaning – Advantages – Group Conflict: Meaning – Reasons – Management of group conflict – Their impact on organizational behavior- Leadership: Types and Theories (Relevant One or Two Case Studies).

10 Hours

Unit 4: Power and Politics: Power: Definition – Power Vs Authority – Types of powers – Sources – Characteristics – Effective use of power – Politics: Definition – Political behavior and organizational politics – Factors influencing political behavior – Techniques of managing political behavior (Relevant One or Two Case Studies).

20 Hours

Unit 5: Organizational Dynamics: Organizational Design – Determinants – Forms – Organizational Effectiveness: Meaning – Approaches – Factors contributing effectiveness – Organizational Culture: Meaning – Significance – Organizational Climate: Meaning – Factors influencing climate – Implications on organizational behavior – Organizational Change: Meaning – Nature – Causes of change – Resistance to change – Management of change – Organizational Development: Meaning – Need – OD interventions (Relevant One or Two Case Studies).

13 Hours

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned. Practical: Studying Organisational Dynamics of two organizations in limelight.

Simultaneous discussion as

each unit is dealt in the class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing

Page 7: alagappauniversity.ac.in · Web viewFACULTY OF MANAGEMENT . ALAGAPPA UNIVERSITY, KARAIKUDI (Accredited with ‘A+’ Grade by NAAC with a CGPA of 3.64 out of 4 in the 3rd Cycle) REGULATIONS,

1. Stephen P. Robbins and Timothy A Judge, Organizational Behavior, 17e, Pearson, 2016.2. Ricky W. Griffin and Gregory Moorhead, Organizational Behavior: Managing People and

Organizations, Cengage Learning, 2011.3. Keith Davis, Organizational Behavior: Human Behavior at Work, McGraw Hill, 2010 4. Judith R. Gordon, Organizational Behavior: A Diagnostic, Prentice Hall, 2001. 5. K.Aswathappa, Organizational Behavior, Himalaya Publishing, Mumbai, 20106. Judith R. Gordon, A Diagnostic Approach to Organizational Behavior, Allyn & Bacon, 1993.7. Keith Davis & John W Newstrom, Human Behavior at Work: Organizational Behavior, McGraw Hill,

1989.8. Emma Weber, Patricia Phillips and Jack Phillips- Making Change Work, Kogan Page, 2016

Course Schedule: Core: Managerial Economics (3 Credits)

Syllabus Days

Unit 1: Economics & Business Decisions: Meaning, nature and scope of Managerial Economics– Relationship between Economic theory and Managerial Economics –Role of Managerial Economics in Business Decisions- Concepts of Opportunity cost, Time Value of Money, Marginalism, Equilibrium and Equi-marginalism and their role in business decision making- (Relevant One or Two Case Studies).

15 Hours

Unit 2: Demand and Supply Analysis: Meaning, types and determinants of demand- Law of Demand- Giffen’s Paradox- Elasticity of Demand: Types, Measures and Role in Business Decisions- Determinants of Supply- Elasticity of Supply- Measures and Significance- (Relevant Two Case Studies).

12 Hours

Unit 3: Cost, Return and Production Function: Cost function and cost-output relationship- Economics and Diseconomies of scale – Cost control and Cost reduction- Cost Behavior and Business Decision- Relevant costs for decision-making- Cobb-Douglas and Homogeneous and Homothetic production functions - (Relevant One or Two Case Studies).

10 Hours

Unit 4: Price and Profit Function: - Pricing and output decisions under Monopoly, Duopoly, Monopolistic Competition and Perfect Competition –Penetrative and Skimming Pricing- Government control over and decontrol of pricing –Price discrimination –Concept of Profit- Types and Theories of Profit by Knight (Uncertainty), Schumpeter (Innovation), Clark (Dynamic) and Hawley (Risk) - Profit maximization – Cost volume profit analysis – Risk and Return Relationship- (Relevant One or Two Case Studies).

20 Hours

Unit 5: Macro-economic Factors and Managerial Decision: Business cycle –Phases and Business Decision- Factors causing Inflation and Deflation- Control measures – Balance of payment Trend and its implications in managerial decision- National Income: Measures and Sectoral and Population distribution- Utility for Business Decision making- (Relevant One or Two Case Studies).

13 Hours

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned- Practical: Longitudinal and Cross-section Analysis of Profit, Profitability and Market Value of selected companies.

Simultaneous discussion as

each unit is dealt in the class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing

Page 8: alagappauniversity.ac.in · Web viewFACULTY OF MANAGEMENT . ALAGAPPA UNIVERSITY, KARAIKUDI (Accredited with ‘A+’ Grade by NAAC with a CGPA of 3.64 out of 4 in the 3rd Cycle) REGULATIONS,

1. Ivan Png and Dale Lehman, Managerial Economics, Wiley-Blackwell, 2007.2. Gupta G S, Managerial Economics, Tata McGraw-Hill.3. Varshney and Maheswari, Managerial Economics, Sultan Chand and Sons.4. Joel Dean, Managerial Economics, Prentice-Hall.5. Rangarajan C, Principles of Macro Economics, Tata McGraw-Hill.6. Bradley Schiller , Essentials of Economics, McGraw-Hill/Irwin, 2010.7. Christopher Thomas and S. Charles Maurice, Managerial Economics: Foundations of Business

Analysis and Strategy, AbeBooks, 2015.8. Luke M Froeb, Brian T McCann, et al., Managerial Economics, Cengage Learning, 2015.

Core Course (Credit 1)

COMPREHENSIVE VIVA VOCE - I

Students are subjected to a Comprehensive Oral Examination (Viva Voce) on the Core Courses

of the 1st Semester at the end of 1st Semester. A panel of examiners consisting of faculty members

from the core course teachers, the HoD and an External Examiner will jointly evaluate each

Student and award the marks for a Maximum of 100. Conceptual understanding and overall

grasp of the Courses shall be the focus of evaluation. The course is intended to develop

Communication Skill, Presence of Mind, Critical, Analytical thinking and other soft skills of the

Students.

Page 9: alagappauniversity.ac.in · Web viewFACULTY OF MANAGEMENT . ALAGAPPA UNIVERSITY, KARAIKUDI (Accredited with ‘A+’ Grade by NAAC with a CGPA of 3.64 out of 4 in the 3rd Cycle) REGULATIONS,

Course Schedule: Inter-disciplinary- Information Technology for Business (Credits 3)

Syllabus Days

Unit 1: Introduction: Basics and Evolution of Computing – Operating Systems (System Software) and Application Software – Introduction to Network Setting – LAN and WAN, Internet and Intranet- (Relevant One or Two Case Studies).

15 Hours

Unit 2: Working with Microsoft Office Suite: MS Word – Creating, Opening, Saving and Formatting Documents – Mail Merge- Working with Spread Sheets: MS Excel – Tables – Formulas and Functions – Data Analysis using excel – Linking Work Sheets and Work Books – Charts – Macros Forms – Pivot Tables.

12 Hours

Unit 3: MS Power Point: Creating a Power Point Presentation (PPT) Using Slide Master, Animation and Graphics in PPT. MS Access – Creating and Modifying Data Bases – Report Generation – Linking Access Files with Excel Files. MS: Project: Creating Project Design, Schedules, PERT / CPM Charts and Reports.

10 Hours

Unit 4: Internet and E-Commerce: E-Mail Etiquette -Usages of Search Engines and Portals – Website and Web Based E-mail, FTP and Net Meeting – WiFi Environment in Modern Offices. Basic Models of E-Business: B2B, B2C, C2C and Mobile Commerce (M-Commerce) - (Relevant One or Two Case Studies).

20 Hours

Unit 5: Buying and Selling through Internet: E-Payment and Electronic Fund Transfer – Payment Gateway and Security Systems – On Line Stores – Internet Banking – Smartcards and Plastic Money- Marketing through Virtual Social Media like Facebook, Blogs & You-tube -Emerging internet applications in business- (Relevant One or Two Case Studies).

13 Hours

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned. Practical: Evaluating few Corporate and institutional web sites- Survey of e-Trades by University/College students and members of the staff.

Simultaneous discussion as each unit is dealt in the

class.

Further Books for Referencing

1. Sudalaimuthu and Anthony Raj, Computer Applications in Management, HPH, 2010.

2. Rayudu, C.S., E-Commerce- E-Business, Himalaya Publishing Company, 2015.

3. Agarwala, N. Kamlesh, Business on the Net, MacMillan Publishers.

Page 10: alagappauniversity.ac.in · Web viewFACULTY OF MANAGEMENT . ALAGAPPA UNIVERSITY, KARAIKUDI (Accredited with ‘A+’ Grade by NAAC with a CGPA of 3.64 out of 4 in the 3rd Cycle) REGULATIONS,

4. Peter Kent, Search Engine Optimization For Dummies, Wiley & sons, 2012.

5. Jan Zimmerman and Deborah Ng., Social Media Marketing All-in-One For Dummies, Wiley 2012.

6. Turban, Leidner, Mclean & Wetherbe, Information Technology for Management, Wiley, 2008.

Course Schedule: Core: Business Research Methodology (3 Credits)

Syllabus ScheduleUnit 1 : Types, Process & Design of Research: Meaning – Importance- Types of Research – Pure & Applied, Historical & Futuristic, Analytical & Synthetic, Descriptive & Prescriptive, Survey & Experimental, Qualitative & Quantitative and Case & Generic Researches – Process of research –Research problem – Identification, selection and formulation of research problem – Review of literature- Research Gaps and Techniques – Hypothesis –Types and Formulation.

