Hyatt Regency Orlando, FL Exhibit & Sponsorship Opportunities Guide Exceptional Opportunities. Unbeatable Value. FACT: The cost of making first face-to-face contact with a potential customer through an exhibition lead is $ 96, compared to $ 1,039 without.* FACT: 70% of professionals in all age groups say face-to-face interactions with different business contacts are highly important to their job performance.* FACT: 94% of trade show attendees possess net buying influence for their organizations.* www.werc.org/2015 WERC 38th Annual Conference and WIRE Trade Show *Source: Center for Exhibition Industry Research (CEIR)
Transcript
Hyatt RegencyOrlando, FL
Exhibit & Sponsorship Opportunities Guide
Exceptional Opportunities. Unbeatable Value.
FACT: The cost of making first face-to-face contact with a potential customer through an exhibition lead is $96, compared to $1,039 without.*
FACT: 70% of professionals in all age groups say face-to-face interactions with different business contacts are highly important to their job performance.*
FACT: 94% of trade show attendees possess net buying influence for their organizations.*
www.werc.org/2015
WERC 38th Annual Conference and WIRE Trade Show
*Source: Center for Exhibition Industry Research (CEIR)
Your Personal Invitation to Participate in
O n behalf of the Warehousing Education and Research Council (WERC) Board of Directors, the 2015 Conference
Committee, and DC Velocity magazine, we invite your company to exhibit in the WIRE trade show. Held concurrently with the Conference, WIRE (the Warehousing Industry Resources Event) offers strategic exhibit time in a relaxed environment that encourages networking and the opportunity to build relationships.
The Conference will be held May 3–6, 2015 at the Hyatt Regency Hotel in Orlando, Florida and draws nearly 1,100 highly targeted, senior-level participants every year. These professionals are the buying decision makers for the products and services utilized in facilities throughout their supply chains.
They come to the Conference looking to network for new ideas and innovative solutions from suppliers both large and small—which is exactly what they find at WIRE. More than 91% of attendees make it a point to visit the WIRE show at least once during their time at the Conference. Of those who attend, 75% rate their WIRE experience as “Good” or “Excellent,” because they find the solutions they need in a casual, low-pressure environment.
Because WIRE is a smaller, more intimate show than others in our industry, its atmosphere encourages exhibitors and attendees to engage on a more personal level and for a longer period of time. More than 82% of 2014 attendees spent from one to three (or more!) hours talking with industry suppliers at WIRE.
Further, attendees arrive ready to spend. The registration fee required to reserve a seat at the Conference draws serious buyers… those who have active projects in the works and seek both new ideas and innovative equipment solutions to implement.
How do we know? Because they told us. Here’s actual feedback from three different 2014 Conference attendees:
“The sessions are informative, networking opportunities are plentiful, and the WIRE exhibits provide ideas that can be brought back to my network for implementation.”
“We saw a trailer restraint company at WIRE, and my company is seriously evaluating the use of several of their devices.”
“Each year I continue to find new equipment, processes, software, and people that can enhance my company’s performance with regard to our supply chain.”
WIRE 2015 will again be held on Monday and Tuesday of the Conference. This maximizes attendance, enhances the WIRE experience for both attendees and exhibitors, and offers more Supplier Presentation Theater slots. With no other programming scheduled during WIRE hours, exhibitors do not compete for attendee attention.
Exhibit space is limited, so call to reserve your spot today. You won’t want to miss this chance to showcase your products.
William Leber Director of Business Development Swisslog Warehouse and Distribution
Brian McCarthy Sr. VP, Operations, Nature’s Best
David Perez Senior Associate – Orlando, Cushman & Wakefield
Amy Rhodes Director, DC Learning & Development, The Container Store
Gordon Slade Director, Supply Chain Logistics, Intermountain Healthcare
Megan Tranter, PhD VP, Safety, Health and Well-Being, PepsiCo
Robert Ulery VP, Solutions Design, GENCO
What made WIRE 2014 a valuable experience for attendees?
