WELCOME TO CLIMMAR! THE INTERNATIONAL DEALERSHIP NETWORK OF 15 NATIONAL ASSOCIATIONS AND THEIR...

WELCOME TO CLIMMAR!THE INTERNATIONAL DEALERSHIP NETWORK OF 15 NATIONAL ASSOCIATIONS AND THEIR

MEMBER COMPANIES IN THE AGRICULTURAL MACHINERY AND EQUIPEMENT SECTOR

Introduction to the highlights of CLIMMAR-activities in 2015

15 Members and counting!16.849 Dealers and counting!139.094 Dealers employees3.544.311 Farmers1.942.224.700,5 ha. in total

CLIMMAR Press Conference 2015


Since 1 year a new CLIMMAR Board Team

President : Erik HogervorstVice President : Ulf KopplinVice President : Joost MercxGeneral Secretary : Jelle Bartlema ERIK

JOOST

JELLE

ULF

Provisional strategy of CLIMMAR:Move into the direction of Dealer-interests!

• Focus on topics, aligned to the work of national members

• Concentrate workforce, attention and money on few priority-activities/projects

• Choose topics that will effect all four quadrants• Involve the member organisations in the work of

CLIMMARCLIMMAR pressconference 9th of October

2015 4

The four-stroke engine of CLIMMAR:The Topics

Lobby Identity and Core Values

Development Branch Services

Association

Outcome and Innovation Entrepreneurship

Impact and influenceCollective Individual

Creating conditions

Output orientedCLIMMAR pressconference 9th of October

20155

The priorities

3a. Cooperation CEMA

3b. Cooperation SPICE

1a. Work on common CLIMMAR policy plan 1b. Grow the base of

members and funding

4a. Education and Training

4b. Dealer Satisfaction Index

LobbyIdentity and core values

ServicesDevelopment BranchCLIMMAR pressconference 9th of October

2015 6

How did we do in 2015?

• 4 Topics divided in 4 Workinggroups• Each topic is directed by a team of 5: – 1 member of the CLIMMAR Board, – 1 secretary of national organization in the lead– 3 secretary’s of different national organizations

• Every team formulated the goals and milestones • The first results were presented on the last Congress in

Stockholm, Sweden

CLIMMAR pressconference 9th of October 2015 7

Result Workinggroup 1:

Mid-Term Strategy Document with 4 strategic goals

1. Respected lobby organisation: take action on the impact and image of CLIMMAR

2. Improve the image and awareness of mechanics in the European Branch

3. Strenghten the position and profitability of European agromachinery-dealers– Better tools to measure performance of dealers in

member-countries4. At least five new members of CLIMMAR


Several Branche Reports:National branch view - markets & structures National Branch view - current situation: trendsDealers view - companies averages Dealers view - warranty conditions

Results Working Group 2: Services

National Markets and Structures:

A B CH CZ D DK F GB H I L LV NL PL S Climmar

tover./comp.

1000 9229 3059 2014 2153 6154 4600 8333 2232 NaN 12000

NaN 4429 NaN 4700 3703

1000

3000

5000

7000

9000

11000

relations: Turnover per Company



empl./comp. 7 6.3 6.3 9.9 10 14.9 17.5 20.8 11.2 NaN 12 NaN 10 NaN 11.1 12.1

2.5

7.5

12.5

17.5

22.5

relations: Employees per Company



tractors/comp. 7 6.9 3.3 7.1 8 9.6 14.5 8.3 13.3 NaN 12.2 NaN 4.3 NaN 17 8.2

1

3

5

7

9

11

13

15

17

relations: Tractors per Company

Trends:

I. Comparison to same period last year: January - June 2015

- (minus / worse) = (equal) + (plus / better)

