Webinar: Kicking the
Bottled Water Habit
April 10, 2014 1:00pm EDT
Center for a New American Dream
www.newdream.org
The Center for a New American Dream helps Americans to reduce and shift their consumption to improve quality of life, protect the environment, and promote social justice.
Program Areas: Redefining the Dream Beyond Consumerism Collaborative Communities
A Growing Movement
Today’s Speakers
Lauren DeRusha National Campaign Organizer at Corporate Accountability International
Kelsey Baker Regional Student Organizer at Santa Clara University in Santa Clara, CA
Let’s Begin!
• Presentations • Lauren DeRusha • Kelsey Baker
• Q & A Session • Please enter questions
in the chat box
• Slides and recording • Available online starting
next week
The National Think Outside the Bottle Campaign
The Movement
• 140 cities • 6 states • Dozens of universities • Dozens of National Parks
Impact of Organizing
National Student Network
What It Takes
Stages of the Campaign
Phase 1 • Recruiting your group • Educating your peers • Creating a buzz
Phase 2 • Investigation • Meeting with administrator • Goal-setting • Continued education/visibility
Phase 3 • Implementation of strategies and tactics to meet
goals
Phase 1: Recruiting your group Pledge to Think Outside the Bottle • Petitioning or tabling • Class presentations • Door-to-door • Activity fairs • Community events • Tap Water Challenges • Photo petitions
Phase 1: Educating your peers
Film Screenings • FLOW • Tapped • Blue Gold
Educational Flyers • Bathrooms • Kitchens • Dining areas • Any other common area
Phase 1: Educating your peers—Be creative!
Phase 1: Create a buzz
Local Media Social Media
Phase 2: Investigation
Research the status of your school/organization: • Quantity of bottled water • Access to tap water • Who can make the decision?
Phase 2: Meeting with administrator
• Preliminary meeting: • Educate about the campaign • Propose to work together • Find out what it will take
Phase 2: Goal setting
Set goals in the following areas: • Timeline
• Well-organized campaigns can win FAST!
• Signatures • For large universities/organizations, 10% • For small universities/organizations, 50%
• Other • Department pledges • Bottled water sales
Make a plan for how you will achieve your goals!
Phase 3: Implement strategies & tactics
• Carry out the plans you made during goal-setting
• Petition signatures • Education/visibility goals • All other tactics
Phase 3: Present results
• Present the results of your organizing to the administrator/decision-maker with a proposal for your school/organization to go bottled water free
Don’t take no for an answer
Contact
Lauren DeRusha National Campaign Organizer Public Water Works! and Think
Outside the Bottle Corporate Accountability
International • [email protected] • www.stopcorporateabuse.org/
think-outside-bottle
TOTB at Santa Clara University
Recruitment
© SCU Center for Sustainability
● Events ● Publicity ● Local Media
• Newspaper • Sustainability Update
● Petitioning
Education and Raising Awareness
Investigation
● Successful student campaigns ● Quantity of bottled water ● Availability of tap water ● Decision-making authority ● Mission of school
© SCU Center for Sustainability
Goal setting, implementation and proposal
Santa Clara’s Goals: • Win by June 2014! • 20% of student body sign petition • Decrease bottled water sales
Becoming bottled water free
• What will becoming bottled water free do for your school?
• What’s in it for the administrators? Publicity Staying true to Jesuit values Supporting student involvement
Contact
Kelsey Baker Regional Student Organizer, Think Outside the
Bottle Student Leader, Santa Clara University • [email protected]
Resources from New Dream
#UnbottleWater Campaign: • Webinar • Step-by-Step Guide • Video Spotlight
More Resources
Think Outside the Bottle • stopcorporateabuse.org
The Story of Bottled Water (video) • storyofbottledwater.org
Take Back the Tap • foodandwaterwatch.org
Questions?
Thank You!
Thanks to: • Lauren DeRusha • Kelsey Baker • Think Outside the
Bottle team • You!
Next Steps • Webinar survey –
Watch for it! • Recording available online next week • Go forth & start your campaign! (and tell us about it)
Contact New Dream • E-mail [email protected]