33
WELCOME TO THE BRNO INTERNATIONAL WEEK 2021
Dear Friends and Colleagues,
The Faculty of Business and Management is very pleased to welcome you to Brno International Week 2021 held virtually from 18th to 21st October 2021.
The main aim of the Brno International Week is to provide mutual cooperation in the pedagogical and scientific fields and give an opportunity to our students to gain new perspectives on their majors. The additional aim is to bring together representatives of individual universities to establish cooperation on international projects and the teaching field. The focus of the BIW 2021 is on global issues in business, management, digitalization, system engineering, and informatics.
The Brno International Week will consist of three main parts: Guest Lectures and Seminars, Marketplace – Sell & Buy Ideas and Joint Activities.
Brno International Week is a unique event where we meet to discuss the latest knowledge, share experiences, and exchange ideas on their daily practice.
Sincerely,
Your Organizing Team
1
ORGANIZING COMMITTEE
Iveta Šimberová
Vojtěch Bartoš
Stanislav Škapa
Robert Zich
Jan Luhan
Vít Chlebovský
David Schüller
Lenka Smolíková
2
Pavel Mráček
Michal Karas
Anna Kruljacová
Mariana Tesařová
Markéta Bednářová
Gabriela Kopřivová
Pavel Weirich
Marie Ráčková
3
Radek Doskočil
Marek Zinecker
Ondřej Žižlavský
Jiří Zámečník
David Havíř
Ondřej Šesták
Martin Očko
4
5
Brno University of Technology Faculty of Business and Management
Department of Management Kolejní 2906/4
612 00 Brno
6
VENUE
The Brno International Week is situated in the beautiful city of Brno.
Brno is a city in Moravia close to Czechia’s borders with Austria and Slovakia. Brno is the capital of the South-Moravia region, with nearly 400 000 inhabitants. It is the country’s second largest city after Prague and the largest city of Moravia.
City centre with its cafes resembles Wien. You can get anywhere within half an hour by tram. And if you take your bike and go outside the city, you will find beautiful nature all around. Trade fairs are not the only reason to visit Brno.
The city boasts quite many architectural landmarks and enjoys a rich cultural life. For example, Špilberk Castle is one of the main landmarks dominating the cityscape of the Moravian metropolis or Villa Tugendhat which is a pioneering example of modernist architecture in Europe. In 2001 Villa Tugendhat was inscribed by UNESCO in the World Heritage List.
Brno is the centre of research and innovation. Especially for BUT students Brno is a real blessing because many research centers have their seat here – e.g., CEITEC or Materials Research Centre.
Enjoy Brno!
Brno is a beauty. Impressive architecture, parks, castles and people.
Source: Libor Sváček (http://www.czechthelight.cz/Program/Brno.aspx)
SCHEDULE OF BIW 2021
Time \ Date Monday October 18th
Tuesday October 19th
Wednesday October 20th
Thursday October 21th
9:00–10:30 Opening Ceremony Lectures Lectures Joint
Activities
10:30–11:00 Break Break Break Break
11:00–12:30 Lecture Lecture Lecture Marketplace – Sell & Buy
Ideas12:30–13:00 Break Break Break
13:00–14:30 Seminars Lecture Lecture, Seminar
Closing
14:30–15:00 Power Break Power Break Power Break
15:00–16:30 Seminar Lecture Lecture
7
LECTURERS OF BIW 2021
Mr. Abdulmelik Alkan
International Black Sea University Social Sciences – International Relations Office David Agmashenebeli Alley 13km, 2 0131, Tbilisi, Georgia
E-mail: [email protected]
Mr. Alexander Bramerdorfer
FH Steyr / FH Salzburg / FH Wiener Neustadt Business departments Wehrgrabengasse 1, 4400 Steyr, Austria
E-mail: [email protected]
Mrs. Luisa Carvalho
Institute Polytechnic of Setúbal School of Business and Administration Campus do IPS - Estefanilha, 2910-761 Setúbal, Portugal
E-mail: [email protected]
Mr. Christopher M. Conway
IÉSEG School of Management Innovation, Entrepeneurship, and Information Systems Parvis de la Défense, 92800 Puteaux, France
E-mail: [email protected]
Mr. Francois Cudel
University of Lille Business Administration 42, rue Paul Duez, 59000 Lille, France
E-mail: [email protected]
8
Mr. Eddie Fisher
Skema Business School Business, Management
E-mail: [email protected]
Mr. Dipak Kumar Jana
Haldia Institute of Technology School of Applied Science & Humanities HIT College Rd, Kshudiram Nagar, Haldia, West Bengal 721657, India E-mail: [email protected]
?
