week three project book 2nd submission

Taking A University Nationwide

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CONTENTS

1.0 Research

1.1 Research Paper 08

1.2 Company Overview 10

1.3 Demographics 12

1.4 References 13

1.5 Creative Brief 14

2.0 Creative Development

2.1 Competitive Survey 18

2.2 Mood Board 20

2.3 Logo Development 22

2.4 Print Media 24

2.5 Website 26

2.6 Motion Graphic 28

3.0 Style Guide

3.1 Introduction 34

3.2 Capstone logo 35

3.3 Color 36

4.0 Solutions

4.1 Signage 50

4.2 Bil l Board 51

4.3 Bus Wrap 52

4.4 Promotional Items 53

4.5 Print Ads 54

4.6 Website 56

4.7 Student ID 58

3.4 Typography 37

3.5 Slogan 38

3.6 What not to do 39

3.7 Stationery 40

3.8 Business Cards 41

3.9 Letterhead 42

3.10 Letterhead Sample 43

3.11 Envelope 44

3.12 Advertising 45

3.13 Schools Within 46

3.14 Further Questions 47

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4.0 Solutions

4.1 Signage 50

4.2 Bil l Board 51

4.3 Bus Wrap 52


4.5 Print Ads 54

4.6 Website 56

4.7 Student ID 58

3.4 Typography 37

3.5 Slogan 38


3.7 Stationery 40


3.9 Letterhead 42

3.10 Letterhead Sample 43

3.11 Envelope 44

3.12 Advertising 45



05

Successis the achievement

of an idea

1.1 Research Paper 08

1.2 Company Overview 10

1.3 Demographics 12

1.4 References 13

1.5 Creative Brief 14

1.0Research

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Abstract Stevens-Henager College, College America, California College San Diego and Independence University are four career colleges operated under one corporation owned by Carl B. Barney. These schools form an educational enterprise that stretches across Utah, Idaho, Colorado, Arizona, Wyoming and California. The combined strength of the brands total seventeen campuses and a student population of nearly 10,000. Carl Barney’s organizational goal is to be the biggest and best schools in each of these geographical areas. and to offer Associate, Bachelor, and Master degree programs in a variety of career fields. The colleges have been very successful but recognize the inherent problem of having four separate brand idintities that create a weaker market position and confusion with a national brand.

This campaign is about re-branding these four institutions into one unified brand that creates a corporate identity that will set them apart from competing schools and strengthen them as a nationally recognized brand. The corporation presently uses all four names as one administrative entity, but in the mind of students and the public they are separate colleges. This gives the wrong perception that they are small, local colleges and weakens the market position that they could create.

The corporation is ready to create an identity that effectively tells the world who they are, what they do and what they have to offer while at the same time establishing a relevant position as a national education brand. The goal is to create a stronger brand that will emotionally connect with the public by defining its unique selling propositions and a comprehensive marketing campaign.

1.1 Research Paper

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The Importance of a Unified Brand

You can be the very best in the world at your business, but if no one knows about it, your business will fail. The goal of branding is to create an emotional tie with the public that will help them choose your company over the competition. Marketing experts convince businesses to spend millions of dollars every year to build successful brand strategies that make their business look better than its competition. A great brand becomes part of society that is recognized and loved by consumers because it offers a product that meets their needs and improves their life.

B2B International Business, commissioned by one of the United Kingdoms largest universities, did a brand positioning study to determine why students choose one college over another. “The research showed that the choice of a university as a place to study has as much to do with emotion as it does with logic. Therefore the brand of the University is a key driver in the choice. However, not many universities have actively managed their brands. Their brands have just grown rather than been shaped or managed” (Brand Positioning Research, B2B International).

The psychological needs of consumers require them to find a university that offers them the best benefit for their money and one that they can be proud to graduate from.

Stevens-Henager College College America Utah Colorado Idaho Arizona Wyoming

The three key rules of marketing are Brand

Identity, Brand Recognition, and Brand Loyalty.

The goal of branding is to create an emotional

tie with the public.

A great brand becomes part of society that is

recognized and loved by consumers because it

offers a product that improves their life.

“Success means never letting the competition

define you. Instead you have to define yourself

based on a point of view you care deeply about.”

- Tom Chappell, Tom’s Of Maine

California College San Diego Independence University California Online

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Stevens-Henager College Stevens-Henager College was founded in Ogden-West Haven, Utah, in September 1891 by Professor J.A. Smith as the Intermountain Business College. The College’s purpose was to teach commercial subjects and place graduates in business positions. The College was known over the following 68 years as Smithsonian Business College, Moench University of Business, and Ogden-West Haven Business College. In 1959 the name was changed to Stevens-Henager College. The main campus is in Ogden-West Haven, and branches were established in Provo, Utah, in June 1978; Salt Lake City, Utah, in August 1999; Logan, Utah, in October 2001; and in Boise, Idaho, in April 2004.

Today, Stevens-Henager College is known for its high educational standards. Academic majors are designed specifically to meet the changing trends and requirements of the business and medical employment markets. Business, technical, and medical leaders have come to recognize Stevens-Henager graduates for their superior training and their outstanding professionalism.

CollegeAmerica In 1998, CollegeAmerica became a degree-granting school in Northern Arizona, offering Associate degrees in Computer Technology, and Business Management.

In 2002 the college added the Medical Specialties programand started offering a Bachelor degree in Computer Science, Business, and Accounting.

CollegeAmerica has campuses in Flagstaff and Phoenix, Arizona and since 2000 have established campuses in Fort Collins and Colorado Springs, Colorado. Colorado. A branch campus in Cheyenne, Wyoming opened in February 2005.

Just as Stevens-Henager College, CollegeAmerica is also known for its high educational standards. Academic majors are also designed specifically to meet the changing trends and requirements of the business and medical employment markets. Business, technical, and medical leaders have come to recognize CollegeAmerica graduates for their superior training and their outstanding professionalism

COLLEGEAMERICAEstablished 1964

1.2 Company Overview

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Independence University

Founded in 1978 as California College for Health Sciences and now known as Independence University, our institution has dedicated itself for more than 30 years to providing distance education to working adults. In 2005, CCHS became Independence University, a name that more accurately reflects the institution’s broader range of programs and its philosophy that education should lead to greater independence.

In 2010, Independence University merged with it’saffiliated institution, Stevens-Henager College.

California College San Diego Prior to moving to California in April 1976, CCRT(California College for Respiratory Therapy was located in Phoenix, Arizona, and was known as the Scottsdale Education Center, Upon moving to California, Scottsdale Education Center became California College for Respiratory Therapy and operated in San Diego from 1977 to 1980, CCRT changed its name in 1983 to California College for Health Sciences (CCHS).

