Antiquity – text files only, due to the world wide wait speed of the dial-up Internet

Middle Ages Graphical design elements in tables Animated text Dancing GIFs

Renaissance Introduction of Flash Virtual graphics and interaction Beginning of visitor focused design

Takeaways of previous century Flash was the biggest mistake for SEO of all times Page load times became a huge issue User experience gained traction in the Renaissance period

Web Design in the 20th Century

The Enlightenment Separation of content and design Creative freedom for designers and content developers Resolution and pixilation becomes important Intuitively placed information and accentuated links Usability becomes critical for Web Pages

The Industrial Evolution Growth of Multimedia Applications Interactive Content and Social Web Design becomes about content, with the user at the

center

Web Designing the early parts of the 21th Century

Web Design and Web Content are an irreplaceable component of every good marketing strategy

Modern aesthetics Minimalism Flat graphics Blended typography and large background images Usability becomes critical for Web Pages

Explosion of different types of hardware devices, mostly tablets and smartphones Mobile friendly web design are a must these days Mobile first web design is a growing trend Single page applications and infinite scrolling are

becoming the standard design format.

Web Design TODAY

Mobile friendly or mobile first web design and web content Secure website – all the traffic is encrypted between client and

server through SSL (Secure Sockets Layer) Superfast Download Speeds

Worldwide Content Delivery Network (CDN) as opposed to a single server. Very low latency.

File based websites versus Database driven websites Reliability – your website should never be hacked or be down to a

denial of service Scalability

Whether you have 5 or 500 simultaneous users, the download speeds remain super fast for everybody

Full control of all design and content elements of your website

Must have Today

Advertising Publicity – in the form of product placements via newspapers,

magazines, radio and television Direct Marketing

Newsletters Call for Actions, including freebies Direct Response infomercials Facebook Campaigns etc.

Search Engine Optimization (SEO) Direct Selling

Marketing Mix - Strategies

Centered around “Content’ Video Blog Post Newsletter Promotional Offer New Product Launch Brochures Whitepapers Customer testimonials Et cetera

Marketing Mix - Tactics

E-mail Facebook and Facebook promoted posts and Ads Social Media – aggregate of various channels like Facebook,

Twitter, Pinterest, Youtube Company Blog Google Adwords Chat BOTS on Facebook Messenger, Telegram and Slack

Marketing Mix – Digital Channels

Pick a strategy Advertising Direct Marketing Search engine Optimization (SEO)

Build out your content for the chosen strategy Pick your channel

Google Adwords Company Blog Email database Et cetera

Digital Marketing Implementations

Direct Marketing Example Strategy – Direct Marketing Tactics – monthly Newsletters Channel – email database

Search Engine Optimization Example Strategy – SEO Tactics – weekly or bi-weekly blog posts Channel – company blog and social media

Advertising Example Strategy – advertising Tactics – digital product ads Channel – Facebook

Digital Marketing - Examples