A. Turnover total A CZ D DK F GB H L NL S B

A.I Turnover Machinery A B CZ D DK F GB H L NL S

A.I.1 New machinery A B CZ D DK F GB H L NL S

A.I.2 Second hand machinery CZ DK F GB NL A H L S B D

A.II Turnover Workshop CZ B DK GB H L NL S A D F

A.III Turnover Spare Parts CZ B D DK F GB H L NL S A

B. Costs CZ DK NL A B D GB H L S

C. Employees A NL CZ DK F GB H L S B D

E. Stock A B D DK S CZ F GB H L NL

Trends:

CLIMMAR Congress, 15-17 October 2015, Stockholm, Sweden

II. Expectation for the following quarter: July - December 2015

- (minus / worse) = (equal) + (plus / better)

A. Turnover total A CZ D GB L NL B S B H

A.I Turnover Machinery A B D GB L NL B S H

A.I.1 New machinery A B D GB L NL B S H

A.I.2 Second hand machinery GB H L NL A B D H S

A.II Turnover Workshop NL B L S A B D GB H

A.III Turnover Spare parts NL B L S A B D GB H

B. Costs B CZ H NL S A D GB L

C. Employees A S B CZ D GB H L NL

E. Stock A B H S CZ D GB L NL

• Growing new contacts & members• SPICE sprayer testing• RMI (repair & maintenance information)

Results Working Group 3: Lobby

• SLOVAKIA AGRION• RUSSIA AXCOD• NORWAY MGF• IRELAND FTMTA• PORTUGAL ACAP• ICELAND VELFANG• USA NAEDA• CHINA CAMDA

Growing new contacts and members

SPISE – CLIMMAR

• SPISE = S(tandardized)P(rocedures for the) I(nspections of) S(prayers in)E(urope)

• SPISE wants to cooperate with CLIMMAR in order to come to periodical inspections on sprayer machines at a qualitative and EU wide uniform level

• Dealers are important in inspection scheme:• In most EU countries the dealers can be the official inspection

workshop• In all countries dealers must do the repairs/upgrading sprayers

EU-directive on Repair and Maintenance Information (RMI)

Basics : EU-directive 167/2013 has under chapter XV (which was co-created based on the car-directive, by German Car-dealers Association ZDK) the necessity, that a manufacturer of machines of agricultural and forestry equipment (lof),has to give authorized dealers, repaireres and independant service providers, via the internet … without discriminating access to repairers and service-information, in an easily accesable way; probably online, but not for free.

CLIMMAR project - The ideaAim of the CLIMMAR feasibility analysis is to install several applications of thevarious manufacturers on one personal computer.

CLIMMAR project - The resultDevelopment of a diagnostic andprogramming structure using only one vehicle communication interface for all ECUs in the vehicle.

CLIMMAR Decision on RMI

• CLIMMAR adopts an active role into the lobby by participating in the relevant (European) consultative bodies;

• For the purpose of this active role the activation of external expertise is necessary;

• Seeking cooperation with CEMA where possible;• Setting a certain expertise level (defined by CLIMMAR) to

freely make use of RMI;• The appointment of a CLIMMAR project group consisting of a

few people who can act as ordering party that also can control and check the mandate given by the general assembly of CLIMMAR

Results of workinggroup 4: Branch Development

Education and Training > Promoting the job

• CLIMMAR participates in the Euroskills assemblies and is also a partner member of Euroskills organisation

• A great way to promote our jobs

CLIMMAR Action > raising the participation of members in EuroSkills

A survey has been sent out to Climmar members (on 21 August 2015) with the aim of:• learning about the organisation of national contests in the countries

participating, in order to help the other countries to organise this national contest;

• understanding what prevents certain countries from taking part in Euroskills

Current situation: Countries participating in Euroskills -Austria (AUT)-Denmark (DNK)-France (FRA)-Germany (DEU)-Latvia (LVA)-Switzerland (CHE)-The Netherlands (NLD)

Country not participating in the next edition(s) of Euroskills

-Belgium (BEL)

-Great Britain (GBR)

-Hungary (HUN)

-Italy (ITA)

-Luxembourg (LUX)

-Sweden (SWE)

-The Czech Republic (CZE)

Country intending to participatein Euroskills in the future: - Poland (POL)


The next Euroskills competitions will be held in Sweden in Gothenburg from November 30th to December 3rd, 2016.