15 Hours

Unit 2 : Research design & Sampling: Meaning, Components and Use of Research Design-Census Vs Sampling- Essentials of a good sampling –Probability and non-probability sampling methods – Sample size – Factors affecting sample size- Sampling and non-sampling errors.

12 Hours

Unit 3: Sources and Collection of Data: Primary and secondary data –Observation: Types and Techniques –Interview: Types and conduct – Preparation for an interview – Effective interview techniques – Schedule: Meaning, Essentials and kinds –Questionnaire: Meaning and types – Format of a good questionnaire–Scaling techniques and Measurement Metrics: Meaning, Importance, Methods of scale construction- Validity and Reliability- Pre-testing- Pilot Study.

10 Hours

Unit 4: Processing of Data: Editing, Coding, Classification and Tabulation – Analysis of Data – measures of Central Value: Arithmetic mean, Median and Mode – Measures of Dispersion: Range, Quartile Deviation, Mean Deviation and Standard Deviation – Measures of Relationship: Correlation and Regression Analysis: Simple, Partial and Multiple – Understanding Multiple Regression Computer-worked Results- Association of Attributes-

20 Hours

Unit 5 : Hypothesis testing and Report Writing: Parametric tests: Testing for Means – One and Two Populations – One Way and Two Way ANOVA – Testing of Proportions: One and Two Populations – Chi-square Test - Non-parametric tests: Sign test and Mann Whitney test- Test Result Interpretation- Report Writing: Meaning, types and contents of research reports –Steps involved in drafting reports – Fundamentals and Principles of good report writing – Lay-out and Features of a Good Research Report- Grammatical Quality – Language flow- Data Support-

13 Hours

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Diagrammatic Elucidation- References and Annotations – Clarity and Brevity of expressions- Inputs for Stylish Report Writing.Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned. Practical: Tool design, conduct of business/consumer/employee/executive surveys and reporting- Review and evaluation of Business Reports.

Simultaneous discussion as

each unit is dealt in the class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing

1. B. Burns & A. Burns, Business Research Methods and Statistics Using SPSS, Sage Publications, 2009.2. Krishnaswami & Ranganatham, Research Methodology in Social Sciences, HPH,Mumbai, 2014.3. Carl McDaniel and Roger Gates –Marketing Research Essentials, John Wiley and Sons, 2016.

Course Schedule Core: Business Law (3 Credits)

Syllabus Schedule

Unit 1: Indian Contract Act 1872 : Contract – Meaning – Essential Elements – Offer and Acceptance – Consideration – Capacity – Consent – Legality of object – Quasi contract – Discharge of Contract – Performance of Contract – Breach of Contract – Remedies- Study of Relevant case laws.

15 Hours

Unit 2: Special Contracts: Contract of Indemnity and Guarantee: Definition – Rights of Surety – Discharge of Surety – Bailment: Definition – Rights and Duties of Bailor and Bailee – Rights of Finder of Lost Goods – Pledge: Rights and Duties of Pawner and Pawnee – Contract of Agency: Definition of Agent and Principal – Creation of Agency – Types of Agents – Rights and Duties of Agent and Principal – Termination of Agency- Study of Relevant case laws.

12 Hours

Unit 3: Sale of Goods Act, 1930: Contract of Sale: Essentials – Sale and Agreement to Sell – Conditions and Warranties: Caveat Emptor – Transfer of Property: Sale by non-owners – Performance of the Contract – Delivery of Goods – Rights and Duties of the Buyer and Seller – Consumer Protection Act, 1986: Objects – Rights of Consumers –Consumer Dispute – Procedure of Filing Complaint – Procedure for redressal of Complaints – Redressal Agencies: Consumer Production Councils- Remedies- Study of Relevant case laws.

10 Hours

Unit 4: Laws on Carriage of Goods: Duties, Rights and Liabilities of Common Carriers under: (i) The Carriers Act, 1865. (ii) The Railways Act, 1989, (iii) The Carriage of Goods by Sea Act, 1925, (iv) The Carriage by Air Act, 1972 and (v) The Carriage By Road Act, 2007.

20 Hours

Unit 5: Companies Act, 2013: Characteristics – Kinds – Incorporation of Companies – Memorandum of Association – Articles of Association – Prospectus – Disclosure Needs – Management and Administration – Director – Appointment, Powers and Duties – Meeting – Kinds – AGM and EGM – Board Meeting – Minutes and Resolutions – E-Filling of documents under Ministry of Corporate Affairs (MCA) 21.

13 Hours

Page 12: alagappauniversity.ac.in · Web viewFACULTY OF MANAGEMENT . ALAGAPPA UNIVERSITY, KARAIKUDI (Accredited with ‘A+’ Grade by NAAC with a CGPA of 3.64 out of 4 in the 3rd Cycle) REGULATIONS,

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned. Practical: Collection, glance and Grasp of Model Documents in Transport of Goods, Memorandum of Association, Articles of Association, Prospectus, Notice, Agenda, Minutes and Resolutions of companies.

Simultaneous discussion as each unit is dealt in the

class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing

1. G.K. Kapoor, et al, Company Law and Practice (Paperback), Companies Act 2013, Taxmann, 2016

2. V. Balachandran, Legal Aspects of Business, Tata McGraw Hill, 20123. P.C.Tulsian & Bharat, Business Law, McGraw Hill, 20144. Ravinder Kumar, Legal Aspect of Business– Cengage Learning, 2nd Edition-20115. B. S.Gulshan, Business Law, Excel Books, 2015. 

Course Schedule Core: Global Business Communication (3 Credits)

Syllabus Schedule

Unit 1: Communication: Meaning, Objectives, Scope and Ethics- Features of Business Communication- Electronic Technology in global business communication: Internet, Fax and e-mail – Voice, Text and Picture messages- Convergence of Smart-phone, Internet and Television- Work Team Communication - Group Communication - Variables - Solving group problems - Ethical dimensions- Strategies for communicating across different cultures- Business presentations - Written and Oral presentations - Process: Planning, organizing and delivering - Use of Visual Aids- Work Team presentation- Relevant one or two case studies.

15 Hours

Unit 2: Language: Vocabulary Building – Use of appropriates Tenses / Voice / Prepositions / Adjective/ Adverb / Punctuation/ Pace - Use of Acronyms, Cliches, Jargons, Metaphors, Authoritative Quotes, Literary Excerpts, Idioms, Phrases, Maxims, Axioms, Regional Niches, Global Nuances, Latin/Greeks terms, etc - Powerful Beginning, Enticing Elucidation and Effective Closing of Communication.

12 Hours

Unit 3: Business Writing: Principles- Planning - Drafting - Revising - Formatting – 3Ps of Business writing (problem, process, product) for Goodwill messages, Routine Messages and Negative news – Replies - Report writing - Characteristics - purpose - Types - periodic reports - situational report - Proposals - Policies and procedure - Report structure - Managing reports- - (Relevant one or two case studies of Business Reports in Cover Page or Lead Articles in Business Magazines or Business Dailies.)

10 Hours

Unit 4: Formatting International Business Letters and Reports: Letters: Inside Address - Salutation - Body - Complementary closing - Envelope- Report: Title - Statement of problem, objectives and methodology - Findings and Recommendations - Transmittal Document - Executive summary.

20 Hours

Unit 5: Export - Import Communications: Offer and acceptance to a overseas buyer/seller - Correspondences regarding L/C, Cargo insurance, claims with ECGC under credit risk insurance, correspondences with bankers regarding status enquiries, collecting documents, Shipping and retirement of bills and correspondences with clearing and forwarding agents.

13 Hours

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Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned. Practical: Vocabulary Building for Different words - Reading of Annual Reports and Reports of Board of Directors of Companies and drawing conclusions about Business Environment and company Performance- Developing model Business letter-heads and Window-envelops.

Simultaneous discussion as each unit is dealt in the

class.

REFERENCES

1. Newmann and Ober, Business Communication- In Person, In Print and Online, Cengage Learning, 2012.

2. Scot Ober, Contemporary Business Communication, Cengage Learning Inc., 2007.3. Mary E Guffey &Dana Lowey, Essentials of Business Communication, South-Western, 2012.4. Mary E Guffey and Carolyn M Seefer, Business English, South-Western College, 2010.5. Andrea b Geffner, Business English: The Writing Skills You Need for Today’s Workplace’, Barron's

Educational Series, 2010.6. Bhal and Nagamiah, Effective Business English and Correspondence, MacMillan.7. Shirley Kuiper, Contemporary Business Report Writing, South-Western College Pub, 2007.8. Jane Thomas, Herta Murphy and Herbert Hildebrant, Effective Business Communication, TMH,

2008. 9. Barker, Valos and Shimp, Integrated Marketing Communication, Cengage Learning, 2012.

Course Schedule Core: Human Resource Management (4 Credits)

Syllabus ScheduleUnit 1: Introduction to Human Resource Management – Definition – Objectives and functions – Role and structure of Human Resource Function in organisations- Present day Challenges of HRM- Relevant one or two case studies.

