Date post: | 08-May-2015 |
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Self Improvement |
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Creating websites for 14 years
Participating in Social Media for 7 years
MBA in Marketing Certificates in
E-Business Marketing Management
Project Management
Google AdWords
Advanced Social Media
Pam AungstOwner, Online Marketing ConsultantPam Ann Marketing
Think of one piece of inbound marketing content you could create for YOUR business
Share YOUR ideas after the presentation
“Inbound Marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold, questionable targets” –
Clay Schossow
Outbound Marketing
•Telemarketing
•Trade Shows
•Direct Mail
•Email Blasts
•Print Ads
•TV/Radio Ads
InboundMarketing
•Blogging & SEO
•Video & Social Media
•Webinars
•White Papers
•eBooks & Guides
Sales Funnel Inbound MarketingEducate & Infor
m
Establish
Reputation
Prove Yourself
What to Publish
Blog Posts “How-to”
TutorialsWhite PapersE-BooksVideosWebinars
Customer FAQ’s Review an industry publication or summarize
latest industry news Lists! “Top 10” Tips For… Interview someone Repurpose old content (newsletters, case
studies, etc.) Record what you’re already doing Repurpose new content
Blog articles to e-book E-book to webinar Webinar to video
Blog CommentsSocial
Media
DownloadRegistrations
Webinars
LinkedIn = Giant virtual show floor Prospects are there asking technical questions - Answer
them! Point them to your resources
(that genuinely useful content you made)
Google Plus = Trade show sponsorship Easy way to get your name out there
Facebook & Pinterest = Brochures on tabletop Visually show off your capabilities
(Pictures, pictures, and more pictures)
Twitter = Cocktail party after the show Converse to build relationships
1.Push out the same old sales info (copy that sound “salesy”)
2.Act differently online than in person(i.e. obnoxious)
3.Be inconsistent
Talk about yourself LESS than you talk about genuinely useful information Less of “We are awesome, our stuff is great” More of “Hey, this information is pretty great”
Here’s where partnerships come in Customers Vendors / Distributors Trade Associations Chambers Of Commerce Charitable Associations
Partnerships Make it easy to keep self-promotion to a minimum Strengthen existing relationships Allows for sharing of resources
More effective and memorable than a cold call
“People love to be made to feel special.” – Scott Stratten, UnMarketing
Drives traffic to your site
“Hey, look, Pam Ann Marketing wrote an article about us!”
Measurable Inbound Marketing Metrics: Blog metrics
▪ Number of subscribers▪ Average time on page▪ Bounce Rate
Number of content downloads Social Media Engagement
(comments, “likes”, mentions, retweets, shares, etc.) Number of inbound links gained Number of inquiries/leads
Use metrics to define objectives & analyze success Example: “Increase blog subscribership by 5% per quarter” Example: “Increase social-driven website traffic by 10% per
year”
Inbound Marketing
Download this slide deck at http://bit.ly/PamInbound
Recommended Reading
•eMarketing Strategies for the Complex Saleby Ardath Albee•Unmarketing by Scott Stratten