Miss Henrietta Nagy
Kodolányi János University Department of Management and Business Orosháza, Gyopárosi út, 5900, Hungary
E-mail: [email protected]
Mrs. Regina Schalinski
Professional Coach Studio C – Culture, Communication, Change Germany
E-mail: [email protected]
Mr. Georgios Theriou
International Hellenic University Department of Management Science and Technology Agios Loukas, 65404 Kavala, Greece
E-mail: [email protected]
9
Mrs. Jelena Titko
EKA University of Applied Sciences Lomonosova Str. 1, unit 5, Riga, LV-1019, Latvia
E-mail: [email protected]
Mrs. Anne Vanmaercke
VIVES University of Applied Sciences Doorniksesteenweg 145, 8500 Kortrijk, Belgium
E-mail: [email protected]
Mrs. Bistra Vassileva
University of Economics – Varna bul. "Knyaz Boris I" 77, 9002 Center, Varna, Bulgaria
E-mail: [email protected]
Mrs. Natalia Volgina
Peoples' Friendship University of Russia Faculty of Economics Ulitsa Miklukho-Maklaya, 6, Moscow, Russia, 117198
E-mail: [email protected]
Mr. Michal Žampach
Managing Director at Deutsche Telecom Czech Republic
E-mail: [email protected]
10
PARTICIPANTS OF BIW 2021
Mr. Hafiz Asif Sultan Qaboos University, College of Engineering E-mail: [email protected]
Mr. Adam Balcerzak University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences Poland E-mail: [email protected]
Mrs. Irada Dzhalladova Kyiv National Economic University, IT in Economics Ukraine E-mail: [email protected]
Mrs. Joanna Kuczewska University of Gdansk, Faculty of Economics Poland E-mail: [email protected]
Mr. Arun Manna University of Kalyani India E-mail: [email protected]
Mrs. Kristina Matuzeviciute Vilnius University, Siauliai Academy Lithuania E-mail: [email protected]
Mr. Michał Pietrzak Gdansk University of Technology, Faculty of Management and Economics Poland E-mail: [email protected]
11
LECTURES AND SEMINARS OF BIW 2021
TOPIC Intercultural Communication: Models and Concepts
LECTURER Mr. Abdulmelik Alkan
INSTITUTION International Black Sea University, Georgia
ABSTRACT Intercultural communication Theories and Concepts gives overview about cutting edge existing theories, models, and concepts that contribute to our understanding regarding to intercultural communication. Participants get chance to apply intercultural settings with models and able to explain the intercultural experience with and build a sound harmony between models and our day to day experience.
TOPIC Towards a European Green Deal
LECTURER Mr. Alexander Bramerdorfer
INSTITUTION FH Steyr / FH Salzburg / FH Wiener Neustadt, Austria
ABSTRACT The European Commission adopted a set of proposals to becoming the first climate-neutral continent by 2050. This ambitious goal will impact our daily lives and we will take a closer look on its goals, predicaments and the transformation process within. The individual can make a difference by getting involved in this gigantic Green Consumption Pledge
TOPIC Circular Business Model – New Avenues
LECTURER Mrs. Luisa Carvalho
INSTITUTION Institute Polytechnic of Setúbal, Portugal
ABSTRACT The green deal establish new pathways for Europe. Circular Business Models comes as an opportunity smoothing the negative impacts of economy activity. In this context, it is more and more actual to discuss the avenues about research and case applied to business model prepared to answer the challenge of the circular economy.