15 Hours

Unit 2: Human Resource Planning – Personnel Policy - Characteristics – Need for planning – Job analysis – Job description – Job specification- Planning for Leadership Transition and Second-line leadership – Recruitment - Sources of Recruitment- Internal Vs. External sources of recruitment- Relevant one or two case studies.

12 Hours

Unit 3: Employee Selection - Process and Problems- Placement and Induction – Training and Development: Methods of Training for Operatives, Supervisors and Executives– Modes, Pros and Cons of Promotion, Demotions, Transfers, Separation and Retention- Relevant one or two case studies.

10 Hours

Unit 4: Employee Compensation – Wages and Salary Administration – Bonus – Incentives – Fringe Benefits – Cafeteria Approach- ESOPs- Job Evaluation Systems – Performance appraisal- Potential evaluation- Human Resource Information System- Relevant one or two case studies.

20 Hours

Unit 5: Employee Maintenance and Integration – Welfare and Safety Provisions– Accident prevention – Employee Grievances and their Redressal – Industrial Relations – Trade Unions – Multiplicity of Trade Unions – Workers Participation in Management- Relevant one or two case studies.

13 Hours

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned. Practical: Analysis of Corporate Appointment Advertisements and discern Job skills and specifications- Writing Resume for Corporate Appointments- Projects: Mini Project on Job Vacancies in the local businesses- Survey of Welfare and Safety Provisions in local firms.

Simultaneous discussion as each unit is dealt in the

class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

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Further Books for Referencing

1. By Susan Jackson, Randall Schuler and Steve Werner, Managing Human Resources, Cengage Learning, 2012.

2. Gary Dessler, Fundamentals of Human Resource Management, Prentice Hall, 2010.3. Dr P Subba Rao, Personnel and Human Resource Management, HPH, Mumbai, 2007. 4.  Werther William B Jr, Personnel Management and Human Resources, McGraw-Hill, 2010.5. Alan Price, Human Resource Management, Cengage Learning EMEA, 2011 6. Robert L Mathis & John H Jackson, Human Resource Management, South-Western College

Publication, 2007. 7. Gary Dessler and Biju Varkkey, Fundamentals of Human Resource Management, Prentice Hall,

20098. K. Aswathappa, Human Resource Management Text And Cases, TMH. 9. Dererk Torrington & Stephen Taylor, Laura Hall, Human Resource Management, Pearson, 2007.10. Sadhna Dash K. Aswathappa, International Human Resource Management, McGraw Hill.

Course Schedule Core: EX-IM Management (4 Credits)

Syllabus ScheduleUnit 1: Export-Import (EX-IM) Documentation: Introduction EX-IM Documents- IEC Number- EX-IM Documents: Performa Invoice – Purchase Order- Commercial Invoice- Intimation for Inspection- Certificate of Inspection- Shipping Instructions- Insurance Declaration- Certificate for Insurance- Shipping Order- Mate's Receipt- Bill of Lading/CTD- Certificate of Origin- Country Specific Reports- Bill of Exchange- Shipment Advice- Letter to Bank for Negotiation/Collection-Application for Removal of Excisable (ARE) Goods Form 1 and Form 2- Insurance Premium Certificate- Freight Payment Certificate- Statutory Declaration form (SDF)- Guaranteed Remittance (GR) Forms- Form- Shipping Bill/Bill of Export - Relevant one or two case studies.

15 Hours

Unit 2 Payment Documents: Letter of Credit (LoC or LC) for Import Goods- Inland LC for local procurement- Export LC- Bank Documents for LC Application/ Processing- Form A1-Letter of Acceptance- Types of Letters of Credit: Revocable, Irrevocable, Sight bill, Usance/Time Draft, Confirmed L/C, Back to Back Letter of Credit, Transferable documentary credit, Standby L/C,  Import Letter of Credit, Export Letter of Credit; Bank Guarantee Documents: Confirmed Guarantee, Tender bond,  Performance bonds, Advance Payment Guarantees, Payment guarantees, Loan Repayment Guarantees, B/L Letter of Indemnity, Rental guarantee, Credit Card Guarantee- Relevant one or two case studies.

12 Hours

Unit 3: Foreign Trade Policy and Provisions: General Provisions Regarding Exports and Imports- Special focus Initiatives for Agriculture, Handloom, Handicrafts, Leather goods and Gems and Jewellery (GJ)- Promotional Schemes – Duty Exemption/Remission Schemes: Advance License / Duty Free Import Authorization (DFIA), Duty Free Replenishment Certificate (DFRC) and Duty Entitlement Pass Book (DEPB) Scheme- Free Trade & Warehousing Zones- Deemed Exports- Relevant one or two case studies.

10 Hours

Unit 4: Foreign Trade Schemes: Export Promotion Capital Goods (EPCG) Scheme – Export Oriented Units (EOUs)/ Electronic Hardware Technology Park (EHTP)/ Software Technology Park (STP) Scheme /Special Economic Zone (SEZ)/Bio-tech-park (BTP) Schemes- Duty Free Credit Entitlement Schemes - Duty Drawback (DBK) scheme – Central Excise Benefits Schemes: Bond- Rebate- Cenvat Credits- Relevant one or two case studies.

20 Hours

Unit 5: Role and Functions of Special Institutions: Export credit insurance-ECGC in export credit insurance, Export Promotion Councils, Commodity Boards, Directorate of

13 Hours

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commercial Intelligence and Statistics, Indian Trade Promotion Organization, Indian Institute of Foreign Trade, Marine Products Export Development Authority, Agriculture and Processed Food Export Development Authority, Export Inspection Agency and Director General of Foreign Trade - Relevant one or two case studies. Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned- Practical: Visiting web sites on CHA, CHA examination, ICEGATE, ICES, iCAFFE and CBEC getting educated- Preparing Shipping bills- Calculating cross currency values

Simultaneous discussion as each unit

is dealt in the class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing 1. Vijesh Jain, Establishing EX-IM Business in India, Create Space Independent Publishing Platform,

2015.2. Justin Paul and Rajiv Akerker, Export Import Management, Oxford, 2013.3. Jain Khushpat, EX-IM Documentation and Procedures, HPH, 20104. Universal Law Series, International Trade Law, 2015.5. C. Ramagopal, EX-IM Procedures- Documentation and Logistics, New Age International, 20106. Ram Singh, International Trade Logistics, Oxford, 2015.

Course Schedule Core: Entrepreneurship Development (4 Credits)

Syllabus ScheduleUnit 1: Fundamental Aspects of Entrepreneurship: Meaning and importance- Entrepreneurial qualities: Innovation and Risk Taking - Need, Importance and Sources of Innovation - Creativity and Innovation- Research and Development, Invention and Innovation Nexus- Concept and relevance of intra-preneurship - Types of Entrepreneurs: Micro, Small, Medium Entrepreneurs- Ethno-centric and Geo-centric entrepreneurship- Traits of successful entrepreneurs- Entrepreneur vis-à-vis Businessman vis-à-vis Manager- Relevant one or two case studies.

15 Hours(I,II ,III Week)

Unit 2: Entrepreneurial Environment: Internal and external environment forces conditioning entrepreneurship –Psychological, Social, Cultural, Political, Legal and Economic Forces- Entrepreneurship Development Phases: Attitude, Capability, Culture and Society- Entrepreneurship Development Programs- Family Business Groups and Entrepreneurship in India- Government as a facilitator and promoter of Entrepreneurship- Relevant one or two case studies.

12 Hours(III,IV,V Week)

Unit 3: Functions of Institutional Agencies in Entrepreneurship Development: National Institute of Entrepreneurship and Small Business Development (NIESBUD) - Entrepreneurship Development Institute of India (EDII) - National Institute for Micro, Small and Medium Enterprises (NIMSME)- Small Industries Development Organization- Role of TIIC -SIPCOT- SIDCO- ITCOT- TIDCO- DIC- National Entrepreneurship Network (NEN) – Global Entrepreneurship monitor (GEM)-Relevant one or two case studies.

10 Hours(VI,VII,VIIIWeek)

Unit 4: Select Government Schemes for Entrepreneurship: Trade Related Entrepreneurship Assistance and Development (TREAD), Micro & Small Enterprises Cluster Development Program- (MSE-CDP), Credit Guarantee Fund Scheme For Micro and Small Enterprises, Support For Entrepreneurial and Managerial Development and Societal Programs of The Department of Science and Technology- Special Schemes: Differential Rate of Interest (DRI) Scheme by Banks - Khadi and Village Industries Commission (KVIC) schemes - Tamilnadu Adi Dravidar Housing and Development Corporation (THADCO) schemes - Tamilnadu Backward Classes & Minorities Economic Development Corporation Limited (TABCEDCO) scheme- Relevant one or two case studies.

15 Hours(I,II ,III Week)

Unit 5: Formulating and Launching Entrepreneurial ventures: Developing Business propositions- Preparing Project Proposal and Report- Identifying

12 Hours(III,IV,V Week)

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Suppliers, Financiers, Business Process Partners- Knowledge of Competition and strategy for dealing with competition- Business Establishment: Clearances and Documents- Planning for Contingencies- Relevant one or two case studies. UNIT 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned- Practical: Profiling new ( 3 years or less old) entrepreneurs in the locale- Visiting the websites of NIESBUD, EDII, NIMSME, TIIC, SIPCOT, SIDCO, ITCOT, TIDCO, NEN, THADCO, TABCEDCO, KVIC, etc.

