Website Health Check• Traffic

– Organic

– Referral

– Direct

– Mobile

• Rankings– Keywords

– Competition

• Bounce Rate– First Impression

– Ease of Use

– Search Engine Optimization

– Branding

The Heart of Online Marketing is Your Website• Your real front door and first impression• All marketing efforts should

tie to your site• Landing pages • Search engines • Stagnant website = stagnant business• Analytics should be used to adjust strategy

Today’s Focus: Best Practices• Design & Branding• Responsive Design• Navigation• Search Engine Optimization• Content

Best Practices: Design• Clean, simple design

(remove the clutter!)• Consistent branding in all

graphics• Responsive to all devices

Best Practices: DesignClean, simple, clutter-free

• Balanced use of color, graphics, media

• White space

• Limit messages per page

• Big catchy headings, brief paragraphs, separators

• Consistent use of fonts and colors

• Organized and consistent presentation of content

• Photography or custom graphics vs. “clip art”

• Improves recognition

• Creates trust

• Supports advertising

• Builds value

• Inspires employees

• Generates new customers

Best Practices: DesignConsistent branding in all graphics

Best Practices: Navigation• Stick to standards• Use descriptive labels• Limit items (seven or less)• Most important comes first• Limited clicks to useful content• Plan the user experience• Eliminate broken links• Make use of footer, sidebar

Best Practices: SEO• 300 word target• Proper page titles with keywords• Keyword density• Readability• Image alt tags• Meta descriptions• Subheadings• No broken links

Best Practices: Content• Keep your customers interested• Keep search engines interested• Create more links• More content, more keywords• Lower bounce rate• Marketing opportunities• Establish yourself as an expert

Content MarketingINBOUND• Email marketing• Social media• Advertisements• Press releases• Brochures and flyers• Direct mail

ON PAGE• Pop ups• Internal links• Well placed carrots• Forms• Video• Subscriptions

WEBSITES• Website

development• Content Creation• Hosting &

Maintenance• Strategy &

Planning• Small Business

Packages

MARKETING• Branding• Social Media• Email Marketing• Content Marketing• Directories• Public Relations• Strategy• Video Development

DESIGN• Branding & Logo

Development• Print Design• Trade Show,

Signage, Display• Website Graphics• Advertisements

SEO• On Page

Optimization• Off Site

Optimization• Link Building• Ad Campaigns• Research• Best Practices