In May 2003, the College was purchased by California College, Inc. and became the newest member of a family of schools that includes the Stevens-Henager Colleges in Utah and Idaho and the CollegeAmerica schools in Colorado, Wyoming, and Arizona. At that time, the name of the institution was changed to California College San Diego.(California College San Diego),

1.3

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1.3 Demographics

Utah is demographically unique among states for a variety of reasons. The state’s population is younger and lives longer, and it has a higher number of persons per household than the nation as a whole. A hallmark of Utah’s demographic profile is its rapid rate of population increase.

Education is a high priority for Utah residents, and college-educated workers are reaping the benefits of a strengthening job market.

The national high school graduation rate is 70.1% with 63.3% of high school graduates going on to higher education degrees straight from high school.

59.3%

Population ages 18-64

By going to college, graduates are open to many more opportunities in the workplace that they wouldn’t have had with just a high school education. While the financial burden of going to college is high on students, the overwhelming majority will see a huge return on their investment, which makes going to college more than worthwhile. Statistics for college graduates change regularly each year, as well as the cost of getting a college education. The costs associated with getting a college education have increased greatly in recent years, but students still nearly always see a positive return on investment.

It is well known that on average the extra earnings a college graduate will receive far outweighs the tuition fees and all the other costs. On average college graduates earn around double the amount of high school graduates, again showing the advantage of getting a Bachelors degree.

High school graduates - $1.2 million during their lifetime.

Bachelors degree holders - $2.1 million during their lifetime. (Statistics On College Graduates)

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1.4 References

Quick Fact Check for Utah

* Median age of the population 28.4 years

* % Population ages 18-64 59.3% 18-24 14.2% 25-44 28.1% 45-64 17.0% * Medium age of workforce 36.2 years

* % of population ages 18-64 employed 64.7%

* Unemployment rate of ages 18-64 6.8%

* Population with High School Diploma 85.1%

*Population with a Bachelors degree 22.3%

Juhlin, E. (2010). Grand strategy planning assignment. College America Services Inc.

Postsecondary Enrollment of Non-Traditional Age Adults. (2005) NCHEMS Information Center for Higher Education Policymaking and Analysis. Retrieved from http://www.higheredinfo.org/dbrowser/index.php?submeasure=327&year=2005&level=nation&mode=map&state=0

Statistics on college graduates. (2011). Importance of College. Retrieved from http://www.importanceofcollege.com/statistics.html

SWOT analysis. (2010). Mind Tools. Retrieved from http://www.mindtools.com/pages/article/newTMC_05.htm

Understanding high school graduation rates. (2009). Alliance for Excellent Education. Retrieved from http://www.all4ed.org/publication_material/understanding_HSgradrates

Wheeler, A. (2009). Designing Brand Identity: An Essential Guide for the Whole Branding Team.” 3edNew Jersey: John Wiley & Sons, Inc.

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1.5 Creative Brief

BRAND NAME: Stevens-Henager College, College America, California College San Diego, and Independence University.

MISSION STATEMENT:The colleges are dedicated to helping students graduate and get a much better job sooner.

TARGET AUDIENCE:Males and females ages 18-64Education: high school and abovePeople who want to pursue education as a way to better their life and want to focus on career development.

POSITION STATEMENT:Stevens-Henager College, College America, California College San Diego, and Independence University are reginal career colleges owned and operated by one corporation with campuses in Utah, Idaho, Colorado, California, Arizona and Wyoming. They have established name recognition in those states but realize the weakness that is created by having four names instead of one unified brand name. UNIQUE SELLING POINTS:The four colleges are career colleges that focus on preparing students for employment. Each student receives a labtop computer to help with school work that is an excellerated program so that the student qualifies for employment sooner.

Degree programs are built to meet the needs of busy day or evening students with classes available on campus or online to meet student needs.

THE GOAL OF THIS PROJECT:To take the four colleges and create a new unified brand name and marketing strategy that will turn the colleges into a nationwide university.

WE WANT TO EVOKE THE FOLLOWING FEELINGS AND IDEAS:

Quality: We provide a better educationPrestige: A degree from this instituition is worthwhile and will be beneficial when looking for a job.Efficiency: The student will complete a degree sooner than at a traditional college.Clarity: Be clear in our message so the university can quickly build brand loyalty and recognition.

4 Colleges

13 Campuses10,000

students

The Colleges are dedicated to helping students graduate and get a much

better job sooner.

The Culture:

The college succeeds by helping its students achieve success

in career-oriented programs that culminate in satisfactory career placement

The values are:

Integrity, Knowledge, Excellence, Work, Service, Persistence, Focus, Passion

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The Culture:

The college succeeds by helping its students achieve success

in career-oriented programs that culminate in satisfactory career placement

The values are:

Integrity, Knowledge, Excellence, Work, Service, Persistence, Focus, Passion

VISION

To be a nationwide university

for students seeking a better life

through education and training

by having the best degree programs,

the most efficient delivery systems,

and the best faculty

Stronger

UnifiedBrand

Build a

We Are Dedicated To Helping

Our Students Achieve Success

15

“The person who gets the farthest is generally the one who is

willing to do and dare.” -Dale Carnegie

2.0Creative Development

2.1 Competitive Survey 18

2.2 Mood Board 20

2.3 Logo Development 22

2.4 Print Media 24

2.5 Website 26

2.6 Motion Graphic 28

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The Competition

The SWOT analysis for Stevens-Henager College shows

that they have a strong presence in the markets that they

are in. They have viable programs that meet the needs of

students and employers within their markets. As they grow

and develop into a university system it will be vital that they

create a marketing plan and new logo that represents and

promotes their strengths and unique educational products.

Stevens-Henager College is losing market share due to

being out sold in marketing material by its competition

and will need to develop a strong brand awareness to the

community and businesses within its geographical areas of

interest.

The greatest areas of growth lie in developing online

programs that can be marketed nationwide and in building

business partnerships that will ensure that students and

businesses can be matched for employment needs.

SWOT Analysis

Goal 1.

Analyze the current branding for Stevens-Henager

College, College America, California College San Diego,

and Independence University to assess the need for a

name change that will unify the four colleges.

Goal 2.

Create a new brand name that will unify the four colleges

and increase the brands strength as a national university.

Design a branding strategy that will quickly create brand

awareness and recognition as it transitions from the

current brand to the new brand.

