Date post: | 29-Jun-2015 |
Category: |
Education |
Upload: | npamediastudies |
View: | 422 times |
Download: | 1 times |
What is a Digipak?
The purpose…
• The aim of a Digipak, used by record labels, is to promote the sales of the artist. However, its features gives fans multiple reasons to buy a CD rather than just downloading the content via a website such as itunes. It should offer a more aesthetic experience – the buyer will gain pleasure from the exclusive photographs and artwork included in the pack.
• It will promote the artists by creating a brand identity. It will represent them in a particular way whilst paying close attention to the target audience and the genre of music.
Task
• What identity is being created for the following artists and how?
• Is the genre apparent and how?
• How do you think the target audience affects the aesthetics?
Task
• In your blog create a new post titled ‘What is a Digipak?’
• Conduct some research and share your findings in the post (include images)
• Do not just copy/paraphrase the Advanced Portfolio blog!