Welcome to the Funnel

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions

Marketing Solutions

Welcome to the Funnel (We’ve Got Leads & Names)

Jason Miller, Sr. Content Marketing Manager

@JasonMillerCA

@LinkedInMktg

@LinkedIn

@SlideShare

Jobs

Content

Jobs

Content


1 of every 3 professionals on the planet is LinkedIn


4


Blog, e-books, research data, funny videos, curated lists, infographics, webinars

Thought leadership and enjoyable content to build brand, awareness, and desire

Tools that help buyers find you when they are looking for solutions

Company-specific information to help evaluate and reaffirm selection

Buying guides, RFP templates, ROI calculators, definitive guides, analyst reports

Pricing, demos, services information, 3rd party reviews, customer case studies

Early Stage

Middle Stage

Late Stage


70% of the Buying Cycle is Already Complete Before

a Prospect is Ready to Talk to Sales.


You Better Have Content that Answers Their

Questions.

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 8

Content is STILL King


Optimize


Social Signals Influence SEO


Claim Your Content with Google Authorship:


Inbound + Outbound = Awesomeness


Wait for it……


The Holy Grail of Social Media Advertising


Ready, Aim, Target - A Frictionless Content Experience


• LinkedIn drove 400% more qualified

leads than any other paid lead

generation platform during the

campaign period.

• As a result of the brand exposure in the

LinkedIn feed, research confirmed that

U.S. marketing executives were 50%

more likely to agree that Adobe can

“shape the future of digital marketing.”


The 4-1-1 Rule

Do This Not This


Short Forms Outperform Long Forms

Short (5) Conversion: 13.4%

Cost per: $31.24

Medium (7) Conversion: 12.0%

Cost per: $34.94

Long (9) Conversion: 10.0%

Cost per: $41.90

Content Fuel

Going Visual

Inspiration


LinkedIn Marketing Solutions Blog Content Calendar

Monday Tuesday Wednesday Thursday Friday Saturday

Raisin Bran

Spinach

Roast

Raisin Bran

Spinach

Roast

Raisin Bran

Spinach

Tabasco

Raisin Bran

Chocolate

Cake

Raisin Bran

Spinach


Washed Up? Who Says So? There’s Always Room for

a New Audience.


Repurpose Content


Influencer Content

25


Empowering Advocates

26

Photo credit: Min-Chieh Chang

Going Visual


The Visual is the New Headline


Visual Kicks Texts A**

328,000

Views!


Hell Yes! - First Page Results

30


SlideShare is also a Search Engine

31


Meet the Experts


Clickable Links Inside your SlideShare Deck,

Boom!

33


Integrate Your Presentations Across Multiple Channels


The Infographic is not Dead. Claiming that Something

is Dead, is.

35


Bonus Lightning Round

36


You May Ask Yourself, Why Didn’t I Think of That?

37


Promoting Your Event? Check…..


A Coupon Code Inside Your Slidedeck? I’ll Take It!

39


A Visual Journey of FAQs? Genius.

40


Clickable Links Inside your SlideShare Deck,

Boom!

41


How do you know if your content strategy is working?

Increased

referral traffic

Social

Engagement Higher

quality leads




Now go make some bloody good content!

I Love You All.

Goodnight!

Q&A

Date post:	17-Oct-2014
Category:	Education
View:	1,246 times
Download:	6 times

Welcome to the Funnel

Education