A Great way of Promoting our

Jobs!

www.euroskills2016.com


Results 2015

European Dealers Satisfaction Index

Number of answers by countries 2011 2012 2013 2014 2015

• BELGIUM • - • - • - • 36 • 40

• DENMARK • 96 • 76 • 108 • 84 • 92

• FRANCE • 288 • 269 • 303 • 332 • 308

• GERMANY • 313 • 305 • 244 • 301 • 274

• ITALY • 58 • - • - • - • 168

• POLAND • 38 • 32 • 30 • 46 • 63

• THE NETHERLANDS • 163 • 168 • 174 • 199 • 176

• SWITZERLAND • 131 • 100 • 96 • 132 • -

• UNITED KINGDOM • - • 145 • 180 • 122 • 133

1087 1095 1135 1252 1254CLIMMAR pressconference 9th of October

2015 25

RESULTS BY MAIN CATEGORY AND WITH EVOLUTION 2014 / 2015:

1: BRAND IMAGE AND IMPACT2: SALESSUPPORT OF TRACTORS3: SALESSUPPORT OF SPARE PARTS4: AFTERSALES SERVICES AND WARRANTY5: COMPUTER SERVICES6: ADVERTISING AND PRODUCT SUPPORT MATERIAL7: ADMINISTRATION AND TERMS OF PAYMENT8: TRAINING9: THE MANAGEMENT10: MANUFACTURER – DEALER RELATIONS11: PROFITABILITY CONTRIBUTION12: IMPROVEMENTS13: FINANCING14: ANTI-THEFT


