Product characteristics

HOLES.

example

Basic products

Expected products

attributes

characteristics

example

AUGMENTED PRODUCTS

Exceeds

example

Potential products

future

PRODUCT CLASSIFICATION

Durability &

Tangibility

NON Durable goods

one or few

example

Appropriate

strategy

DURABLE GOODS

many

example

Appropriate

strategy

example

Appropriate

strategy

Consumer goods

Convenience goods

frequently

Immediately minimal effort

STAPLES IMPULSEGOODS EMERGENCY GOODS

Convenience goods are basically of three types

example

Shopping goods

Specialty goods

example

Unsought goods

example

Industrial goods

Materials & parts

Raw materials

Farm Products Natural products

example

Manufactured materials

Component materials Component goods

example

Capital items

installation

example

equipment

example

Supplies and business service

supplies

Maintenance and Repair item. Operating Supplies.

example

Business services

Product characteristic

Product classification