weiboagent.com1

TeamMichael MicheliniCo-Founder, CEOmike@weiboagent.comFun Fact: Eats anything for a dare.

Gabree KwanCo-Founder, COOgabree@weiboagent.comFun Fact: Lead singer of a band.

Doug PierceCo-Founder, CTOdoug@weiboagent.comFun Fact: Eats really slow.

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Elevator Pitch

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To do business in China, global consumer oriented companies need to listen to what the Chinese customer wants (and doesn’t want) and adjust accordingly.

Social media is an amazing tool for this.

Weibo Agent is a Chinese social media analytics and SaaS advisory tool to guide small and medium enterprises in listening to and growing their businesses in China.

Product Overview

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Analytics Reporting•Account Impact•Post Popularity – Which posts are

most effective?• Influencers Report•Are you following the right people?

Who should you follow?

SaaS Advisory system between business owners and managers/agents •Is your marketing effective?•What new ways can you improve and

grow?

Product Overview

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Milestones - Q3 2012

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August - Online beta with static data inputted manually in the backend. Test what metrics to collect and what advice to provide.

September - Convert beta users to paying customers for service. Test various monetization methods. Plan on automating reports and analytics via APIs.

October - Strategic alliances with Chinese Internet companiesto help offer their services to foreign companies.

November - Rollout full development of automated SaaS + Analytics system

Question for Mentor

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Patrick Lee, alive.cn

Dealing with the Chinese government - content filtering, hosting, ICP license as we are representing foreign companies in Chinese Social Media

KPI metrics for the analytics and report – how much + what is most important

SaaS – how much “advice” do we offer customers, and how to charge – should we compete with full service agencies?

Maximizing monetization through (1) customer subscriptions (2) referral (3) data collected