Susannah Vila@susannahvila

What does information have to do with

activism?

Movements.org

•Case Studies•How To Guides•Blog•Live Streams•Debate Center•Activist Map•Video Center

Resources for activists looking to use digital technologies to increase their impact.

You could attend a protest without a bullhorn, but why would you?

Harnessing every tool at advocates’ disposal as much and as best as possible

A jailed Egyptian blogger…C A S E

S T U D Y# 1

Movements.org/kareem

And how his supporters• used every tool available• built an overarching strategy where efforts on any given platform supported efforts on all the other platforms

Blog

Blogging

C A S E S T U D Y

# 1

Using new technologies in concert with one another.

• “We made sure that our messages were really personal. I presented him as my friend, an actual human, and I targeted people who were like him: other students and bloggers. And then they started contacting their networks, and membership grew.”

-Esra’a al Shafei

Keeping audiences engaged over time.

An unpopular new law…

C A S E S T U D Y

# 2

Tapping into the excitement and discussion that’s happening organically and channeling it for impact.

Pairing your audience and your goal with the most appropriate tool

C A S ES T U D Y

# 2

LEGISLATORS

PUBLICADVOCATES

…And repealing a law

What do we now know about what works and what doesn’t work in the use of Twitter for

advocacy?

Learning from case studies…

mmmkmlm

C A S E S T U D Y

# 3

Media and activism in repressive environments

Changing the public sphere

C A S E S T U D Y

# 3

C A S E S T U D Y

# 3

A groundswell against

corruption in India?

C A S E S T U D Y

# 4

C A S E S T U D Y

# 4

A new model of training: Connecting more traditional NGOS to digital leaders.

@susannahvila

Thanks for Listening!