2.1Competetive Survey & SWOT

Thirteen campusesin four states

Ten thousand students

Strong staff and faculty

Oldest and best established career college

Financially strong

Good reputation

Weak marketing plan

Slow to develop anonline program

Slow to respond tomarket needs

Need to develop community businesspartnerships

Expensive tuition

Classroom space

Strengths Weaknesses

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SWOT ANALYSIS SUMMARY

The SWOT analysis for Stevens-Henager College

shows that it has a strong presence in the markets that

they are in. They have viable programs that meet the

needs of students and employers within their markets.

As they grow and develope into a university system it

will be vital that they create a marketing plan and new

logo that represents and promotes their strengths and

unique educational products.

Stevens-Henager College is losing market share due to

being outsold in marketing material by its competition

and will need to develop a strong brand awareness to

the community and businesses within its geographical

areas of interest.

The greatest areas of growth lie both in developing

online programs that can be marketed nation wide

and in building business partnerships that will ensure

that students and businesses can be matched for

employment needs.

Action 1

Rebrand Stevens-Henager College, College America,

California College San Diego, and Independence

University into one national brand university.

Action 2

Develop a national branding campaign that will build

recognition and loyalty for the new university.

Online education programs

New programs thatmeet market needs

Development of community businesspartnerships

New campuses that open markets

Growth due toeconomic needsof the unemployed

Department of Education rules thatfavor public colleges

Economic disasters Media bias

Title 4 money beingwithdrawn from government

Changing technology

Unemployment

Opportunities Threats

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2.2 Mood BoardStevens-Henager CollegeRebranding CampaignTim Miller

Stevens-Henager College, College America, California

College San Diego, and Independence University are

regional career colleges owned and operated by one

corporation. They are perceived as small reginal schools,

and not a cohesive brand. The absence of a unified brand

identity creates a market weakness that drives many

students to choose other educational instituitions and

has prevented the brand from growing into a strong

unified brand. The campaign project will unify the four

separate brands and created one unified brand, named

Capstone University.

The Capstone University brandmark is an arch with

a red center stone that capitalizes on the concept of

education being like a capstone in architecture, it is the

crowning piece of an arch, the center stone that holds

the arch together. Capstone University will play a similar

role in providing the strength and direction a student

needs to gain career, personal, finanancial, and other

lifelong benefits.

The new brand name and supporting materials

will reinforce the value of education as a crowning

achievement in the life of the student. The campaign

will refocus the brand as a nationwide university,

expand campus and online programs, and increase the

student populations in an effort to increase revenue.

4 Current logos

Proposed logo

C M Y K R G B L A B

0 100 61 43 152 0 46 32 55 21

0 0 0 100 0 0 0 0 0 0

Pantone Process Black C

Pantone 202 C

Color Palette

C M Y K R G B L A B

56 54 70 37 89 82 65 36 0 11

0 0 0 0 255 255 255 100 0 0

29 27 38 0 184 174 156 72 1 10

92 54 34 11 4 99 128 38.3 -17 -24

Secondary Palette

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C M Y K R G B L A B

0 100 61 43 152 0 46 32 55 21

0 0 0 100 0 0 0 0 0 0

C M Y K R G B L A B

56 54 70 37 89 82 65 36 0 11

0 0 0 0 255 255 255 100 0 0

29 27 38 0 184 174 156 72 1 10

92 54 34 11 4 99 128 38.3 -17 -24

Secondary Palette

Typography

Gill Sans was designed to function equally

well as body or display text. The logo is

designed in this typeface because of its ability

to be easily read. Body text will use the

typeface Adobe Caslon Pro which is an old

style serif font that shares the characteristics

of Dutch Baroque types.

TOOL BOX

Gold Gradient MapPosition C M Y K0.562 2 20 94 025.28 0 0 25 059.55 20 40 96 787.7 0 7 51 8100 0 0 25 0

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2.3 Logo Development

A critical starting point for logo development is a well

defined brand. The logo is not the brand but acts as

the introduction and face of the brand. The first step

in designing a logo is to clearly define the brand and

to develop the logo with everything else the company

represents. The logo should reflect the essence of the

brand based on its position in the marketplace, the brand

promise, and what the business stands for and believes in.

The Capstone University logo was designed to capture

the brand essence in several ways:

• The logo was designed to be simple and readable. The

viewer should immediately be able to understand the

brand through the mark itself. The challenge is to create

a logo that is simple and immediate without being boring

or institutional.

• The logo should convey a sense of the personality of the

brand. The typography, the symbols, the shapes, and the

color palette all communicate the brand behind the logo.

• The logo should express the appropriate tone and

voice that articulates the brand strategy. The Capstone

University logo becomes the face of the brand and creates

a reputation that builds brand recognition and loyalty in

the marketplace.

• The logo should be flexible and work well on a wide

variety of mediums—not just on letterhead and business

cards. It should work in all mediums, on light or dark

backgrounds, large or small formats, web, and full-color

printing.

• The Capstone University logo was designed to look

different than other logos—especially with other colleges

and universities who share the same marketspace or target

audience. The goal was to strengthen the organization’s

uniqueness and to create a style that would present a face

to the brand that would capture the brands essence.

UNIVERSITY

UNIVERSITY

CAPSTO NE

CAPSTONE

UNIVERSITY

UNIVERSITY

U N I V E R S I T Y

2. Comps

1. Thumbnails

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U N I V E R S I T Y

3. Final Selection

1. Clear

2. Bold

3. Unique

4. Sophisticated

A Brand That Endures

Color ChoiceBlack is authoritative, powerful and

more sophisticated.

Red is recognized as a stimulant, and

is inherently exciting. It creates energy

and as an accent can immediately focus

attention on a particular element. The

color red increases enthusiasm and

encourages action and confidence in

the University.

Gold symbolizes wealth used wisely,

but it is also the symbol of good health.

It symbolizes wealth and success.

2.3

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2.4 Print Media

Print media is considered to be one of the most effective

and best forms of advertising in the industries today.

Capstone University will be able to use print media to

reach its target audience with a wide array of options,

such as direct mail, newspapers and magazines.

Advantages of Print Media

One of the advantages of using newspapers and magazines

is that they have a loyal readership. If you are targeting a

particular geographical area, you can advertise Capstone

University programs and events in order to create interest

and build brand recognition. This form of advertising

makes it easy to control your advertisng budget, size of

the advertisement, and the time frame for the ad to run.

