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Key Market Developments in Q3-2012: Market Vista Briefing
November 8, 2012
Live Tweeting #MarketVista
Proprietary & Confidential. © 2012, Everest Global, Inc. 2
Introductions
Eric Simonson Managing Partner – Research [email protected]
Katrina Menzigian Vice President [email protected]
H. Karthik Vice President [email protected]
Proprietary & Confidential. © 2012, Everest Global, Inc. 3
Context setting
Sources for today’s webinar
Focus of this webinar Present key global services developments in Q3 2012 and future outlook
Provide perspectives on nearshore locations
IT and Business Services research
Location Optimization Summary from a
200+ page report Fact-based
research covering global services
+
Proprietary & Confidential. © 2012, Everest Global, Inc. 4
Terminology | Global In-house Center (GIC) replacing “captive”
Context
Historically, the term “captive” has referred to service delivery operations in lower cost geographies, which are owned and operated by the same company receiving the services (i.e., not third-party outsourcing)
Although the term has become widely used, it has a perceived negative tone and is not self-explanatory, causing confusion for those new to the global services space
Furthermore, many organizations, for which captive is intended to describe, do not use the term themselves
What has changed Everest Group has adopted “Global In-house
Center” or “GIC” as the preferred term to replace “captive”
This will appear in all of our reports and content beginning in July 2012
Growing industry-wide shift Both NASSCOM (India) and BPAP (Philippines) are championing the change in terminology
Proprietary & Confidential. © 2012, Everest Global, Inc. 5
Highlights of today’s webinar
Audience poll
Share of leading supply geographies
Trends of tier-1 vs. tier-2/3 cities by region
Decline in new center set-ups with traditional supply locations continuing to hold market share
Growth trends and drivers Considerations around evaluating
relevance in location portfolio Nearshoring is Alive and Kicking!
Current trends and outlook Segment performance
Continued decline in new outsourcing and offshoring activity in Q3 2012
Proprietary & Confidential. © 2012, Everest Global, Inc. 6
To what extent will onshore business continuity become a greater priority for your organization?
50%
29%
21%
Already comfortable with our plans; no change
Might become a greater priority
Definitely a greater priority
Proprietary & Confidential. © 2012, Everest Global, Inc. 7
Presentation topics
Special topic: Nearshoring is Alive and Kicking!
Wrap up and Q&A Key market developments in Q3 2012
Outsourcing transactions GICs Service providers Locations
Proprietary & Confidential. © 2012, Everest Global, Inc. 8
Both outsourcing transaction volume and GIC market activity decreased in Q3 2012
Index of offshore GIC health
Number
GIC set-ups and expansions GIC divestures
Index of outsourcing transactions
Number
516 472
433 441 411
380
Q2 2011
Q3 2011
Q4 2011
Q1 2012
Q2 2012
Q3 2012
33
20 23
18 19
15
0 1 0 0 0 3
Q2 2011
Q3 2011
Q4 2011
Q1 2012
Q2 2012
Q3 2012
Specific centers with geographic complexities
Proprietary & Confidential. © 2012, Everest Global, Inc. 9
98 100 74 83 73 72
76 82 62 66 68 43
108 75 85 94 102
83
56 52
61 41 43
27
178 163
151 157 125
155
Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012
Multiple industry verticals contributed towards the decrease in outsourcing transactions
BFSI
Manufacturing
Healthcare
Outsourcing deals announced Number of transactions
Public sector
516
472
433 441
380
1 Includes energy & utilities, technology, telecom, travel & hospitality, and miscellaneous
Others1
Change in average ACV (Q2 2011-Q3 2012)
411
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165 160 173 150 132 125
103 80 91
88 82 68
129 127 104 137
107 97
119 105
65 66 90
90
Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012
Both North America and UK witnessed low momentum during the quarter
North America1
UK
Outsourcing deals announced Number of transactions
Rest of Europe
1 Excludes Mexico 2 Includes Asia-Pacific, Latin America, and Africa
Rest of World2
Change in average ACV (Q2 2012-Q3 2012)
516
472
433 441
380 411
Proprietary & Confidential. © 2012, Everest Global, Inc. 11
Pricing trends Revenue growth of service providers
The sluggish demand is impacting service provider revenue growth but has not impacted pricing
Revenue growth rate (Year-on-year) Global and Indian IT providers
