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Foreword
CANCUN WEDDING CENTERTM distinctive brandmark is a vital element of the
institution‘s name recognition and visibility. This manual outlines the official
CWCTM brandmark variations and their proper usage.
This guide attempts to address the most common situations and questions of
CWCTM brandmark users.
For more information, please contact the CWCTM office at
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 or
E-mail: [email protected].
Plaza Caracol Local 114, Ground Floor, Hotel Zone,
Cancun, CP 77500 Q.Roo, Mexico
The LogoIt is the primary element of the Cancun Wedding Center visual identity system and must appear on all official communications.
It may not be modified in any way.
The Golden Rule
The Logo and logotype must perfectly fit inside a
rectangle of width: 10 / height: 7
The brandmark must not be re-created; use only the original
files provided.
When employing freelance designers, printing vendors, and
personalized merchandise manufacturers, please give them a
copy of this guide and ask them to contact the office with any
questions about the correct use of brandmarks, type layouts
and appropriate fonts.
The CWCTM visual identity system includes a few brandmark versions.
The primary brandmark is made up of a solid color with CANCUN WEDDING CENTERTM in color
lettering. This is the brandmark that will be used in most circumstances. It appears on stationery
in the upper lefthand corner. This version of the brandmark is for use on bright white or on other
light grey (20% tint of black) backgrounds.
Brandmark Variations
Pantone 207 C
100%
70%
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
CANCUN WEDDING CENTER
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
Pantone 207 C
100%
70%
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
CANCUN WEDDING CENTER
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
The CWC brandmark should appear on the front of all printed materials, if possible. If it is not possible to place it on the front, the words ”CANCUN WEDING CENTERTM“ should appear prominently in type.
The brandmark may then appear on the back cover, along with contact information, return address, etc. The brand-mark should also appear on all correspondence. Retain the required surrounding white space, the given proportions, and do not overprint busy backgrounds with the brandmark.
The Color
The four-color process (CMYK) green equivalent is C0%, M100%, Y43%, K19%On the Web, the closest equivalent is #C60651, R198, G6, B81.
The reverse brandmark is designed to be used on a solid field of color, usually the ruby, Pantone 207C (Coated).
The Font
The Font used as the logotype is Arial Regular (Sans Serif), Vertical Scale 90% and tracking of 30.
Arial (Adobe) Vertcal Scale: 90% / Kerning / Track: 0 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz / 1234567890!”#$&%()+/?@
In texts or emails the fonts used could be either lucida sans or century gothic used:
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz / 1234567890!”#$&%()+/?@
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz / 1234567890!”#$&%()+/?@
Spot Color: Pantone 207 C
Process Color:CMYK 0 100 43 19
Web Color:#C60651
Incorrect Usage
Only the provided versions of the brandmark should be used. Altering the brandmark will detract from its effec-tiveness as a readily identified symbol.
The brandmark should not be used as a design element.
The brandmark should not be altered or redrawn in any way, such as outlining, adding shadows, changing its borders or proportions, rotating it, using parts of it, or cropping it.
Other art or type should not be added to it and it should not be combined nor appear on the same page with any other logo. No element of the brandmark should be re-moved.
The logo should not be overprinted on a background!To solve the separation issues the designer should rather apply an overprint stroke of max 0.25pt.If this rule is ignore the logo color will be altered (dark-ened) by the background color.
Pantone 207 C
100%
70%
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
CANCUN WEDDING CENTER
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
The StationeryThe stationery standards provided in the following pages are an essential part of the visual identity system.
Standard communication
Every day, CWC stationery makes an impression on thousands of customers, prospects, suppliers, emails, enveloppes and other important publics.
These impressions must always be positive. All CWC business stationery must be clear and professional. The pieces should “family” with one another, including stationery created for corporate and division use.
The following pages show examples of corporate stationery.
Artwork
Digital fles with .eps extensions should be used for printed materials. Those with .jpg extensions should be used primarily for on-screen viewing.
Application Sizes The minimum application size for the CWC logo is 1.0 inch or 2.54 centimeters.
Pantone 207 C
100%
70%
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
CANCUN WEDDING CENTER
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
Pantone 207 C
100%
70%
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
CANCUN WEDDING CENTER
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
2CM1CM
2.8CM
1CM
10% tint
15% tint
15% tint
10% tint
10% tint
10% tint
Sample Business Cards Sample Letterhead
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure
dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit
anim id est laborum.
Ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercita-
tion ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur
sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id
est laborum.
Sincerely,
Joy Fittipaldi
Ms. Jane A. Doe Organization Street Address City Name, State 00000-0000
2CM
2.5CMindent
Sample Publication / FlyerSample Letter + letterhead / Sample Email Template
Pantone 207 C
100%
70%
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
CANCUN WEDDING CENTER
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 E-mail: [email protected]
Plaza Caracol Local 114, Ground Floor, Hotel Zone, Cancun, CP 77500, Q.Roo, Mexico
For more information, please contact the CWCTM office at
Telephone: +52 998-883-3824 FAX: 1-800-517-2805 or
E-mail: [email protected].
Plaza Caracol Local 114, Ground Floor, Hotel Zone,
Cancun, CP 77500 Q.Roo, Mexico
