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10 www.admedia.co.nz
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Ad of the Month
WHAT’S NEW: [email protected]
The All Blacks and Graham Henry look tough as they send themselves up mercilessly in this glorious, deadpan pisstake for Sanitarium. Not only is the ad very funny but it packs plenty of cut-through punch, thanks to the pulling power of the Men in Black.
With all 64 FIFA World Cup games, SKY is every football lover’s happy place. However a lot of people have other commitments that mean they might miss a game. Or at least they did before this ad got them out of it.
Agency: DDB New Zealand Client company: SKY TelevisionBrand/product: SKYClient contact: Mike WatsonMedia: Newspaper Group executive creative director: Toby Talbot Head of copy: Paul Hankinson Head of art: Dave Brady Account team: Scott Wallace, Danielle Richards, Brad Armstrong Writer: Pip Perkins Art director: Jennie Ko
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“Love of invention will never die.” Karl Benz. For nearly 125 years Mercedes-Benz has set the bench-
mark that others follow. This outdoor, print and TV campaign, unfolding over the next few months, captures the spirit of innovation at Mercedes-Benz
that dates back to the invention of the car in 1886 and endures still.
Agency: Running with ScissorsClient company: Mercedes-Benz New ZealandBrand/product: Mercedes-BenzClient contacts: Coby Duggan, Kelly HarveyMedia: TV, Magazine, Newspaper, Outdoor Creative team: Drew Ayers, Mike Davison, Adrian Richards, Mario McMillanPlanner: Friday O’FlahertyAccount service team: Birgit C Hoeglinger, Afshin SaffariMedia strategist: Stacey McEntee
12 www.admedia.co.nz
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The mixandmatcher gave players the chance to spin for a prize holiday with two randomly selected Facebook friends. 74,348 Kiwis mixandmatched, clocking up 37,128 hours of gameplay and around 50,000 user-generated comments about the competition.
Agency: GladeyeClient company: House of TravelBrand/product: mixandmatch.co.nzClient contacts: Tim Paulsen, Alice LyonMedia: Web (Facebook)Creative director: Tarver GrahamArt director: Guy TrowbridgeTechnical lead: Ken VuProducer: Conrad BlightAccount manager: Soong PhoonSound design: Barnaby Marshall
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No matter what the occasion, Liquorland is always there for you.
Agency: HotfootClient company: Liquorland
Client contacts: Angela Butler, Sarah McClennanMedia: TV
Creative director: Kim EllisonAccount team: Juanita Neville-Te Rito, Michael Wood,
Casey McPikeMedia strategist: Peter Myles
Creative team: Kim Ellison, Paul Taylor, Martin BrownAgency producer: Nick Barnes
Production/film co: Film ConstructionProducer: Jozsef FityusDirector: Perry Bradley
Post production online: ToyboxSoundtrack: Liquid Studios
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This idea brings to life the fact that the All Blacks use UP&GO to top up – anytime, anywhere.
Agency: Ogilvy Client company: Sanitarium
Brand/product: UP&GOClient contacts: Kit Rahman, Hayley Findlay
Media: TV Creative team: Damon O’Leary, Basil Christensen, Nikki
McKelvie, Posey WallMedia strategist: Spark
Writers: Damon O‘Leary, Basil Christensen Art directors: Basil Christensen, Nic Hall
Agency producer: Jane MillProduction/film co: Ogilvy Film 360
Producer: Angela HoveyDirector: Barry Fawcett
Post production: RedworksEditor: Sam Brunette
Soundtrack: Nich CunninghamFootage/ Production: Film 360 Degree
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<< There was no winner in the NAB June Newspaper Ad of the Month.