CREATING CUSTOMER VALUE AND CUSTOMER

RELATIONSHIPS

What are the pros and the cons of database mining ?

Identifying the PROSPECTS

Deciding which customers should receive a particular offer

Deepens the

Reactivate the customer purchases

Avoiding serious customer mistakes

Sometimes situations are just not conducive to the database management

Requires a large and well placed investment

Every employee is not customer oriented

Not all customers want a relationship with the company

Sometimes assumptions behind CRM may get wrong

THANK YOU

Jaannasheen SinghIIT(BHU) Varanasi