12
TOPIC Temporal Dissonance
LECTURER Mr. Christopher M. Conway
INSTITUTION IÉSEG School of Management, France
ABSTRACT Time is not real. At least, not as most of us understand it. It is (likely) an emergent phenomenon of quantum physics, which is perceived differently by individuals and societies, and socially constructed into what we call time. However, the individual and cultural differences which shape our perception of and interaction with time creates friction with others, leading to a sense of temporal dissonance. Temporal dissonance is an affective reaction to having contradictory internal representations of time. In this seminar, I will talk some about the nature of time, and of temporal characteristics of individuals, groups, and cultures. From there I will describe what temporal dissonance is, and how one might deal with it. Time permitting, I have a role-play simulation which would permit the attendees to experience first hand temporal dissonance in a way that allows for self-reflection and better understanding.
TOPIC Agile Methodology – Metaphors
LECTURER Mr. Christopher M. Conway
INSTITUTION IÉSEG School of Management, France
ABSTRACT The object-oriented paradigm is poorly understood. At full power, the paradigm allows people who are not experts in programming to understand and participate in the development of major systems. In this lecture, I would focus on one of the most important ways to truly get into the object-oriented paradigm, which is through the use of metaphor. Metaphor allows us to describe complex systems needing special expertise to non-experts quickly and thoroughly. It is a common language that allows domain experts in technology communicate effectively with experts in other domains, addressing one of the most persistent and costly difficulties in systems engineering-- requirements definition. In addition to lecture, participants will engage in group work developing a metaphor for a system. The seminar will be roughly 50% lecture and 50% active participation.
13
TOPIC Branding at the International Level
LECTURER Mr. Francois Cudel
INSTITUTION University of Lille, France
ABSTRACT This lecture will answer three questions: (i) What branding is doing for a company? (ii) What are the specific issues when branding at the international level? (iii) How to develop an efficient branding strategy at the international level? This lecture will use examples of good and bad practices in order to give to the students useful tools on the topic.
TOPIC Financial Control, Support and Management in Project Environments, Multicultural and Virtual Working
LECTURER Mr. Eddie Fisher
INSTITUTION Skema Business School
ABSTRACT The primary presentation will cover the importance of bringing together project, programme, portfolio (P3) and finance management and how the two concepts need to work together for their mutual benefits. The second presentation focuses on cross-cultural working, with particular emphasis on how to manage virtual teams effectively.
TOPIC The Application of Fuzzy Logic in Practice
LECTURER Mr. Dipak Kumar Jana
INSTITUTION Haldia Institute of Technology, India
ABSTRACT We may encounter instances in our daily lives where we are unable to discern whether a state is true or false. The term "fuzzy" refers to something that is confusing or ambiguous. In AI, fuzzy logic gives you a lot of versatility when it comes to thinking. And in this post, we'll look at how this reasoning works and how it's used to real life.
14
TOPIC Regional Inequalities, The Development of Rural Areas in the European Union
LECTURER Miss Henrietta Nagy
INSTITUTION Kodolányi János University, Hungary
ABSTRACT The lecture is about the increasing inequalities in the EU as well as the measures to mitigate them. I would like to deal with the importance of the regional policy, the regional development.
