Date post: | 22-Jan-2018 |
Category: |
Marketing |
Upload: | doble-group-llc |
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ConnectwithYourCustomers inaWholeNewWay
SNATerminal
Mainframe
LAN / WAN
Client
ServerLAN /WANClient
Server
Thousands customer interactionsconnected thingsBillions Trillions
LTE
Mobile
Cloud
Millions
Click Facebook Ad
Newsletter Sign-up
Personalized Content Email
Mobile Opt-inDownload App
Contact Customer Support
Evangelize on Facebook
Support Issue Resolved
First Purchase
EveryCustomerIsonTheirOwnUniqueJourneyGrouping,segmenting,andstereotypingisnolongerenough
TheCustomerJourneyTranscendsMarketing
Mobile
Web
Social
Advertising
Salesdata
Servicecases
IoTdata
Communities
Apps
Analytics
AppsConnectedApps
ConnectedProducts
ConnectedSpaces
ContentAsset
Management
Workflow&Approvals
Versioning
ChannelsEmail
SMS/MMS
PushNotifications
Social
Advertising
WebExperiences
GroupMessaging
JourneysMaps
Interactions
Metrics
AnalyticsReporting
Dashboards
Web&MobileAnalytics
ContactsContact
Management
SegmentationTools
EventsandTriggers
PredictiveIntelligence
WhatistheSalesforceMarketingCloud?
ThePlatformfor1:1CustomerJourneys
JOURNEYBUILDER
EMAILSTUDIO
MOBILESTUDIO
SOCIALSTUDIO
ADVERTISINGSTUDIO
WEB STUDIO
AUDIENCEBUILDER
PERSONALIZATION BUILDER
CONTENTBUILDER
ANALYTICSBUILDER
AutomateEverythingScaleyourmarketingbyautomatingcampaigns,dataimports,exports,andevenreportingEmailCreationFlowBuildthewayyouwantwithmodules,customizabletemplates,orAMPscriptEmailSendFlowAutomaticallytest,review,andvalidateeachsubscriberMobileAppRunyourmarketingfromyourphone
EmailStudioBuildpowerfulemailsthatdeliverresults
NEW
NEW
NEW
MobileStudioReal-timealertsandmobileengagement
SendUnified,TimeSensitiveMessagesDeliverSMS,MMS,push,andgroupmessagesDriveAppEngagementTriggerpushnotificationswithjourneysandgeofencingtechnologyLinkDevicestoEmailAddressesKnowyourcustomereverywherePredictiveMobileAppsOfferintelligentmobileappexperiences
NEW
NEW
DiscoverActionableMarketingInsightReal-timecustomer,brand,andmarketingfeedbackPlanandExecuteSocialCampaignsAcrossteams,brands,regions,andnetworks
ConnectSocialtoCustomerJourneysTriggerjourneys,leadsandcases,andtargetadsfromsocialinteractions
SocialStudioListen,analyze,engage,andpublish
NEW
Advertising StudioActivateCRMdatatopersonalizeadvertising
Campaign ManagementRunadsacrossFacebook,Instagram,Twitter,LinkedIn,andmobilepublishersLead AutomationCaptureleadsfromFacebookdirectlyintoSalesforceJourney Builder AdsCreateandlaunchadswithinjourneys
Google MatchReachcustomersonGoogleSearch,Gmail,andYouTube
0°0°
WebStudioCreatebrandedcontentforwebandapps
BuildLandingPagesandMicrositesCreatecontentwithadrag-and-dropeditor,withoutprogrammingknowledgeCaptureandIntegrateDataCollectuserdatafromforms,enhancingthepersonalizationacrossotherchannelsPredictRecommendationsUnderstandbehaviorandpreferencesofnewvisitorsandrepeatcustomersGainInsightAnalyzepageviews,click-through,andconversionratesacrosspages
Cross-Channel OrchestrationSendemail,SMS,MMS,push,groupmessages,anddisplayadvertisingJourney Builder AudiencesLeverageexistingaudiencestostartajourneyJourneys + AutomationAutomationStudionowfullyintegratedwithJourneyBuilder
Journey BuilderTurneverycampaignintoajourney
Audience BuilderManagecontacts&createtargetedsegments
Model Customer DataCombinedatafromanysourceforaholisticviewSophisticated SegmentationCreatefiltersandsegmentswithadrag-and-dropinterfaceMarketing Cloud LightningSegmentbasedonSales,Service,andAppdataPredictive AudiencesLeveragepredictiveintelligencetoidentifythecontactsmostlikelytoengage
