Digital Project Management & Processes16th January 2014

AGENDA

• DIGITAL PROJECT LIFECYLE

• QUOTING FOR A DIGITAL PROJECT

• MINIMISING RISKS

• TOOLS AND PROCEDURES

• COLLABORATION

DIGITAL PROJECT LIFECYCLE

THE DIFFERENCE BETWEEN PRINT AND DIGITAL

ANALYSIS

DESIGN

CREATE

PRINT

DISTRIBUTE

ANALYSIS

CONTENT

CONCEPTS

DESIGN

DEVELOP

TEST

FIX

GO LIVE

AMENDS

UPDATE

UPDATE

UPDATE

AMENDS

AMENDS

AMENDS

AMENDS

AMENDS

AMENDS

THE METHOD

ALL WEBSITES CONTAIN ELEMENTS OF TWO TYPES OF ACTIVITIES• INFORMATION SYSTEMS, INVOLVING COMPUTERS AND

SOFTWARE• COMMUNICATION DESIGN, INCLUDING ADVERTISING AND

MARKETING COMMUNICATIONS

MOST WEB PROJECTS FAIL

WHY?TOO MUCH TO MANAGE AND KEEP TRACK OF• SCOPE (THE SIZE OF THE PROJECT)• BUDGET• RESOURCES• TIMELINES• FUNCTIONALITY

WEBSITE CREATION PHASES

PHASES ARE PLANS, AND PLANS ARE NEVER STATIC. HOWEVER, IN ESSENCE, THERE ARE FIVE PHASES OF WEBSITE DEVELOPMENT.• ANALYSIS• DESIGN• DEVELOPMENT• TESTING• DEPLOYMENT

ANALYSIS

TALK TO THE CLIENT

INTERFACE WITH THE DELIVERY TEAM

ARTICULATE AND DEFINE GOALS

UNDERSTAND COMPANY AUDIENCE

DO THEY HAVE CONTENT?

WHAT MARKETS DO THEY OPERATE?

IS IT A GOOD IDEA?

SET OBJECTIVES

DESIGN

BRAINSTORM AND PROBLEM SOLVE WITH YOUR TEAM

TRANSLATE NEEDS INTO SOLUTIONS

SELL IDEAS TO THE CLIENT

IDENTIFY CONCEPTS TO BE DEVELOPED

CREATE CONCEPT

PRESENT CONCEPT

REVISE AND REPEAT AS NECESSARY

RECEIVE DESIGN APPROVAL

DEVELOPMENT

COMMUNICATE FUNCTIONALITY

• JAVASCRIPT

• HTML

• CMS

• ANIMATIONS

TESTING

TEST THROUGHOUT THE DEVELOPMENT PHASE

TEST AFTER THE DEVELOPMENT PHASE

INVOLVE GENERAL (REAL) USERS

UNDERSTAND THE BROWSERS AND PLATFORMS

DEPLOYMENT

GO LIVE ON AN EARLY WEEKDAY (MONDAY-WEDNESDAY)

WHO WILL UPDATE THE SITE?

DOES THE CLIENT NEED TRAINING?

DO WE NEED TO PROVIDE STYLE GUIDES?

WILL THE SITE NEED ONGOING UPDATES AND MAINTENANCE?

QUOTING FOR A DIGITAL PROJECT

QUOTING

A TYPICAL DIGITAL TEAM CONSISTS OF:

INFORMATION ARCHITECT

DESIGNER

PROJECT MANAGER

UX DESIGNER

DEVELOPER

IT SUPPORT

CONTENT STRATEGIST & COPYWRITER

SEO ANALYST

PLUS MORE….

(AND EVEN THEY CAN’T DELIVER A WEBSITE IN TWO WEEKS)

MINIMISING RISKS

MINIMISING RISKS

THERE ARE MANY FACTORS THAT CAN CONTRIBUTE TO A WEBSITE

NOT FUNCTIONING AS IT SHOULD, OR INDEED RUNNING OVER TIME.

NOT ALL OF THESE FACTORS CAN BE FORSEEN BUT IT IS UP TO US TO

MINIMISE THOSE RISKS.

TOOLS AND PROCESSES

TOOLS

BASECAMP

TRAFFIC

BROWSERSTACK

CRAZY EGG

GOOGLE ANALYTICS

WEBMASTER TOOLS

SPREADSHEETS

PROCESSES

COLLABORATION