Eamonn Store, CEO, Guardian US

Ad blocking – 3 industry truths

1.) It’s our fault

3.) Don’t blame the readers/viewers

2.) We’ve put profit ahead of our audience

Ad blocking – what to do?

1.) Humanize the solution(s)

3.) Unify to de-risk against the larger threats

2.) Re-educate our most valuable commodity

1.) We are in a political news crisis

2.) But it’s not a recent phenomenon

3.) Agencies and clients are guilty by association

US News – 3 industry truths

1.) Refocus on values vs valuation

2.) Stand for something!

3.) Change the metrics by which we evaluate our work

US News – what to do

If others can do it (profitably), so can we

Commercial Partnerships Membership Philanthropy

Ad revenue / content IP

Duty & Public Service

Courage

Integrity Openness

Honesty & Fairness

Developing a values-based business model

Thanks for listening