1. BRAND IMAGE AND IMPACT- Result 2015/ 2014

Fendt

John Deere

Masse

y-Ferg

uson

New Holla

ndClaas

DeutzValtr

a

Case I.H

6.0

8.0

10.0

12.0

14.0

16.0

18.0

16.7

15.214.9 14.9 14.8

14.5 14.3 14.3

17.5

15.2 15.2 15.015.4

14.5

13.1

14.6

20152014

14,7

Average


2. SALESSUPPORT OF TRACTORS- Result 2015/ 2014

Fendt Valtra Massey-Ferguson Claas New Holland Deutz Case I.H John Deere6.0

8.0

10.0

12.0

14.0

16.0

18.0

12.7

11.7 11.7 11.5 11.4 11.3 11.3 11.1

13.5

11.8 11.712.2

11.011.3

11.0 11.2

20152014

11,6

Average


3. SALESSUPORT OF SPARE-PARTS -Result 2015/ 2014

Claas Fendt Valtra Massey-FergusonJohn Deere Deutz New Holland Case I.H6.0

8.0

10.0

12.0

14.0

16.0

18.0

14.013.6 13.5

13.1 13.0 12.812.2 12.2

14.514.0

12.813.3

13.9 13.7

12.0 11.8

20152014

13,0

Average


4. AFTER-SALES SERVICE AND WARRANTY - Result 2015/ 2014

Fendt John Deere Claas Massey-Ferguson Deutz Valtra Case I.H New Holland6.0

8.0

10.0

12.0

14.0

16.0

18.0

13.8 13.7 13.512.8

12.4 12.2 12.1

11.0

14.8

13.1

14.2

12.912.4

12.112.5

11.5

20152014

12,6

Average


5. COMPUTER SERVICES Result 2015/ 2014

Fendt Claas John Deere Valtra Deutz Massey-Ferguson Case I.H New Holland6.0

8.0

10.0

12.0

14.0

16.0

18.0

13.613.3 13.0

12.7 12.4 12.3

11.3 11.1

13.6 13.5

12.211.9

12.912.5

11.0 11.1

20152014

12,4

Average


6. ADVERTISING AND PRODUCT SUPPORT MATERIAL- Result 2015/ 2014

ClaasFe

ndt

John Deere

Masse

y-Ferg

uson

DeutzValtr

a

New Holla

nd

Case I.H

6.0

8.0

10.0

12.0

14.0

16.0

18.0

12.311.9

11.1 11.0 10.910.5 10.4

9.9

12.6 12.4

10.5

11.2 11.0

9.5

10.610.0

20152014

10,9

Average


7. ADMINISTRATION AND TERMS OF PAYMENT- Result 2015/ 2014

John Deere Deutz Claas Fendt Massey-Ferguson Valtra Case I.H New Holland6.0

8.0

10.0

12.0

14.0

16.0

18.0

13.4 13.4 13.3 13.312.7 12.7

12.0

11.2

12.8

13.613.9 13.9

12.713.1

11.7 11.8

20152014

12,8

Average


8. TRAINING - Result 2015/ 2014

Fendt Claas Massey-Ferguson Deutz Valtra Case I.H New Holland John Deere6.0

8.0

10.0

12.0

14.0

16.0

18.0

13.913.4 13.2 13.1

12.612.2 12.1

11.5

14.5

13.813.4 13.5

12.5 12.3 12.5

11.6

20152014

12,8

Average


9. THE MANAGEMENT - Result 2015/ 2014

Claas Fendt Massey-Ferguson Valtra Case I.H New Holland Deutz John Deere6.0

8.0

10.0

12.0

14.0

16.0

18.0

14.0 13.8 13.612.9 12.8 12.6 12.4

12.0

14.7 14.9

13.9

12.613.1

12.6 12.7

10.8

20152014

13,0

Average


10. MANUFACTURER-DEALER RELATIONS- Result 2015/ 2014

Fendt Deutz Massey-Ferguson Valtra Claas Case I.H New Holland John Deere6.0

8.0

10.0

12.0

14.0

16.0

18.0

14.213.9 13.9 13.9 13.7

13.312.9

12.0

15.0

13.514.0

13.4

14.313.6

12.9

10.4

20152014

13,6

Average


11. PROFITABILITY CONTRIBUTION- Result 2015/ 2014

Fendt New Holland Case I.H Valtra Claas Massey-Ferguson Deutz John Deere6.0

8.0

10.0

12.0

14.0

16.0

18.0

13.2

11.7 11.6 11.5 11.5 11.3 11.2 10.9

14.3

12.4

11.6 11.611.9

11.5 11.4

10.0

20152014

11,5

Average


12. IMPROVEMENTS - Result 2015/ 2014

Claas Fendt Deutz Valtra Massey-FergusonJohn Deere New Holland Case I.H6.0

8.0

10.0

12.0

14.0

16.0

18.0

12.7 12.712.2 12.0

11.4 11.2 11.0 10.9

14.013.7

12.2

11.011.6

9.2

11.8 11.7

20152014

11,8

Average


13. FINANCING - Result 2015/ 2014

Valtra

Fendt

Masse

y-Ferg

uson

New Holla

ndDeutz

Claas

Case I.H

John Deere

6.0

8.0

10.0

12.0

14.0

16.0

18.0

15.7 15.715.2 15.2 15.1 14.9 14.7

12.9

15.7 16.0

15.2 15.0 14.815.3

13.7

11.5

20152014

14,7

Average


14. ANTI-THEFT - Result 2015/ 2014

Fendt John Deere Valtra Case I.H Massey-Ferguson Claas New Holland Deutz2.0

4.0

6.0

8.0

10.0

12.0

14.0

10.9 10.8

7.9 7.8 7.8

7.0

6.3 6.1

11.6

9.3

7.26.5

7.9 7.77.1 6.9

2015 2014

8,0

Average


CONCLUSIONBrand average – all countries 2015

Fendt Claas Massey-Ferguson Valtra Deutz John Deere Case I.H New Holland6.0

8.0

10.0

12.0

14.0

16.0

18.0

13.313.0

12.5 12.3 12.3 12.211.8 11.7

14.113.5

12.612.0

12.5

11.7 11.8 11.9

20152014

12,4

Average



Thank you for your attention!

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