Week 04

Stoke the CampfireCreate Wings & RootsThe Care & Feeding of FansAttention B2B Companies

“Candy Crush Saga is a variation on a match-three game developed by King in April 2012. By January 2013, it had surpassed FarmVille 2 as the most popular game on Facebook.”

“On April 12th, 2012, casual gaming company King[2] released Candy Crush Saga as on app on Facebook[3] with 65 available levels. In the days following its release, the game was featured on Gamezebo[4], Indie Social Games[5] and Games.com.[6] Within 11 days, the game had become

the fastest-growing game on Facebook[7] gaining 1.04 million monthly users that week.”

“By July 2013, Candy Crush was bringing in approximately $633,000 per day in revenue.”

http://knowyourmeme.com/memes/subcultures/candy-crush-saga

Stoke the Campfire

Go off and search for tinder: Visit other blog posts, video, or other online content that’s related to your industry, keywords, or topics, and leave appropriate comments on them. Don’t be spammy, of course. The key is to leave thoughtful comments on what’s been created and to invite readers to check out your own stuff as well. (p.96-97)

Stoke the Campfire

Create tinder on your site. Create a series that is highly shareable. Perhaps it is about a current issue that everyone has an opinion on, some breaking theory about your market, a top 10 list of some form, or a series of interviews with luminaries. (p.97)

Stoke the Campfire

“Continually feed the fire for people to want to keep coming back to it. A steady stream of good content is nessecary.”

publishing schedule

People revisit a site for numerous reasons:

� They find the content compelling and interesting.

� They like the conversation that happens in the comments or discussion forums.

� They enjoy, as experts, helping others.

� They want to be seen, for their own gain, as members of a community.

(p.98-99)

Stoke the Campfire

“So instead of viewing your story or content as a static and pristine object owned by your site, think of it as a social object that can be taken, retold, and shared by others.” (p.100)

Create Wings & Roots

Social Objects

“Everyone is empowered to share, link to, and coment on every piece of content that sparks his or her interest.” (p.101)

Cats & Dogs

Cats & Dogs

Cats & Dogs

Wings for the Web: Findeable, Accessible, Shareable

� Can people find your content on Google or Bing?

� Long tail keywords can be critical.

� Content needs to be fit for a variety of screens.

� Why do you e-mail, share or like things?

� ShareThis

� Make PDFs & Powerpoints available.

(p.102-104)

Shareable

http://www.youtube.com/watch?v=WfBlUQguvyw

SOUR ‘日々の音色 (Hibi no neiro)’

This music video was shot for Sour’s ‘Hibi no Neiro’ (Tone of everyday) from their first mini album ‘Water Flavor EP’. The cast were selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.

Director: Masashi Kawamura + Hal Kirkland + Magico Nakamura + Masayoshi Nakamura

SOUR official site: http://sour-web.com

Listening

� Google Reader

� Google Alerts

� Search.Twitter.com (TweetDecks Search)

(p.116)

This Weeks Homework

� Blog Post #4 - Personal Workspaces (200 - 300 words)

� Assignment #2 - Group Podcast (due class 5 - details online - https://algonquin.instructure.com/courses/203317/assignments)

� Assignment #3 - Participate (due class 7 - details online - https://algonquin.instructure.com/courses/203317/assignments)

� Read Chapters 11 & 12

Page References from book:

Content Rules by Ann Handley & C.C. Chapman

http://www.contentrulesbook.com