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CONTENT IS KING WHAT YOU NEED TO KNOW ABOUT CONTENT MARKETING
CONTENT IS KINGWHAT YOU NEED TO KNOW ABOUT CONTENT MARKETING
CONTENT MARKETING’S PURPOSE IS TO ATTRACT AND RETAIN CUSTOMERS BY CONSISTENTLY CREATING AND CURATING RELEVANT AND VALUABLE CONTENT WITH THE INTENTION OF CHANGING OR ENHANCING CONSUMER BEHAVIOR. IT IS AN ONGOING PROCESS THAT IS BEST INTEGRATED INTO YOUR OVERALL MARKETING STRATEGY, AND IT FOCUSES ON OWNING MEDIA, NOT RENTING IT.
Content Marketing Institute
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
CONTENT SUPPORTS MANY CHANNELS OF MARKETING
▸ Social media marketing: Content marketing strategy comes before your social media strategy.
▸ SEO: Search engines reward businesses that publish quality, consistent content.
▸ PR: Successful PR strategies address issues readers care about, not their business.
▸ Inbound marketing: Content is key to driving inbound traffic and leads.
▸ Native Advertising: Uses Content To “Disguise” Ads
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
TYPES OF CONTENT
▸ Blogs
▸ Video
▸ Podcast
▸ Live-Stream Video
▸ Infographics
▸ Ebooks, Guides, etc.
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
WHAT HOLDS BRANDS BACK FROM BEING SUCCESSFUL?
▸ Voice
▸ Fear
▸ Comparison
▸ Execution
EVERY WRITER I KNOW HAS TROUBLE WRITING.
Joseph Heller
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
VOICE
▸ Figure Out Your Audience
▸ Observe the Current ‘Voices’ Out There
▸ Be Helpful, Relevant, & Authentic
▸ Niche Your Voice
▸ Just Start
"INACTION BREEDS DOUBT AND FEAR. ACTION BREEDS CONFIDENCE AND COURAGE. IF YOU WANT TO CONQUER FEAR, DO NOT SIT HOME AND THINK ABOUT IT. GO OUT AND GET BUSY."
Dale Carnegie
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
FEAR
▸ Start Small
▸ Build A Tribe
▸ Due Diligence
"COMPARISON IS THE THIEF OF JOY"
Theodore Roosevelt
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
COMPARISON
▸ Numbers Don’t Always Matter Most. Networks Can Trump Numbers.
▸ Know What YOU Stand For
▸ Give Grace That It’s A Process
▸ Let Comparison Motivate You.
AMATEURS SIT AND WAIT FOR INSPIRATION, THE REST OF US JUST GET UP AND GO TO WORK.
Stephen King
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
EXECUTION
▸ Know Thyself
▸ Realistic Goals
▸ Trade or Hire Help
▸ Collect Ideas
▸ Make A Content Calendar/Schedule
▸ Lift Others Up
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
TECHNICAL TIPS
▸ I personally aim to have 500-800 words for an average article. Some argue that throwing a 1500 word article in there helps you stand out to search engines. This is a debatable point, though.
▸ Wordpress is your friend.
▸ Optimize your blog articles for SEO keywords. Search engines see your blog article as another “page” of your website. (Yoast Plugin is great!)
▸ Use bullet points, numbered lists, and simple language.
▸ Always use at least one image & brand it if possible!
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
WHAT’S NEXT
▸ Tell The World
▸ Website
▸ Social Media (LinkedIn Publishing, FB Notes, Slideshare, etc.)
▸ 3rd Party Websites (Tribrr, etc.)
▸ Submit Articles
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
REPURPOSE
▸ This Presentation
▸ Create Blog (outline is already here.)
▸ Create a video Blab or Periscope live-stream
▸ Break Into Multiple Tweets/Hooks
▸ Incorporate Into Email
▸ You took the time to make the content originally - why not give it as much mileage as you can?!
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
MEASURE
▸ Know What Works
▸ Social Analytics
▸ Website Analytics
▸ Email Analytics
▸ Word of Mouth
▸ Constantly Measure Your Efforts & Adapt
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
WRITER’S RESOURCES
▸ Michael Hyatt @michaelhyatt
▸ Amber Vilhauer (insightfuldevelopment.com)
▸ Content Marketing Institute
▸ CopyBlogger
▸ CWSM (coloradowomeninsocialmedia.com)
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
DIGITAL RESOURCES
▸ Buzzsumo
▸ Swayy
▸ Portent Idea Generator Tool
▸ Royalty Free Images!
▸ Unsplash
▸ Death To The Stock Photo
▸ librestock.com
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
CONNECT WITH ME.
▸ www.tinterocreative.com
▸ Twitter - @tinterocreative
▸ LinkedIn - https://www.linkedin.com/in/valerielmorris
▸ Facebook - /www.facebook.com/TinteroCreative/