Variety of vendors
Low-key trade show experience
Face-to-face time with industry experts
Ability to get expert advice
Saw specific vendors
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Primary objectives for attending WERC Annual Conference 2014:
Gain knowledge
Network with logistics professionals
Get new ideas
Stay current on industry trends
Find out about new equipment
Benchmark against other companies
Validate our operations
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Here’s a small sampling of buyer companies from previous WERC Annual Conferences and WIRE Trade Show:
7-Eleven, Inc.Abbott LabsAmazonAmwayAnderson MerchandisersAutoZoneBell Carter Foods, Inc.Bell Helicopter TextronBeumer CorporationBIC USA, Inc.BJ’S Wholesale ClubBrooks Sports, Inc.BSN SportsC&S Wholesale Grocers, Inc.C.H. Robinson Worldwide, Inc.Cargill IncorporatedCarhartt, Inc.Cisco-EagleColonial Electric SupplyConsolidated Foods Ltd.Cracker BarrelCVS CaremarkD&H DistributingDel Monte FoodsDot FoodsDSC LogisticsDSW Distribution CentersE & J Gallo WineryE.T. Browne Drug Co., Inc.Earthbound FarmExelFootlocker, Inc.Four Seasons Produce, Inc.Gopher SportGordon Food ServiceGrowmark, Inc.Hall’s Warehouse Corp.HEB Grocers Inc.Henningsen Cold Storage Co.Houghton Mifflin Harcourt Hunter Douglas, Inc.Ingersoll Rand / Trane USAInternational Hardware Corp.Interroll CorporationIrwin Mfg. Corp.ITW Distribution OperationsJ.W. PepperJackson Family WinesJB HuntJCPenney LogisticsJohnson & JohnsonKawasaki Motors Corporation, USA
Kohler CompanyLeviton Manufacturing Co., Inc.Limited Brands Logistics ServicesLowe’s CompaniesMadison BrandsMcKee Foods CorporationMcMaster-Carr Supply CompanyMeijerMicrosoft CorporationMOM BrandsMondelez InternationalMylan PharmaceuticalsNature’s BestNew World PastaOffice DepotORBIS CorporationOrgill, Inc.Paccar Parts DivisionPeckham IndustriesPenn Jersey Paper Co.Pep BoysPepperidge FarmPepsiCo-Frito LayPerrigo CompanyPinnacle Foods Group LLCQVCRandom House, Inc.Rinchem Company, Inc.Romark Logistics, Inc.SC Johnson & SonSchenker LogisticsScholastic, Inc.Schreiber Foods, Inc.Schwabe North AmericaStarbucks Coffee CompanyState Farm InsuranceSun-Maid Growers of CASwagelok CompanyTalbotsTexas InstrumentsThe Container StoreThe Pampered Chef, Ltd.Timex GroupToys R UsTrue Value CompanyULINE, Inc.UnileverUrban Outfitters, Inc.Victaulic Company of AmericaWalmart Stores, Inc.Whirlpool Corporation
Who attends the WERC Annual Conference and WIRE Trade Show?Annually, nearly 1,100 attendees participate in the WERC Annual Conference and WIRE. Your audience includes key management and purchasing decision-makers responsible for warehousing, distribution, logistics, transportation, information technology, and supply chain operations. Titles range from C- and VP- levels to engineers, senior managers, directors, operations, and procurement professionals.
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Manager/Supervisor
VP/Sr/Exec VP/ President /C-Level
Director
Other
General Manager
Engineer
Consultant
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Why should my company exhibit at WIRE?If you’re a manufacturer or distributor of products and services utilized in warehouses and distribution centers, and want to reach key buyers throughout warehousing, distribution, logistics and supply chains… then your company should exhibit at WIRE.
There’s no better way to introduce and demonstrate your new products and services, build brand awareness, solidify industry partnerships, and obtain high quality sales leads than through face-to-face dealings with interested buyers by exhibiting at WIRE.