Direct mail is a great way to advertise because it enables

you to engage directly with the audience - whether they

are prospective students or existing students. Most people

look forward to receiving their daily mail, and a postcard

from Capstone University is an easy, affordable way for the

university to advertise and recruit new students. Direct

mail offers these benefits:

It’s Targeted

Direct mail can focus on an individual or a small geographic

area that are more likely to respond to your offer.

It’s Personal

Direct mail can address the customer by name, speak to

them individually, and appeal to their interests. And when

customers feel that you understand their needs, they’re

more likely to respond.

It’s Flexible

From letters to postcards to brochures, direct mail is

an inexpensive and easy way to create brand awareness

into a campaign. You can get your audiences attention by

including a special offer or free sample in the envelope.

It’s a Physical Reminder

Direct mail allows you to physically place your message

in the hands of your target audience and encourages

interaction. A powerful call to action can make an

unforgettable impression.

It’s Measurable and Cost Effective

Advertising budgets are sometimes hard to track to

determine their effectiveness. Direct mail gives you an

easy way to track the success of your campaign. Counting

the inquiries you receive directly as a result of the mailers

makes it easy to analyze your results,

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Personalised

Measurable

Confidential

Cost Effective

DirectMail

One-to-one, Targeted and Relevant

Track ROI, Return on Investment

Allows perspective students tolearn about the school at home

Lower Cost Per Piecethan other media

Target Perspective Studentsand motivate them with special offers

Brochures

Banners

Flyers

Capstone University Print Campaign

Direct Mailers

Newspaper

Magazines

Posters

25

2.5

web

site 2.5 Website

The Capstone University website is designed to

establish an internet presence and becomes a main line of

communication between the university and its customers.

The technical, aesthetic, and functional criteria for the site

focuses on the user and is designed as a portal to provide

information, support, and motivation to choose Capstone

University over a competitor.

The website continues with the look and feel of the

campaign to create continuity and becomes an extension

of the current advertising campaign. One of its main goals

is to enhance Capstone University’s professional image

and to create a favorable impression with users. As a new

brand, Capstone University will need to quickly establish

public awareness of the brands name to strengthen it’s

position in the industry.

A university website is not only a portal for information

but becomes a powerful tool for admissions and customer

service to find new perspective students. With a strong

call to action, customers will call you to learn more about

opportunities at Capstone University.

Main Goals:

To build brand awareness.

To inform users.

To build a community.

To reduce support and customer service costs.

To reach a broad audience with a message.

To attract new students.

To attract attention.

To build trust.

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About Capstone Financial Aid News & Events Undergraduate Studies Graduate Studies Online Education

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ADMISSIONS

Undergraduate AdmissionFinancial AidGraduate StudentsMBA or Executive EducationOnline Education

PROGRAMS

Schools of Health Sciences School of Business School of Technology School of Graphic Arts School of General Studies School of Graduate Studeis

ABOUT CAPSTONE UNIVERSITY History Locations Mission statement From the President Capstone Facts Testimonials

ON CAMPUS

M aps C apstone Virtual Tour A rts & Events C ampus Calendar N ews & Media V isiting Capstone

TESTIMONIALS VIDEOS PICTURES

!

Find out how you canstart your new career

today by calling an admissions counselor at

(801) 375-5455 or visit our web site at

capstoneuniversity.edu


Make a Choice Today That will ForeverChangeYour life!

Aid News & Events Undergraduate Studies Graduate Studies Online Education

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History of Capstone University

Capstone University was founded in Salt Lake

City, Utah, in September 2010 as a result of

combining Stevens Henager College, College

America, Independence University, and

Community College San Diego. The

Universities purpose is to teach subjects that

place graduates in a position to find employment

opportunities and learn life long skills.

The history of the four combined schools make

it one of the oldest and most respected schools in

Utah and the North West.

Today, Capstone University is known for its

high educational standards. Academic majors

are designed specifically to meet the changing

trends and requirements of the business and

medical employment markets. Business,

technical, and medical leaders have come to

recognize Stevens-Henager graduates for their

superior training and their outstanding

professionalism.

Our Mission

At Capstone University, our mission is to provide the real-world knowledge and skills necessary to start a career in today's marketplace. We strive to ensure that our students achieve success in our career training programs and that their success will culminate in entry-level or mid-level employment or advancement in their current career field. We do this by assisting our students through the practical challenges encountered in the workplace and providing them with degree programs that can help them gain a greater understanding of their field, so they can achieve a rewarding career.

What Sets Us Apart

Capstone University takes pride in offering career educational programs in a convenient manner that meets the needs of today's busy adult. Instead of having to wait for a new semester to start as you would at a traditional college, we offer monthly starts so you can begin—and finish—your degree plan quickly. You can also choose from online, on-campus, and hybrid programs that fit your lifestyle, and you can take advantage of the exceptional assistance you'll receive every step of the way, from enrollment to graduation and beyond.

ADMISSIONS


PROGRAMS

Schools of Health Sciences School of Business School of Technology School of Graphic Arts School of General Studies School of Graduate Studies

ABOUT CAPSTONE UNIVERSITY

History Locations Mission statement From the President Capstone Facts Testimonials

ON CAMPUS

Maps Capstone Virtual Tour Arts & Events Campus Calendar News & Media Visiting Capstone


About Capstone Financial

About Capstone Financial Aid News & Ev n

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Degree Program s

A strong education gives you the knowledge

and skills to succeed. But above all, it gives

you the opportunity to help your family and

your community — as well as giving you the

opportunity to have the kind of life and career

you’ve dreamed of having. Education always

pays, because it’s an investment in you.

Capstone University helps you get started by

offering the in-demand degrees and programs

to get you to where you want to be.

The road to success starts with our high-–value,

accelerated* programs in Business, Healthcare,

Graphics or Computers. If you want a fast

track, career–specific education, choose

Capstone University.

Healthcare Programs

Bachelor of Science in Healthcare AdministrationBachelor of Science in NursingBachelor of Science in Respiratory TherapyAssociate of Science in Nursing (RN)Associate of Science in Respiratory Therapy

Business Programs

Bachelor of Science in AccountingBachelor of Science in Business AdministrationAssociate of Science in Business Management & AccountingBachelor of Science in Business Administration/ Property Management Associate of Science in Business Management & Accounting/ Property Management

Computer Programs

Bachelor of Science in Computer ScienceAssociate of Science in Computer ProgrammingAssociate of Science in Computer Technology & Networkin

Graphic Arts Programs

Creativity with computer skills and business intelligenceBachelor of Science in Graphic ArtsAssociate of Science in Graphic Arts

ADMISSIONS


PROGRAMS




ON CAMPUS



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ws & Ev n

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ents Undergraduate Studies Graduate Studies Online EducatioAbout Capstone Financial id Ne ATuition: Calculating Your CostsBecause of the varying costs of tuition for each degree program, we are unable to provide exact tuition costs here on our website. However, we will be glad to personally discuss the costs of your program of choice with you. This also gives you the opportunity to learn about all the financial options that are available to those who qualify, including scholarships, grants, and more. You might be pleasantly surprised to find that college may be more affordable than you imagined. Our experienced advisors are eager to help you calculate all your costs and help find the right financing options that work for you, so give us a call now at 1-800-622-2640 and let us help.

