Date post: | 15-May-2015 |
Category: |
Technology |
Upload: | intouch |
View: | 132 times |
Download: | 0 times |
Managing Your Contacts Better
http://support.intouchcrm.co.uk/
https://www.facebook.com/intouchcrm
https://twitter.com/intouchcrm
Matthew Ruddle
Customer Services Director
Agenda for the Webinar• Why Manage Your Contacts
• What Makes a Good List
• How to Segment Your Database
• Why You Need to Segment Your Data
Why Manage Your Contacts
New leads are….
3%
Lifecycle Stage
7% 30% 30% 30% buying now
are open to idea
are not thinking about it
don’t think they are interested
definitely arenot interested
Yet most businesses
market to the 3% buying
now and don’t have
systems to keep engaged
with the rest.
Information Stages
Information Stages
Information Stages
Target the right Buyer Persona
Build Better Relationships
What Makes a Good List?
1. List Hygiene
1. Ensuring Opt In’s
2. Removing unengaged subscribers
3. Understanding what information prospects want
Purchased Lists = Spam
2. Understanding The Buzz
Anti Spam Laws
Sender Scores
Honey Pots
Spam Traps
Hard Bounce
Soft Bounce
3. Managing Opt Outs
4. Managing Churn
5. Group by Persona Property
How to Segment your Contact Database
Segmentation Requires Two Things
1. Understanding your Buyer Persona
2. What you Know About Their Buying Decisions
You can create groups…..
When a contact completes a form
You can create groups…..
What Criteria to Segment ?
Start with your Buyer Persona
• Gender• Job Title• Geography• Interest Area• Lifecycle Stage
Segment as small as possible
Why You Need to Segment Your Data
Keep in touch with your audience
Raise Brand Awareness
Making sure your leads don’t forget you
Webinar Tasks
Webinar Tasks
1. Make sure your contact list is clean and scrubbed of all unengaged contacts
2. Work out the criteria you will group your contacts by
3. Segment your database into groups for greater email performance
4. Download the email campaign builder
Intouch Supporthttp://support.intouchcrm.co.uk/