WHAT IS LBM? RESTRAINTS EXAMPLES FUTURE OF

LBM USES/APPS

10 10 10 10 10

20 20 20 20 20

30 30 30 30 30

Question 1 - 10

• LBM is most commonly used on _______

Answer 1 – 10

• Smartphones

Question 1 - 20

• LBM uses computers __ _______ to find restaurants, hotels, etc. in the user’s area.

Answer 1 – 20

• IP Address

Question 1 - 30

• Marketers can use ___ technology to cater advertisements to consumers based on their location at any given time.

Answer 1 – 30

• GPS

Question 2 - 10

• xAd throws out ___ percent of inventory from publishers because the location data isn’t accurate.

Answer 2 – 10

• 80%

Question 2 - 20

• There are two ways a company can retrieve data, first-party data and ________.

Answer 2 – 20

• Third-party data

Question 2 - 30

• This type of data collection is the preferred method because it is not affected or touched by another party.

Answer 2 – 30

• First-party data

Question 3 - 10

• ______ teamed up with Foursquare to award one hundred random people who entered the establishment.

Answer 3 – 10

• McDonald’s

Question 3 - 20

• Taco Bell is using ____ to send special offers to people using the app when they’re in the general vicinity of a Taco Bell.

Answer 3 – 20

• Waze

Question 3 - 30

• Subway has teamed up with ____ to give customers special discounts when they get close to a Subway business.

Answer 3 – 30

• O2

Question 4 - 10

• The beta map plots more than 150 billion monthly pings from smartphone owners opening _______-_________ mobile apps and sites across the country.

Answer 4 – 10

• Advertising-supported

Question 4 - 20

• LBM has struggled to track their effect on __ ____ sales.

Answer 4 – 20

• In-store

Question 4 - 30

• The beta map is going to be used on _____ _____ this year.

Answer 4 – 30

• Black Friday

Question 5 - 10

• ____ is a platform for users to check-in at a location to redeem rewards, points, and coupons

Answer 5 – 10

• Foursquare

Question 5 - 20

• _____ is a mobile game that uses your location to set challenges and rewards, even connect locations to encourage multi-site visits.

Answer 5 – 20

• SCVNGR

Question 5 - 30

• ____ ____ allows users to check-in to receive rewards, but it also allows them to share and earn rewards together.

Answer 5 – 30

• Facebook Places