Simultaneous discussion as

each unit is dealt in the class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing 1.Vijesh Jain, Establishing EX-IM Business in India, CreateSpace Independent Publishing Platform,

2015.2.Justin Paul and Rajiv Akerker, Export Import Management, Oxford, 2013.3.Jain Khushpat, EX-IM Documentation and Procedures, HPH, 20104.Universal Law Series, International Trade Law, 2015.5.C. Ramagopal, EX-IM Procedures- Documentation and Logistics, New Age International, 20106.Ram Singh, International Trade Logistics, Oxford, 2015.

Core Course

COMPREHENSIVE VIVA VOCE – II (1 Credit)

Students are subjected to a Comprehensive Oral Examination (Viva Voce) on the Core Courses

of the 1st Semester at the end of 1st Semester. A panel of examiners consisting of faculty members

from the core course teachers, the HoD and an External Examiner will jointly evaluate each

Student and award the marks for a Maximum of 100. Conceptual understanding and overall

grasp of the Courses shall be the focus of evaluation. The course is intended to develop

Communication Skill, Presence of Mind, Critical, Analytical thinking and other soft skills of the

Students.

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Course Schedule core: Inter-disciplinary Course QUANTITATIVE METHODS (3 Credits)

Syllabus ScheduleUnit 1: Linear Programming: Introduction to the linear programming – Solving LP using graphical and simplex method (only simple problems) – Duality and Sensitivity analysis for decision-making-– Interpreting the solution for decision-making- Transportation Algorithm: Balanced and Unbalanced Problem Formulation and solving methods – North West Corner, Vogel’s Approximation- MODI method- Assignment and Travelling Executive Algorithms- Case problems.

15 Hours

Unit 2: Probability: Introduction to the Concept of probability – Concept of events – Probability of events – Joint, conditional and marginal probabilities- Probability distributions: Binomial, Poisson and Normal – Features and Applications- Case studies on applicable probability model in real life like share prices, stock market indices, etc.

12 Hours

Unit 3: Simulation & Queuing: Introduction to simulation as an aid to decision-making- Inventory, Cash, Project and Product launching problems using Monte Carlo simulation- Queuing Theory: M/M/1 queuing model and applications- Case problems.

10 Hours

Unit 4: Decision Theory: Introduction to Decision Theory: Pay-off and Loss tables – Expected value of pay-off – Expected value of Perfect Formation – Decision Tree approach to choose optimal course of action – Criteria for decision – Mini-max, Maxi-max, Minimizing Maximal Regret and their applications- Case problems.

15 Hours

Unit 5: Functions & Statistical tools: Depicting Cost and Revenue behavior – Differentiation of Cost/Revenue functions to derive Marginal Cost and Marginal Revenue –Decisions on Minimizing Costs and Maximizing output/profits- Partial and Multiple Correlation and Regression- Interpretation of Multiple Regression Tables- Case problems.

12 Hours

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned. Practical: Survey of household Income, Assets and Expenditure and Losses- Studying and measuring queuing patterns in petrol bunks, ration shops and in ATMs

10 Hours

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5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing

1. Kanti Swarup, PK Gupta and Man Mohan, Operations Research, Sultan Chand & Sons, 2013.2. David R. Anderson, et al, An Introduction to Management Science: Quantitative Approaches to

Decision Making, Cengage Learning, 2008.3. Lucey, Quantitative Techniques Cengage Learning Business Press, 20024. Sharma, Operations Research: Theory and Applications, MacMillan.5. Richard I Levin, & C. Atkinson Kirkpatrick, Quantitative Approaches to Management, McGraw-Hill.6. K. Gupta and D.S. Hira, Operations Research, S. Chand & C0. 2008.7. Srivastava, Shenoy and Sharma, Quantitative Techniques for Managerial Decision-making, New Age

International, 2006.8. N.D. Vohra, Quantitative Techniques in Management, Tata McGraw-Hill Education, 20109. V.K. Kapoor, Operations Research, Sultan Chand & Sons, 2008.

Course Schedule core: Foreign Exchange Management (4 Credits)

Syllabus ScheduleUnit 1: Foreign Exchange: Concept and Significance of Forex- Major Currencies of the world–Foreign Exchange Rate: Direct and Indirect quotations - Inter-bank and Merchant rates - Bid-Ask spread - T.T. Rates - Foreign Exchange Markets: Spot, Forward, Futures, Swap, Arbitrage and Options Markets - Retail and Wholesale Markets- Cross Rate Computation- Forex Market: Nature and Size- Organization and Participants - Foreign Exchange Dealers Association of India (FEDAI) - Functions and Significance- Relevant one or two case studies.

15 hours

Unit 2: Exchange Rate Theories and Models: Mint Parity, Purchasing Power Parity and Interest rate parity theories - Covered Interest Rate Parity- Parity Conditions in Currency and Finance Markets- Forecasting of Exchange Rates: Flow models -Asset Market models -Fundamental and Technical analyses - Concepts of Nominal Effective Exchange Rate (NEER) and Real effective Exchange Rate (REER)- Dornbusch Overshooting Model- Mundell-Fleming Model- Forward Exchange Rate Computation - Factors Affecting Forward Rates- Forward Contract: Extension and Cancellation of forward contracts- Relevant one or two case studies.

12 hours

Unit 3: Forex Systems and Practices: Features of Fixed and Floating rates systems- Banking Practices: NOSTRO, VOSTRO, LORO and Correspondent Accounts - Exchange control measures: Need and Forms and relevance - Sterilization of Excessive Forex Inflow: Need and Methods- Exchange Rate Volatility: Causes, Consequences and Containing volatility- Relevant one or two case studies.

10 hours

Unit 4: Forex Risk Management: Accounting and Economic Risks- Translation Risk- Transaction Risk: Internal Strategies - Risk shifting, Risk sharing - Exposure netting and offsetting - External Strategies: Foreign currency options - Option contracts: Types, Mechanism and Pay-off Computation- Option Pricing- Hedge through Forward and Futures: Futures Contract: Features, Mechanism and Uses - Futures Vs Forward Contracts –- Money market hedge - Currency Swaps - Interest Rate Swaps- Operating Risk: Nature and Methods of Handling -Inflation and exchange risk - Economic consequences of Exchange rate changes- Relevant one or two case studies.

20 hours

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Unit 5: Foreign Exchange Management Act, (FEMA) 1999: Objectives and Need for FEMA, 1999 - Functions of RBI under FEMA- Permitted capital account transactions- Rules of Foreign Exchange Possession and Retention, Realization, Repatriation and Surrender-Provisions regulating export of goods and services - Borrowing and lending in Foreign Exchange - Acquisition and Transfer of property in and outside India - Relevant one or two case studies.

13 hours

UNIT 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned. Practical: Tracking of Movements in Exchange Rates, Forex Reserves, FDI and FPIs- Study of RBI/Federal Reserve and ECB measures impacting exchange rates- Visiting www.x-rates.com, www.forexpeacearmy.com, www.xe.com, www.xe.com/currencyconverter, www.rbi.org, www.oanda.com/currency/converter, www.cbec.gov.in/exchange-rate-idx.htm, www.cbec.gov.in/exchange-rate-idx.htm, etc.

Simultaneous discussion as each unit is dealt in the

class

Further Books for Referencing 1. Alan C Shapiro, Multinational Financial Management2. Clare g.Gump, ABC of Foreign Exchange3. Krishnamoorthy S, Guide to Foreign Exchange Regulations4. Chatterjee A.K, Principles of Foreign Exchange5. Jeevanandam N.S. Foreign Exchange - Practice Concepts and Control6. RBI Circulars relating to Foreign Exchange Amendments7. Rajwadi Foreign Exchange Management8. Alexander Lipton Mathematical Methods For Foreign Exchange9. Ramesh Lakshman Introduction to Foreign Exchange & Financial Risk Management

Course Schedule: Core: International Marketing (4 Credits)

Syllabus ScheduleUnit 1: Introductory concepts: Concept and Functions of Marketing - Marketing Environment - International/multinational/global dimensions of Marketing in the Present Era- International Marketing Approaches: Ethno- Poly- Regio- and Geo-centric approaches - Consumer Behaviour - Theories and Models - Consumer Behaviour in the International context - Significance of cross-culture in Global Marketing -Consumer Decision making process- Relevant one or two case studies.

15 Hours

Unit 2: Marketing Mix Decisions: Concept and Composition for Product and Service offerings- Relevance to Marketing - Product Mix: concept and features- Product strategies - New Product Planning and Development Process - Market Segmentation in International Marketing- Product Positioning - Product Life Cycle concept in Global Marketing context - Product standardization Vs. Product adaptation - National Vs. International Product - Marketing of Services - Brand decisions - Brand equity and extensions- Role of Packaging in marketing- Relevant one or two case studies.

12 Hours

Unit 3: Price Mix Decisions: Pricing considerations and factors – International Pricing strategies for different products, for different stage of life cycle of products, for different markets and for international offerings- Dumping and anti-dumping measures in global marketing- International transfer pricing - Counter trade- Price quotation in global trade- Financing of international trade- Payment procedures and methods in global trades- Relevant one or two case studies.

