Marketing Xperience, LLC Mona L. Grelck, Diane Carson 636.458.3333

MOVING MARKETING FORWARDManufacturing Marketing Specialists

Overview

• Background• Philosophy• Methodology-Marketing Action Plan• Forrester Research• Marketing Tactics

Over 18 Years Manufacturing Marketing Experience …

BUSINESS DEVELOPMENT TOOLS

• Database research & management• Targeted direct mail campaigns• Trade Advertising• Sales oriented marketing material & correspondence• Web Development, Web Marketing, Optimization (SEO)

and Social Media Marketing• Tradeshow marketing & Publicity• Video

Marketing is Sales Support – and Experience Counts!

Systematic Marketing Action Plan

• Define the targeted list• Influence this “wish list” • Market for long-lasting

relationships & referrals• Consistently focus on the • future pipeline

Marketing Action Plan

Corresponding Meeting Agenda

Forrester Research Trends

Forrester Research Trends

Our Blog process:

Blogs are important for web optimization

1.Content is the largest challenge2.We research relevant articles and our team of writers tailor the information to our client’s business3.We post with keywords

Copywriting• Web Content• Sales Letters• Sales Literature• Enewsletters• Direct Mail• PR

E-Newsletter Tracking Report

We have an agency account which allows us to use only the client’s logo without the logo of the email service provider.•Creates a better image to the audience

We customize the enewsletter and include hyperlinks to key website pages.

Brochures, Catalogs, Ads

Trade Advertising

• Plan with Budget• Select best publications• Recommendations based on

Editorial Calendar• Design & Deliver Ad Files• Handle Media Reps

Tradeshow Support• Plan with Budget• Design, Develop & Produce

Display Booths • Develop Collateral Materials• Develop Follow Up Process

• Animated messages matching client’s marketing materials

• Placement Recommendations and Implementation

Website Banner Ads & Placement

Industry specific-Warehouses with 10,000 square feet or more

Project specific- Library Purchasing Agents in largest Metropolitan Areas

Country specific-Twin Plant Guide

General Research- web research for U.S. Based foundries

Research

Repetition is Key to Any Plan

Marketing Xperience follows the philosophy that no one makes a buying decision until they have seen the offer several times.

▫ When the offer matches the

need, there is a sale.

▫ Make more offers, close more sales.

Review

• Background• Philosophy• Methodology• Forrester Research• Marketing Tactics• Next Steps

Manufacturing Marketing Specialists