While Conference attendees always represent a broad range of industries—including manufacturing, wholesalers, third-party logistics, consultants, educators, government, consumer packaged goods, automotive and more—the 2015 installment will feature a new series of targeted information topics.
NEW! Based on feedback from both past attendees and exhibitors, select presentations will focus on the challenges faced by niche handling practitioners:
Health Care/Pharmaceutical Retail Reverse Logistics Manufacturing
Need more reasons? Check out the comprehensive list of exhibitor and sponsor benefits on pages 8–9. Customized event sponsorship opportunities are available to meet your objectives and your budget.
More than 80% of previous exhibitors are satisfied with the value of WIRE for their company. Past exhibitors represent:
Bar Code Equipment/SystemsBar Code Labels/Supplies/ServicesBatteries & ChargersConsultantsConveyors, Components & AccessoriesCareer SupportEducational InstitutionsLift TrucksManifest/Shipping Systems EquipmentMaterial Handling EquipmentMedia/PublishingMezzanine Flooring SolutionsNon-Profit Professional or Charitable OrganizationsPackaging Materials & SuppliesPalletsPicking SystemsProductivity & Labor Management SystemsRFID Equipment/SystemsScales/WeighingSolutions IntegratorsStaffing/Management ServicesSupply Chain SoftwareThird Party Logistics ProviderTransportation & Transportation Management SystemsVoice Directed SystemsWarehouse EquipmentWarehouse Management SystemsOther
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2015 Specifications:
Exhibit Booths Dedicated exhibit time with Monday and Tuesday luncheon served in the Exhibit Hall.
Each 10’ X 10’ booth space includes: Back drape and 3’ draped side rails One 7” x 44” ID sign with your company name Existing carpet Security will be provided for the exhibit hall (not for individual booths) from set up through tear-down
Registration for all conference sessions and events may be purchased for the booth staff at a greatly discounted registration fee of $650 per person.
Booth Cost: $3,750
Supplier Presentation Theater The stage is located in the WIRE exhibit hall, ensuring maximum exposure as you demonstrate your products/services. Limited to one 30-minute time slot per exhibitor, this allows you to present a more focused look at your company than during the conference educational sessions. It’s an additional chance to get your company in front of conference attendees and answer their questions.
Only nine time slots are available, reserved on a first-come, first-served basis. Speak with your sales representative or call the WERC office 630.990.0001.
Supplier Presentation Cost: $2,500
Show ScheduleSunday, May 3, 2015
Exhibitor registration, move-in/booth set-up: 10:00 am – 6:00 pm
Monday, May 4, 2015
Lunch in exhibit hall: 11:30 am – 1:30 pm
Networking reception in exhibit hall: 4:15 – 6:30 pm
Exhibitor and Sponsor BenefitsA WERC Annual Conference sponsorship enhances your brand and engages your target customers, presenting a strategic opportunity for your business. No other warehousing, distribution, logistics, and supply chain management event can better help you maximize those opportunities than WIRE.
To maximize your success as a WIRE exhibitor, WERC and DC Velocity offer the following:
Pre-show marketing, including WERC website links back to your company site, and online and print advertising promoting the WIRE trade show
Inclusion in the Conference mobile app via listing and interactive show floor plan
Knowledgeable, to-the-point advice about the show and our audience
Reduced conference rates for booth staff who value the full conference experience
Quick response time to all requests
Clear, step-by-step communication
An intimate setting and techniques to entice attendees to the show floor
Readily available onsite assistance
Let WERC and DC Velocity work with you—and your budget—to customize the sponsorship package that best achieves your goals and objectives. We can also help you determine the best means to measure your investment. Simply put… we help you measure your ROI.
(See Benefits Chart on pages 8–9)
Call our team today to customize your sponsorship package:Gary Master 412.596.7387 / [email protected] or Jim Indelicato 630.521.9033 / [email protected]
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Hyatt Regency Orlando Exhibit Hall Floor PlanThe space at the Hyatt Regency is perfectly situated for maximum exposure for ALL exhibitors. Refreshment stations will be strategically placed to keep the flow moving.