TOPIC The Green Challenge. A Hands-On Introduction to Design Thinking
LECTURER Mrs. Regina Schalinski
INSTITUTION Studio C – Culture, Communication, Change, Germany
ABSTRACT After a short introduction of Design Thinking (DT) we will go through the different steps of the DT process. Participants are invited to cooperate in teams aiming to develop ideas (and first prototypes) to solve daily problems caused by / or connected to climate change. No basic knowledge of DT is required but an open mind and willingness to cooperate and work within a tight schedule
TOPIC Strategic Corporate Social Responsibility: An Introduction
LECTURER Mr. Georgios Theriou
INSTITUTION International Hellenic University, Greece
ABSTRACT 1. The importance of CSR 2. CSR defined 3. Different CSR views 4. Drivers for change 5. Business Motivation for Strategic CSR 6. CSR frameworks
15
TOPIC Research Design and Research Methods
LECTURER Mrs. Jelena Titko
INSTITUTION EKA University of Applied Sciences, Latvia
ABSTRACT The aim of the lecture is to provide students with general guidelines to improve their research skills and academic writing skills. The lecture covers such topics as "structure of a research paper/scientific report”, "overview of research methods applied in social sciences, specifically in economics/business”, "application of research methods: practical tips". Some practical examples are provided to help students in the development of their final thesis.
TOPIC International Taxation
LECTURER Mrs. Anne Vanmaercke
INSTITUTION VIVES University of Applied Sciences, Belgium
ABSTRACT BEPS – why the world needs new international taxation rules
TOPIC The Digital Transformation and the Marketing Challenges
LECTURER Mrs. Bistra Vassileva
INSTITUTION University of Economics – Varna, Bulgaria
ABSTRACT The aim of the lecture is to present the main challenges of digital transformation as well as to identify their implications to the digital and interactive marketing activities, including their legal and ethical aspects. It will be shown how technologies transform the marketing organisation and reshape the marketing activities of companies. The following topics will be discussed during the lecture: How new media are transforming the traditional business into the business of creativity? Which is the best approach to the media distribution and the corresponding business model in a situation of an intensive and constant information flow? What kind of skills will we need in the future world of work (not only in the marketing field)?
16
TOPIC Participation of Czech Republic in Global Value Chains
LECTURER Mrs. Natalia Volgina
INSTITUTION Peoples' Friendship University of Russia, Russia
ABSTRACT In recent decades the international fragmentation of production has developed at a rapid pace. The stages of the production process are increasingly being carried out in different geographic locations. That means that companies become links in global value chains (GVCs), and products are “Made in the World”. Czech Republic is a country that is heavily involved in GVCs. This is clearly seen in the case of automotive industry. The indicators of the international TiVA base allow assessing the benefits and risks of participation of Czech enterprises in GVCs.
TOPIC Common Problems During Solution Delivery
LECTURER Mr. Michal Žampach
INSTITUTION Deutsche Telecom, Czech Republic
ABSTRACT The ordinary business operation of any enterprise requires bringing new solutions in place (HW or SW application). The delivery of the requested solution often brings difficulties. We will discuss typical issues in solution delivery and how to avoid some common pitfalls.
