What is happening out there in MOBILE 8 11

8/6/2019 What is happening out there in MOBILE 8 11

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The puzzle:

I Live in the Future & Here's How It Works

Dr. Jimmy Schwarzkopf

Research Fellow

[email protected]

www.stki.info

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Lets go for a walk

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Changes are BIG

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Nicolaus Copernicus

1514

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Big change or IMPLOSIONFirst Technological Implosion

1982-1986

PC Ecosystem

Client/server Ecosystem

LAN/WAN Ecosystem

Internet/Web Ecosystem

X86 Ecosystem

Relational DBMS Ecosystem

Second Technological Implosion

2011 -2015

Mobility Devices Ecosystem

Cloud Services Ecosystem

Analytic tools/appliances for data

management Ecosystem

NO-SQL DBMS Ecosystem

Social Commerce Ecosystem

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What did CIOs say in 1982-1986

Are all this technologies: Secure ?

Strong enough ?

Manageable in an IT environment ?

Will IT loose control ?

Should IT use them ?

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Guess what they will say 2011 - 2012(we are in a faster moving era) ?

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NO .. NO

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Albert Einstein said about CIOs (?):

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Personal: Web: SOA:AutocraticCentralizedComputing

1980s 1990s 2000s 2011+1970s5th Generation Of Computing

Cloud/Mobility:


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Will IT change ? Will CIOs ?

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What do I mean?

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2011-12 Game Changers

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virtualization

unified communication

Data Center efficiency

density and monitoring

infrastructure

convergence

legacy

migrations

open source

collaboration

virtual

clients

video

content

24X7

connectivity

mobile devices

management

DW appliances

peer-to-peer

E-bizz

New CIO (Job & Responsibilities )

Consumerized IT

Storage & bandwidth

Price revolutions

New Internet

Operating System

Web 3.0

Gamification

sensors

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Game Changer 1

Consumerized IT

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Always connected Technology Savvy Multitasked

Personal connectivity Personal Mobile Computing Cloud based applications

Knowledge Individuals


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IT is Consumerized .

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2011: my pockets contents


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Simple business appSquare handles security and meets

all PCI security standards to ensurepayments are safe and secure.

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In 2 years we will carry only 1


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Are You Ready for the New

Peer-to-Peer Economy?

transactions happen between individuals

or a group of individuals and not only

between corporations and individuals.

196,802

companies

soho ( up to 9

employees)

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STKIs Jewish philosopher of the year

In 1959, Prof. Drucker coined the term

knowledge worker

In 2011 we can coin the term:

knowledge individual18


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knowledge individual

Connected to:

i. World information/news

ii. Education

iii. Entertainment

iv. Family & friends

v. WORK

Applications used:

i. Personal Finance

ii. Personal Productivity

iii. ENTERPRISE APPLICATIONSiv. Data Storage

v. Personal Entertainer

vi. Family Health

vii. others

MIXES home/work 24 hours a day

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How does the knowledge individual makedecisions today:

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Company sends

future rewards


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Future retail environment

U.S. Patent and Trademark Office published a

new patent application entitled

Social Networking in Shopping

Environments

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Game Changer 2

Storage & Bandwidth New networks

New Technologies

Reductions of price

New Applications

Net Neutrality equal infrastructure services for all

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Virtually free and unlimited

Storage and bandwidth: improvingwhile dramatic reductions of price .

The marginal cost is falling to

practicallyzero.

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We are in the midst of an historic upload


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Israeli Internet Speeds

Communication Costs

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Growth: Digital Highway

Broadband related growth (innovation)

will be the big differentiator in 2010-2012

Availability of cellular and line high-speed broadband

and availability of several (>2) aquatic lines to Italy

will push INNOVATION 2011-2014


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Digital Terrestrial Television (DTT)

spectrum released by TVs switch to digital broadcasting

Below 700MHs for unlicensed use by the public White-space devices will be able to zip data along at 400-800Mbps and have

ranges of several kilometers

700MHz bands for mobile-phone operators Old TV signals travel for many kilometers, carry a lot of information,

unaffected by weather and go through walls to penetrate buildings.

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Game Changer 3

New OS for the

internet

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The Web Is Dead. Long Live the Internet

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Mobile Appliances as internet OS client

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(from GPS or cell antennas)

(from Google)

(from Waze)

(from Google Streets)


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And wow wow wow

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Game Changer 4

Post PC era:

New generation

of appliances

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When will we have Industrial Information Machines ?

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The Karl Benz Patent Motorwagen 1885,.

The Austin 7 was produced

from 1922 through to 1939

by the Austin Motor Company.

33 years

It takes timenot only for people to adopt

technologies into their daily routines but also

for technologists to figure out how to make

things

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The rule: +/-30 years

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Mobility

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Like an old phone changed form adopted its own form

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Average time spent connected byknowledge individual

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59%

In other words Aps

Web surfing(URL based)

1995-2003

2003-10
http://www.handspring.com/products/treo/index.jhtml;jsessionid=UYSLYJK01TB4TQFIAE1CFFWAVAATKIV0


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Smartphones 2011

Nokia

Microsoft

Blackberry

Israell

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Decision on curator as marriage

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tech wars or religion wars

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Game Changer 5

Mobile AppsThe Rise of a New Generation

"specialized local apps running in

conjunction with cloud-based services"

across smartphones, tablets, and other

devices

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Mobile Applications also changingYour mobile applicationshould look more like that:

and Less like that:

Dont look at mobile devices as an extended PC

It is a totally different device that will offer added value that a PC doesnt

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How are we going to use them ?

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Or one for each machine?PCs Mac Tablets Smart phones Cell phones

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Multichannel technologies are only that:

technologies

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Change from

Multichannel to Touchpoint Strategies

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technologies

Technology versus Service

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Game Changer 6

Web 2 + 3 + 4

Social Capital Management

Social Networks

Crowd Sourcing

Facebook

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Evolution of Social Media

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43.36% of the population use FACEBOOK

1.053 Million 18-24 use facebook

25-34: 893K

Over 35:

606KOver 55:

128K


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Facebook Credits

are added to your

account at USD

$0.10 each.

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Now, its likely to beFacebook .


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Game Changer 7

GAMIFICATION

(new man machine or user/interface)

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Farmville Game on Facebook

Its free but you can buy goods to enhance theexperience:

1,200,000 tractors sold every single day

A team of 35 Developers release new virtual itemsinto FarmVille twice a week

285 Million+ users without any advertising per day Parent company Zynga makes est. $2,500M / Year

and has 1200+ employees

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Examples of Gamification (daily users)

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www.appdata.com

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Gamification: Hype or Game-Changer?

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use ofgame play mechanicsfor non-game applications

encourage people to adopt and engage in desired

behaviors in connection with the applications


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Work While You Whistle

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New MMI/UI based on Gamification

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Game Changer 8

SENSORS(ie: body, location based, etc..)

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The Sensors Are Coming!

Body Sensing Comes to Smartphones

Sensors could include heart monitors

to keep tabs on your health.There will also be sensors that can

detect perspiration and could be used

to monitor your excitement level and

even mood.


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More sensors

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Facebook Places

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The check-in icon only shows up on the day of

the event and only when users are

geographically close to the specified address.


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Location based services

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Where are we????

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2012

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Web 3.0

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Web 1.0: involved go search, get data and some limited interactivity

Web 2.0: involves real identitiesand real relationships

Web 3.0: will be real identities generating massive amounts of data


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Very high volume, high speed, unstructured

data analysis

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Wake up call.. NOW

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Date post:	07-Apr-2018
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What is happening out there in MOBILE 8 11

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