Shaded booths are reserved for
sponsoring organizations
The brightly lit, carpeted, columnless Regency Grand Ballroom
will serve as an exceptional location for WIRE 2015.
Booth Staff. The number of booth staff included with WIRE Exhibit/Sponsorship Package. This does not include Conference Registration. Booth staff will have access to the tradeshow floor only during setup, 30-minutes prior to show times and tear-down. The WIRE Exhibit/Sponsorship Package does not include access to conference education and networking events. Special conference registration pricing is available for booth staff (see Conference Registration for Booth Staff).
8 4 2 2
Additional Booth Staff. A limited number of additional booth staff registrations are available for purchase.
Limit 2 $350 each
Limit 2 $350 each
Limit 2 $350 each
Limit 1 $450 each
Conference Registration for Booth Staff. Included with sponsorship program. 4 Included and
up to 4 additional at
$650 each
2 Included and up to 2 additional
at $650 each
1 Included and up to 1
additional at $650 each
None Included can purchase
up to 2 at $650 each
For purchase – additional booth staff can register to attend all of the conference sessions and networking events at a special rate of $650 per person. Only registered booth staff is eligible for this reduced rate. This rate cannot be applied to representatives not designated as booth staff.
Facility tours and Special Events are subject to additional charge. End-User Guest Passes - Valid during WIRE event only. Pre-registered or onsite. Must be for a representative of end-user organizations and cannot be used for additional booth staff or members of the exhibitor/sponsor's organization.
6 4 2 $75 Each
Supplier Presentation Theater. Provides exhibitors with the opportunity to demonstrate their products/services in a presentation format.
$2,500 $2,500 $2,500 $2,500
WERC Conference Website - Sponsorship Recognition
Logo/Link on Main Conference Landing Page Included Included Included Not IncludedLogo/Link on Additional Conference Pages 3 1 Not Included Not Included
Online Exhibitor/Sponsor Directory Logo/Link/Description Highlighted Highlighted Highlighted IncludedInclusion in Trade Press Print Conference AdvertisementSponsor logo placement in any conference trade press advertisements running in the issue of the noted months. Sponsor commitments and deliverables must be made by the date(s) listed below to be included. Trade Press Conference Marketing Calendar:
All trade press advertisements
September October
December January March
September December
January Not Included
Trade Press Issue: Deliverables Due:
September 2014 October 2014 November 2014 December 2014 January 2015 February 2015 March 2015 April 2015
July 18, 2014August 14, 2014 September 18, 2014 October 16, 2014 November 14, 2014 December 17, 2014 January 15, 2015 February 18, 2015
WERC Printed Conference Marketing Sponsor logo placement in any WERC printed marketing materials. Sponsor commitments and deliverables must be made by the date(s) listed below to be included. 2015 WERC Conference Mailing Marketing Calendar:
WERC Printed Conference Marketing Pieces
Company Name will be
listed in 1st and 2nd
Conference Brochure
WERC Marketing Piece Deliverables Due:
Save-the-Date – Postcard – Mails September 2014Registration Open Postcard – Mails November 2014 1st Conference Brochure – Mails January 2015 2nd Conference Brochure – Mails Feb/Mar 2015
July 18, 2014September 19, 2014 November 14, 2014 December 17, 2014
WERCSheet. Sponsors logo placement in conference marketing running in WERC's printed bi-monthly WERCSheet. Sponsor commitments and deliverables must be made by the date(s) listed below to be included. WERCSheet Schedule:
2014 – September / October 2014 – November / December 2015 – January / February 2015 – March / April 2015 – May / June
July 18, 2014September 18, 2014 November 14, 2014 January 15, 2015 March 18, 2015
Onsite Conference Program – Advertisement Sponsor commitments and deliverables must be made by 3/6/2015 to be included in the Onsite Conference Program. Vertical or horizontal half-page ad can be run.
