John BobrowichExecutive Director & CEO
WERC Roadmap for Energy, Power and Control Growth in Wisconsin
Why Is Energy Vital ?• America Uses $1.3 Trillion
in Energy/Yr ($440 B in Foreign Oil)• $4,000+ for Every Man, Woman
and Child in America
• We Spend More on Energy than Almost Anything Else
• We Use Energy for Everything– Transportation, Health Care– Lighting, Heating, Cooling, Internet– TV, Cell Phones, Notebooks, I-Pads– Food Production, Water,
Manufacturing and Defense
We are Wasting Too Much…
Energy Efficiency is the KEY• ~60% of our Energy is WASTED• An Incandescent Light Bulb Wastes
90% of its Energy, a Fluorescent Wastes 40% and LED 25%
• Major Opportunities for Savings– Electric Production Wastes 68%– Transportation Wastes 75%– Industry Wastes 20% + Elec Loss– Residential Wastes 20% + Elec Loss– Commercial Wastes 20% + Elec Loss
ACEEE Says US Market is Projected to Grow from $300 to
$700B/yr
Clean Energy Will Contribute
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The Sixth Wave of Innovation?
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Research and Innovation will Develop the Roadmap
• The Current World is Becoming Unsustainable
• The Population will Grow by 2B by 2050
• According to Moody and Nogrady, the next wave of innovation will be Resource Efficiency
• We will go from “Green vs. Gold” to “Green is Gold”
1st Wave- Water Power & Textiles,2nd Wave- Steam Engine & Railroads3rd Wave- Internal Combustion Engine4th Wave- Aviation Electronics & Space5th Wave- IT, Internet, Biotechnology
The Future in 2020*• Solar and Wind Resources 20-30% of Electricity
Generation Capacity• Explosive Growth of Millions of Grid-connected EV’s• The Eventual Death of Compact Florescent Favoring
LED Technology• Low-cost, Competitive Green Buildings that Produce
More Energy then they Consume• Waste Streams Becoming a Common Feedstock for
New Materials and Energy Production
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* Source: Clean Edge Study - 2011 Clean Tech Trends/Projections
Wisconsin is Well Positioned
• Approx 700 EPC Firms• Over 950 Locations• Over 61,000 Employees• Largest Clusters in M-7,
Dane County and Fox Valley
• Wisconsin is #4 in Clean Tech Jobs and #3 in Clean Energy Jobs on a Per Capita Basis Wisconsin Has a Critical Mass of
Energy, Power & Control Firms
But… Behind in Innovation
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Research and Innovation is the Key to Success in this Fast-Growing Industry
2008 Academic State R&D ($1k)CA 7,026,354
NY 4,044,815
TX 3,744,182
PA 2,604,118
MA 2,271,757
NC 1,980,833
IL 1,972,752
OH 1,827,042
MI 1,593,654
FL 1,591,774
GA 1,521,486
WI 1,117,152WA 1,058,170
VA 1,052,601
IN 954,188
CO 924,073
NJ 876,698
TN 787,122
MN 698,920
OR 594,945
WERC To Accelerate Innovation• Wisconsin to Become the Leading US
Region:– For Energy, Power & Control Industries and
Employment
– For Research & Innovation in Energy, Power and Control Research & Technology
• WERC to Become an Internationally Recognized:
– Energy, Power & Control Technology Research and Industry Development Consortium
We Are Focused on Becoming the US Leader in Energy, Power and Control
WERC Technology Cluster
Energy +• Renewable• Fossil• Nuclear• Bioenergy• Storage• Conservation
Power +• Transmission• Distribution• Efficiency• Conversion• Quality• Monitoring
Control• Industrial Automation• Building Automation• Wind & Solar Control• Energy Management • SMART Grid
We Are Creating the Future of Energy, Power & Control
WERC Mission
• Research– Conducting innovative basic research projects that will lead to
breakthroughs in the energy, power and control fields
• Workforce & Industry Development– Training a dynamic workforce of engineers, scientists and
technicians that will become the next generation of leaders– Developing and recruiting complementary new energy, power
and control companies to expand our COE for EPC
• Strategic Partnering– Develop strategic partnerships between Academic Institutions,
Industry, Government and NGOs to grow our industry and improve our best practices and competitiveness
WERC Combines the Power of Wisconsin’s Top Four Engineering Research Universities with Industry and the
Training Expertise of Technical Colleges
Over 100 Principle Investigators and Over $100 Million in Annual Energy
Research
Our Academic Members
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UWM BatteryTest System
Marquette BorgWind Tunnel
MSOE HydraulicSimulator Testbed
UW-MadisonElectric
MachinesLab
University Lab Facilities
Our Industry Members
Working Together to Advance Wisconsin’s
Energy, Power and Control Industries
WERC Focus Areas
• Energy Efficiency• Electric Vehicles• Renewable Generation• SMART Grid & Microgrid• Energy Water Nexus• Biofuels• Energy Storage
How Is Wisconsin Performing?