17
DETAILED SCHEDULE OF BIW 2021
Monday, 18th October
9:00 – 10:30 Opening ceremony
MS Teams Link
10:30 – 11:00 Break
MS Teams Link
11:00 – 12:30 Common Problems During Solution Delivery Michal Žampach Deutsche Telecom, Czech Republic
Student Registration MS Teams Link Sli.do Chat Link
12:30 – 13:00 Break
MS Teams Link
13:00 – 14:30 The Green Challenge. A Hands-On Introduction to Design Thinking Regina Schalinski Studio C – Culture, Communication, Change, Germany
Student Registration MS Teams Link Sli.do Chat Link
Circular Business Model – New Avenues Luisa Carvalho Institute Polytechnic of Setúbal, Portugal
Student Registration MS Teams Link Sli.do Chat Link
14:30 – 15:00 Power Break – Yoga
MS Teams Link
15:00 – 16:30 Intercultural Communication: Models and Concepts Abdulmelik Alkan International Black Sea University, Georgia
Student Registration MS Teams Link Sli.do Chat Link
18
Tuesday, 19th October
9:00 – 10:30 Regional Inequalities, The Development of Rural Areas in the European Union Henrietta Nagy Kodolányi János University, Hungary
Student Registration MS Teams Link Sli.do Chat Link
The Application of Fuzzy Logic in Practice Dipak Kumar Jana Haldia Institute of Technology, India
Student Registration MS Teams Link Sli.do Chat Link
10:30 – 11:00 Break
MS Teams Link
11:00 – 12:30 The Digital Transformation and the Marketing Challenges Bistra Vassileva University of Economics – Varna, Bulgaria
Student Registration MS Teams Link Sli.do Chat Link
12:30 – 13:00 Break
MS Teams Link
13:00 – 14:30 Research Design and Research Methods Jelena Titko EKA University of Applied Sciences, Latvia
Student Registration MS Teams Link Sli.do Chat Link
14:30 – 15:00 Power Break – Yoga, Brno Tour
MS Teams Link
15:00 – 16:30 Financial Control, Support and Management in Project Environments, Multicultural and Virtual Working Eddie Fisher Skema Business School
Student Registration MS Teams Link Sli.do Chat Link
19
Wednesday, 20th October
9:00 – 10:30 International Taxation Anne Vanmaercke VIVES University of Applied Sciences, Belgium
Student Registration MS Teams Link Sli.do Chat Link
Participation of Czech Republic in Global Value Chains Natalia Volgina Peoples’ Friendship University of Russia, Russia
Student Registration MS Teams Link Sli.do Chat Link
Branding at the International Level Francois Cudel University of Lille, France
Student Registration MS Teams Link Sli.do Chat Link
10:30 – 11:00 Break – Mov’in Europe
MS Teams Link
11:00 – 12:30 Temporal Dissonance Christopher M. Conway IÉSEG School of Management, France
Student Registration MS Teams Link Sli.do Chat Link
12:30 – 13:00 Break
MS Teams Link
13:00 – 14:30 Towards a European Green Deal Alexander Bramerdorfer FH Steyr / FH Salzburg / FH Wiener Neustadt, Austria
Student Registration MS Teams Link Sli.do Chat Link
Agile Methodology – Metaphors Christopher M. Conway IÉSEG School of Management, France
Student Registration MS Teams Link Sli.do Chat Link
20
Wednesday, 20th October
14:30 – 15:00 Power Break – Yoga, Student Research Project
MS Teams Link
15:00 – 16:30 Strategic Corporate Social Responsibility: An Introduction Georgios Theriou International Hellenic University, Greece
Student Registration MS Teams Link Sli.do Chat Link
Thursday, 21st October
9:00 – 10:30 Joint Activities
MS Teams Link
10:30 – 11:00 Break
MS Teams Link
11:00 – 13:00 Marketplace – Sell & Buy Ideas
MS Teams Link
13:00 – 13:15 Closing
MS Teams Link
21
MARKETPLACE – SELL & BUY IDEAS
We offer possibility to discuss your research ideas and mutual cooperation.
Marketplace – Sell & Buy Ideas
• International Business Project – Cooperation in learning and teaching
• Applied Research in Branding
• Digital Transformation – Research project
Cooperation Perspectives – What kind of cooperation are we looking for?
• Department of Management Representative
• Department of Economics Representative
• Department of Finance Representative
• Department of Informatics Representative
• Vice Dean for Research
• Discussions
22
JOINT ACTIVITIES
Presentations of Students at BUT
Presentations of inspiring and active Brno University of Technology students. You will learn more about entrepreneurial activities or e-sport. Students will also share with you their experiences with study abroad on Erasmus+ and Freemover, and their experience with student competitions, such as Euroweek.
