www.simplify360.com

Stage 1

ThePreliminaryRound

Team Name:

Name of first member: Vikas KhuranaCollege Name: NITIE, Mumbai

Name of second member: Shivam SachanCollege Name: NITIE, Mumbai

What is SOCIAL MEDIA

Social media is the

social interaction

among people in

which they create,

share or exchange

information and

ideas in virtual

communities and

networks

Social Media is a conversation supported by Online tools

Soci

al M

edia

is

abou

t peo

ple

and

thei

r soc

ial

inte

ract

ions

Its All about the C’s

Creative

Competition

Collaboration

Connected

Communication

Con

verg

ence

SOCIAL MEDIA

Conversation between

Employee

Investor

People

unorganized

CLASSIFICATION OF SOCIAL MEDIA

SOCIAL MEDIA SPREAD

INFLUENCE OF SOCIAL MEDIA

US presidential elections IRAN elections Haiti earthquake

Arab Spring Hudson river water landing Occupy wall street movement

SOCIAL MEDIA IN MARKETING Increased brand

recognition

Improved brand loyalty

More opportunities to convert

Higher conversion rates

Higher brand authority

Increased inbound traffic

Decreased marketing costs

Better search engine rankings

Richer customer experiences

Improved customer insights

FUTURE OF SOCIAL MEDIA The quality of business-to-

consumer communications will improve

Hyper-local, location-based campaigns will spread

Micro-video & specialty sites will explode

Content marketing will get even bigger

Mobile-friendly responsive design websites will become the norm

Short-lived content will see a boost

More campaigns will be based around hashtags

Social media will find you as you browse

Search will become more social

Brands will get braver on social (but will they be ready when it’s too much?)