Welcome to the

Twelfth Annual Investor’s Meeting

Thank You

Thank You

Fredericksburg Regional Alliance

Public/Private Partnership• City of Fredericksburg• Caroline• King George• Spotsylvania• Stafford

61 Private Sector Investors

Economic Development Team

City of Fredericksburg – Karen Hedelt Caroline County – Gary Wilson King George County – Nicole Thompson Spotsylvania County – Tom Rumora Stafford County – Tim Baroody

Impact of Recession: A Regional Perspective

Certain segments of the business community impacted more than others

Perceptions of the region’s economy depends on what business you are in

Many people still do not “feel” the recession is over

Marketing Activities to Generate More Business

Centre Court

Marketing Activities to Generate More Business

UMW Dahlgren Education & Research Center

Marketing & Networking Activities

14 Marketing Events

15 Legislative & Political Receptions

19 Speaking Engagements

103 Networking Activities & One-on-One Meetings

Health South

All designed to attract attention to and generate calls

Representing the Region

Handed out over 700

business cards

Answered 1,510 in-bound business calls

Provided marketing and business product information to 364 inquiries

Mary Washington Hospital

Provides a positive picture of what demographics mean to our region

Positive interpretation of data – Business Connecting with Customers

Represent each locality fairly with equal access to land the project

Essentially, when calls come in, the FRA puts enthusiasm on the line

Mission

Demographics within 15-mile radius

Homes with $100k+ Income: 27,986 (29.7%)

Population with College Deg: 67,358 (39.3%)

Total Population: 269,584 (Age 25+: 171,394)

Median Age: 34.3yrs.

Customized Maps Locate the Customers

Demographics Help Existing Business

Are you utilizing our free services? Best location for financial investment

Targeting consumer demographics and projected spending patterns Property searches aligned with strong demographic data

Locate competing businesses

HCA Spotsylvania Regional Medical Center

Corporate Executives Looking for a New Location Ask Interesting

Questions “Please send a copy of your

major league sports team schedule for the season”

“Include a map of your metro stops near large public facilities”

“Include information on your trauma center”

McKesson

Challenges in Marketing

Need Meaningful High-Impact Budget

European Executives’ Knowledge of U.S.

Targeting How a Decision Maker Will React to

Information

Forecast Impact of BRAC Russell-Knox Building

• 5 Agencies• 3,200 Government Workers

Positive Impact of UMW Partnership with Higher Education

Closer Proximity to Defense Bases

Cluster Effect: 350 Government Contractors to 875

Quantico Corporate Center

Fredericksburg Regional Alliance

at the University of

Mary Washington

Economic Newsletter

Economic Newsletter

Economic Newsletter

Main Street America is the Customer of Higher Education

Higher Education

Major part of our regional economy

Impacts competitiveness of labor force’s #1 issue

Facilitator of “life long” learning – upgrading skills

Investing in America’s #1 resource

Higher Education and the Economy:

60% of current unemployed have a high school degree or lower

Core skills – Related to predicting job performance

William Anderson Convocation Center

FRA/UMWLine of Communication

Getting from Meta Braymer

Germanna Community College Academic Services Building

Eagle Village at UMW

Main Street Benefits of FRA/UMW Partnership

Knowledge of cultural business traditions Language translations Analysis and regional studies Global teleconferencing facilities Presence of International students Internships available

Bell Curve Graph to come

What Businesses are Telling Us..

The Economic Future of the Region

Strategic location near Nation’s capital remains in play

Infrastructure in place

Leadership of Higher Education engaged in increasing competitiveness

Next Stage: More Corporate Locations

Looking to the Future

Question for Consideration:

What is in the best interest of the region?