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WHAT LIES IN STORE FOR THE RETAILING INDUSTRY IN INDIA?

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    WHAT LIES IN STORE FOR THE

    RETAILING INDUSTRY IN INDIA?

    BY

    Sunil

    Prabhu

    Praveen P

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    Facts

    India currently having about 5-12 millionretail outlets all over the country.

    Organized retailing constitutes nearly 2% of

    the total retail sector whereas unorganizedretailing constitutes the rest 98%.

    Indian retailing industry is expected to grow

    from the current US$350M to US$427M by2010 and to US$635M by 2015.

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    ECONOMIC ENVIRONMENT

    Indias impressive economic growth rate of

    9% Increase in population leading to

    growing size of the consuming class.

    Increase in per capita income leading toincrease in purchasing power.

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    Since the unorganized retail sector

    constitutes about 98% of the total retail

    sector, political parties are often quite

    offensive towards the growth of the

    organized retail business in order to protect

    the unorganized vendors.

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    TECHNOLOGICAL ENVIRONMENT

    The progression of IT is now aiding the growthof retail sector also.

    IT is now providing support to quick

    information processing, decision making,reduction in processing cost, real time

    monitoring, security of transactions etc.

    Implementation of SCM system & CRM arealso helping in ordering & tracking inventory

    items, warehousing, transportation etc.

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    REGULATORY ENVIRONMENT

    Foreign investment up to 100% is still not

    permitted. Real estate laws at the statelevel not yet clear on the issue of allowing

    large commercial stores. Tax structure for

    the retailing industry still needs to be

    restructured.

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    SUPPLIER ENVIRONMENT

    The biggest constraint to the growth ofretail industry in India. Due to the vast

    geographical size of the country, presence

    of traditional, fragmented distribution &retailing networks and erratic logistics

    system and poor SCM system, reaching the

    customers cost-effectively is a big problem

    in India.

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    TECHNOLOGICAL ENVIRONMENT

    The progression of IT is now aiding thegrowth of retail sector also. IT is now

    providing support to quick information

    processing, decision making, reduction inprocessing cost, real time monitoring,

    security of transactions etc. Implementation

    of SCM system & CRM are also helping inordering & tracking inventory items,

    warehousing, transportation etc.

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    Opportunities

    OPPORTUNITIES ECONOMIC GROWTH

    POSITIVE GROWTH RATE

    GROWING SIZE OF CONSUMING CLASS

    INTERNATIONAL MARKET AWARENESS

    MORE EXPOSURE TO INTERNATIONAL

    MARKETS THROUGH TV & INTERNET

    GROWING MARKET

    INCREASING NUMBER OF YOUTHS &

    INCREMENT IN INCOME LEVEL

    ADVANCING TECHNOLOGY

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    THREATS:

    ORGANIZED RETAILERS ARE OFTEN RESISTED INORDER TO MAINTAIN SUPPORT FROM

    UNORGANIZED VENDORS REGULATORY ISSUES

    DIRECT FOREIGN INVESTMENT NOT PERMITTED REAL ESTATE LAWS FOR SETTING UP

    INFRASTRUCTURE RESTRUCTURING OF TAX

    WEAK SUPPLY SYSTEM

    DIFFICULTY IN COVERING SUCH A LARGE AREA #TRADITIONAL, FRAGMENTED DISTRIBUTION &

    RETAIL NETWORKS

    ERRATIC LOGISTICS BUYERS PSYCHOLOGY

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    TaxpoliciesInterestrates

    &monetary

    policies

    Demographics,

    Population

    growthrates,Agedistribution

    Industryfocus

    ontechnological

    effortInternationaltrade

    regulationsand

    restrictionsGovernment

    spendingLabor/social

    mobilityNewinventions

    and

    developmentContract

    enforcementlaw

    Consumer

    protection

    Unemploymen

    tpolicy&

    Taxation

    Lifestyle

    changesRateof

    technology

    transfer

    Competition

    regulation Inflationrates Fashion,hypesInformation

    TechnologyHealth

    consciousness

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