Apply For Financial Aid

Federal Student T ype of Aid Program Details Annual MaximumAid Program Award Limits

Federal Pell Grant G rant: Does not have to Available almost exclusively to $5,550 per school yearHow to apply be repaid. undergraguate students, Subject to change July 1st 2011

Federal Supplemental Grant: Does not have to For undergraduates with Amounts vary depending onEducational Opportunity be repaid exceptional financial need school’s allocation.Grant (FSEOG Priority is given to FederalHow to apply Pell Grant recipients.

Federal Work Study Money is earned while For undergraduates with No annual maximum. How to apply attending school, does not exceptional financial need have to be repaid. Priority is given to Federal Pell Grant recipients.

Federal Perkins Loan Loan: Must be repaid Five percent loans for both $5,500 for undergraduatesHow to apply undergraduate and graduate $8,000 for graduate students students. Paymenent is due to the school that made the loan.

Subsidized Stafford Loan: Must be repaid Subsidized: U.S. Department $3,500 to $8,500 depending Loans of Education pays interest while on grade level.How to apply borrower is in school and during grace and deferment periods.

Unsubsidized Stafford Loan: Must be repaid U nsubsidized borrower is responcible $4,000 to $18,5000 dependingLoan for interest during life of the loan. on grade level (If you do not How to apply qualify for subsidized Stafford

loans).

Federal Plus Loan L oan: Must be repaid Available to parrents of dependent C ost of attendance minus any

How to apply undergraduate students. other financial aid the student

receives

.

ADMISSIONS


PROGRAMS




ON CAMPUS


ws & Ev n

Search Go


About Capstone Financial id Ne A

ADMISSIONS


PROGRAMS




ON CAMPUS


Capstone UniversityOnline Education

Capstone University Online is a division

of the Salt Lake City/Murray campus, which

was established in August 1999,

and has earned a reputation for producing

competent, professional graduates who

are prepared for the many opportunities Salt

Lake City has to offer. In fact, US News an

d World Report recently called Utah " a

v eritable job machine," observing that "Utah is emerging as one of the nation's premie r

high-tech meccas," with more software

enterprises than California's Silicon Valley

and one of the nation's larges t concentrations of biotech companies.

Healthcare Programs

Bachelor of Science in Healthcare AdministrationBachelor of Science in NursingBachelor of Science in Respiratory TherapyAssociate of Science in Nursing (RN)Associate of Science in Respiratory Therapy

Business Programs

Bachelor of Science in AccountingBachelor of Science in Business AdministrationAssociate of Science in Business Management & AccountingBachelor of Science in Business Administration/ Property Management Associate of Science in Business Management & Accounting/ Property Management

Computer Programs

Bachelor of Science in Computer ScienceAssociate of Science in Computer ProgrammingAssociate of Science in Computer Technology & Networking

Graphic Arts Programs

Creativity with computer skills and business intelligenceBachelor of Science in Graphic ArtsAssociate of Science in Graphic Arts

ents Undergraduate Studies Graduate Studies Online Educatio

ws & Ev n

Search Go


About Capstone Financial id Ne A

ADMISSIONS


PROGRAMS




ON CAMPUS


ents Undergraduate Studies Graduate Studies Online EducatioGraduate Studies

Masters in Business Administartion

Enhance your proficiency as a business professional by earning your

MBA from Capstone University. This comprehensive program is

focused on helping you become a competent leader and manager in a

variety of business settings by helping you increase your skills in

organization dynamics, corporate finance, statistics, communication,

and more.

Master of Science in Healthcare Administration

The Master of Science in Healthcare Administration can give you the

education and background you need to evaluate and improve health

policies. You’ll learn to recognize opportunities and develop

procedures to make the delivery of healthcare services more efficient

and effective. Successful completion of this program can help give you

the skills and credentials you need to be considered for senior health

service administration or policy analyst positions

.

.

Masters of Science in Nursing AdministartionAdministrative and leadership roles in the healthcare industry require knowledge of management, organizational theory, ethics, legal issues, and the delivery of healthcare systems. This program is designed to give you the proficiency you need in these areas to make a difference in the nursing community and better serve the overall health delivery system. Focus is also placed on health policy, information systems, and the management of human, material, and fiscal resources. As a graduate of this program, you can be ready for entry-level positions in management of nursing personnel in a variety of healthcare fields.

Masters of Science in Nursing EducationA Master of Science in Nursing Education can give you the credibility you need to be an inspiration to others as a competent, compassionate, and effective healthcare delivery professional. This program gives you the opportunity to not only guide future healthcare professionals, but also allows you to confront concerns about the issues and challenges that nurses face in our changing and complex healthcare system.

27

2.3

Logo

Dev

elo

pmen

t

2.6 Motion Graphic

UN LUCKY

1. Time 03Music: Soft piano backgroundDescription: Close up shot of man with need job sign.

2. Time 07Music: Soft piano backgroundDescription: The word unlucky disolves in with the word starting small and growing larger.

3. Time 11Music: Soft piano backgroundDescription: Image of an unemployment line that disolves in and then pans from left to right.

UN PREPARED

4. Time:15Music: Soft piano background Description: The word unprepared disolves in with the word fading out

5. Time:19Music: Soft piano background Description: Image of a unemployed person that disolves in and then goes from a long shot to a zoom in.

UN QUALIFIED

6. Time:24Music: Soft piano backgroundDescription: The word unqualified disolves in with the word rotating as it zooms in.

Video motion graphics are a great way to get the attention of your

target audience and reach the large segment of web users who surf the

web to watch videos. This Capstone video is designed to capture the

attention of all those that have been effected by the economy. It calls

attention to those unlucky

enought to need a change in

their life and offers them a

better education and a better

choice at Capstone University.

Benefits of motion graphics:

• users pay more attention to

video than text

• video leaves a longer lasting

impression

• video makes you look more

professional

• video helps you reach new

customers

• video ads allow you to target

video networks

This graphic invites potential

students to change their life

at Capstone University.