PersonalizationBuilderPredictaudience,product,andcontent
WebBeaconsTrackcustomerbehaviorandinferpreferencesBehavior-BasedTriggersRe-engagecustomersthroughoutthejourneyPredictiveRecommendationsPersonalizeacrosschannelsusingalgorithmsandbusinessrulesPredictiveJourneysDelivertheoptimalcustomerjourney
CommandCenterShowcaseyourmarketingpresence
DeliverDigitalInsightsTrackcustomerinteractions,brandhealth,andcampaignresultsinreal-timeHighlighttheVoiceoftheCustomerVisualizecustomerfeedbackfortheentireorganizationtoseeAlignEmployeesonKeyMetricsFocusteamsonthesuccessmetricsforkeystagesofthecustomerexperience
Runyourmarketingfromyourphone
MobileApp
MobileperformancetrackingManagejourneys,emails,andautomationsacrossmultiplebrandsWorksacrosschannelsPause,resume,andcancelemailsendsrightfromtheappiOSavailabletodayFreetoallcustomersacrossallMarketingCloudEditions
IntegratedAcrosstheCloudsCreate1-to-1journeysforTheCustomerSuccessPlatform
Build Journeys for Every Cloud Sales journeys, service journeys, any journey
Point and Click IntegrationIntegrate in just a few clicks
Continuous Data Sync Keep any standard or custom objects synchronized with Marketing Cloud
Social
Advertising
Website
Mobile
Devices
HowCanYouCreate1:1CustomerJourneys?
PersonalRecommendationsPersonalExpertisePersonalService
netflix
AnonymousConsumerTransactions
IdentifiableCustomerJourneys
CreateaStrategyThatBuildsLastingConnectionswithCustomers
Experienced solution consultants
Influence customers in cross-channel, highly authentic ways
Leverage data across the entire customer lifecycle
FourQuestions
Do you know who your customers
are?
Where are they in their journey?
Are you engaging and moving them
along the journey?
Are you measuring the impact on your
business goals?
McDonald’sDrivesLocalCustomerConnectionsonSocialRolledoutuniqueFacebookpagestoall14,500restaurants(biggestbranddeploymentonFacebook)SharecontentwithMarketingtoengagethecommunityandaddresscustomersatisfactionissuesMovingtosupplementorganicsocialcampaignswithpaidcampaignsatthelocallevel
“Wearecommittedtocreatingandoptimizing1-to-1customerjourneys.”
Analyzecustomerinteractionsinreal-time
Deliverpersonalizedcontenttoeachcustomerbasedoffgameplayanddownloadactivity
Measureda78%liftinengagementanda50%increaseinconversion
SonySpeakstoEachCustomerIndividuallywithMarketingCloud
SabineVanin,CRMManager,SonyPlaystation
Meaningful Customer Connections via Social Listening
Gains Insight into Flight Preferences
Optimizes Social Promotions
1.3 MM Twitter Followers and 2.7 MM Facebook Likes
QUESTIONS?
THANK YOU
Contact us!
w w w . d o b l e g r o u p . c o m
@doblegroup /doblegroup /+doblegroup
Company/doble-group-llc doblegroup /DobleGroup
Doble Group, LLC
D o b l e G r o u p , L L C i s a b o u t i q u e c o n s u l t i n g f i r m t h a t f o c u s e s o n i m p r o v i n g c o m m e r c i a l b u s i n e s s r e s u l t s t h r o u g h C R M s o l u t i o n s a n d t h e a l i g n m e n t o f t h e o r g a n i z a t i o n , i t s p r o c e s s e s a n d t e a m s f o r s u c c e s s . W e d e l i v e r o u r s e r v i c e s t h r o u g h h i g h l y c u s t o m i z e d c o n s u l t i n g , t r a i n i n g a n d c o a c h i n g p r o g r a m s a n d t h e w o r l d ’ s # 1 C R M t e c h n o l o g i e s , S a l e s f o r c e .