• Introduction: Internationalization at FBM and possibilities for students (Nottingham Trent University, Euroweek, Erasmus+, Freemover)
• Entrepreneurship and Small Business Development (ESBD), experience from abroad (Mr. Martin Očko, Mr. Ondřej Šesták)
Discussions with Inspiring BUT Alumni
Curious about what you can achieve after graduation? Join discussions with BUT Alumni that are involved in the area of digitalization and digital technologies. You will learn more about Business Intelligence, artificial intelligence, and other technologies and how these inspiring people use them in their lives, business, and entrepreneurial activities.
• Internship in London and studies in China (Ms. Kateřina Prosecká)
• Austria in my heart – Erasmus+, Euroweek contest (Mr. Jakub Svoboda)
• Panel discussion - feel free to ask questions Host: Ms. Anna Kruljacová & Ms. Mariana Tesařová
23
SOCIAL PROGRAMME
Power Breaks – Yoga Sessions
Join us for three yoga sessions focused on stress relief and full-body stretch. During Yoga Flow, we will dynamically move our whole body and flow in the rhythm of our breath. Chair Yoga focuses on the body stretch that you can do anytime during the day while sitting on your chair. Yoga for Stress Relief relaxes our minds and bodies through a series of positions that help calm our minds and reduce stress.
Equipment: Comfy clothes, yoga mat (or any other mat), chair (for Chair Yoga only); optional: pillows, yoga block.
Break – Mov’in Europe
Are you crazy about travel? Do you like to experience new cultures? And do you want to combine it with studies or even an internship? Watch the website www.movineurope.cz for more information!
Power Break – Brno Tour
Students of Faculty of Business and Management have prepared a video showing the most interesting places in Brno. You can enjoy places such as Prýgl, Špilberk, Rondo, and many others.
Power Break – Student Research Project
The project aims to create a project plan for an international Ph.D. and master students conference organized by the Faculty of Business and Management in 2022 and subsequently every two years. The focus is on the support, development, and increase of the initial scientific work outputs from the basic and applied research of Ph.D. and master students.
24
PROJECTS
Digital Transformation for Business Models Innovations in small and Medium Sized Enterprises in the Czech Republic
Duration: 02/2019 – 01/2022
Budget: 4 977 thousand CZK
Organizations: Brno University of Technology (coordinator)
Institute of Technology and Business in Ceské Budejovice
Association of Small and Medium-Sized Enterprises and Crafts CZ
Research Institute for Entrepreneurship and Innovations
The project aims at strengthening the innovative capacity, competitiveness, sustainability and level of digitization of SMEs. The goal of the project is to prepare the certified methodology and software based on development of methods, models and tools of the digital transformation to support innovation capacity and increase the level of competitiveness of business models for SMEs. It enables SMEs:
• to evaluate a level of digital maturity,
• to increase innovation activity,
• to generate sustainable value creation for customers,
• to apply the implementation of digital transformation to business models,
• to increase company performance,
• to accelerate the learning process and the development of competencies in the business models and digital transformation, and
• to internationalize.
The project reg. no. TL02000215 is funded by the Technology Agency of the Czech Republic, programme ETA.
For more information about the project please contact assoc. prof. Iveta Simberova ([email protected])
25
Strategic Corporate Social Responsibility – the case of Europe (SCoSoRe)
Duration: 9/2019 – 8/2022 (36 months)
Budget: 294 654 EUR (52 540 EUR - FBM BUT budget)
Project coordinator: Dimitrios Maditionos (TEIMT, Greece)
FBM BUT coordinator: Iveta Simberova (Czech Republic)
The goal of the project is to promote strategic approach to CSR in both education and business environments. The idea of Strategic CSR has not been developed so far as regular course at partner universities and the companies, even if aware of the importance of CSR, hardly include it in their strategic plans. As a result of these two facts, the consortium decided to develop a new course on Strategic Corporates Social Responsibility that can be integrated with their study programs either as regular or elective course, depending on the program’s needs.
