Copyright © 2018 The Nielsen Company (US), LLC.
TODAY'S CHANGEIS TOMORROW'S OPPORTUNITY
THE WORLD IS CHANGINGCompanies need faster, more agileplanning to prepare for the future.
Companies can build drivers of change & their implicationsinto strategies to prepare for the future.
Investors are rewarding organizationsfor clear long-term vision.
UNDERSTAND CHANGE
Where will consumer demandbe in the future?
What behaviours & attitudescan we expect?
GROW FROM CHANGE
AND GET THERE FIRST
Look to the recent past to identifybest practice for today's landscape.
SHORT TERM Look ahead to understand drivers
of change and signals of emergenceto navigate forward.
LONG TERM Look outside current landscape
to assess emerging change.
MID TERM
PLAN AHEAD
ConsumerValues &Attitudes
Environmental Changes
Population
TechAdoption
HouseholdSize &Structure
Policy & Legislation
Urbanization & City Size
Demographic Changes
Infastructure& Access
Economic/IndustryDevelopment& GDP
Industry/BusinessInvestment& Innovation
Disruptioncan happen at any
time to changeoperating
environment
Societal Implications Potential Industry Responses
DRIVERS OF CHANGE
ASK WHAT’S NEXT...
WHAT’S NEXT STARTS NOW
2.
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Start broad & big.
Identify change drivers& wild cards.
Understand implications& opportunities.
Challenge strategy with alternatescenarios. Test and refine to win.
How are today’s environment& “currents of change”influencing consumption?
What are the factors drivinginnovation success?
What is the futureof sales growth?
What thoughts and ideasdo consumers have about this?What do they want to see in the future?