Indian IT providers Global IT providers
Blended FTE price – IT ADM US$/hr/FTE
IT ADM EXAMPLE
10.2% 5.6%
3.0% -0.3%
22.9% 18.4%
15.7% 11.7%
Q3 2011 Q4 2011 Q1 2012 Q2 2012
20.0 20.0 20.0 19.8
69.5 69.6 70.0 69.7
Q3 2011 Q4 2011 Q1 2012 Q2 2012
Onshore (U.S.) Offshore (India)
Proprietary & Confidential. © 2012, Everest Global, Inc. 12
Contrary to the stated intentions of players diversifying their portfolios, India and the Philippines continue to be largest supply geographies for global services…
48.2% 49.3% 50.1%
6.7% 7.3% 7.8%
19.7% 16.4% 14.8%
2.8% 2.7% 3.6% 5.9% 5.8% 5.5%
16.8% 18.5% 18.2%
2008 2010 2012E
India
Philippines
CEE2
Canada
China
Others1
104 91 100% = 120
Distribution of global services market by supply geographies 2008-12; US$ billion
Growth led by Latin America (~15% market share in 2012)
1 Include other locations in Asia, Latin America, and Africa 2 Central & Eastern Europe
Proprietary & Confidential. © 2012, Everest Global, Inc. 13
…and experience growth in areas that align with their “sweet spots”
57% 60%
1% 1%
42% 39%
2008 2012E
75 54 100% =
Distribution of global services market across functions by supply geographies
39% 31%
31% 35%
30% 34%
2008 2012E
23 14
English voice BPO 2008-12; US$ billion
India
Philippines
RoW1
IT Services 2008-12; US$ billion
India’s share has reduced, particularly for U.S. operations
The Philippines and other locations (e.g., CEE, Latin America) have gained share given language skills and accent
Steady increase in India’s share given advantages of talent availability, cost, and domain expertise
Share of the Philippines has remained similar
58% 63%
9% 14%
33% 23%
2008 2012E
19 12
English non-voice BPO 2008-12; US$ billion
India and the Philippines’ share has steadily increased given strengths in F&A and other non-voice areas
Locations in CEE and Latin America have large share for bi-lingual and multi-lingual support
1 Rest of World includes other locations in Asia, Latin America, Central and Eastern Europe, and Africa
Proprietary & Confidential. © 2012, Everest Global, Inc. 14
Increasing trend of leveraging tier-2/3 cities in CEE and Latin America
37 40
Asia Pacific
Proportion of Tier-2/3 cities in new delivery center set-ups 2011-20121; Percentage
2011 2012
Service providers have traditionally led the foray into tier-2/3 cities, but GICs also making selective investments in these cities
37
50
Latin America
53
84
CEE
1 includes analysis from Q1-Q3 (Jan - Sep) 2012 Note 1 Tier-1 cities are mature cities for global services delivery, typically characterized by large talent pool and significant market activity. Examples include Bangalore
(India), Shanghai (China), Metro Manila (Philippines), Sao Paulo (Brazil), Mexico City (Mexico), and Krakow (Poland) Note 2 Tier-2/3 cities are upcoming cities for global services delivery, typically characterized by relatively smaller talent pool and lesser market activity. Examples include
Jaipur (India), Dalian (China), Cebu (Philippines), Curitiba (Brazil), Guadalajara (Mexico), and Lodz (Poland)
Proprietary & Confidential. © 2012, Everest Global, Inc. 15
Are our 2012 predictions for the global services market holding true?
1 Everest Group webinar document: Market Vista Q4-2011 (presented on February 14, 2012)
What we predicted at the beginning of 20121
How has the market fared to date?
Renewal activity poised to further increase Selective GIC carve-outs but no landmark divesture M&A activity and service provider consolidation likely to continue Remains a concern in key geographies (e.g., Brazil, Malaysia, the Philippines) Growing proportionate to market based upon skill-cost value proposition
Comments
Increased aggressiveness in winning away renewals from incumbents
1-2 landmark captive (GIC) divestitures – but not a trend
Continued separation of Tier 1 and Tier 2/3 service providers, making consolidation by acquisition more attractive
Exchange rate concerns outweigh inflation concerns
Continued increase in location activity in Central & Eastern Europe (CEE)
1
2
3
4
5
Same as prediction
Similar but with some variations
Different than prediction
Proprietary & Confidential. © 2012, Everest Global, Inc. 16
Presentation topics
Wrap up and Q&A Key market developments in Q3 2012
Special topic: Nearshoring is Alive and Kicking!
Growth trends and drivers
Relevance in location portfolio
Proprietary & Confidential. © 2012, Everest Global, Inc. 17
What is the relevance of nearshore locations in your service delivery portfolio?
