we lcomeT o t h e f u t u r e o f b r a n d

a w a r e n e s s

contents Pop up shops – an introduction Page

3

About us – The Pop Shoppe Page 4

Your side of the deal Page 10

Stand price list Page 13

Commitment options Page

14

Commission breakdown Page 15

Advertising details Page 16

Stand management Page 17

Pop up Shop vs Stand Alone shop Page 18

Application process Page 19

popping up a l l over The pop up shop concept is a worldwide phenomenon surfacing around every corner.

And why? Because it works! According to US site www.storefront.com pop up shops

work because one can

Connect with customers: The pop-up retail format allows you to personally get to

know your customers and build stronger relationships.

Sell more: About 95% of all purchases are still completed offline. This is your

opportunity to take advantage of the retail channel.

Build awareness: Consumers and the media love the excitement generated by

pop-up shops. Build brand awareness by going offline.

It’s cheaper: Launching a pop-up shop is 80% cheaper than a traditional retail

store.

Test new markets: Easily enter a new market and launch new products

 

Whether it’s for one day or 3 months – the idea that you may not be there tomorrow

encourages customers to make the decision to buy instead of waiting.

a b o u t u sIn a world of fast food, quick make overs and traffic jams, the concept of

Pop Up shops is trending. It is an effective way to promote products and

reach a variety of customers from different markets without the risk of

high over heads and a high possibility of failure.

We have taken this concept and made a shopping experience that is

hard to forget.

By providing a platform for small (new or existing) businesses to showcase

their products we achieve our objectives…

“To build and expand the brands of local businesses

To offer a world of endless opportunities to all”

&

b e h i n d t h e s c e n e sMother of two, Candice Smith (28), had a vision after encountering

many difficulties in opening a shop. Using passion, creativity and the

skills of other small business owners she produced what is now a

haven for shoppers and entrepreneurs alike.

As more little businesses surface upon discovering The Pop Shoppe,

Candice feels a real sense of achievement as she provides

opportunities where before there were none.

Opportunities to explore a world of job and art creation

Opportunities to find the perfect gift

Opportunities to uplift others

Candice is very focused on giving back and welcomes businesses to

utilise the gorgeous space in the shop to launch events and create

awareness as well as raise funds for charity.

Of course no woman can achieve much if she works in solitude. Having

a team of superwomen behind her who share in her vision of a place

where dreams come true makes the journey possible.

“I dreamt of a place where

wishes came true,

dreams were reality…A place where I

truly belonged”CANDICE SMITH

OWNER

W h e r e w e c a m e f r o mOpening our doors in May 2013 in a large double volume

premises, we saw over 100 small businesses pop up on our shop floor during our two year occupation. After getting to know our specific market we seized an opportunity to create a more intimate shopping experience where shoppers can feel more comfortable by moving to our current home- The Love Shack. A historical building, the new premises offers a much more intimate and quaint shopping experience.

W h e r e w e a r e g o i n g

As the concept makes waves overseas, we are in the process of making waves in our own country. Our vision is to reach all sides of the country and to offer a place where smaller entrepreneurs can get the opportunity to spread their wings and fly.

“We want to become a brand known for quality, inspiration and opportunity”

A little old place where we all get together

180 Main Road Walmer

F E A T U R I N G

The Ultimate Shopping Experience

The Ultimate Shopping Experience

h o w w e d o i t

MANAGEMENTWe provide the staff, the point of sale and the marketing to give exhibitors a

shop without the stresses of actually running a shop.

COMMUNICATIONWe send out daily reports on sales as well as monthly reports on all stock sold

to ensure that exhibitors are always kept up to date with the status of their shop

MARKETING• We run our website offering the stock on the shop floor available for

purchase online as well as listing each exhibitor on their own page. • We have schedules for exhibitor social media presence so each exhibitor is

featured in our active social media profiles.• We feature exhibitors in our printed publication which is handed out to the

public as an informative read with interesting and fun facts

All of this is made possible by charging a rental and commission fee. The space leased by the exhibitor is theirs to fill with stock and signage.

your s ide of the dea l FILL YOUR STAND

Each exhibitor needs to decorate and fill space with own stock and shop fittings- which is to be approved before hand and be in line with your brand.

OFFER HIGH QUALITYStock needs to be of a high quality which is consistent. If customers are unhappy with the quality – exhibitor must be open and mindful of replacing items.

BE FLEXIBLE WITH PROMOTIONSOffer interesting specials and discounts to customers

GET INVOLVEDBe actively involved in marketing campaigns by offering specials in your stand.

SHARE THE LOVEDo your bit to share our story to your customers, friends, family, strangers, teachers, aunties and grannies!

why?BRAND AWARENESS

Many business owners are so focused on the daily operations and administration of a business that the marketing is often neglected. For a business to survive – and to flourish – we have to be in our customers faces – all the time. Social media is a wonderful form of advertising and it is up to us to make use of it. Because we are doing it already – let us help you to get your business virtually active! Get in touch with your customers and keep them updated!

VISIBILITY & PRESENCEPeople will always prefer to see an actual product before purchasing so by giving your customers a taste of what it is you do – you will create brand awareness. You can showcase your latest stock released, or end of range sale while directing them to view your entire range in your own shop or online.

STANDING TOGETHERWith so many adverts and marketing campaigns out there – as a small or new business it is hard to stand out. Why not join our campaign and we can share the exposure. By sharing costs we can all enjoy much greater advertising opportunities at a lower cost!

w h a t ’ s i n i t f o r y o u ?