Mention in Patron Listing
$3,000 Full Page Ad
2015 BENEFITS CHAMPION
$25,000 BENEFACTOR
$15,000 PATRON$10,000
WIRE Exhibit$3,750
WIRE Booth20' x 20' Premier Location
10' X 20' Premier Location
10' x 10' Premier Location
10' x 10' Booth
Onsite Conference Directory of Sponsors & Exhibitors - Logo Placement / Booth Number / Company Description / Contact Information. Sponsor commitments and deliverables must be made by to be included in the Conference Program.
Slide Recognition at General Sessions. Sponsor commitments and deliverables must be made by 3/6/2015 for slide to be included.
1 Slide Shared Logo Placement
Benefactor Slide
Shared Logo Placement
Patron Slide Not Included
Logo on Signage - General Session Entry & Sponsor Acknowledgement Signage. Sponsor commitments and deliverables must be made by 3/6/2015.
Included (Large)
Included (Medium)
Included (Small)
Not Included
Registration Bag Insert. Sponsor commitments and deliverables must be made by 3/6/2015. Sponsor shall provide a sample of the insert no later than 3/6/2015. Per WERC’s instructions, the Sponsor shall deliver the necessary quantity per the delivery instructions provided by WERC.
Multi-Page 8-1/2 x 11 4 Pg. Limit
Single Page 8-1/2 x 11 Front/Back
Single Page/Card
5 x 7 or $750
upgrade to Single Page
Not Included Can purchase at
$1,000
Attendee Mailing/Email Lists - Subject to terms and conditions.
Pre-Conference Mailing List - 30 days prior to Conference - An electronic copy of the Attendee Mailing List will be provided.
One Included One Included
Post-Conference Mailing List - 30 days post Conference - An electronic copy of the Attendee Mailing List will be provided.
One Included One Included
Pre-Conference Email - 15 days prior to Conference - WERC to administer. Must be to specs or $250 surcharge.
One Included
Post-Conference Email - 20 to 60 days post - WERC to administer. Must be to specs or $250 surcharge.
One Included
Extra Sponsorship Opportunities: Sponsor commitments and deliverables must be made by 2/19/2015 for logo placement.
Logo on Registration Bag (1 available) $12,500 $12,500 $12,500 $12,500
Logo on Badge Lanyards (1 available) $10,000 $10,000 $10,000 $10,000 Logo on Conference Notepads / Pens (2 items – one sponsorship available) $3,000 $3,000 $3,000 $3,000
Mobile Application Banner (3 available) $550 $550 $550 $550
General Sessions / Meal Functions: Sponsor commitments and deliverables must be made by March 6, 2015.
Monday Morning Breakfast / Speaker 30 second (or less) video placement with WERC approval.
$10,000 $10,000 $10,000 $10,000
Monday Afternoon Lunch in WIRE Signage with logo placement by lunch stations. Logo placement in onsiteconference program.
$5,000 $5,000 $5,000 $5,000
Tuesday Morning Breakfast / Speaker 30 second (or less) video placement with WERC approval.
$10,000 $10,000 $10,000 $10,000
Tuesday Afternoon Lunch in WIRE Signage with logo placement by lunch stations. Logo placement in onsite conference program.
$5,000 $5,000 $5,000 $5,000
Tuesday Afternoon BeerLogic Table (8 spots) / Logo placement in onsite conference program.
$3,500 $3,500 $3,500 $3,500
Wednesday Morning Breakfast / Speaker 30 second video placement with WERC approval.
$7,500 $7,500 $7,500 $7,500
Receptions: Sponsor commitments and deliverables must be made by March 6, 2015
Monday WIRE Reception (WIRE) Signage by F & B Station / Mention in Onsite Brochure by Event.
$10,000 $10,000 $10,000 $10,000
Tuesday Evening Reception Signage by F & B Station / Mention in Onsite Brochure by Event.