10 Hours

Unit 4: Promotion Mix Decisions: Concept and Composition - Personal Selling: Need and Significance - Publicity Methods and Impact - International Sales Promotion: Types and Importance - Overseas Product Exhibitions & Trade Fairs - International Advertising: Concept and Types - Copy and Media strategies- Impact of Webcast and Net-based Advertisements- Creativity in global Advertisements- Advertisement Ethics- International Publicity-Relevant one or two case studies.

20 Hours

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Unit 5: Distribution Mix Decisions: Direct and indirect channels - Types of Intermediaries in the International Market – International Marketing Channel Development - Channel Adaptation - Channel conflict and decisions – International Logistics for Movement- International Marketing Information System and Research- Relevant one or two case studies.

13 Hours

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned- Practical: Tracking New Product Launches by MNCs- Grasp of Product Portfolio of Top 50 MNCs- Glance of global Presence of Top 50 MNCs and Top 20 Indian business groups.

Simultaneous discussion as

each unit is dealt in the class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing

1. Sak Onkvisit & John J Shaw, International Marketing, Analysis & Strategy 2. Keegan Global Marketing Management 3. Philip Kotler, Marketing Analysis, Planning & Control4. Stanton, Fundamentals of Marketing 5. Philip R.Catero International Marketing 6. Kirpalani.V.H. International Marketing 7. Kerr,John.R. & others. Marketing an Environmental Approach

Core Course: Summer Internship-Cum-Project Report and Viva Voce (3 Credits)

At the end of the 2nd Semester, during the summer vacation each student has to undergo

internship in a reputed Industrial / Commercial / Service organization for a duration of 6-8

calendar weeks and submit an Internship-cum-Project Report. The objective of the internship

program is to provide an exposure to students to real life work situations relevant to Industry and

Global Business arena and strengthen conceptual knowledge gained in the 1st year. Each student

is to be put under the guidance of a staff member and an officer of the Institution where

he/she undergoes internship. The Department shall arrange for the internship placement of each

student. On the basis of internship experience, an Internship-cum- Project Report is to be

prepared under the guidance of an assigned faculty and training officer by each student and the

same be submitted to the University. The Report is to be assessed separately by an internal and

an external examiner. The Internship-cum-Project Report is to carry 75 marks. A Viva Voce is

also to be conducted to examine the knowledge and exposure gained by each student through

the Internship Program and the Project Report. The Head of the Department, the external

examiner and the internal examiner constitute the Viva Voce Board. The Board is to give marks.

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The Viva Voce carries 25 marks. The internal examiner shall be normally, the assigned faculty

guide. The course carries 3 credits.

Core CourseCOMPREHENSIVE VIVA VOCE – III (1 Credit)

Students are subjected to a Comprehensive Oral Examination (Viva Voce) on the Core Courses

of the 1st Semester at the end of 1st Semester. A panel of examiners consisting of faculty members

from the core course teachers, the HoD and an External Examiner will jointly evaluate each

Student and award the marks for a Maximum of 100. Conceptual understanding and overall

grasp of the Courses shall be the focus of evaluation. The course is intended to develop

Communication Skill, Presence of Mind, Critical, Analytical thinking and other soft skills of the

Students.

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Course Schedule core: Customs House Agents Licensing Regulations (4 Credits)

Syllabus ScheduleUnit 1: Introductory Aspects on Customs: Customs House Agents Licensing Regulations (CHALR), 1984: Provisions as to Qualification, Licensing, Duties and Obligations of CHAs- Preparation of various kinds of bills of entry and shipping bills –Arrival, Entry and Clearance of vessels –Tariff Classification and Rates of Duty - Determination of Value for Assessment - Conversion of Currency - Nature and description of documents to be filed with various kinds of bills of entry and shipping bills - Procedure for assessment and payment of duty- Relevant one or two case studies.

20 Hours

Unit 2: Examination of Merchandise at the Customs Stations: Prohibitions on import and export of certain goods as per Customs Act 1962- Bonding procedure and clearance from bond - Re-importation and conditions for free re-entry -Duty Drawback and export promotion schemes - Remission- Refund- Recovery- Offences under the Customs Act- Relevant one or two case studies.

10 Hours

Unit 3: Export and Imports related Provisions of Allied Acts: (i) Foreign Trade (Development and Regulation) Act, 1992 – (ii) The Central Excise Act, 1944: Export Related Provisions –Bond – Rebate- Tax Credits- Relevant one or two case studies.

15 Hours

Unit 4: Provisions of Allied Acts related to exports and imports: (i) Services Tax- Provisions related to Exports- Concessions and Exemptions - (ii) Foreign Exchange Management Act, 1999 – Provisions related to Forex Transactions through Authorized Dealers related to Exports and Imports- Relevant one or two case studies.

10 Hours

Unit 5: IT in Customs Procedure: On-line filing of electronic shipping bills or bills of entry and Indian Customs and Central Excise Electronic Commerce/Electronic Data interchange Gateway (ICEGATE)- Indian Customs Electronic Data Interchange Systems (ICES): Role and functions- Customs and Freight Forwarding Expert (iCAFFE) software support- Relevant one or two case studies

15 Hours

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Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned- Practical: Visiting web sites on CHA, CHA examination, ICEGATE, ICES, iCAFFE and CBEC getting educated- Preparing Shipping bills- Calculating cross currency values.

Simultaneous discussion as

each unit is dealt in the class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing

1. R.K.Jain Customs Manual Book2. R.K.Jain / Central Board of Excise and Customs Excise Tariff Book3. R.K.Jain Excise Manual Book4. Taxmann FEMA Manual Book5. Govt. of India Other Related Acts / Books6. DGFT Foreign Trade Policy Book7. Ministry of Commerce, Govt. of India Foreign Trade Procedure Book8. R.K.Jain ITC (HS) Book9. Anand Garg Standard Input Output Norms Book10. Ministry of Commerce, Govt. of India/RKJain DEPB/New Book11. Central Board of Excise and Customs Customs Tariff Book

Course Schedule core: International Economics and Legal Aspects (3 Credits)

Syllabus ScheduleUnit 1: Concepts, Scope and Theories of International Economics: Meaning, Scope and Significance of International Economics- International Trade - Bases of International Trade - Theories of International trade: Classic and Modern theories of International trade - Modern theories Vs Classical theories - Terms of trade: Concept and measures- Gains from trade - Trade as a substitute for growth - Free trade Vs Protection - Trade Barriers: Tariff and Non-tariff–Relevant one or two case studies.

20 Hours

Unit 2: Equilibrium in International Trade: Concepts, Components and Significance of Balance of Trade, Balance of Current Account and Balance of Payments- Disequilibrium in BOP - Adjustments for equilibrium in BOP - Exchange Rate Theories: Gold Standard, Mint Parity, Purchasing Power Parity and Interest Rate theories - Determinants of Exchange Rate - Economics of Fixed and Floating Rate systems- EX-IM Policy for Equilibrium in International Trade- Relevant one or two case studies.

10 Hours

Unit 3: Multilateral Finance and Trade system: International Monetary fund (IMF) and International liquidity - World Bank (WB) and Global Development Initiatives- International Development Association (IDA) and Third World Development Measures - International Finance Corporation (IFC) and Global Private Sector Development- Multilateral Investment Guarantee Agency ( MIGA)- WTO and Functions- Forms of and Trend in Foreign Direct and Foreign Portfolio Investments- Pros and Cons thereof- Relevant one or two case studies.

15 Hours

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Unit 4: UN Convention on Contracts of Sale and IPR Law: Provisions of United Nations Convention on Contracts for the International Sale of Goods (CISG; the Vienna Convention) - International Arbitration- Conciliation: Process and Procedures- IPR and Trade Marks Regulations: Types of IPRs- Provisions of Patent Registration - Patent Treaties - Regime under WTO – WIPO- Registration Procedure for Trade and Merchandise Marks - Effect of Registration - Prohibition of Registration- Foreign Trade Mark - Privileges to nationals and non-nationals- IPR and Global Technology Movement- Relevant one or two case studies.

10 Hours

Unit 5: Goods and Services Tax (GST): Meaning – Objectives – Constitutional Amendments – CGST Act – SGST Act – IGST Act – Procedure and Levy under GST – Assessment and Returns - Relevant one or two case studies.

15 Hours

UNIT 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned- Practical: Visiting the Web sites of World Bank, IMF, IFC, IDA, MIGA, NAFTA, EU and ASEAN, WTO, WIPO, Ministry of Finance of Government of India and taking track of events.

Simultaneous discussion as each unit is dealt in the

class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing 1. International Economics, Francis Cherunilam, McGraw Hill, 20172. International Economics, Trade and Finance- Dominic Salvatore, Wiley, 2014.3. International Economics, Paul Krugman, Pearson, 2013. 4. The International Economy, P.T.Ellsworth 5. International Economics, C.P.Kindlebergr & P.H.Lindert 6. International and Inter-regional Trade, Bertil Ohlin 7. The Theory of International Trade, G. Haberler8. International Economics, J.Sidney wells9. International Economics, K.R.Gupta 10. International Economics, H GMannur

Course Schedule: Elective: Port and Terminal Management (3 Credits)

Syllabus Schedule

Unit 1: Ports and their functions: Functions of ports, Types of ports, role of ports in International Business, geographical reasons for port location, Ownership structure of Ports, Free port/ Free trade zones as economic tool

15 Hours

Unit 2: Ships and Cargoes: Types of ship required for different cargoes and trade routes, Differences between dry bulk cargo ships, general-purpose ships, liners (container, break-bulk and Ro-Ro) and tankers, including Ore/Oil and Ore/Bulk/Oil carriers.

