Ancillary Tasks

Website Analysis – Time Out London

This website, Time Out London – is a website representing the Time Out London regional magazine. The website banner has the Time Out London logo which creates a house style for the website matching the magazine. The slogan; “Make the most of your city”, this ties the website in with the ethos of the magazine. They then allow the user to sign in or sign up, this gives the user a more in depth and personalised reading experience.

The navigation bar allows the user to navigate to the topic area interesting them most, and then allows them to search for things happening in London, again giving more of a regional feel to the user. The headline Your Ultimate Guide to London further reiterates this. Throughout the home page they have featured parts of the magazines, including more regular updates.

The website gives the user an opportunity to subscribe to the magazine increasing the popularity of it. By updating it more regularly than the magazine and giving slightly different information in comparison, they are giving more coverage to the reader.

Time Out London website then links in with Time Out websites related to other cities, therefore referencing the magazines. It allows the user to choose their city, taking them to that site and allowing them to access information similar but it is related to that city, for example New York.

A second hyperlinked page coming from the home page featured on the Time Out London website would be the Events page. This displays information on Events from around London – again a mixture of topics from the magazine and new ones posted onto the website, which are updated more often.

At the top of the page, the house style continues with a consistent navigation bar. They have used the tag line “Your complete up-to-date guide to events in London”, this suggests to the viewer they have included everything that is happening in London at the moment – again making it personal to those in the area.

The top articles are shown in a large banner in the centre of the page, this promotes specific events and articles of this section of the website and encourages the reader to read them instead of others. Below this, they split the articles into two sections; critics’ choice and this week. This then allows the reader to read the topics most relevant/of interest to them.

At the side of the page, they have offers from Time Out – again giving the user a personal feel and adding another dimension to their magazine. Below this, more information is provided regarding Time Out and the events they are featuring around London.

At the side of the page, they have offers from Time Out – again giving the user a personal feel and adding another dimension to their magazine. Below this, more information is provided regarding Time Out and the events they are featuring around London.

A third hyperlinked page from the Time Out website would be the Restaurants & Cafés page. This again follows the same layout from the previous hyperlinked page – this time including information on restaurants and cafés from around the capital. The use of images throughout the website gives the reader information on the articles without reading them.

Again this page shows the featured articles in a large banner in the centre of the page, and separates them below between Latest Restaurant Reviews and Most Booked – allowing the reader to pick which is best for them and most of interest.