0%
64%
36%
0%
No role at present
Relevant but less important than offshore locations
Relevant and more important than offshore locations
Only using nearshore locations
Proprietary & Confidential. © 2012, Everest Global, Inc. 18
Definition of “nearshore”
Located in proximity to source geography in similar time zone or separated by a few hours
Examples: Canada/Mexico to US, CEE to Western Europe & UK, Costa Rica to US/Canada, Ireland/Scotland to UK, Morocco to France
Similar time zone as source geography, but at a significant distance
Examples: Argentina/Brazil/Chile to US/Canada, Mauritius to France, South Africa to UK
Near nearshore
Far nearshore
Proprietary & Confidential. © 2012, Everest Global, Inc. 19
Nearshore locations are an integral component of the global services strategy of many companies
Size of global delivery
57
31
14
>2500 FTE
500-2500 FTE
<500 FTE
Source: Everest Group’s Market Vista Survey on Offshore Locations: Perceptions and Plans 2012
Average nearshore locations in portfolio
Number of countries
2.6
1.9
1.2
Global companies with nearshore operations
Percent of respondents
Proprietary & Confidential. © 2012, Everest Global, Inc. 20
Nearshoring market is large and growing in-line with the overall global services industry
37 40
45
2008 2010 2012 (E)
Nearshore global services market growth 2008-12; US$ billion
Share of nearshore locations in global services market 2012; US$ billion
100% = 120
Nearshore Offshore
36-38% 62-64%
Proprietary & Confidential. © 2012, Everest Global, Inc. 21
However, there are differences across regions
Note: Includes global services delivery centers of Forbes 2000 GICs and leading service providers
CEE
Mexico
Rest of Latin America
Africa
17
5
Canada
49
43
9
Number of delivery centers established since 2011
Marginal increase
Significant increase
New delivery center set-ups since 2011
Predominantly used to serve U.S. across IT and BPO services
Stagnant market activity in recent years
European language capability
Domain and industry-specific skills
Emerging geography with high growth potential
Differences across locations in functions and source markets
Value proposition around bi-lingual support
Also leveraged for F&A and IT services
Proprietary & Confidential. © 2012, Everest Global, Inc. 22
How to evaluate relevance of nearshore locations in portfolio?
While unit costs are higher compared to offshore locations, other costs can be lower – Higher productivity – Lower governance costs
Nearshore model could provide stronger leverage of remote delivery – Higher level of remote ownership – Greater degree of resource based in lower cost locations
Take a holistic view (total cost of ownership) to business case
Language skills Scalable (200+ FTEs) high-value/industry-specific skills in
some locations – Examples: Canada, CEE, and Ireland
Not all nearshore locations may be suitable for complex work
Single function vs. multi-function hub Domain skills vs. scalability Talent model and operating environment
Understand role of nearshore locations and operating model
Proprietary & Confidential. © 2012, Everest Global, Inc. 23
Presentation topics
Special topic: Nearshoring is Alive and Kicking!
Key market developments in Q3 2012
Wrap up and Q&A
Submit any remaining questions!
Proprietary & Confidential. © 2012, Everest Global, Inc. 24
Highlights of today’s webinar
Share of leading supply geographies has increased
Greater use of tier-2/3 cities in CEE and Latin America than Asia
Decline in new center set-ups with traditional supply locations continuing to hold market share
Large market with differences across locations
Likely to play larger role in location strategies
Nearshoring is Alive and Kicking!
Lower incremental demand across major verticals and geographies
Impact on provider top-line growth but not on pricing
Continued decline in new outsourcing and offshoring activity in Q3 2012
Proprietary & Confidential. © 2012, Everest Global, Inc. 25
To ask a question during the Q&A session Click the question mark (Q&A) button located on right side of your screen. This opens Q&A
Be sure to keep the default set to “send to All Panelists”
Type your question in the box at the bottom of the Q&A box and click the send button
Attendees will receive an email with instructions for downloading today’s presentation
For advice or research on Market Vista, please contact: – Katrina Menzigian, [email protected] – Eric Simonson, [email protected] – H. Karthik, [email protected]
Q&A
Websites www.everestgrp.com research.everestgrp.com
Twitter @EverestGroup @Everest_Cloud
Blogs www.sherpasinblueshirts.com www.gainingaltitudeinthecloud.com
Stay connected
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Global In-house Center (GIC) Value Diagnostic Survey 2012
Are "parent" and "GIC" executives aligned in how they are looking to drive value beyond cost savings? Participate in Everest Group’s GIC Value Diagnostic Survey 2012 and share your perspectives. All participants will receive a complimentary copy of summary findings. Survey Link: surveys.everestgrp.com/s3/gic-survey-3
Are you interested in a custom benchmark of the survey for your organization? If so, please contact us to request an organization-specific link for your company.
Start the Survey
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Check out our blog for the latest perspectives on global services
www.sherpasinblueshirts.com
Experts in the global services terrain
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Blog: Determining Today’s Value of Global In-house Centers (GICs): GIC Value Diagnostic Survey – 2012
Blog: Leverage Points in Global Services for India, China, and Philippines
Blog: Why Next Gen CEOs are Actively Promoting “Shadow IT”
Proprietary & Confidential. © 2012, Everest Global, Inc. 29
About Everest Group
Everest Group is an advisor to business leaders on the next generation of global services with a worldwide reputation for helping Global 1000 firms dramatically improve their performance by optimizing their back- and middle-office business services. With a fact-based approach driving outcomes, Everest Group counsels organizations with complex challenges related to the use and delivery of global services in their pursuits to balance short-term needs with long-term goals. Through its practical consulting, original research, and industry resource services, Everest Group helps clients maximize value from delivery strategies, talent and sourcing models, technologies, and management approaches. Established in 1991, Everest Group serves users of global services, providers of services, country organizations, and private equity firms in six continents across all industry categories. For more information, please visit www.everestgrp.com and research.everestgrp.com.
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