12 Hours

Unit 3: Port Management: Basic rationale of Port Business, Measurement of Port performance, Management of cargo operations on board and ashore, Importance of safety management, Role of statutory bodies – Customs, Immigration, Port Health, Marine Safety etc. Needs of port users – ship owners and operators, ship agents, forwarders, truckers, rail and barge operations.

10 Hours

Unit 4: Port Competition and Marketing: Nature Of Port Competition, Need for Market Information including Trade Growth, Vessel Development, Commercial needs and Financial Viability. Need for market information including trade growth, vessel development, commercial needs and financial viability. Nature and types of port charges including those incorporating statutory navigational services, services to vessels, services to cargoes.

20 Hours

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Unit 5: Legal Aspects of Port Management: Nature of port constitutions and the legal framework of ownership. Laws relating to port security, operators liability and insurance. Port laws and bye-laws, Impact of international conventions on ports.

13 Hours

UNIT 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned. Practical: Port Visit.

Simultaneous discussion as each unit is dealt in the

class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing

1. Patrick M.Alderton, Port Management and Operations. Informa Law Category, U.K.2. Maria G.Burns Port Management and Operations. CRS Press, U.K.3. Alan E.Branch Elements of Shipping. Chapman and Hall, Fairplay Publications, U.K.4. De Monie. Measuring and Evaluating Port Performance and Productivity. UNCTAD, New York.5. UNCTAD Port Development: A Hand Book for Planners in Developing Countries

Course Schedule : Inter-disciplinary Course : Global Business Information System (3 Credits)

Syllabus ScheduleUnit 1 Fundamentals of Global Business Information System (GBIS): Data and Information –System & Sub- system- Components & Configuration - Tools, Features Information System – Types of Information System, Management Information System, Decision Support System, Executive Information System, Transaction Processing System, Office Automation Systems and Significance of GBIS– MIS for MNCs as GBIS- Development, Implementation and Maintenance of MIS for MNCs.

15 Hours

Unit 2: : Information Technology: Concepts – Architecture – Computer Hardware and software- Trends in computer Hardware and Computer peripherals – Computer software – System software – Application software – Database management- Meaning and need in Global Business - File management - Database models, Database management system for MNCs – Client server computing- Relevant one or two case studies.

12 Hours

Unit 3: Trends in Global Business Communication: Telecommunications and Networks – communication direction, synchronization, channels and media Network Technology.- Tele communications Alternatives- Image processing – Electronic communications system – Electronic meeting system: Video Conferencing - Usage in Global Business – Concert packet services – Features –

10 Hours

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Types – Coverage – Gateway packet service : Uses and applications – Universal connect Data and Global Business – Gratifying Global Media in Global Business- Relevant one or two case studies. Unit 4: Information System Applications: Information system for management functions – Information system for Global Business functions – Accounting, Finance, Manufacturing, Inventory control, Marketing, Human resource Information System and Geographic information system – Applications of Information Technology in E –business, E - tendering , E-advertising and E –banking- Relevant one or two case studies.

20 Hours

Unit 5: Strategic and Managerial Implication of Information System: Managing information system resources –Information system Security – Need for security – security concepts – security precautions – Deception – Intrusion – Encryption – E locking services- Relevant one or two case studies.

13 Hours

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned- Practical: Preparing glossary of global business information system- Tracking new technologies in Information System Applications- Collecting Lead Articles in IT/Computer Related Indian/foreign Magazines.

Simultaneous discussion as

each unit is dealt in the class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing

1. Kenneth Laudon & Jane Laudon Management Information systems 2. James O’Brien Management Information systems 3. Koumpis MIS for Enterprise Applications: Business Issues, Research & Solutions4. AK Gupta Management Information systems 5. Dorothy Leidner & Tim Kayworth Global Information Systems

Course Schedule: Inter-disciplinary: Inter/Intra Faculty and University-wide Courses: Employment Enhancement Practices (2 Extra Credit)

Syllabus ScheduleUnit I: Education Employability Employment: Conceptual Understanding of Education- Manifest: Enabling Cumulative Fund of Curriculum and Common Parlance Knowledge and Skill- Numeric Sense and Quickness- Attitude towards and Aptitude for enhanced Ingenuity- Employability: Kinetic Use of Knowledge- Book-work to Cook-work- Thrust to Listen Learn Link Leverage Leap Lead Legend in an Employment context- Usefulness of Self Motivation, Self Esteem and Self Actualization – Employment: Life’s Goals Linked to Employment and Career- Continuous Learning Contours in Career - Inspiration from Enviable Colleagues and Legendary Leaders- Appreciation for Team Colleagues.

15 Hours

Unit II: Literary Skills>Employability>Employment: Literary Reflections from School Days inspired by Great Authors, Great Works, Quotable Quotes, Important Verses and Even Nursery Rhymes- Let your Ears Hear Sounds, Screeches, Sentences, Speeches and Songs -Let the substances be Learnt- Vocabulary Variety, Velocity, Vistas and Vanity- Be Fluent, Fresh, Flash and Fanfare- Tense Sense and Sense in Sentences- Reading Passages from Dailies and Literary Pieces- Expansion and Contraction of Passages- Preparing for Presentations Long and Short- Write PQRS: Poem>Quote> Report>Story.

12 Hours

Unit III: Quantitative Skills>Employability>Employment: Love, Learn and Leverage Numbers, Dimensions, Proportions, Equations and Derivations- Measurement Matters in

10 Hours

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Many Ways in Life- Understanding the Metrics and Non-metrics- Transcending the Mental Mathematics- ‘Quest Quizy Quantics’- Lit you with the Light of Algebra, Geometry, Calculus and ‘Big Data’- Be a Statistician: Descriptive and Inferential Statistics. Unit IV: Expressivity>Employability>Employment: Inward-Outward Personality Expressiveness- Inner-side of Expressiveness in Thought, Word and Action- Communicate Your Emotions>Fantasy>Glam>Hits> Imagination- Contours of Communication-‘7Cs': Content>Context>Clarity>Completeness>Construct> Consonance>Confidence- Watch and Notch Your Grammar> Your Honour> Your Illuminator> Your Job-guarantor- Outer-Personality Expressiveness: Groomed Ladies and Gentlemen: Your Physics and Chemistry Accessories from Top>Tip>Toe- Write Your Resume expressing your credentials.

20 Hours

Unit V: Exposure>Employability>Employment: Expose to Novelties>Nature>Niches> Nuances>Niceties – Get you exposed substantially and superbly in Local-National-Global Political, Economic, Social, Technological, Legal and Environmental (PESTLE) issues and also in Info-tech, Familial, Financial, Commercial and Cultural, (IFFCC)- Face Your Interview: Prepare Well> Mock-interviews > You tube Yourself> Attire for Context Convenience > Listen to Instructions and Settings > Answer/Converse to the Point > Interview etiquette- Group Discussion: Listening> Ice breaking>Participation>Norming>Forming> Performing>Storming>Reforming> Conforming

13 Hours

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned- Practical: Preparing glossary of the course Employability Enhancement- Tracking new trends and technologies in the field of employment, recruitment, etc. Conducting mock interviews, taking competitive tests, collecting advertisements for job positions and classify skill-set executed for different cadres of jobs in different lines of occupation. Reading the course related Indian/foreign Magazines.

Simultaneous discussion as

each unit is dealt in the class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing:1. David J Schwartz, The Magic of thinking Big (Paperback ), Penguin Random House, 20162. Zig Ziglar, See You at the Top (Paperback), Magna Publishing Co. Ltd  2005.3. David Hind and Stuart Moss, Employability Skills Paperback – Import, 30 Oct 2005, 4. Rajesh Kumar, English Language Communication Skills (With CD) : Lab Manual cum

Workbook (English) 1st Edition, Cengage Learning.5. Scot Ober, Contemporary Business Communication Seventh Edition, Houghton Mifflin, 2007. 6. Sarvesh Gulati “Corporate Grooming and Etiquette”, Rupa Publications India Pvt. Ltd., New

Delhi, 20107. Kiran’s, “Personality Development”, Kiran Prakashan Pvt. Ltd., New Delhi8. Jain T.S. and Gupta, “Interviews and Group Discussions – How to Face them”, Upkar Prakashan,

Agra.

Course Schedule: Core : Management Strategies of MNCs (4 Credits)

Syllabus ScheduleUnit 1: Stature of MNCs: Concepts of MNCs and TNCs- Factors Behind Emergence of MNCs - Globalization and Growth of MNCs- Types of MNCs - Factors behind growth of MNCs –Benefits and blights of MNCs - Special problems for MNCs- Economic Might of top 100 MNCs- Case studies of economic position of few MNCs.

