Developing Your 2013 Marketing Plan

http://www.facebook.com/StephanieCanHelp

Presenter: Stephanie Redcross

Webinar Wednesday 2013

1.Link To Presentation will be Available on our facebook and Twitter Pages, Plus Slide Share

2.Ask Questions During Presentation

3.Let’s Have Some Fun!!!

LOGISTICSWebinar Wednesday

Why Do you Need A Plan

Measure Success

Communication With Your Team Budgeting Avoid Mistakes

Plan For Growth

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Why 6-Month Plan?Webinar Wednesday

•Long Enough For Future Planning

•short Enough To Feel Results

•Develop The Habit Of Forecasting

•Focus Multiple Cycles Of

Strategic Thought

•Ability Adapt To Change

February - July 2013

What’s Included in A Marketing plan

Background Market Research

Marketing Tactics

Marketing Goals

Audience

BudgetProducts/ Services

Marketing Message

Activities/Timeline

Results Tracking

About The Company

Benefits

Overall Objective

Tagline, Personas

Who To Reach

External View

Money and Resources

Tools and Approach

Reporting

Execution Plan

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Getting StartedWebinar Wednesday

Background

Marketing Goals

Products/ Services

About The Company

Benefits

Overall Objective

Write 150 to 200 Words Describing

Your Company

#1

Write 1 to 3 Goals For 2013

#2

Write Name of Each Product & 5 Word Description

#3

Where To FocusWebinar Wednesday

Write 150 to 200 Words Describing

Your Company

#1

Write 2 Sentences Describing Your

2013 Goal

#2

Write Name of Each Product & 5 Word Description

#3

✦ Did I expand My Company? Or Re-Defined My Business?

✦Do I need Help Developing A Strong Goal

✦ Do my Current Products Support My Goal?

✦What Products Do I Need to Support My Goal?

✦ Do I need To expand My Company Description To Meet

My New Goal

1.Brainstorm A Huge List Of Goals (e.g. 10)

2.Validate That They Are Realistic

3.Assign A Metrics

4.Explain How to Reach Goal

5.Prioritize And Select 1 to 3 Goals

SETTING GOALS

Revenue

Community Impact

Influence/ Reach

Market Share

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EXAMPLE OF GOALSWebinar Wednesday

Goal Activity Priority Timeline Results

Reach New Audience Social Media; Blog

Increase Distribution Wholesale

New Product Expand Products Line

Global Offer International Shipping

New Revenue Channel Offer Classes

Online Sales Develop Website

THE CALENDARWebinar Wednesday

EXAMPLE OF GOALSWebinar Wednesday

Goal Activity Timeline Results Priority

Reach New Audience Social Media; Blog Monthly Engagement

Rate

Increase Distribution Wholesale 2Q13 # Of

Distributors

New Product Expand Products Line Production 2H13

3 New Products

Global Offer International Shipping Holiday 5 Countries

New Revenue Channel Offer Classes July 2013 500 Per

Month

Online Sales Develop Website 60 Days 500 Daily Traffic

1. Create A List of Existing, New Planned Goals

2. Rank By Impact, Ease Of Execution, Time to Implement

HOW TO PRIORITIZE

Goal Activity Impact Time Ease

Reach New Audience

Social Media; Blog High Long Term Hard

Increase Distribution Wholesale Med Short

Term Med

New Product Expand Products Line Med Long Term Hard

Global Offer International Shipping Low Short

Term Easy

New Revenue Channel Offer Classes High Long Term Med

Online Sales Develop Website

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HIGH LEVEL PLANWebinar Wednesday

Goal Activity Timeline Results Priority

Reach New Audience Social Media; Blog Monthly Engagement

Rate 1

Increase Distribution Wholesale 2Q13 # Of

Distributors 3

New Product Expand Products Line Production 2H13

3 New Products 6

Global Offer International Shipping Holiday 5 Countries 2

New Revenue Channel Offer Classes July 2013 500 Per

Month 4

Online Sales Develop Website 60 Days 500 Daily Traffic 5

HIGH LEVEL PLANWebinar Wednesday

Goal Activity Timeline Results Priority Product/Service

Reach New Audience Social Media; Blog Monthly Engagement

Rate 1

Increase Distribution Wholesale 2Q13 # Of

Distributors 3

New Product Expand Products Line Production 2H13

3 New Products 6

Global Offer International Shipping Holiday 5 Countries 2

New Revenue Channel Offer Classes July 2013 500 Per

Month 4

Online Sales Develop Website 60 Days 500 Daily Traffic 5

Company Description:

Identify Missing Pieces

Background Market Research

Marketing Tactics

Marketing Goals

Audience

BudgetProducts/ Services

Marketing Message

Activities/Timeline

Results Tracking

NAVS Vegetarian Summerfest 2012

Goal Activity Timeline Results Priority

Product/

Service

Reach New Audience Social Media; Blog Monthly Engagemen

t Rate 1

Increase Distribution Wholesale 2Q13

# Of Distributo

rs3

New Product Expand Products Line Producti

on 2H133 New

Products 6

Global Offer

International Shipping Holiday 5

Countries 2

New Revenue Channel

Offer Classes July 2013

500 Per Month 4

Online Sales Develop Website 60 Days 500 Daily

Traffic 5

Need More Help? Set Up A Meeting With Stephanie

http://www.veganmainstream.com

http://www.facebook.com/StephanieCanHelp

Presenter: Stephanie Redcross

VM ExampleWebinar Wednesday

Vegan Mainstream provides marketing solutions to vegan and vegetarian businesses, as well as to those interested in incorporating more mindful practices and products into their brand. Our strategic marketing plans and services are not only fueled by our extensive

experience, knowledge and expertise, but also by our passion to see conscious brands thrive. We believe in and support the veg movement and know that your consumers will appreciate

that your mindfulness extends even to how you market your business.Vegan Mainstream can help you increase customer volume and retention; improve web traffic;

manage a social media and PR campaign; and create product promotions.

#1

Increase our Reach and Impact By Developing (Free/Paid) Services That Allow Us To Help A

Larger Portion of The Vegan Professional Population

#2

Webinar Wednesday Online Classes

Onsite BootcampsOne-on-One Consults

Marketing PlansClient Services

Marketing AnalyticsAdvertising

#3