28

2.3

Logo

Dev

elo

pmen

t

Are You Ready To change YourLife?

DiscoverDiscover

7. Time:28Music: Upbeat sound with various instrumentsDescription: Close-up shot of a question, “Are you ready to change your life?” and the word “Discover”.

8. Time:32Music: Upbeat sound with various instrumentsDescription: Close-up shot of the Capstone University logo.

UN BEATABLE

9. Time:32Music: Upbeat sound with various instruments Description: The word unbeatable disolves in with the word zooming in from small to large.

Lisa Chow

“Choosing Capstone University

was the best choice I ever made!

It was fun, convenient,

and rewarding”.

10. Time:37Music: Upbeat sound with various instruments fading as she talks.Description: Close-up shot of a young lady ready to graduate, her voice comes on and she tells the audience that choosing Capstone Uni-versity was the best choice she ever made.

Capstone University

1-800 375-5455www.capstoneuniversity.edu

Call Today

11. Time:41Music: Upbeat sound with various instruments. Description: A call to action that invites the au-dience to call today if they are ready to change their life.

12. Time:45Music: Upbeat sound with various instruments, sound fades out to end the animation.Description: Close-up shot of the Capstone University logo, which starts as a close up and then zooms partially out as the slogan comes on the screen. “A better education, a better choice”. The completed animation holds for three seconds as the logo and slogan holds on the screen and then fades out.

29

U N I V E R S I T Y

3.0Style Guide

3.1 Introduction 34

3.2 Capstone Logo 35

3.3 Color 36

3.4 Typography 37

3.5 Slogan 38


3.7 Stationery 40


3.9 Letterhead 42

3.10 Sample Letterhead 43

3.11 Envelope 44

3.12 Advertising 45



3.0Style Guide

3.0

Styl

e G

uid

e

3.0 Style Guide

32

Brand Style Guide07.18.2011

2.3

Logo

Dev

elo

pmen

t

33

Welcome to the Capstone UniversityBrand Style Guide

Welcome to The Capstone University brand style guide. Here you will find descriptions

and guidelines on how to work with the logo and other graphical elements, images and

messages of the brand. The purpose of the brand style guide is to create a strong, consis-

tent visual message that will communicate who the university is, avoid physical distortions

and deviations from the designed character of the brand, and remind people that behind

the brand is a university that invites trust and confidence.

We hope the guide answers most of your questions, if not, feel free to contact

us (Capstone University) so that effective use of the brand logo, design and expression

generate a positive impact at all times.

3.1

Intr

od

ucti

on

3.1 Introduction

Brand Style Guide

Introduction

The Capstone University brand

is a distinct identity designed to

emotionally connect with students,

alumni, business partners, and the

public. This connection separates

Capstone University from competitors

and creates a visual and perceptual

image that creates value and brand

loyalty with our target audience.

In order for Capstone University

and its partners to maintain the

visual integrity of the brand, we have

developed this style guide as a tool

that will ensure the proper application

of the logo, colors, and typography at

all times.

This Capstone University Brand Style

Guide provides samples and directions

that will guide you as you apply the

logo in a variety of applications.

We are dedicated to the consistent

application and precise production of

the logo. This will allow us to create

a unique and effective visual style that

will build public awareness of the

university. For further information or

if you have questions, please contact

Tim Miller at: tim.miller@capstone

university.edu.

Brand Style Guide

34

3.2

Cap

sto

ne L

ogo3.2 Capstone Logo

Capstone University Logo

The Brandmark

The Capstone brandmark is an arch with a red center stone and equally spaced black horizontal line.

The Capstone University logo should appear on a white background and maintain the color palette at all times for the best impact and clarity. A one inch white space around the logo should be maintained at all times. If the logo is placed on a dark background, it should be positioned with a rectangle or oval background.

Brandmark

Logotype

The Logotype

The Capstone Logotype is made of the words “Capstone University” in uppercase. The typeface is Gill Sans.

Equal Space

Text aligned with flat portion of the brandmark on both sides

The oval cutout with or without gold is not part of the logo but helps build contrast with the logo and should be used whenever practical. The logo should be centered inside the oval cutout. The gold trim is not part of the logo but creates a feeling of wealth and the richness of the experience. When practical to the application, the gold should be used to enhance the logo.

35

3.3

Co

lor 3.3 Color

Brand Style Guide

Colors

Black and red are the traditional color for Capstone University. The color palette is an essential element of the logo designed to maintain a consistent identity for the university. Capstone University has selected PMS 202 C and Pantone Process Black C as its official colors.

C M Y K R G B L A B

0 100 61 43 152 0 46 32 55 21

0 0 0 100 0 0 0 0 0 0

Pantone 202 C

Pantone Process Black C

C M Y K R G B L A B

56 54 70 37 89 82 65 36 0 11

0 0 0 0 255 255 255 100 0 0

29 27 38 0 184 174 156 72 1 10

92 54 34 11 4 99 128 38.3 -17 -24

Primary Palette

Secondary Palette

Gold Gradient MapPosition C M Y K0.562 2 20 94 025.28 0 0 25 059.55 20 40 96 787.7 0 7 51 8100 0 0 25 0

The secondary palette is designated as complimentary colors that may be combined in the production of design projects.

36

3.4

Typo

grap

hy3.4 Typography

Capstone University Logo

Typography

Gill Sans

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ12345678910

The secondary typography for printed material is Adobe Caslon Semibold. This is designated as complimentary typography for body text using a serif typeface.

Adobe Caslon Pro abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZ12345678910

(BOLD)

(SemiBold)

37

3.5

Slo

gan 3.5 Slogan

The slogan for Capstone University is “A Better Education, A Better Choice”. The slogan is not part of the logo

and is not required in all instances. When the slogan is used next to the logo, The height is aligned with the top of

the bar and the bottom of the word university.

When the slogan is used separately from the logo, it may be sized appropriately with the design. The shape of

the slogan should be maintained in order to convey a consistent message.

Slogan Typeface is “Adobe Caslon Pro”

38

39

3.6

No

t to

do3.6 not to do

What not to do with the logo.

Place logo over an image Place logo over a dark background

Change the color palette

The Capstone University

logo is the primary visual

identification that represents

the university. In order to

maintain the integrity of

the brand, the logo should

always appear on a white

background.

The color palette should

never be changed or adapted

to fit with other backgrounds.

39

3.7

Stat

ione

ry 3.7 Stationery

The Capstone University business stationery plays an important role in branding the university. It is an official

communication tool between the school and its students, faculty, suppliers, lenders and other business associates.