15 Hours

Unit 2: Strategizing MNCs: Concept and Contours of Strategic Management- Strategic Inputs: (i) Exploration of External Opportunities: Extended Competition, Technology Diffusion, Information Technology, Demography, etc. (ii) Stock Taking of Threats: Protectionism, Political Pressures, New entrants, Substitutes, Rivalry, Bargaining power of others, etc (iii) Internal Analysis: Strengths like Resources, Input-Output edge, Core competence, Capabilities for Above Average Return, etc. (iv) Checking internal weaknesses: Location disadvantage, Faster

12 Hours

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obsolescence, Status-quoism, Organizational Inertia, etc – Develop strategic vision and mission with stakeholder involvement and world wisdom- Case studies of vision and mission of few MNCs.Unit 3: Strategy formulation by MNCs: (i) Building and Sustaining Competitive Strength- Competitor Rivalry, Likelihood of Attack, Likelihood of Response and Competitive Dynamics- (ii) Business Level Strategies (BLS): Relating business-level strategies with customers- Types and Purposes of BLS. (iii) Corporate Level Strategies (CLS): Diversification: Types and Need- Integration: Types and Significance (iv) Acquisition strategies: Types, Benefits and Blights - Restructuring strategies: Downsizing, Asset Restructuring, Down-scoping, SBUs, Spin-off, SBUs, etc. (v) International Strategy: Ethno-, Poly-, Regio- and Geo- centric approaches- Multi-domestic and Transnational strategies- (vi) Cooperation Strategies: International Joint Ventures - International Strategic Alliances - Business Process Outsourcing - Foreign subsidiary – Recent trends- Relevant Case Studies of MNCs.

10 Hours

Unit 4 : Strategy implementation by MNCs: - Corporate Governance for Strategy Implementation: Concept, Need and Requirements of Good Corporate Governance- Global Corporate Governance- Organizational Arrangement for Implementation: Organizational Structure and Strategy Nexus- Match between BLS and Functional structure- Match between CLS and Multidivisional structure- Match between Cooperative Strategy and Network structures- Combination structure and Transnational strategy implementation- Relevant Case Studies of MNCs- Relevant one or two case studies.

20 Hours

Unit 5 : Strategic Leadership and Entrepreneurship: Concept of Strategic Leadership- Strategic Directing, Strategic organizational control, strategic management of resources, sustaining strategic organizational culture and strategic commitment to business ethics- Concept of strategic entrepreneurship-Entrepreneurial mind-set- Internal and outsourced ideation for innovation- Radical and Incremental innovation- Implementing innovation through cross functional teams- Creating innovation through BLS, CLS, Acquisition, Restructuring and Cooperative strategies- Relevant Case Studies of MNCs- Relevant one or two case studies.

13 Hours

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned. Practical: Profiling top 100 MNCs- Collecting Lead Articles in Magazines Specializing on Strategy- Visiting websites of Indian Top 100 companies to grasp their vision, mission, quality policy, etc.

Simultaneous discussion as each unit is dealt in the

class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing:1. Ireland, Hoskisson and Hitt Strategic Management2. Griffin Management3. John A Pearce II & Richard B Robinson Strategic Management4. V.S.Ramasamy & S.Namakumari Strategic Planning for Corporate Success5. S.B.Budhiraja& M.B.Athreya. Cases in Strategic Management

Course Schedule Core: Multinational Financial Management (3 Credits)

Syllabus Schedule

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Unit 1: Concepts, Contents and Contours: Concepts and Scope of Multinational Financial Management - Investment, Financing and Income Distribution Functions – Interest Rate, Exchange Rate and Discount Rate implications - Risk-Return Trade off in Finance Functions- Multilateral Financial Environment and System- Multinational Enterprise Financial Environment and System- Instruments, Flows, Institutions and Issues- Foreign Exchange and Multinational Finance- Parity Conditions in International Finance and Currency Management- Volatility in Currency Markets: Concept, Measures and Consequences- Relevant one or two case studies.

15 Hours

Unit 2: International Financing: Global Equity Financing Instruments: Depository Receipts and Direct Equity Participation – Floatation Process and Procedures- International Debt Instruments - Credit Rating- External Commercial Borrowing by Indian Corporates- RBI norms for ECBs- Short Term Financing: Factors and Instruments: Euro-notes and Euro Commercial Paper – Inter-firm Financing Methods: Parallel and Back-to-back Finance- Cost of equity - Cost of debt - Cost of back-to-back financing - Overall cost of capital - Capital structure of MNC: Theory, Practice and determinants - Debt Vs Equity Flow analysis- Relevant one or two case studies.

12 Hours

Unit 3: Capital Budgeting and Investment Management: Basics of Capital Budgeting- Parent Vs Project Cash flows - Taxes - Exchange Rate Changes and Inflation - Transfer Pricing – Adjusted Present Value and CAPM - Foreign Direct Investment by MNCs - Need, Strategy and Opportunities for Optimizing Investment Portfolios- Economic and Political Risks - Planning and Operating Policies to Deal With Risks- Relevant one or two case studies.

10 Hours

Unit 4 : Working Capital Management of MNCs: International Cash management: Objectives - Functions - Techniques: Netting - Leading and Lagging - Inter-company loans - Transfer pricing - Fund Transfer Services by Society for Worldwide Interbank Financial Telecommunication (SWIFT) and Clearing House Interbank Payments System (CHIPS)- Management of Short term investment portfolio- International Receivables Management- Inventory Management - Concepts and tools - Risk and Uncertainty Models - Off shore production Vs Local Purchases- Relevant one or two case studies.

20 Hours

Unit 5: Global Capital Market: International Capital Markets and their Instruments and Benchmark Rates- Global Stock Market Scenario captured by NASDAQ- Wall Street- FTSE- Dalal Street- Morgan Stanley Capital International (MSCI) - Corporate Restructuring- Overseas Merger and Acquisition- Global investment bankers: Functions and Role- Top 10 Global Investment Bankers like JP Morgan Chase, Bank of America, Morgan Stanley, Goldman Sachs, etc. - Relevant one or two case studies.

13 Hours

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned- Practical: Collecting the Financial Statements of top 50 MNCs- Visiting websites of FTSE, BSE, NSE, NIKKEI, NASDAQ, NYSE, EURONEXT & UNCTAD - Profiling the Capital Structure of MNCs and comparing the same with Indian top 50 firms.

Simultaneous discussion as each unit is dealt in the

class.

Further Books for Referencing:

1. Rodrigue, R.M.& Carter, E.E International Financial Management2. Apte, P.G. International Financial Management3. Watson, Marwell and others International Capital Markets: Devt. and Prospects.4. David Eiteman, et al Multinational Business Finance5. Adrian Buckley Multinational Finance6. Vyuptekesh Sharan International Financial Management7. Jeff Madura International Financial Management

COMPREHENSIVE VIVA VOCE – IV (1 Credit)

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Students are subjected to a Comprehensive Oral Examination (Viva Voce) on the Core Courses

of the 1st Semester at the end of 1st Semester. A panel of examiners consisting of faculty members

from the core course teachers, the HoD and an External Examiner will jointly evaluate each

Student and award the marks for a Maximum of 100. Conceptual understanding and overall

grasp of the Courses shall be the focus of evaluation. The course is intended to develop

Communication Skill, Presence of Mind, Critical, Analytical thinking and other soft skills of the

Students.

Course Schedule Core: Overseas Project Management (3 Credits)

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Syllabus ScheduleUnit 1: Concept and Approaches to Project Management: Types of Projects - Project life cycle- Functions of project management- Project Management approaches: Traditional- PRINCE2- PRiSM- Critical Chain- Event Chain- Process approach- Different stages of Project Management- Project Design- Project Report Documentation: Nature, Significance and Components- Drafting of Project Report- Project Documentation and Submission- Relevant one or two case studies

15 Hours

Unit 2: Project Appraisal and Feasibility Report: Nature and Purpose - Marketing, Technical, Financial, Managerial analysis and Social Cost-Benefit analysis – UNIDO and Little & Mirrlees Approaches- Shadow Cost- Social Return on Investment- Feasibility Report: Contents and Purpose- Enhancing Feasibility through Appropriate Initiatives- Abandonment Value Analysis of a Project- Relevant one or two case studies.

12 Hours

Unit 3: Clinching and Financing of International Projects: Scanning of International Business Environment for Project Exports / Imports – Scouting for and Screening of International Projects-Marketing of Projects Overseas: Turnkey Projects, Construction Projects, Engineering and Consultancy Exports - Terms of Ownership and Operational agreement –Project Imports: Industrial Plant, Irrigation, Power, Mining, Oil Exploration and other projects- Process, Financing and Customs Procedures- Financing project exports - Institutional support for project exports- Relevant one or two case studies.

10 Hours

Unit 4: Project Management and Control Techniques: Network Techniques- PERT Method- Assumptions- Drawing a Network diagram- Even, Node and Activity- Critical Path - Project scheduling –Slack-time computation and management of the same for Resource and Time Leveling- Critical Path Method: Assumptions and Process - Crash course for Quick completion at the least additional cost- Concept and Control of Cost and time overruns - Project Reviews: Progress Review- Resource Review- Post-execution Performance Review- Relevant one or two case studies.

20 Hours

Unit 5: Management of International Projects: Accountability in Project Execution - Contracting, Subcontracting and Tendering - Joint bidding - Pricing terms and Estimation - BOOT and BOT- Financial Appraisal of Export Projects - Estimation of Project Cash flows - Adjusted present value method - Risk analysis: Sensitivity and Simulation analysis - Country risk analysis- Political Risk in International Projects- Risk Handling and Hedging- Integrated Project Management system - Guidelines for successful project management- Relevant one or two case studies.