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Wisconsin 13 76,858 2.69% 4
Washington 10 83,676 2.79% 2
Tennessee 14 76,031 2.79% 3
Minnesota 18 58,232 2.11% 9
New York 2 185,038 2.13% 8
Oregon 17 58,735 3.45% 1
Illinois 5 106,375 1.85% 17
New Jersey 8 94,241 2.41% 5
Pennsylvania 4 118,686 2.07% 11
Massachusetts 16 63,523 1.95% 13
Colorado 20 51,036 2.20% 6
Ohio 6 105,306 2.04% 12
Georgia 9 83,707 2.10% 10
California 1 318,156 2.15% 7
Virginia 15 66,772 1.74% 18
Wisconsin 33,154 2,858,237 1.16% 3
Washington 35,602 3,003,446 1.19% 1
Tennessee 31,632 2,722,198 1.16% 2
Minnesota 26,172 2,763,740 0.95% 7
New York 94,790 8,691,310 1.09% 4
Oregon 17,149 1,702,957 1.01% 5
Illinois 56,347 5,753,110 0.98% 6
New Jersey 36,532 3,905,553 0.94% 8
Pennsylvania 52,471 5,736,394 0.91% 9
Massachusetts 26,870 3,252,586 0.83% 10
Colorado 18,350 2,324,044 0.79% 11
Ohio 40,575 5,157,003 0.79% 12
Georgia 29,984 3,993,655 0.75% 13
California 108,525 14,811,732 0.73% 14
Virginia 23,307 3,839,678 0.61% 18
All Clean Tech #4 Clean Energy Segment #3
Attributes of Leading States• Strong Energy Research and IP Development
– DOE, State and Private labs, University Consortiums• Supportive Clean Energy Policy & Funding
– RPS and Energy Efficiency Standards, Research Funding,
Project Funding, Industry & Market Development Clusters, Technology Incubators
• Historical Energy-Related Manufacturing Base• Strong Engineering and Science Universities
and Secondary Math and Science Education• Supportive Venture Capital Funding, Incubators
& Workforce Development Programs 18
Leading State Public Policies• Financially Supporting Organizations like WERC
and Funding Applied Research to Develop the EPC Technology of the Future
• Moving SEOs to DoCs or Economic Development Organizations to Align SEP and State Green Energy Companies & Job Growth (e.g. MI, MN, IA, IL,NC)
• Targeting the Development of in-state Energy EE & RE Resources to Create Jobs, Energy Independence, Competitiveness and Wealth
• Driving Both EEPS and RPS at 1-2 % a Year and Have a 20-40% EEPS for State-Owned Buildings
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Roadmap for Wisconsin• Wisconsin will grow in EPC by:
– Expanding EPC Basic and Applied Research and Obtaining Greater Federal and State Funding
– Developing Public Policy Which Is More Supportive of the EPC Market
– Improving Alignment and Coordination between US and WI Government EPC Programs & WERC
– Expanding Availability of Venture Funding for EPC– Developing an EPC- Focused Incubator– Developing and Attracting Companies to Fill
our Product Line Gaps
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Thank You Any Questions?
Come visit us at www.energywercs.org