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The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu What’s The Deal With Mobile Web?
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
What’s The
Deal With
Mobile Web?
So You
Got A
New
Website...
5+ years ago
5 years ago
4 years ago
3 years ago
2 years ago
1 year ago
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
YOUR WEBSITE...
IS BEING
VISITED... BY USERS...
ON SMARTPHONES
RIGHT NOW!
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
On average 30% of visits
to Irish websites are by users on
mobile devices
Website Visits On Mobile Devices
Mobile
Visitors
Have High
Expectations
No Mobile Website
=
Bad Customer
Service
Source: Google. Sept. 2012
30% / 61%
=
18% Of All
Visitors
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In 2011
smart phones
out-sold
PC/Notebooks
for the
first time ever!
Source: IDC. Mar. 2011
The World Is On The Move
Are You Missing Out?
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
The World Is On The Move
Mobile web
users will
overtake desktop
web users by
2014!
Source: Morgan Stanley. Apr. 2010
Are You Missing Out?
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Mobile web
searches will
overtake desktop
web searches by
2015!
Source: BIA Kelsey. Apr. 2012
The World Is On The Move
Are You Missing Out?
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
Are You Missing Out?
The World Is On The Move
SHOCK NEWS!!! SHOCK NEWS!!! SHOCK NEWS!!! SHOCK NEWS!!!
Mobile search accelerates at the weekends and in the evenings
People use their mobile devices to search when they are away from their PC!
Source: Google. June. 2011 N.B. the scales of the two lines are different and so volumes of searches are not proportional in this graph.
They are aligned simply to highlight the differing trends between them
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
Some Ireland Specific Stats
• 71% Of Irish Population Owns A Smartphone
• 89% Have Researched A Product/Service On The Smartphone
• 36% Have Purchased A Product On Their Smartphone
• Usage Of Smartphone: – At Home – 95%
– On-The-Go – 78%
– In A Shop – 63%
Source: Irish Internet Association July 2012
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
Main Drivers For
Mobile Usage
Email & Social Media...
Source: IDC March 2013
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
If you send email newsletters or engage in social media for
your business and don’t have a mobile website, you are
creating a massive experiential disconnect
The Social Media/Email Disconnect
So If
Your
Website
Is Not Mobile
Optimised...
IT IS
ALREADY
OUT OF
DATE!*
* Even If You Bought It Yesterday
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So What Is
A Mobile
Optimised
Website?
So We Started
Building Lots Of
Mobile Websites
But Then
In 2010
Something
Happened
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And Mobile Web Had To Evolve
It Became:
Responsive
Websites
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
Responsive Websites...
Automatically adapt to the
browsing platform to
deliver a perfect viewing
experience whatever
device is being used
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
What Is...
A Responsive Website?
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Apps
vs.
Mobile/
Responsive
Websites Or
Native Apps
vs.
Web Apps
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
A smartphone
is a powerful
multi-function
device with
powerful
computing
capabilities...
in your hand
How Do Apps Differ From Mobile Websites?
• A Camera
• A Video Recorder
• A GPS
• A Microphone
• Buttons
• A Core Processor
• Wi-Fi
• A Cell Phone
• Sensors (Accelerometer, Proximity, Light)
• Memory/Storage
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You Can Only Access This
Hardware Through Device Specific
Coding Platforms
Web Coding Languages Cannot
Access This Hardware
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
Above All
Web Apps Are
Search Friendly
Native Apps vs. Web Apps
Examples Of
When You
Need A Native
App
1. Golf Club app could provide distance to hole info through GPS
2. Pub/Bar app could run a funny photo/video competition and have customers upload through app
3. Activity centre could have a game within an app that uses the accelerometer
4. Travel/Bus company wants to provide access to timetables even when there is no internet access
What 4 Things
Should I Do
Tomorrow?
1. Review your analytics data and determine what percentage of your traffic is currently coming from mobile web and look at the bounce rate and visit time from those visitors
– A high bounce rate and low visit time indicates frustration
2. Identify your needs – Do you need an app?
– What will you provide your mobile web visitors?
– Do you need an integrated mobile site or will a standalone mobile site work for you?
3. Research – Review as many sites as possible (both in and
out of your sector) and note down what you liked and frustrated you
4. How Will You Maximise Your Mobile Web Presence
– Work out a plan that will allow you to maximise the spend you’ll make
QUESTIONS
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
Need More Info?
+353 (0)1 824 1100
www.thedggroup.eu
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