13 Hours

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned- Practical: Survey of global projects in trouble and examining the issues- Collecting Statistics on Project Exports and Imports of India- Visiting Websites of Consultancy firms in Project Export arena.

Simultaneous discussion as each unit is dealt in the

class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing 1. James P. Lewis Essentials of Project Management2. Prasanna Chandra Project Preparation, Appraisal and Implementation3. Choudhary Project Management 4. I.M.Little and J.A.Mirrlees Project Appraisal and Planning 5. A.C.Harberger Project Evaluation6. Dennis Lock Ronald S, Rubin Project Management 7. Ponnia , B.C., Kandalwal, K.K. Project Planning & Control 8. Websites Project Export Promotion Council of India, EXIM Bank9. Central Board of Excise and Customs Project Import Regulations, 1986

Course Schedule core: International Supply Chain Management (3 Credits)

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Syllabus ScheduleUnit 1: Introductory Aspects of International Supply Chain Management: Concept, Objectives, Tasks and Types of Supply Chains and Management thereof- Scope and Importance of International Business Logistics- Difference Between Domestic and International Business Logistics - Supply chain Management Trends- 3rd Party Logistics (3PL), 4th Party Logistics (4PL) and 5 th Party Logistics (5PL)- Strategic Supply Chain and Business Success- E-Supply Chain and its components – Relevant one or two case studies.

15 Hours

Unit 2: International Transportation and Chartering: Need for In-land and Ocean transportations - Characteristics of shipping transport- Features of Liner operations and Tramp operations- Freight structure and Practices - Conference system - Types of shipments- Chartering principles and practices - Arrangement for shipment of Cargo – Organization and functions of Transchart- Regulation of Shipping Transportation Logistics Service Providers- Relevant one or two case studies.

12 Hours

Unit 3: Global/India Port- Route-Warehousing-Vessels: Types of Port – Major Ports of India and World- Port Facilities- Structural and Cargo Handling Facilities - Warehousing and storage in ports - Demurrage - Loading and unloading in warehouses- Types of Ships- Containerization: Concept, Need and Types- House stuffing - Terminal stuffing - Role of IT in Logistics - Automated Shipment Status Tracking- Relevant one or two case studies.

10 Hours

Unit 4: Role of Intermediaries in International Marketing: Types of Intermediaries- Clearing and Forwarding Agents, Freight Brokers, Stevedores, Shipping Agents, Customs House Agents and Surveyors- Functions and services of these intermediaries: Custom Clearance, International Freight Forwarding, Ancillary Services, Advisory Services, Service to Ship-owners and Shipping Lines, Consulting Assistance- Relevant one or two case studies.

20 Hours

Unit 5: Logistics of International Air and Land Modes: International Air Cargo Transport – Major Cargo Air Lines and their Prospects- IATA rules - Air freight rates and determinants - Air cargo transport problems and prospects- Role of Railways and Roadways in Global Business Logistics- Relevant one or two case studies.

13 Hours

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned- Practical: Profiling top 50 Indian/Global Logistic firms- Visiting websites of IATA, Ministry of Shipping (GoI) and 3PL, 4PL and 5PL firms- Tacking stock of IT providers for Logistics.

Simultaneous discussion as

each unit is dealt in the class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further books for Referencing 1. IIFT, Role of Shipping Policy in the Export Strategy of India2. John Manners, Introduction to Global Logistics: Delivering the Goods, Gokan Page, 2016.3. Ram Singh, International Trade Logistics, Oxford, 20154. Justin Paul & Rajiv Aserkar, EX-IM Management, Oxford, 2013.5. Shoshanah Cohen and Joseph Roussel Strategic Supply Chain Management: The Five Core

Disciplines for Top Performance, Second Edition, 2013.6. Khalid Zidan, Supply Chain Management: Fundamentals, Strategy, Analytics & Planning for

Supply Chain & Logistics Management (Logistics, Supply Chain Management, Procurement), Create Space Independent Publishing Platform 2016.

7. Daniel Marx Jr, Shipping Cartels 8. IIFT, Study of Typing Arrangements of Shipping Conferences9. IIFT, Freight Tariffs & Practices of Shipping Conferences, Dictionary of Shipping & Chartering

Terms10. Website http://www.mapsofworld.com/world-sea-ports-map.html

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Course Schedule: Elective: Global Investment and Portfolio Management (3 Credits)

Syllabus ScheduleUnit 1: Global Investments: Investments – Definition, Functions, Objectives Distinction of Savings, Investments and Speculation, Various Global Investment Avenues, Money Markets and Capital Markets, Time value of Money.

15 Hours

Unit 2: Risk and Return: Risk and return trade off, Measurement of Risk – Standard deviation, Beta, Measurement of Return- Expected Return, Historical Return, Efficient Market Hypothesis, Random Walk Theory, Fundamental Analysis, Technical Analysis. International Investment risks.

12 Hours

Unit 3: Debt and Equity Valuation: Equity: Balance Sheet Valuation – Dividend Discount Model – zero growth – constant growth – multiple growth model – price earnings ratio model, Debentures : Debt Instruments – Bond valuation & Pricing – Yield to maturity (YTM), Interest Rate Risk – Determinants of Interest Rate Risk.

10 Hours

Unit 4: Portfolio Analysis : Portfolio- objectives, Asset allocation, Capital Asset Pricing Model (CAPM), Markowitz theory, Measurement of portfolio return and risk, Portfolio Construction and Diversification, Evaluation of portfolio performance.

20 Hours

Unit 5: Derivatives Management: Types of derivatives, Options as a derivative investment. Terminologies in options market Writing off futures and options, Swaps- Types of Swaps.

13 Hours

UNIT 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned. Practical:

Simultaneous discussion as each unit is dealt in the

class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing:

1. B.K.Bhalla Investment Management2. William Sharpe, Alexander and Bailey Investments3. V.A. Avadhani Investment4. Kevin Investment5. Bodie,Kane and Marcus Investments

Page 34: alagappauniversity.ac.in · Web viewFACULTY OF MANAGEMENT . ALAGAPPA UNIVERSITY, KARAIKUDI (Accredited with ‘A+’ Grade by NAAC with a CGPA of 3.64 out of 4 in the 3rd Cycle) REGULATIONS,

Course Schedule: Inter-disciplinary Course: Enterprise Resource Planning (3 Credits)

Syllabus ScheduleUnit 1: Introduction to ERP: Conceptual model of ERP – Evolution of ERP Structure of ERP – Reasons for Growth – Advantages of ERP – Enterprise: An overview. ERP and related Technologies: Business Process Re-engineering - Management Information System – Decision Support System – Executive Information system – Data Warehousing – Data Mining – Online Analytical Processing (OLAP) –Business Process Mapping for ERP Module Design.

15 Hours

Unit 2: ERP in Business Perspectives: Materials Requirement Planning (MRP)- Closed Loop MRP- Manufacturing Resource Planning (MRP-II) - Distribution Requirements Planning (DRP) – ERP applications in Just in Time (JIT), Computer Aided Design (CAD) and Computer Aided Manufacturing (CAM) - Product Data Management (PDM) – ERP Modules.

12 Hours

Unit 3: ERP Benefits and Special Applications: Reduction of Lead Time - Reduction of Cycle Time- Improved Resource Utilization – Reduced Quality Costs – Increased Flexibility- Improved Information accuracy and Decision making capability- Supply Chain Management (SCM)- Customer Relationship Management (CRM) - Relevant one or two case studies.

15 Hours

Unit 4: ERP Implementation Lifecycle: Introduction – Pre – evaluation screening - ERP Project Planning – Gap Analysis – Reengineering – Configuration – Implementation – Testing – Training & Maintenance- In-house Implementation –Pros and Cons – Vendors – Consultants – End users- Overview of ERP Markets: SAP AG, Oracle Corporation, People Soft, System Software Associates, Inc. (SSA) - A Comparative Assessment and Selection of ERP Packages and Modules- Relevant one or two case studies.

12 Hours

Unit 5: Future Directions in ERP: New Markets – New Channels – Faster Implementation Methodologies – Business Models – Application Platforms - New Business segments – Web-enabling – Market Snapshot- Relevant one or two case studies.

15 Hours

Unit 6: Dynamic Component for Continuous Internal Assessment only: Contemporary Developments Related to the Course during the Semester concerned- Practical: Profiling ERP solution providers- Profiling firms that are adopting ERP solutions.

Simultaneous discussion as

each unit is dealt in the class.

5-8 days left for CIA Tests, Quizzes, Seminars, Case Presentations, etc.

Further Books for Referencing:

1. Alexis Leon Enterprise wide Resource Planning, Tata McGraw – Hill2. Rahul V. Altekar Enterprise-wide Resource Planning –Theory and practice”, Prentice Hall3. Vinod Kumar Garg & N.K.Venkitakrishnan Enterprise-wide Resource, Prentice Hall of India.4. Subodh Kesharwani ERP systems – Application, Experiences & Upsurge, Pragati Prakashan

Publications, Meerut.5. Ashim Raj Shingla Enterprise Resource Management, Cengage Learning.6. Rajesh Ray ERP Text and Cases


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