SOCIAL MEDIA

OUR GUIDE

hello! This is me... Can we help?

Social Media is a way for people to communicate andinteract online. A social network (in today's terms) isa place to share and create content, interact anddevelop communities around similar interests.

THE ART OF ONLINE CONVERSATION

WHAT IS SOCIAL MEDIA?

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Your audience, customers andfollowers can find you at the touchof a button - its a drip feed effect!

whysocial media

matters

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FACT: Social media usersaged 65+ grew 100% in 2010That's 1 in every 4!

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FACT: As of 2011 750 millionusers have a facebookaccount

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FACT: Twitter averages 40million tweets per day

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THAT'S A LOT OF PEOPLEINTERACTING WITH BRANDSThe conversation is happeningwhether you are part of it or not!

increase donationsget better researchpromote an eventget product feedback...FASTget closer to customers

SPREAD THE WORD TO...

WHAT IFYOU COULD...

recruit top talentprovide better customer servicemanage customer experiencesadvertise more efficientlybuild loyalty

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Our hints and tips

We've all heard how valuable, even essential,social media is for business. Diving in withouta sense for what it's like can be overwhelming,and building an audience as well as providingreal value takes both savvy and hard work, butfear not—we're here to help!

Our guide

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Benefits of social media

Customer & audience insightIncrease brand awarenessPotential to connect with peopletraditionally hard to reach throughconventional marketingeasily quantifiable list of core fansIncrease traffic to your websiteReputation Monitoring

What it can bring to your business

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Think share not search

Although this areacontinues to evolve andinnovate, this decadewill be about social. Themost important wordwon't be search it will beSHARE!

The last decade wasabout search!

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Drive traffic back to you

Make your message interesting. Remember toadd links to direct your audience back to youwhether an online shop or website. Gettingtheir attention is the easy part, make sure youkeep them interested in you!

Links also appear in messages on socialmedia in a different colour, so they stand outmore and provide your 'call to action'.

Links are your driving force

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Adding pictures

Images generate a higher engagement. Youhave a much better chance of getting youraudience's attention FIRST TIME with thesimple action of adding a picture.

There are lots of design tools out there, soyou don't need qualifications to makesimple designs. Try www.pagemodo.com,it's great for beginners.

Stand out from the crowd!

Make your message pop

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Pin important posts

Facebook and Twitter allow pinned posts,which in its simplest terms is a message youwant everyone to see and find easily.

Pinning messages to your profile is easy followthe guides on each platform if you are unsure.

Important messages matter

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Include others in your messages

Engage with your audience and get theminvolved in your conversations. Using@theirusername i.e. #wetherbyhour on bothtwitter and facebook forms a link which isshared to that persons profile, letting themand their followers know you are connecting.

Social media is a tool for engagement - its atwo way street!

Connect with a mass audience

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When should you message?

Social Media can be time consuming, considerwhen your community will be online andconcentrate on these times to send yourmessages. Let's face it for social media to beeffective you want the biggest audiencepossible.

Know the best times and days for yourindustry and remember who you are targeting with your message.

Make your messages count

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Make it special

Make engaging with you exciting and trulydesirable. Include information of offers,giveaways and sales through your socialmedia platform.

Competitions are a great way to engage, makeit relevant to your business or your area for abigger take up.

Give something back

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Stay Professional

Social media is part of oureveryday lives. But thequestion we face is howshould we best use it tocomplement ourprofessionalrelationships?

Think before you post

What is important is rememberingwhat your online presence is forand how it impacts on you andyour business.

Our best advice is to treat othershow you would want to be treatedyourselves. Your posts are areflection on you!

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N O   T I M E ?

LET OUR FINGERS DO YOUR TALKING!

We understand , we can cover the social media s itesperfect for your business , lett ing you concentrate onwhat you do best !

TIME IS NOT ALWAYS ON OUR SIDE !

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EMAIL US :

Vis it www .handpickedlocal .co .uk for more help on whichsocial media platform i s r ight for your business