Even in this day and age of internet and online communications, the need for custom stationery has not diminished.

The placement of the logo on the stationery set demonstrates how the branding process can be used to provide

a strong, consistent identity for both internal and external communications. Many people will be exposed to the

brand for the first time through the business card, letterhead, and envelope. The guideline shows how consistent

design will promote the Capstone University brand.

1476 South Sandhill Road

Orem, Utah 84058

1476 South Sandhill Road

Orem, Utah 84058

40

39

3.8

Bus

ines

s C

ard

3.8 Business Card

Double sided

Business Cards

NameTitle

PhoneFax

email

Size 3.5” by 2”

White Text in black portion of the card 1/4” left margin centered vertically

Black= 3.5” by 1.25” Red= 3.5” by .75”

Text: Adobe Caslon Pro 9 pt/ 10.8 Leading

Logo centered in white oval of the card

John DoeInstructor

Ph: (801) 123.4567 Fax: (801) 123.4567email: [email protected] South Sandhill Rd.Orem, Utah 84058

John DoeInstructor

Front: Logo Only

Back: Name, position

and contact information

41

3.5

Slo

gan 3.9 Letterhead

Size 8.5” by 11”

10”9.5”

0.5”

0.5” Start letter 0.5” from red sidebar

2.25”

0.5”

1476 South Sandhill RoadOrem, Utah 840581476 South Sandhill RoadOrem, Utah 84058

The Capstone Letterhead has the official logo on the top left side

of the page, centered on two gold stripes, and the red and black bar

going down the left side of the page. 42

3.10

let

terh

ead

Sam

ple

3.10 Letterhead Sample

Letterhead Guide

In order to maintain a consistent style when sending correspondence within or out of the university, it is important to use the stationery guidelines below.

Sidebar2.25”

Address Centered

Adobe Caslon10 Pt 11.2

leading

Contact info Centered, Adobe Caslon10 Pt

1476 South Sandhill RoadOrem, Utah 84058

Ms. Anybody USA May 10, 2011President XYZ Company 1234 Micky Mouse Drive

Dear Madam,

This letter is an example of the letterhead style guide. The date is typed near the top right side of the page. The recipient’s name and address is typed in top left side of the letter and aligned with the top of the red sidebar. The paragraphs may be block or indented with double spacing between paragraphs. The salutation is double spaced below the inside address and below the body of the letter. The complimentary close is typed near the right side of the page, two lines below the body of the letter. The signature is aligned with the complimentary close. Truly Yours,

John Doe Associate Dean

Tel 801.123.4567 • Fax 801.123.4567 • [email protected]

43

3.11

Env

elo

pe 3.11 Envelope

1476 South Sandhill Road Orem, Utah 84058

Number 10 Envelope (=4.125” by 9.5”)

1.375”

Address .25” from bottom

LogoCentered

Logo and address centered3.25”

1476 South Sandhill RoadOrem, Utah 84058

The Capstone University Logo is centered in a white background with a

gold oval trim. The oval is centered on two gold lines 3.25 inches wide. The

gold lines are1.375” below the top of the envelope44

3.12

Ad

vert

isin

g

3.12 Advertising

The Capstone University logo must appear on all printed material, brochures, flyers, banners, and

signs, that are being produced for advertising purposes. Whenever practical it should be accompanied

by the gold oval shape to create a consistent relationship.

Emporem. Andio inu samet fugiat duci v ndenis vsd n onsect usdae p orest lam se in poreperep et qui ditiam

faceribustis di simpore pratiae ctateca eperist dolorem. Delente nati resti dignis que apiciatquam autem fugia volupistium voluptatur, offic te nobisi ut eatquatur, seque poreium, sinis molecti blaut et

offici odignamus aEllum idente dipsapit adigenit, utem fugiaep erendirae num revcfd Quaepe raei mus exercienis assimin cus erum qui dolo runtia volupti onsequeeos vitintur aut eatem el max imende ipicabo.

Trifold Brochure

A Better Education A Better Choice

AAChoice

Call Today800.356-5455

A Business Degree Helps You Have Good

Business Vision

Contact an Admissions Consultant today and begin classes giving you beneficial business savvy and skills to see more clearly in the busi-ness jungle.

Call 418-6632 or visit our campus at 1476 South Sandhill Rd., Orem

School of Business

Begin Learning Business Insights Bachelor’s Degree in Business

See Real Business Success Master’s Degree in Business Administration

Capstone University

School of Business

45

3.13

Sch

oo

ls W

ithi

n

3.13 Schools Within

Schools Within the University

School of Business

School of Education

School of Technology School of Medical Science

School of Graphic Arts

Graduate School School of Business

School of Education

Each school within the university may individualize the card to identify which school

they are associated with.

46

3.14

Fut

her

Que

stio

ns

3.14 Futher Questions

For Futher Questions

If you have any further questions about the the Capstone University brand, please

contact the University advertising department. Vector and reproduction quality images

of the logo and style guide may be obtained at the Capstone University Advertising

Department at (801) 375-5455 or email at [email protected].

47

4.0Solutions

4.1 Signage 50

4.2 Bil l Board 51

4.3 Bus Wrap 52


4.5 Print Ads 54

4.6 Website 56

4.7 Student ID 58

4.1S

igna

ge 4.1 Signage

Thousands of people walk or

drive past the University each day,

and the sign for the University is

one of the first things that catches

their attention.

The sign is like a hand shake with

the public and should reflect an

image that is inviting and friendly.

Brand awareness and loyalty starts

with creating positive experiences

each time someone comes in

contact with the University.

A sign is one of the least expensive

forms of advertising and needs very

little upkeep.

50

4.2

Bil

l B

oar

d4.2 Bill Board

A Better Education A Better Choice

Advertising on a billboard sign is a preferred advertising medium that is

high-impact and cost-effective. With limitless possibilities for the design of

the Capstone University billboard and the opportunity to advertise 24/7 to

the traveling public, it will provide an effecient advertising medium to build

brand awareness.

Here are a few benefits of choosing billboard advertising over other media:

1. Billboard advertising grabs the attention of potential customers like no

other form of advertising can.

2. One of the most cost-effective

mediums of advertising.

3. Brand awareness and strong name

recognition.

4. Colorful, creative and eye-catching

ads have more impact.

5. Reaches out to thousands of people

on a daily basis.

6. Targets a specific audience according

to location.

7. Ads are not lost in the mix of

competitor and editorials.

8. Messages are delivered continuously

and frequently.