Refreshment Breaks: Sponsor commitments and deliverables must be made by March 6, 2015 to be included. Logo placement in onsite Conference program and on signage at break stations.
Tuesday Afternoon Refreshment Break $3,500 $3,500 $3,500 $5,000 Corporate Membership LoungeLogo placement on signage and placement in onsite Conference program. Ability to provide materials for distribution in corporate lounge.
$12,500 $12,500 $12,500 $12,500
Water Bottles Water bottles with customized labels.
Quantity 1,500 - $7,500 Quantity 2,000 - $10,000
Quantity 2,500 - $12,500 Quantity 3,000 - $15,000
Deliverable dates are subject to change and WERC will provide advance email notification to “main exhibit/sponsor contact” as noted on the application.
8-1/2 x 11
Single Page8-1/2 x 11
A sample of WERC 2014 marketing tools:
• web banners• eblasts • eNewsletters• print ads • postcards and • mobile app
WERC & DC Velocity :Working Hard to Bring Buyers to You!MORE Promotion
MORE Exposure
MORE ValueWERC’s targeted marketing plan is designed to reach WERC’s membership and thousands of other potential buyers involved in warehousing, distribution and logistics management via email, direct mail, social media, and trade advertising. As an exhibitor and/or sponsor, your organization’s information will be included in the following promotional efforts before, during and after the 2015 WERC Annual Conference:
Conference Brochure (print and online version) Selected WERCSheets (newsletter to WERC members) Selected WERC e-blasts to promote the Conference & WIRE trade show DC Velocity and website promotion of the Conference & WIRE trade show Selected DC Velocity e-blasts to promote the Conference & WIRE trade show The WERC website www.werc.org & mobile app Conference & WIRE advertisements in industry trade publications Onsite signage WERC Conference onsite program
In addition, WERC provides the following promotion for WIRE exhibitors and sponsors:
Designated WIRE Webpage – With exhibitor and sponsor listings that include company name, company logo, booth number, description of products/services and link to company website.
Exhibitor/Sponsor Directory – Distributed onsite in print and in the conference mobile app that includes listing by company and by booth number and displays information by product category including company name, contact information, logo and description of products/services.
We’re looking forward to having you with us in Orlando. Should you have questions or if you would like more information, please contact…
WERC’s conference is all about information, practical takeaways and networking so we offer you choices in types of sessions and in topics.
GENERAL SESSIONS, WIRE, RECEPTIONSBreakfasts, lunches, receptions, the exhibitor’s event (WIRE) and any accompanying programming are for all conference attendees. This is the conference framework and prime networking time.
PRESENTATIONSThe meat of conference is where you get data, case studies, opinions and best practices from industry practitioners, consultants and educators who share their expertise, experience and knowledge.
PEER-2-PEER DISCUSSIONSThese small group discussions are open-ended so you can express your opinion, ask questions, exchange ideas and get immediate feedback on logistics issues. Come prepared to share! TOURS of local facilities allow you to see how others are doing things.
OUR 2014 SPONSORS
Logistics professionals aremeeting in Chicago.
For up-to-the-minute conference information and registration, visit www.werc.org
Breakfasts, lunches and receptions included in conference fee.
The convenience of one locale for all events. And a reasonable
hotel room rate.
Sessions targeted to the right topics for
today’s logistics world.
The quality of speakers and topics that you
expect—and deserve.
OUR GUARANTEE
WERC stands behind the quality of our conference program; therefore,
if conference does not deliver a quality educational and networking
event, we want to hear from you. WERC will provide you with a credit
certificate toward any future WERC national educational program, or
refund your money.
Hyatt Regency ChicagoApril 27–30, 2014
CONFERENCE PLANNERYour guide for the next four days.
ACCESSING THE INTERNET1. Connect to the Hyatt Conference wireless network.2. Start your web browser to access the Login Portal.3. Enter the account information, agree to terms and select “LOG IN.” Username: WERC2014 Password: warehousing
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