Welcome!

Chicago Seminar 2015

Anton HristovSitefinity Product Strategy & Marketing

@antonhristovLearn more at sitefinity.com

Content Management System and Digital Experience Cloud

Agenda

CompanyOverview

MarketOverview

Sitefinity CMSOverview

Telerik, a Progress Company, at a glance…

Leading vendor of productivity tools and solutions for developing and delivering engaging customer experiences

Progress (est. 1981) acquired Telerik (est. 2002) in 2014

Global company, with ~2,000 employees, providing solutions to over 140,000 organizations in more than 180 countries

Numerous business awards, hundreds of technology awards

Publically traded on NASDAQ under the symbol PRGS

15,000+ Website

s 300+ Solution Partners

11,000+Customers

Learn more at sitefinity.com

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CompanyOverview

MarketOverview

Sitefinity CMSOverview

Digital Marketing Technology Opportunity

IDC's Worldwide Marketing Technology 2014-2018 Forecast: $20 Billion and Growing Fast

Source: http://techmarketingblog.blogspot.com/2014/10/idcs-worldwide-marketing-technology.html

Telerik Sitefinity

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Efficiency

Publication

Cost-driven

Clicks

"Big Bang"

Effectiveness

Engagement

Revenue-drivenBusiness Goals

Iterative

Web Content Management

Customer Experience

Management

Transformation

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Transformation

Digital Marketing Today

Digital Marketing Tomorrow

Customer data stored in various disconnected systems

It’s hard, time consuming or impossible to analyze and make sense of all customer data

Adapting the experience to customer behavior is challenging

Predicting marketing results and proving the effectiveness of campaigns is hard and inaccurate

Aggregate - customer engagement data from all channels and all systems is stored in one central place

Analyze - large amounts of customer data are dynamically analyzed by algorithms to map out the customer journey and provide real time insights and recommendations

Personalize – optimize the experience of each customer across channels

Measure – attribute marketing activities to the success of the business and prove ROI

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These Trends Pose a Lot of Pressure on IT Teams

IT teams struggle with…

CMS platforms that often don’t allow marketers to be more autonomous

IT does not have the infrastructure to help marketers collect and analyze effectively customer data to create personalized digital experiences

IT has to do more with less: front end developer teams

need to make more customizations

backend developers need to integrated with various data sources

The business wants to…

CompanyOverview

MarketOverview

Sitefinity CMSOverview

The Sitefinity Platform

Content Management and Commerce

• Web Content Management

• Digital Commerce

• Mobility

Extensibility and Integration

• Enterprise-wide Deployment

• Extensibility

• Integration

Experience Management and Analytics

• Customer Experience Management

• Advanced Marketing Analytics

Sitefinity Platform Benefits

Gain marketing agility

Content editors can create, edit, approve and publish content without help from IT

Innovate, while maintaining control, security and low IT cost

Software teams can easily extend and integrate the platform with other systems

Optimize the customer journey and increase conversions

Marketers can track, analyze and shape every step of the customer journey

Gain Marketing Agility

Unparalleled productivity for marketers

• Intuitive user interface

• Create pages and forms with drag-and-drop

• Preview how your content will be displayed on mobile devices

• Optimize your content for search engines

• Deliver personalized experiences

Ranked #1 in Usability in the Gleanster 2014 Web Content Management Report.

Data aggregation and preparation

Digital Experience

Cloud

Sitefinity Digital Experience Cloud (DEC)

Measurement

Customer Journey Optimization

Customer Journey Analysis

Marketing Automation

Social Media

CRM

Custom

Mobile Apps

Website

Innovate, while maintaining control, security and low IT cost

Mobile Support

• Support for all mobile scenarios

• Built-in Responsive Design Engine

• Built-in Mobile App Builder

• Integrates with Telerik Mobile Platform

Extensibility

• Module Builder for rapidly building dynamic modules

• Rich extensibility model

• Fully exposed API

• Technology agnostic UI customization framework

Integrations

• Out of the box connectors for SharePoint, MS Dynamics CRM, Marketo, etc.

• DataDirect technology for easy connectivity

MVC and Webforms Support

• Build modern, fast and easy to maintain websites using the latest Microsoft ASP.NET technology (MVC and/or Webforms)

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Industry Recognition

Sitefinity CMS was recognized for its great value, mobile strategy and integration story in the WCM Magic Quadrant report in 2014.

Sitefinity CMS was ranked #1 in Usability in the Gleanster 2014 Web Content Management report.

Sitefinity CMS was recognized in the Digital Customer Experience Delivery and Web Content Management for Digital Experiences reports in 2014.