Weekly Internal Newsletter 3 October 2016 Talent Management The global talent agenda plays a role of utmost importance for the entire world of commerce. The decisions made about this matter will either make or brake the future of both large and small brands throughout the 4th Industrial Revolution. http://bit.ly/2dabPn8 Mini article As of October 1, the US government no longer exercises control over the Internet Corporation for Assigned Names and Numbers (ICANN). http://yhoo.it/2doOiMa Apps Pikazo Turning a photo into a piece of art has become easier with pikazo. The app offers numerous filters based on artistic genres’ textures and it even allows you to blend a photo with a painting too. http://bit.ly/1SiXKwY Books The Sociology Book by Various Authors If we look at the giants in the history of PR we notice that they were very versed in sociology. This book needs to be in the library of every PR master as it brings together main ideas in sociology. http://amzn.to/2dD3etS INSIGHTS Brand Strategy | Public Relations | Digital & Social Media
Transcript
Weekly Internal Newsletter 3 October 2016
Talent Management
The global talent agenda plays a role of utmost importance for the entire world of commerce. The decisions made about this matter will either make or brake the future of both large and small brands throughout the 4th Industrial Revolution.
http://bit.ly/2dabPn8
Mini articleAs of October 1, the US government no longer exercises control over the Internet Corporation for Assigned Names and Numbers (ICANN).
http://yhoo.it/2doOiMa
Apps
Pikazo
Turning a photo into a piece of art has become easier with pikazo. The app offers numerous filters based on artistic genres’ textures and it even allows you to blend a photo with a painting too.
http://bit.ly/1SiXKwY
Books
The Sociology Book by Various Authors
If we look at the giants in the history of PR we notice that they were very versed in sociology. This book needs to be in the library of every PR master as it brings together main ideas in sociology.
http://amzn.to/2dD3etS
INSIGHTS Brand Strategy | Public Relations | Digital & Social Media
Martin Lindstrom writes about the intersection of big data and small data by exploring the way consumers in different culture use emojis. As he puts it “no matter the method of data mining, causation and correlation are needed to truly understand the information and verify trends.”
http://bit.ly/2cLGGpH
No Discounts
Tesla’s Elon Musk said: “It is absolutely vital that we adhere to the no negotiation and no discount policy that has been true since we first started taking orders 10 years ago.” It is one of the luxury strategy moves that is in accordance with the long-term vision of the brand.
http://for.tn/2cLHGKb
Snapchatization
Facebook, too, might be adding a snapchat-like feature soon. It is called Facebook Day and according to Tech Crunch the company has already been testing the new feature on a small number of users in Poland. Like Snapchat or Instagram stories, it allow users to temporarily upload videos and photos.
http://bit.ly/2dk8Ucj
The Global PR Market
The research study covers the present scenario and growth prospects of the global public relations services market for 2016-2020. The market is expected to show steady growth. Growing focus on brand management are one of the factors that are highlighted in the analysis of the report.
