WEBINAR: DEVELOPING YOUR 2012 MARKETING PLAN

VEGAN MARKETING

Bi -Weekly Webinar Series

http://www.facebook.com/StephanieCanHelp

Presenter: Stephanie Redcross

1.Link To Presentation/Video Recording will be sent 24 hours after webinar

2.Post Questions During Presentation

3.Post Webinar Survey

4.Let’s Have Some Fun!!!

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LOGISTICS

WHY DO YOU NEED A PLANWebinar Wednesday

Measure Success

Communication With Your Team Budgeting Avoid Mistakes

Plan For Growth

WHAT’S INCLUDED IN A MARKETING PLAN Webinar Wednesday

BackgroundMarket

Research

Marketing TacticsMarketing Goals

Audience

BudgetProducts/ Services

Marketing Message

Activities/Timeline

Results Tracking

About The Company

Benefits

Overall Objective

Tagline, Personas

Who To Reach

External View

Money and Resources

Tools and Approach

Reporting

Execution Plan

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GETTING STARTED

How will you measure

success

3, 6 or 12 Month Plan

Actual DateExecution PlanMust Include

A Metric

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1. Health

2. Compassion

3. Impact On Earth

4. Environmental Issues

5. Report From Common Authorities

6. Common Cures

7. Testimonials

8.

1. Health

2. Compassion

3. Impact On Earth

4. Environmental Issues

5. Report From Common Authorities

6. Common Cures

7. Testimonials

8.

EXAMPLE OF A ONE PAGE PLAN

1.Brainstorm A Huge List Of Goals

2.Prioritize And Select 3 to 5 Goals

3.Validate That They Are Realistic

4.Assign A Metrics

5. Identify Expected Results

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SETTING GOALS

Revenue

Community Impact

Influence/ Reach

Market Share

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THE CALENDAR

IDENTIFY MISSING PIECESWebinar Wednesday

BackgroundMarket

Research

Marketing TacticsMarketing Goals

Audience

BudgetProducts/ Services

Marketing Message

Activities/Timeline

Results Tracking

Introductory Meeting With Stephanie

#2

http://www.tungle.me/veganmainstream

Connect With UShttp://www.facebook.com/stephaniecanhelphttp://www.facebook.com/veganmainstreamhttp://www.twitter.com/veganmainstream

VM Webinar Serieshttp://anymeeting.com/veganmainstream

THANKS, BUT HOW CAN I GET MORE HELP?

Need More Help? Set Up A Meeting With Stephanie

http://www.tungle.me/veganmainstream

Bi -Weekly Webinar Series

http://www.facebook.com/StephanieCanHelp

Presenter: Stephanie Redcross

Q&A