WHAT LOCAL MERCHANTS ARE MISSINGWITH SOCIAL MEDIA

2/3of small local businesses use social mediafor marketing.

66%of small local businesses told us they usedsocial media for marketing

Yet despite broad adoption results withsocial have been DISAPPOINTING.

38%said they had not seen any return on the moneythey’d spent on social media.

WHAT'S THE PROBLEM?

BUT MORE IMPORTANTLY

37%shockingly seem to be using the medium withouthaving any expectations at all.

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