PARTICIPANTS: The project is targeted at students and staff of the participating institutions as well as representatives of business environment and other social partners. 72 students and 28 teachers (including four external experts) will take part in the planned short-term motilities, while the remaining beneficiaries will be able to use the project results: course curriculum, supporting teaching martial and the collection of case studies. The partner universities are active in different fields of study (business, humanities, law, engineering, health services etc.) and they function in different geographical, social and cultural contexts. In the programme, students will be working in multinational and multidisciplinary teams, so that their projects encompass different areas of knowledge and different economic and legal systems.
ACTIVITIES: The following activities are planned in the project: Developing a new course Strategic Corporate Social Responsibility and the supporting teaching materials; Organizing intensive programs for students in order to test the outputs; Collecting the case studies; supporting and promoting the most interesting student projects in the area SCSR; Organizing multiplier conferences to disseminate the project's intellectual outputs; The usual project tasks: organization of transnational meetings, general management, monitoring of activities and evaluation of results, promotion and dissemination activities.
RESULTS AND IMPACT: All project activities and results correspond to the priorities of the Erasmus+ programmes and objectives of the Strategic Partnerships action. The project enhances social awareness and promotes constructive change in companies. It helps equip students with practical knowledge and skills needed to include the CSR in the strategic processes of companies. The attendance in intensive programs is also an opportunity for them to gain soft skills sought on the labour market.
26
Kyiv National Economic University (KNEU), Ukraine
https://kneu.edu.ua/en/
The mutual project of the Kyiv National Economic University and the Faculty of Business and Management
Duration: 8/2019 – 12/2021 (33 months)
Budget: 31 860 EUR
KNEU coordinator: Irada Dzhalladova (Ukraine)
FBM BUT coordinator: Veronika Novotna (Czech Republic)
The main aim of the project is to provide both students and academics with the opportunity to extend their existing knowledge and skills at a partner university, strengthen the existing relations in the field of education, science and research and thanks to the intense cooperation of teachers, create the joint master study programme.
FBM BUT will benefit from the interaction and exchange of knowledge between the foreign and domestic students and academics, their joint scientific and research activities, etc. Moreover, the expected benefit of the cooperation is an increase in the number of student mobilities of students and staff as well as cooperation in organizing joint scientific projects and creating a joint study programme. More cooperation and search for options to offer the university capacity to foreign students should follow from this project.
To KNEU as the partner university, staff mobility within the Erasmus+ programme allows an improvement of the level of teaching and research activities, quality of teaching materials and processes, use of more modern teaching methods and sharing the acquired experience. The teachers will also gain experience in teaching of foreign students in English, which has a positive effect on internationalization development of both universities.
The students will learn about different approaches to the discussed subjects, they will be allowed to participate in an international project, communicate with students of the partner institution, share project outputs and promote them at the partner institution. They will also benefit from professional improvements, new contacts, and exchange of experience in the field of their choice in both mobility types. The personal contacts established during the mobility will give a strong impulse to further development in education and science.
27
BoostEdU: Boosting Sustainable Digital Education for European Universities
Duration: 3/2021 – 2/2023
Budget: 7 503 thousand CZK
FBM BUT coordinator: Zdenka Konecna
The Higher Education (HE) sector suffers globally from a number of flaws which are currently being enhanced by the COVID-19 pandemic.
To make the HE institutions ready for Digital Education, the two main project objectives are:
to synthesize the main pedagogical and technological principles in the development of digital education approaches including preparation of the supporting teaching materials, and development of a basic structure for its recognition;
to apply, test and validate these principles in different pilot modules/courses targeting different student cohorts at all partner universities.
The project consortium is composed of partners from the Czech Republic (Brno University of Technology), Norway (University of Agder) and Iceland (Bifröst University).
The project BoostEdU addresses a strong need for the enhancement of the online, distance and blended learning, including supporting teachers and learners, as well as for safeguarding the inclusive nature of digital learning opportunities which support and stimulate Digital Education Readiness in response to Coronavirus pandemic.