9. Directs potential clients and

customers to your place of business.

51

4.3

Bus

Wra

p 4.3 Bus Wrap

AAChoice

Call Today800.356-5455

On average, the US population spends two hours per day on the road. Vehicle advertising generates up to

70,000 views per day and is far less expensive than traditional radio and TV advertising. A bus wrap in selected

routes will allow you to target those areas that you would like in order to increase your admissions and creates

a great way of building brand awareness.

52

4.4

Pro

mo

tio

nal

Item

s

4.4 Promotional Items

Top 5 Advantages Of Using Promotional

Products:

1. Tangible: Promotes repeat exposures.

2. Impact is easily measured.

3. Complements other advertising media.

4. Flexibility: Can easily target different

audiences.

5. Goodwill: Builds favorable perceptions.

In 2007, businesses spent $19.6 billion dollars

on promotional products. The big advantage

that promotional products have over other

advertising media is that the recipient almost

always keeps the item and the advertiser then

gets repeat exposure at no extra cost.

A great way to promote the university and to create loyalty is with items that carry the Capstone logo.

Promotional items are a constant reminder of the brand and an inexpensive way to build brand recognition.53

4.5

Pri

nt A

ds 4.5 Print Ads

A Corporate University Educational Program

Capstone University

CAPSTONE UNI-

Contact an Admissions Consultant today and begin classes giving you beneficial business savvy and skills to see more clearly in the business jungle.


Capstone University

Retrain Yourself800 720-8108

Medical Business

Technology Graphic Design

Get Two Movie Tickets

Get Your Associate’s, Bachelor’s, or Master’s Degree

Faster

www.capstoneuniversity.edu 800 720-8108

Protect Yourself from the

Frightening Economic Storms

FlexibleClass

Schedules

Day, evening, & online classes starting every month.

Get A Laptop

for School

Use it while you study, keep it when you graduate.

Provo - Orem Campus

Print ads for Capstone University placed

in magazines, flyers or posters are all placed

to give a positive image for the university

and to reach out to potential students. This

will be a positive way to gain new students

and to build brand awareness.

54

4.5

Pri

nt A

ds

A Business Degree Helps You Have Good

Business Vision

Contact an Admissions Con-sultant today and begin classes giving you beneficial business savvy and skills to see more clearly in the business jungle.


School of Business

Begin Learning Business Insights Bachelor’s Degree in Business

See Real Business Success Master’s Degree in Business Administration

Capstone University

School of Education

55

4.6

Web

site 4.6 Website

Find out how you canstart your new career

today by calling an admissions counselor at

(801) 375-5455 or visit our web site at

capstoneuniversity.edu

The website for Capstone University is designed using the color

palette that has been used with the rest of the campaign and asks

the user if they are ready to make a choice that will forever change

their life.

Consistency is an important element of the campaign and is

designed to build brand recognition and loyalty. The logo and gold

banding give the site a feel of wealth and prestige that help convey

this message to the audience.

Some of the key features of the site guide the reader to those

questions most frequently asked by students. Areas that are typically

searched are programs of study, degree’s offered, the admissions

process, the history of the school, financial aid, and methods of study.

There are several links to testimonials and videos that help motivate

students to choose Capstone University as their choice of higher

education.

One of the main goals of the Capstone website is to grab the

viewer’s attention and to build a highly effective websites that will

invite students to call the school today.

Clear messaging provides users with answers to initial questions.

Strong calls-to-action incite users to take the next step with you.

An intuitive user interface makes navigating the website a breeze.

56

4.6

Web

site

About Capstone Financial Aid News & Events Undergraduate Studies Graduate Studies Online Education

Search Go

ADMISSIONS


PROGRAMS

Schools of Health Sciences School of Business School of Technology School of Graphic Arts School of General Studies School of Graduate Studeis

ABOUT CAPSTONE UNIVERSITY History Locations Mission statement From the President Capstone Facts Testimonials

ON CAMPUS

M aps C apstone Virtual Tour A rts & Events C ampus Calendar N ews & Media V isiting Capstone



Make a Choice Today That will ForeverChangeYour life!

57

4.7

Stud

ent

ID 4.7 Student ID

dsdsdgdgdgdtekkcn cn jdjjdbdbbbjkldmcmcmnd445567

Student Number:97365-70

Sue Harris

Student ID Cards allow students to recieve many of the services that are available on campus as well as discounts

to many events. Students can come to any campus Admissions & Records Office one business day after registering

for classes to have a photo ID card issued. Students must present a valid state or federally issued photo ID, such as

a Driver’s License, to receive their permanent (will not expire at the end of each semester) Student ID card. Lost or

stolen cards will need to be reported to an admissions office immediately, where a replacement card can be issued; a

replacement fee will apply.

ID cards for students taking

only Distance Learning

courses will be mailed. Student

ID cards are only available

through the Admissions &

Records Office.

The Student ID card is used

for campus services such as

libraries, testing centers, and

computer labs. Each semester,

after a student is registered

for classes, their student ID

card becomes valid for that

semester.

Contact an Admissions & RecordsOffice at any campus with questions about ACC Student ID cards.

58

The

Bra

ndThe Brand

59

The

Des

igne

r The Designer

The Designer

Tim Miller is the Associate Dean of the School of Graphic Arts at

Stevens-Henager College in Orem, Utah. He is passionate about

the art of design and the power it has to communicate.

Challenging design projects like Re-Branding an established

educational group of colleges into a unified new brand is the

perfect opportunity to push any designer.

This project is a great example of the power of design, to take a good instituition and make it a

stronger, unified brand that can reach a nationwide audience.

801.602.4696

[email protected]

60

Imas

ge S

our

ces

Image Sources

1. Female College Graduate 1Bigstock Photo #4966421

2. Female College Graduate 2Istock # 000009254975

3. Man Needs JobBigstock Photo # 3848576

4. Homeless manBigstock Image # 530243

5. College Students 1Bigstock Image #16439000

6. College Student 2Bigstock Image # 16439000

7. Stevens-Henager CollegeOrem Campus © SHCRichard [email protected]

8. Male College Graduate 1©SHC [email protected]

9. Stevens-Henager College-Ogden©[email protected]

10. Girl on ComputerBig Stock Photo # 2230114

11. Girl working at schoolBig Stock Photo # 6439945

12. NewspaperBig Stock Photo # 4023630

Image SourcesThese images were used in the Capstone University campaign and are solely to be used for comp purposes during the proposal process. If the client accepts the proposal, then the client must purchase the license:

1

2

3

4

9

10

11

12

5

6

7

8

61

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