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Photo by Faculdade FIAP - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/46967924@N07 Created with Haiku Deck

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Identify prospects

Decide which customer

should get particular

offer

Deepen customer

loyalty

Reactivate customer

loyalty

Avoid serious customer mistakes

Photo by zubrow - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/58980484@N08 Created with Haiku Deck

Situations non-conclusive of DBM

Building & maintainance of

DBM is high

Not everyone in the company is

customer oriented

Not all customer want relation with

company

Assumption behind CRM may

not always be true

• Created by Karan Bhatt, NIT Surat, during an internship by Prof. Sameer Mathur, IIM Lucknow.

• www.IIMInternship.com