BoostEdU project intends in line with the The Digital Education Action Plan (2021-2027) to set principles of European HEIs for Digital Education in a new complex environment.
28
EduLab4Future: Stepping-up and promoting Education & Innovation toward Sustainable Development Goals (SDGs) through Educational Laboratory for Accelerating civic Skills and sustainable Businesses
Duration: 10/2019 – 08/2022
Budget: 6 906 thousand CZK
FBM BUT coordinator: Zdenka Konecna
EduLab4Future project keeps pace with current challenges concerning to complex skills development, social inclusion, active citizenship, democratic values and sustainable growth, puts its thematic focus on UN global goals. It creates vectors of cross-border cooperation, fosters open exchange
of knowledge on SDGs, addressing the EU priorities and national challenges, grasping opportunities created by new developments in digital learning, creating stronger links to business communities and civil society, recalibrating education systems to enhance social cohesions and active citizenship.
The project aims to design, develop and multiply innovative pedagogies (Educational Laboratory) framed by SDGs education by stimulating social, civic, and intercultural skills development of students, teachers and practitioners towards sustainable business approaches, promoting learning and teaching ICT-based practices alongside with accelerated international cooperation between education, innovation and labour market.
It engages HE students, academics, and practitioners in an Educational Laboratory work and spreads out the benefits of synergies between cultures and educational contexts, business sectors and community, and scale-up of good practices and knowledge transfer and intercultural skills at European level. The effects of "EduLab4Future" will be the virtual integration of innovative learning experiences with inputs on societal perspectives, enhancing learners’ readiness to operate sustainable businesses by multidisciplinary views on economic, social, environmental and business governance issues. Through the thematic focus on citizenship and education, and the better use of innovation and digital technology, our project induces innovation changes which transcend the involved countries by pooling of synergies across different academic specializations such as engineering, business and management, economics science and business administration.
29
http://www.aap.gov.md/
Academy of Public Administration (APA), Moldova
Duration: 08/2020 – 07/2022
Budget: 37 910 EUR
FBM BUT coordinator: Bernard Neuwirth
APA coordinator: Ion Dulschi (Republic of Moldova)
The project between the Academy of Public Administration (APA) and the Faculty of Business and Management at Brno University of Technology (FBM BUT) is based on long-term co-operation evidenced by a contract from 2015, when a memorandum on co-operation was signed by both parties.
The principal aim of the project is to provide students and academics with the possibility of improving their existing knowledge and skills at a partner university and to strengthen existing connections in the areas of education, science and research. The project aims to increase the knowledge and skills of the teaching staff and students of the APA and the FBM in specialised subjects, leading to an evening up of the situation in respect of other countries striving for accession to the EU and conformity with EU standards. The principal topic of the given co-operation will be information systems in the public administration, the issue of cybersecurity and the development of e-Government in Moldova.
The following types of mobility are planned within the project:
A study residence for doctoral students from the APA at BUT – in total two Ph.D. students will attend the FBM at BUT for a period of three months.
A study residence for master’s degree students from the APA at BUT – in total two master’s degree students will attend the FBM at BUT for a period of three months.
30
CONTENT
WELCOME TO THE BRNO INTERNATIONAL WEEK 2021 .................1
ORGANIZING COMMITTEE .......................................................................2
SCHEDULE OF BIW 2021 .............................................................................7
LECTURERS OF BIW 2021 ...........................................................................8
PARTICIPANTS OF BIW 2021 ....................................................................11
LECTURES AND SEMINARS OF BIW 2021 ............................................12
DETAILED SCHEDULE OF BIW 2021 ......................................................18
MARKETPLACE – SELL & BUY IDEAS ..................................................22
JOINT ACTIVITIES ......................................................................................23
SOCIAL PROGRAMME ..............................................................................24
PROJECTS .....................................................................................................25