T h e i m p o r t a n c e o f b r a n d a w a r e n e s s

For any business to be successful in today’s cut throat industry, we are all required to have a visible presence on all social media networks. Essentially it is all about putting your brand out there for people to see.

In the retail industry this is even more essential as we compete with giants for the spotlight in a struggle to convince customers to spend their hard earned money with us – instead of with the chainstore down the road.

By being a brand that is completely unique by offering the work of local entrepreneurs, and not the cheap imports from across the ocean – we are doing our bit in supporting local talent. While we may never convert many – there is a fast growing portion of the market who are searching and yearning for a shopping experience apart from what is on offer.

As a brand we want to get out there to say “Look what we have for you!” by marketing, marketing and more marketing.

s t a n d p r i c e l i s t

SHOP NUMBER SPACE COST

1 6 sq m R 1 800.00 2 6 sq m R 1 800.00 3 2 sq m R 600.00 4 9 sq m R 2 700.00 5 9 sq m R 2 700.00 6 2 sq m R 600.00 7 2 sq m R 600.00 8 2 sq m R 600.00 9 2 sq m R 600.00 10 2 sq m R 600.00 11 2 sq m R 600.00 12 6 sq m R 1 800.00 13 4.5 sq m R 1 350.00 14 5.5 sq m R 1 650.00 15 3 sq m R 900.00 16 60 sq m AT REQUEST

Rent includes all advertising and stand management services

All spaces are subject to a booking deposit which is equal to 50% of one month’s rent and is non refundable

c o m m i t m e n t i s s u e s ?

When you sign up as an exhibitor, you are committing to a

3 month contract. This is an ideal time frame to test the

market and optimise your brand exposure. Contract

renewal for another 3 months is dependant on your

stand’s turnover.

For those with commitment issues, we offer

the option for short term pop up shops. You

can pop up in our café for 1 to 5 days at R250

per day.

We can provide the staff for your pop up shop at an

additional R200 per day. The commission of 10% is

applicable.

When things seem too good to be true – that’s when its time to look at the fine print. Yes – there are additional costs which contribute towards the efficient operation of the centre.

Sales which are generated from your stand are subject to the following commissions:

SALES COMMISSION: this is to pay for all the little things that usually drag a small business down (cleaning products, electricity, wages, administrators etc). The rate is a flat 10% of total sales which is deducted at month end.

CREDIT CARD MERCHANT COMMISSION: for each credit card transaction the customers make the bank deducts a percentage which is in turn deducted off your sales. This rate is currently 2.5% and is subject to change without notice. This, as well as a rental fee of R30, will be deducted from sales at month end.

All these commissions are in place to make the whole set up possible and no commissions will be negotiable.

commiss ions

thank you!

a d v e r ti s i n g

• Social media presence– All exhibitors will get a chance to feature on our facebook page which is linked to our twitter

feed. We work on a schedule which runs concurrently with your in store specials

• Virtual presence– All exhibitors get a page on our website which decribes your brand and tells of your story. This

is designed by our inhouse marketing team and requires your wording. This also includes online shopping so your products have the chance to be sold all over the world

• Printed media– We run a publication which is a fun and interesting read for the publc. This is distributed at

various points. Featured exhibitors have the opportunity to showcase their products.

• Email database– Monthly newsletters are sent out to our ever growing database featuring an item from all

exhibitors.

• Expo’s and fairs– Exhibitors have the opportunity to share a space which is managed by us when we take part in

yearly expo’s and fairs. This cuts down the cost and makes it possible to take part without having to be there

• Social events– Group bookings are arranged for private shopping evenings. This is managed by our marketing

team and our hours are extended for ladies to have the shop to themselves for retail therapy.

• Loyalty programmes and customer incentives– Exhibitors have the opportunity to be a part of a loyalty programme and customer incentives to

ensure return feet.

Because we understand the importance of brand awareness, we are all about marketing! To optimise your time with us you will receive the following exposure

through our in house marketing campaign

s t a n d m a n a g e m e n t

• Dusted and cleaned weekly

• Displays tidied daily

• Stock managed – notice given of low stock

• Customers managed – orders taken, requests and feedback

provided to ensure your brand experiences growth

• Targets reviewed and specials managed

• Sales staff trained and managed

• Sales history managed and reports provided

• Review meetings to discuss, brainstorm and assist with any

challenges.

To keep the standard of the shop as high as possible we need to make sure your stand is always looking its best. We manage your stand so you can get on with the important

stuff in life.

p o p u p s h o p v s s t a n d a l o n e s h o p

Example: 6 sq m stand V.S. 20sq m shop (R100/sq m)Booking deposit R1800 R2000Rental R1800 R2000Sales Commission 10% N/ACredit card commission 2.5% 5%Credit card rental fee R30 R360Advertising / Marketing N/A minimum R2000Wages N/A minimum R3600Running costs (Electricity etc) N/A minimum R1000Point of Sale N/A minimum R800 monthlyGuaranteed foot traffic Yes NoHR Issues No YesAdditional outlets Yes NoCommitment required 3 months 12 months

h a v e w e g o t y o u r a tt e n ti o n ?

If you like what you see and would like to apply as an exhibitor, please complete

the application form and send it to enquiries@popshoppe.co.za along with

images of your product and brand

Please note that submission of your application form does not secure your stand.

The process is as follows:1. Brand analysis 2. Brand approval (to ensure your brand is in line with ours)3. Stand availability4. Stand position analysis5. Stand position approval (to ensure your stand content fits

in with the flow of the shop)

O n l y p a i d b o o k i n g d e p o s i t s s e c u r e a s t a n d